Martech Series

AUGUST 12, 2022

This boom in small and medium content creators flocking to CTV apps allows them to cut through the noise and reach their audience directly. In return, they gained access to incremental audiences such as “cord-cutters” and “cord nevers” and enjoyed a near 100% completion rate of their commercials.

Advertising 96

Advertising Manufacturing Impressions Audience 96

Martech

FEBRUARY 23, 2022

The Roku Advertising Watermark connects with the Roku operating system to automatically verify publisher ad requests, as well as ad impressions. But it speaks to the value that Roku and other top streaming platforms, smart TV manufacturers and CTV ad sellers, buyers and tech partners are looking to solidify as the CTV space matures.

Advertising 103

Advertising Manufacturing Ad Inventory Impressions 103

Martech Series

JUNE 24, 2022

B2B video marketing is a part of a typical B2B content marketing strategy that involves planning, creating, and sharing your content in video format with your B2B target audience. It is an impressive feat for the company, which only specializes in manufacturing computer chips. What is B2B video marketing?

Marketing 126

Marketing Manufacturing Audience Entertainment 126

Martech Series

OCTOBER 20, 2022

We are continuously looking for opportunities to improve the experience for engaged audiences through innovative and contextually relevant content and messaging,” said Travis Hockersmith, Group Vice President, Platform+ at VIZIO. Marketing Technology News: 5 Benefits of Chatbot Marketing and FAQs to Get You Started in This New Channel.

Manufacturing 82

Manufacturing Display Advertising Entertainment MarTech 82

InMobi

JANUARY 28, 2013

and my thoughts were quashed when I chanced upon "The only thing that we can be sure of the future is that it will be absolutely fantastic" The year 2012 saw a phenomenal rise in the tablet impressions across the world and it was the same for us on the InMobi network.

Impressions 40

Impressions Electronics Shipping Manufacturing 40

Martech Series

JULY 26, 2022

The company drove high audience engagement with their content hub, with 60% of attendees becoming recurring visitors. The company focused on diverse speakers and translated content to enable audience accessibility. The company exceeded its audience attendee goals by 300%.

Audience 87

Audience Healthcare Manufacturing Brand Awareness 87

Single Grain

FEBRUARY 23, 2021

They also present their software as a direct solution to their audience’s problem. This combo of social proof and benefit-driven copy gives their ad relevance in the mind of their audience. What’s even more impressive is how the company used the video in the shape of a short quiz. BigCommerce.

Audience 145

Audience Manufacturing eCommerce Food 145

Single Grain

DECEMBER 27, 2024

Both platforms offer impressive features like intent data collection, account targeting, and personalization. Fortunately, most programs can offer personalization tools based on firmographics like country, industry, and audience type. Which platform offers the most impressive integrations?

Impressions 52

Impressions Marketing ROI Conversion Rate 52

Basis

JANUARY 26, 2024

Take the opportunity to test the effectiveness of activating your customers’ first-party data , using data modeling to create look-a-like audiences , and enhancing ad relevance with contextual targeting. The reality is that DOOH and dynamic podcast advertising have consolidated their ad supply, making the inventory seamlessly available.

Advertising 96

Advertising Marketing Cookies Impressions 96

Martech Series

MARCH 2, 2023

Passionate about building teams which help brands to connect with audiences in today’s exciting, complex and fast-changing cultural landscape, he has worked across Europe and on both sides of the pond, delivering global and local work for major sports, lifestyle and CPG brands such as adidas, Red Bull, General Mills, Unilever and Real Madrid.

Display Advertising 76

Display Advertising Impressions Manufacturing MarTech 76

Clearcode

NOVEMBER 6, 2023

With a staggering $45 billion US retail media market , retailers are attempting to seize the golden opportunity that retail media presents to not only cater to evolving consumer preferences, but also open up new avenues for advertisers seeking to engage with their most coveted audiences.

Retail 102

Retail Media Advertising Manufacturing 102

Single Grain

FEBRUARY 17, 2020

your audience) than the above two points. Because content marketing has become such a crowded arena, brands have to do more than ever to stand out from everyone else's blog posts just to catch the eye of that coveted targeted audience. How to Implement User Intent to Build an Audience for Your Content.

Education 140

Education Pop-Up Entertainment Audience 140

Martech

MAY 5, 2022

So how does that site have a ton of traffic and therefore can sell a bunch of ad impressions? Now, the malware is loading ad impressions in the background. They’re making money through digital advertising because the advertisers don’t know that they’re paying for ad impressions that end up being loaded by malware.

Impressions 98

Impressions Ad Exchange Ad Tech Advertising 98

Single Grain

AUGUST 23, 2019

The teller conveys a message in order to connect with other people (in this case, the target audience). If you want to transform your ordinary product into something extraordinary, you need to market your services with impressive storytelling. It might sound strange but, yes, conflict in your story helps keep your audience engaged.

Marketing 111

Marketing Audience Banner Impressions 111

Ad Wisey

APRIL 29, 2022

Brand awareness can increase the favorable impression, but the stakes rise and can be disastrous for business if a crisis occurs. Apart from interacting with social media content, the online audience creates it. One of the most critical aspects of the audience’s opinion about a brand is consistency.

eCommerce 93

eCommerce Media Fashion Communications 93

Ad Beat

AUGUST 6, 2024

In fact, with the last three Games (two Winter Olympics and one summer Games) all taking place in Asia, viewing times for Paris 2024 will be a better fit for Western audiences — meaning TV figures could be even higher than recent events. Parents with young kids? Property buyers? Or all three?

Real Estate 83

Real Estate Manufacturing Brand Awareness Audience 83

MNTN

OCTOBER 27, 2022

Leading with messaging authentic to its intended audience across multiple screens in the home, the campaign experienced huge success—according to market research firm Insider Intelligence, “By the end of 2022, 44% of Gen Zers over the age of 14 will have used “buy now, pay later” [one of Square’s online payment methods] at least once this year.”.

Pop-Up 98

Pop-Up Shipping Audience Manufacturing 98

Single Grain

JULY 31, 2019

The selection of a mobile ad platform depends on your target audience, so it is important to understand the needs of your audience and choose a platform that can offer you the maximum ROI. Recently, its sales started to decline sharply in Brazil and this is when they thought of leveraging the power of mobile to reach audiences.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Martech

JULY 28, 2021

This includes four business units: the mobility line of products (Toughbooks and related durable mobile devices); professional video and business systems (for amusement parks, exhibitions and other organizations); enterprise process innovation for manufacturing and food; and robotics and large factory equipment. Read more here.

Food 109

Food A/B Testing Conversion Electronics 109

Martech

NOVEMBER 18, 2022

Be prepared for a full rollout and have manufacturing facilities, distributors, suppliers and other partners in place well before your go-live date. If the automaker had simply changed its logo and tagline, its audience would have seen through the gimmick quickly. You want to reach a new audience for a product launch.

Communications 121

Communications Real Estate AutoMobile Marketing 121

Single Grain

MARCH 14, 2025

Since Eric’s viral video content wasn’t leading to sales , he targeted a niche audience that was likely to convert. Unqualified audience : Many viral videos attract a broad audience that is not necessarily interested in your product or service. Why is this important? Fortunately, that’s easier than you think.

SEO 52

SEO Brand Awareness Manufacturing Conversion 52

Single Grain

MARCH 14, 2025

Since Eric’s viral video content wasn’t leading to sales , he targeted a niche audience that was likely to convert. Unqualified audience : Many viral videos attract a broad audience that is not necessarily interested in your product or service. Why is this important? Fortunately, that’s easier than you think.

SEO 52

SEO Brand Awareness Manufacturing Conversion 52

Martech

NOVEMBER 15, 2021

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. It is marketed to technology, finance, healthcare and manufacturing organization. A sophisticated UI. The Philadelphia-based company has 11 global offices, with execution across 100 countries. Target customers.

Marketing 109

Marketing Machine Learning ROI Cookies 109

Martech

MAY 24, 2022

As consumers access more advanced technology, old marketing strategies fail to impress them. This helps manufacturers cut down on the overhead costs as well as the time taken to design a car. By virtually immersing your audience in the product you’re trying to sell, you can bring them closer to the product.

AutoMobile 138

AutoMobile Marketing Healthcare Manufacturing 138

Single Grain

AUGUST 8, 2023

We implemented a full-funnel approach, targeting a qualified prospecting audience and utilizing various tactics to guide target customers toward conversion. A combination of native and catalog feed ad units was used, and both delivered impressive results. Partnered to create targeted, segmented audiences to deliver tailored messages.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. Audience Targeting One of the key factors that make in-game advertising so effective is audience targeting capability.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Single Grain

OCTOBER 14, 2019

billion: Impressive stats, right? Nike’s audience is versatile. So to speak to their target audience in the same language, Nike’s ad campaigns uses a voice to which their consumers are likely to respond. From a marketing perspective, this is a genius way of broadening your target audience to kids (and adults!)

Marketing 109

Marketing Fashion Banner Audience 109

Kevel

APRIL 17, 2022

Impressions. Clicks divided by impressions, aka the rate at which people click the ad after viewing. The average price of every thousand impressions served. The formula is “(Spend)/(Impressions/1000).” For example, 1M impressions at $1K spend would be a CPM of $1.00. Reporting examples. Standard expected metrics.

Impressions 52

Impressions CPM Conversion Retail 52

Single Grain

OCTOBER 20, 2020

As you gather data through interactive content, you learn more about your audience, making it easier to create content they will love. This approach to highly targeted content marketing will soon establish trust and authority, so you can grow a bigger audience of people that come back time and time again. Pretty impressive.

ROI 145

ROI Conversion Rate Conversion Marketing 145

OpenX

FEBRUARY 6, 2024

Smart TVs and device manufacturers provide huge amounts of data on a household level. This level of detail helps DSPs, SSPs, advertisers, and media companies better identify audiences, better value inventory, and avoid wasteful, low-attention inventory. Can you tell us more about that? Download the Attention Marketplace one-sheet:

Viewability 52

Viewability Manufacturing Ad Inventory Impressions 52

VideoWeek

DECEMBER 16, 2022

The firm tracks and analyses impression-level data across CTV, mobile, web and in-app environments. Adform has announced a partnership with Comscore to provide cookieless targeting, measurement and frequency capping using Comscore Predictive Audiences. .” Amplified Intelligence Acquires AttentvAds. Google Defeats Privacy Lawsuit.

Media 98

Media Audience Retail Agency 98

Ad Beat

MARCH 6, 2024

It’s the world’s second-biggest smartphone manufacturer, with a market share of 16.3 million to place ads in the content of Cocomelon Nursery Rhymes and $2 million on the channel CVS 3D Rhymes & Kids Songs — including over $834,000 on this video alone , which bought them 65 million impressions. million impressions).

Electronics 61

Electronics Display Advertising Impressions Video Ads 61

Digiday

JULY 10, 2022

100 Thieves flagged M&A as a significant part of its strategy during the org’s most recent funding round, kicking things off with its acquisition of the peripherals manufacturer Higround in October. “I You’re basically taking flyers on content and then bringing on advertisers down the road, as you build an audience,” Rymer said. “I

Non-Profit 69

Non-Profit Entertainment Manufacturing Marketing 69

VideoWeek

FEBRUARY 9, 2024

In this week’s Week in Review: MFE’s pan-European ambitions take a step forward, UK audience turned off SVOD at Christmas, and IPG targets a better 2024 after slight dip in organic net revenues. Piers Morgan Migrates to YouTube Amid Low TV Ratings Piers Morgan is moving his TalkTV show to YouTube in a bid for larger audiences.

Cookies 98

Cookies Media Agency Audience 98

Single Grain

DECEMBER 29, 2020

He’s best known as the Co-Founder of Moz , one of the top SEO products in existence, but is also a Co-Founder of Sparktoro , an audience intelligence tool. Fishkin has incredible insight in what it takes to start a business, run it well, and connect with your target audience. Both tools are exceptional.

SEO 119

SEO Education Marketing Non-Profit 119

InMobi

JANUARY 22, 2019

Essentially, this denotes the cost for 1,000 impressions of a particular ad. Impact of Target Audiences and Types of App Users on Rates for In-App Ads But, in-app advertising rates are about much more than just formats. Historically, iOS users were richer than Android users, making them a more lucrative target audience for advertisers.

CPM 52

CPM CPC Advertising Banner 52

VideoWeek

JANUARY 13, 2023

Unveiled at CES, Galileo enables advertisers to upload their first-party data into the hub and target audiences using Unified ID 2.0, is now 25 percent of our UK audience and with the expansion of our footprint in the US, we’re confident that this will drive more sustainable growth for the long term,” said Mullen.

Ad Tech 98

Ad Tech Agency Media Advertising 98