Basis

JANUARY 26, 2024

Take the opportunity to test the effectiveness of activating your customers’ first-party data , using data modeling to create look-a-like audiences , and enhancing ad relevance with contextual targeting. The reality is that DOOH and dynamic podcast advertising have consolidated their ad supply, making the inventory seamlessly available.

Advertising 83

Advertising Marketing Cookies Impressions 83

Martech Series

MARCH 2, 2023

Passionate about building teams which help brands to connect with audiences in today’s exciting, complex and fast-changing cultural landscape, he has worked across Europe and on both sides of the pond, delivering global and local work for major sports, lifestyle and CPG brands such as adidas, Red Bull, General Mills, Unilever and Real Madrid.

Display Advertising 76

Display Advertising Impressions Manufacturing MarTech 76

Martech

SEPTEMBER 10, 2024

to engage hyperlocal audiences more effectively. This significant shift highlights advertisers’ desire to get in front of key local audiences on media channels where people spend the majority of their time. Dealer.com achieved a CPM (cost-per-thousand) impression on Amazon that was 65% cheaper than other channels.

Media 114

Media Advertising Ad Ops Non-Profit 114

Ad Beat

AUGUST 6, 2024

In fact, with the last three Games (two Winter Olympics and one summer Games) all taking place in Asia, viewing times for Paris 2024 will be a better fit for Western audiences — meaning TV figures could be even higher than recent events. Parents with young kids? Property buyers? Or all three?

Real Estate 86

Real Estate Manufacturing Brand Awareness Audience 86

Martech Series

JUNE 24, 2022

B2B video marketing is a part of a typical B2B content marketing strategy that involves planning, creating, and sharing your content in video format with your B2B target audience. It is an impressive feat for the company, which only specializes in manufacturing computer chips. What is B2B video marketing?

Marketing 126

Marketing Manufacturing Audience ROI 126

Single Grain

AUGUST 8, 2023

We implemented a full-funnel approach, targeting a qualified prospecting audience and utilizing various tactics to guide target customers toward conversion. A combination of native and catalog feed ad units was used, and both delivered impressive results. Partnered to create targeted, segmented audiences to deliver tailored messages.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

OpenX

FEBRUARY 6, 2024

Smart TVs and device manufacturers provide huge amounts of data on a household level. This level of detail helps DSPs, SSPs, advertisers, and media companies better identify audiences, better value inventory, and avoid wasteful, low-attention inventory. Can you tell us more about that? Download the Attention Marketplace one-sheet:

Viewability 52

Viewability Manufacturing Ad Inventory Impressions 52

InMobi

JANUARY 28, 2013

and my thoughts were quashed when I chanced upon "The only thing that we can be sure of the future is that it will be absolutely fantastic" The year 2012 saw a phenomenal rise in the tablet impressions across the world and it was the same for us on the InMobi network.

Impressions 40

Impressions Electronics Shipping Manufacturing 40

Clearcode

NOVEMBER 6, 2023

With a staggering $45 billion US retail media market , retailers are attempting to seize the golden opportunity that retail media presents to not only cater to evolving consumer preferences, but also open up new avenues for advertisers seeking to engage with their most coveted audiences.

Retail 96

Retail Media Advertising Manufacturing 96

Fuel Lines

JUNE 4, 2014

Take a look at personal branding from a prospective client’s perspective: We’re a highly relational industry and the face behind the agency helps to create a more personal brand impression. Identify with a specific audience As I was writing this article I received a follow-up call from Chris Ray, CEO of the Ramey agency.

Agency 276

Agency Impressions Manufacturing Communications 276

Kevel

APRIL 17, 2022

Impressions. Clicks divided by impressions, aka the rate at which people click the ad after viewing. The average price of every thousand impressions served. The formula is “(Spend)/(Impressions/1000).” For example, 1M impressions at $1K spend would be a CPM of $1.00. Reporting examples. Standard expected metrics.

Impressions 52

Impressions CPM Conversion Retail 52

Ad Beat

MARCH 6, 2024

It’s the world’s second-biggest smartphone manufacturer, with a market share of 16.3 million to place ads in the content of Cocomelon Nursery Rhymes and $2 million on the channel CVS 3D Rhymes & Kids Songs — including over $834,000 on this video alone , which bought them 65 million impressions. million impressions).

Electronics 61

Electronics Display Advertising Impressions Video Ads 61

Martech

MAY 5, 2022

So how does that site have a ton of traffic and therefore can sell a bunch of ad impressions? Now, the malware is loading ad impressions in the background. They’re making money through digital advertising because the advertisers don’t know that they’re paying for ad impressions that end up being loaded by malware.

Impressions 89

Impressions Ad Exchange Ad Tech Advertising 89

Ad Wisey

APRIL 29, 2022

Brand awareness can increase the favorable impression, but the stakes rise and can be disastrous for business if a crisis occurs. Apart from interacting with social media content, the online audience creates it. One of the most critical aspects of the audience’s opinion about a brand is consistency.

eCommerce 84

eCommerce Media Fashion Communications 84

MNTN

OCTOBER 27, 2022

Leading with messaging authentic to its intended audience across multiple screens in the home, the campaign experienced huge success—according to market research firm Insider Intelligence, “By the end of 2022, 44% of Gen Zers over the age of 14 will have used “buy now, pay later” [one of Square’s online payment methods] at least once this year.”.

Pop-Up 98

Pop-Up Shipping Audience Manufacturing 98

Fuel Lines

JULY 16, 2012

No other marketing tool replicates what PR can do when it comes to building trust with important audiences. The impression the audience gets is that the person quoted is among the cream of the crop in his or her profession. This is a guest post written by Don Beehler, PR Consultant and author.

Agency 279

Agency Public Relations Manufacturing Finance 279

Single Grain

FEBRUARY 23, 2021

They also present their software as a direct solution to their audience’s problem. This combo of social proof and benefit-driven copy gives their ad relevance in the mind of their audience. What’s even more impressive is how the company used the video in the shape of a short quiz. BigCommerce.

Audience 145

Audience Manufacturing eCommerce Food 145

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. Audience Targeting One of the key factors that make in-game advertising so effective is audience targeting capability.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Single Grain

JANUARY 3, 2024

Intent : Here, the audience shows a clear interest in purchasing. Creating Awareness: The First Step The top of the PPC funnel is all about visibility and making a strong first impression. The aim is to create a buzz and get your target audience talking and thinking about your offering.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. million video game users in the United States alone, representing a sizable untapped audience for most brands.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. million video game users in the United States alone, representing a sizable untapped audience for most brands.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Martech

NOVEMBER 18, 2022

Be prepared for a full rollout and have manufacturing facilities, distributors, suppliers and other partners in place well before your go-live date. If the automaker had simply changed its logo and tagline, its audience would have seen through the gimmick quickly. You want to reach a new audience for a product launch.

Communications 121

Communications Real Estate AutoMobile Audience 121

Martech

NOVEMBER 15, 2021

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. It is marketed to technology, finance, healthcare and manufacturing organization. A sophisticated UI. The Philadelphia-based company has 11 global offices, with execution across 100 countries. Target customers.

Marketing 111

Marketing Machine Learning ROI Cookies 111

Martech

JULY 28, 2021

This includes four business units: the mobility line of products (Toughbooks and related durable mobile devices); professional video and business systems (for amusement parks, exhibitions and other organizations); enterprise process innovation for manufacturing and food; and robotics and large factory equipment. Read more here.

Food 111

Food A/B Testing Conversion Electronics 111

Single Grain

AUGUST 23, 2019

The teller conveys a message in order to connect with other people (in this case, the target audience). If you want to transform your ordinary product into something extraordinary, you need to market your services with impressive storytelling. It might sound strange but, yes, conflict in your story helps keep your audience engaged.

Marketing 111

Marketing Banner Audience Impressions 111

Single Grain

FEBRUARY 17, 2020

your audience) than the above two points. Because content marketing has become such a crowded arena, brands have to do more than ever to stand out from everyone else's blog posts just to catch the eye of that coveted targeted audience. How to Implement User Intent to Build an Audience for Your Content.

Education 140

Education Pop-Up Entertainment Audience 140

VideoWeek

FEBRUARY 9, 2024

In this week’s Week in Review: MFE’s pan-European ambitions take a step forward, UK audience turned off SVOD at Christmas, and IPG targets a better 2024 after slight dip in organic net revenues. Piers Morgan Migrates to YouTube Amid Low TV Ratings Piers Morgan is moving his TalkTV show to YouTube in a bid for larger audiences.

Cookies 98

Cookies Media Agency Audience 98

Single Grain

JULY 31, 2019

The selection of a mobile ad platform depends on your target audience, so it is important to understand the needs of your audience and choose a platform that can offer you the maximum ROI. Recently, its sales started to decline sharply in Brazil and this is when they thought of leveraging the power of mobile to reach audiences.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Digiday

JULY 10, 2022

100 Thieves flagged M&A as a significant part of its strategy during the org’s most recent funding round, kicking things off with its acquisition of the peripherals manufacturer Higround in October. “I You’re basically taking flyers on content and then bringing on advertisers down the road, as you build an audience,” Rymer said. “I

Non-Profit 65

Non-Profit Entertainment Manufacturing Marketing 65

SODP

MAY 30, 2023

This group includes: Product manufacturers Service providers Third-party ad agencies Intermediary ad networks Performance marketers Advertisers use these spaces to post various types of digital ads and reach specific target audiences. The ad spots on these exchanges often cater to specific demographics and audience segments.

Ad Exchange 64

Ad Exchange Ad Inventory Ad network Ad Space 64

Martech

MAY 24, 2022

As consumers access more advanced technology, old marketing strategies fail to impress them. This helps manufacturers cut down on the overhead costs as well as the time taken to design a car. By virtually immersing your audience in the product you’re trying to sell, you can bring them closer to the product.

AutoMobile 140

AutoMobile Marketing Healthcare Manufacturing 140

Single Grain

MAY 5, 2023

The Approach To cut through the noise and achieve the desired results, the agency devised a strategy that was focused heavily on placements where their target audience was most present. Having effectively utilized video content, search ads and social media to reach and engage with target audiences, the campaign was deemed a success.

ROI 52

ROI Advertising Conversion SEO 52

VideoWeek

AUGUST 4, 2023

Developed in partnership with Captify, the search behaviour capability allows brands to target audiences based on online search patterns, frequency and intent, according to the company. The search data is matched to Sky’s first-party data, enabling advertisers to target audiences actively searching for products and services.

Media 52

Media Ad Tech Retail Agency 52

InMobi

JANUARY 22, 2019

Essentially, this denotes the cost for 1,000 impressions of a particular ad. Impact of Target Audiences and Types of App Users on Rates for In-App Ads But, in-app advertising rates are about much more than just formats. Historically, iOS users were richer than Android users, making them a more lucrative target audience for advertisers.

CPM 52

CPM CPC Advertising Banner 52

Smart-Hub

OCTOBER 15, 2023

As a result, it will be easier for you to meet the needs of your target audience and increase loyalty. Here are white label opportunities you can seize: Improved Brand Recognition White label manufacturing implies using a product created by a different business; however, this doesn’t mean your brand recognition will be affected.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Single Grain

OCTOBER 14, 2019

billion: Impressive stats, right? Nike’s audience is versatile. So to speak to their target audience in the same language, Nike’s ad campaigns uses a voice to which their consumers are likely to respond. From a marketing perspective, this is a genius way of broadening your target audience to kids (and adults!)

Marketing 109

Marketing Fashion Banner Audience 109

VideoWeek

JANUARY 13, 2023

Unveiled at CES, Galileo enables advertisers to upload their first-party data into the hub and target audiences using Unified ID 2.0, is now 25 percent of our UK audience and with the expansion of our footprint in the US, we’re confident that this will drive more sustainable growth for the long term,” said Mullen.

Ad Tech 98

Ad Tech Media Agency Advertising 98