Martech

JANUARY 13, 2025

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. The post Welcome emails lift KPIs: Best of the MarTechBot appeared first on MarTech.

Click Through Rate 106

Click Through Rate Conversion Rate Impressions Communications 106

Martech

JULY 31, 2024

This was in response to a 74% increase in impression volume. At the same time, those new impressions were relatively cheap, which pushed average CPM down 26% year-over-year in Q2, down from a 3% decline in the previous quarter, according to Tinuiti’s Q2 2024 Digital Ads Benchmark Report. The full report can be found here.

CPM 114

CPM CPC Click Through Rate Impressions 114

Martech

JANUARY 10, 2025

The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. Use vetted buying partners and measurement and verification tools to ensure quality impressions. Email: Business email address Sign me up! Processing.

Retargeting 122

Retargeting Ad Targeting Manufacturing Communications 122

Martech

JULY 10, 2024

In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product.

Marketing 125

Marketing ROI MarTech Conversion 125

Martech

OCTOBER 17, 2024

The Performance Score product provides a holistic assessment of an influencer’s ability to convert conversation into sales impact and engage audiences effectively. It provides advertisers with predictive scoring for their ad buys at both the programmatic bid-request and impression level. Email: Business email address Sign me up!

MarTech 66

MarTech A/B Testing Conversion Education 66

Martech

MAY 11, 2022

CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. The report was based on an analysis of almost 300 billion video ad impressions on the Innovid platform (covering North America, EMEA, LATAM, and APAC).

Impressions 105

Impressions Video Ads MarTech Audience 105

Martech

APRIL 1, 2025

Before diving into development, invest time in defining your brand identity by: Understanding your target audience. A well-defined brand ensures your website makes a lasting impression and communicates effectively. Understanding industry conditions helps you: Identify trends and audience behaviors. Processing.

Conversion 112

Conversion SEO Communications Audience 112

Martech

AUGUST 5, 2024

This exploitation leads to several negative outcomes: Dilution of ad effectiveness: Ads placed on MFA sites may get impressions but often fail to engage the intended audience meaningfully. Prioritize quality over quantity Gain deeper insights from publishers about user engagement instead of merely focusing on reaching a large audience.

Marketing 114

Marketing Demand Side Platform Audience Impressions 114

Martech

SEPTEMBER 19, 2024

Dig deeper: Unlocking AI’s potential in B2B marketing The aesthetic challenge of AI in design Design is another area where AI’s impressive capabilities fall short of human creativity and judgment. The energy from live audiences is more eager and intense than ever. I’m getting more speaking and keynote bookings. Processing.

Audience 131

Audience Marketing Impressions Communications 131

Martech

JULY 30, 2024

Regardless of size or status, successful lead generation relies on understanding and addressing their audience’s desires and pain points. Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty. Processing.

Marketing 109

Marketing Brand Awareness Machine Learning GDPR 109

Martech

JUNE 27, 2024

Now, here are this week’s AI-powered martech solutions, enhancements and releases. It is designed to let customers buy impressions on CTV inventory at a lower cost while bidding high enough to purchase the impression successfully. Carter is a new platform for targeting, engaging and converting retail media network audiences.

MarTech 97

MarTech eCommerce CPM Impressions 97

Martech

MAY 2, 2024

Now, here are this week’s AI-powered martech releases, features and upgrades. StreamAlive added GenAI capabilities to its live audience engagement platform. These are based on presentation topic and audience type (e.g. These are based on presentation topic and audience type (e.g. corporate employees, students, etc.).

MarTech 106

MarTech Retargeting Audience Impressions 106

Martech

MARCH 10, 2025

“AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference. By dividing the audience into distinct groups based on behaviors, preferences or demographics, businesses can tailor their communication and email cadences for more meaningful engagement.

Conversion Rate 110

Conversion Rate Click Through Rate A/B Testing Conversion 110

Martech

OCTOBER 12, 2023

And now, here are this week’s AI-powered martech releases, features and enhancements. This provides brands with transparency into their content adjacencies on Reels, enabling them to explore new reach opportunities and engage a more expansive audience. Get MarTech! Look for them to move center stage soon. In your inbox.

MarTech 115

MarTech eCommerce SEO Impressions 115

Martech Series

AUGUST 11, 2022

The majority of CTV advertisers devote 50% or more of their impressions to the platform, over all other devices. In Q2 2022, CTV accounted for 38% of all impressions served, the same share it had in Q1, and a modest gain year-over-year. Extreme Reach VP of Digital Account Management Mary Vestewig.

Impressions 84

Impressions Food Education Video Ads 84

Martech

JANUARY 22, 2025

Marginal sums were also spent on Messenger and Audience Network. Due to high CPM for Amazon owned and operated properties, that category receives a higher percentage of spend (55%) than impressions (46%). The post Meta ad spend up 15% last quarter as TikTok sees sharp drop appeared first on MarTech. Instagram was 35%.

CPM 110

CPM Demand Side Platform Media Impressions 110

Martech

MARCH 12, 2025

They drain your resources, confuse your audience and deliver little real value. Welcome series: Your first impression matters most Your welcome series sets the stage for your entire customer relationship. Welcome series: Your first impression matters most Your welcome series sets the stage for your entire customer relationship.

Click Through Rate 106

Click Through Rate Non-Profit Impressions Conversion Rate 106

Martech

MAY 30, 2024

Here are this week’s new AI-powered martech solutions, enhancements and releases. It applies price floors in real time based on historical buying patterns and inventory performance, analyzing site-specific data like the audience, geo, ad unit, device, browser, etc., to determine the value of an impression and set optimal floors.

MarTech 108

MarTech Fill rate Ad Inventory Impressions 108

Martech

DECEMBER 16, 2022

Know your audience. Consider your audience. If there’s one way to not impress the executive team, it’s presenting data and displaying charts and graphics with little to no context. Infusing a narrative into year-end reporting will ensure your message is understood by your audience. Get MarTech! Tell a story.

Impressions 101

Impressions Marketing Shipping Audience 101

Martech

JANUARY 14, 2025

If your clicks, leads and sales dont correspond with the high rankings and impressions, its time to adjust your strategy, targeting and likely messaging. Know your audience Understand who you are marketing to, what they think about and how they behave at each stage of the path to purchase. Processing.

Marketing 115

Marketing Brand Awareness ROI Retargeting 115

Martech

SEPTEMBER 13, 2024

The best way to make an impression is to find the right balance. List interesting findings Create a dedicated tab with all the info you learn about your audience. The post 6 tips for creating a winning email marketing calendar appeared first on MarTech. Email: Business email address Sign me up! Processing.

A/B Testing 132

A/B Testing Marketing Pop-Up Conversion Rate 132

Martech

FEBRUARY 21, 2025

Use raw, authentic content that matches what your audience already engages with. Different formats work for different audiences. The audience you thought would convert isnt responding. Broad targeting wastes ad spend by serving impressions to uninterested users, while hyper-niche targeting limits reach and increases CPMs.

Conversion 90

Conversion Retargeting Audience Click Through Rate 90

Martech

SEPTEMBER 3, 2024

” That was Amit Kotecha, CMO at digital advertising , audience insights and measurement platform Quantcast, talking to us back in May of this year. If there’s no cookie, the solution will predict whether a conversion was based on an impression Quantcast delivered. It turns out that three months is a lifetime in adtech.

Cookies 111

Cookies Conversion Education Impressions 111

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Audience 110

Audience Conversion Rate Machine Learning Brand Lift 110

Martech

SEPTEMBER 24, 2024

A collaboration between Canada’s major rail network VIA and newspaper The Globe and Mail demonstrated a 300%-plus increase in reach for a targeted segment over a general travel audience. greater reach than addressing a general travel audience. The cost per viewable impression was 1.5X The statistics. more efficient.

Viewability 61

Viewability Impressions Audience MarTech 61

Chief Martech

JUNE 13, 2022

Half of martech and marketing ops professionals received a promotion in the past year. More accurately, half of the 426 respondents to our 2022 Martech Career Survey , run in collaboration with the team at MarTech.org, reported receiving a promotion within the past 12 months.

MarTech 124

MarTech Marketing Impressions Audience 124

Martech

DECEMBER 27, 2024

Marketers will need to ensure their martech stack is properly integrated and optimized along the customer journey to provide a clear view of customer behavior, preferences and past interactions to drive more strategic engagement and conversions. Success will no longer be measured solely by vanity metrics like impressions or engagement rates.

Education 110

Education Conversion Marketing MarTech 110

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. AdTheorent Predictive Audience Builder leverages customizable and primary-sourced seed data sets to mimic the audience profile of an advertiser’s desired target.

Audience 87

Audience Machine Learning Impressions Finance 87

Martech

APRIL 3, 2025

The marketing report looks impressive, but the sales report tells a different story. While the CEO’s grandmother will always like and comment on social media posts, she’s not the target audience. It’s better to talk to a small, fully invested audience than to a stadium of people who do not need what you sell.

Conversion 97

Conversion ROI Brand Awareness Click Through Rate 97

Martech

SEPTEMBER 10, 2024

to engage hyperlocal audiences more effectively. This significant shift highlights advertisers’ desire to get in front of key local audiences on media channels where people spend the majority of their time. Dealer.com achieved a CPM (cost-per-thousand) impression on Amazon that was 65% cheaper than other channels.

Media 112

Media Advertising Ad Ops Non-Profit 112

Martech

SEPTEMBER 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Tomorrow MarTech kicks off. MarTech is where all the great minds in our space come together to make sense of it. Good morning, Marketers, I’m feeling a little less virtual today. It’s virtual, sure.

MarTech 108

MarTech Impressions Marketing Conversion 108

Martech Series

NOVEMBER 30, 2022

With the help of long-standing DMP and data partner Lotame to test high-quality audiences in the first universal ID campaign in Colombia, cookieless targeting via Panorama ID was successful, even delivering metrics across the board that overperformed cookies. More viewable impressions across devices (76%).

Viewability 80

Viewability Impressions Cookies MarTech 80

Martech Series

OCTOBER 25, 2022

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., As a result, Beeswax customers will have full access to programmatically acquire inventory and extend audiences to new CTV audiences at scale across the Americas in one streamlined workflow.

Demand Side Platform 89

Demand Side Platform Audience Manufacturing Advertising 89

Martech

DECEMBER 6, 2024

Target audience description. It lets you move beyond surface-level observations to insights that will truly engage your audience. Target audience: marketing directors in mid-sized to Global 2000 firms. Check that the outline meets your SEO goals, aligns with your audience and provides sufficient depth and uniqueness.

SEO 123

SEO Audience Education Machine Learning 123

Martech

DECEMBER 19, 2024

Design choices should meet accessibility standards to make your CTAs usable for all audiences. First look matters The first impression of your CTA can determine whether users engage. These approaches strengthen the relationship between your brand and your audience. Recognize loyalty with messages like, Welcome back!

A/B Testing 118

A/B Testing Pop-Up Click Through Rate Conversion 118

Martech

NOVEMBER 7, 2024

Unlike traditional programmatic ad buying, which casts a wide net across various audiences, account-based programmatic bidding is laser-focused, aiming ads only at the decision-makers or influencers within target accounts. The post Why B2B CMOs are frustrated with ABM platforms appeared first on MarTech. Processing.

Machine Learning 124

Machine Learning Marketing Agency ROI 124

Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. See the end of this column for a list of resources.) Why should we appeal to cognitive biases in email copy and design?

A/B Testing 113

A/B Testing Clickbait Conversion Impressions 113