Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. I wish it were that simple when it comes to AI.

Marketing 127

Marketing ROI MarTech Conversion 127

Basis

FEBRUARY 21, 2025

Perhaps the most important tool advertisers have at their disposal for capturing audience attention is personalization. Attention gained over time, via various interactions on various channels and platforms, is what garners the brand equity that leads to lasting connection, trust, and action from target audiences.

Audience 52

Audience Viewability Pop-Up Advertising 52

Martech

JANUARY 10, 2025

The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. Collaborate with key adtech and media partners to maximize the effectiveness of your campaigns. Ensure agreements include provisions for quality assurance.

Retargeting 124

Retargeting Ad Targeting Manufacturing Communications 124

Ad Monsters

NOVEMBER 14, 2024

Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Basis

JANUARY 23, 2025

The questions of whether, why, and how to invest in diverse-owned media and partnerships may appear complex in todays industry environment. Agencies are tasked with driving revenue for their clients by connecting with target audiences via resonant, strategically placed and personalized messages.

Agency 80

Agency Media Audience Marketing 80

Martech

JULY 31, 2024

This was in response to a 74% increase in impression volume. At the same time, those new impressions were relatively cheap, which pushed average CPM down 26% year-over-year in Q2, down from a 3% decline in the previous quarter, according to Tinuiti’s Q2 2024 Digital Ads Benchmark Report.

CPM 116

CPM CPC Click Through Rate Impressions 116

Digiday

MARCH 25, 2025

The Digiday Media Buying and Planning Awards recognize companies, campaigns and technology that have been most successful in the modern media landscape. The campaigns global impact cemented LEGOs relevance among adult audiences while pushing the boundaries of AR as a tool for engagement and creativity.

Media 49

Media Entertainment Impressions Audience 49

Martech

JANUARY 22, 2025

These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Marketers have two significant reasons to continue, and in some cases increase, their investment in social media campaigns. Spend on TikTok for 2024 was $4.8

CPM 111

CPM Demand Side Platform Media Impressions 111

Martech

JULY 30, 2024

They often use grassroots marketing, social media engagement and word-of-mouth. Regardless of size or status, successful lead generation relies on understanding and addressing their audience’s desires and pain points. Social media marketing is essential for both startups and large corporations.

Marketing 110

Marketing Brand Awareness Machine Learning GDPR 110

Digital Remedy

DECEMBER 4, 2024

For this target audience, effective marketing strategies should focus on broad visibility and brand introduction. With the premium audio publishers at Digital Remedy, you reinforce your brand identity and deliver your message more effectively across multiple formats and mainstream media channels.

Education 103

Education A/B Testing Marketing Brand Awareness 103

Martech

SEPTEMBER 19, 2024

Dig deeper: Unlocking AI’s potential in B2B marketing The aesthetic challenge of AI in design Design is another area where AI’s impressive capabilities fall short of human creativity and judgment. In fact, with news moving at the speed of our social media feeds, the opportunity might even be completely lost. Processing.

Audience 133

Audience Marketing Impressions Communications 133

Martech

JANUARY 14, 2025

No one consumes media in a vacuum, so why limit your marketing to a single channel? If your clicks, leads and sales dont correspond with the high rankings and impressions, its time to adjust your strategy, targeting and likely messaging. Youll better determine what media channels theyre more likely to use at each touch point.

Marketing 116

Marketing Brand Awareness ROI Retargeting 116

Martech

DECEMBER 6, 2024

Developing effective social media content. Target audience description. Social media content. It lets you move beyond surface-level observations to insights that will truly engage your audience. Target audience: marketing directors in mid-sized to Global 2000 firms. Creating engaging imagery. Marketing emails.

SEO 125

SEO Audience Education Machine Learning 125

More About Advertising

APRIL 2, 2024

KFC UK & Ireland has appointed Uncovered as its new social media agency following a pitch. KFC is trying to engage and entertain its audience by staying on top of culture and tapping into emerging trends.

Media 105

Media Entertainment Impressions Agency 105

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché.

Audience 111

Audience Conversion Rate Machine Learning Brand Lift 111

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

Media 132

Media Pharmaceuticals Audience Impressions 132

Ad Monsters

JANUARY 6, 2025

Our publisher speakers packed these sessions with game-changing insights that are rewriting the playbook for digital media. Meanwhile, digital media leaders in Scottsdale were plotting their escape from algorithm chaos, with audience trust and transparency at the top of their to-do lists. Take curated deals, for example.

Cookies 105

Cookies Audience Media Ad Tech 105

Digiday

FEBRUARY 28, 2024

Audio agency Ad Results Media this week launched an audio buying offering to increase programmatic ad-buying access to streaming and podcasting. With the new platform, ARM Pro, brands can access a custom suite of audio solutions for purchasing their target audiences. Continue reading this article on digiday.com.

Audience 94

Audience Agency Impressions Media 94

illumin

JULY 25, 2024

More specifically, digital out-of-home advertising (DOOH) is digital media run outside the home. In other words, it is digital media that appears in public. They are great for reaching geo or venue-targeted audiences using highly visual creatives. Why invest in DOOH?

Advertising 96

Advertising Geo targeting Audience Pop-Up 96

Martech

FEBRUARY 21, 2025

Paid social media ads dont fail because of the algorithm. Use raw, authentic content that matches what your audience already engages with. Different formats work for different audiences. The audience you thought would convert isnt responding. The issue isnt the size of your audience its the intent signals youre missing.

Conversion 84

Conversion Retargeting Audience Click Through Rate 84

Brid.tv

MARCH 12, 2025

A mix of how-to guides, news segments, product demos, and user-generated content (UGC) can keep your library fresh and appealing to different audiences. Variety drives value both for your audience and your advertising partners. With programmatic, you can serve more ads and also secure higher ad yield from each impression.

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

Ad Tech Daily

OCTOBER 14, 2024

Maximizing Campaign Efficiency with Targeted Voter Segmentation to Eliminate Wasted Impressions TORONTO — StackAdapt (www.stackadapt.com), a leading multi-channel advertising platform, is excited to announce a new direct integration with L2, a premier provider of voter and consumer data.

Audience 98

Audience Ad Tech Impressions Advertising 98

MNTN

JANUARY 31, 2025

In fact, five MNTN customers in wildly different industries were able to drive impressive performance during a peak shopping moment. MNTN Matched made it easy to reach our target audience with a TV ad, cut through the clutter, and exceed our ROAS goals.” Its a tall order, but it can be done.

Healthcare 98

Healthcare Fashion Audience Impressions 98

illumin

SEPTEMBER 19, 2024

You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting. Programmatic advertising works especially well when building a long-term connection with your audience. This is where programmatic advertising shines when leveraged well.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

AdExchanger

JULY 11, 2023

The programmatic digital out-of-home (DOOH) market has been growing at a steady clip, and ad buyers are now looking at media quality metrics beyond audience reach and impressions. But assessing The post Can Media Quality Measurement Drive Bigger Budgets To Programmatic DOOH? appeared first on AdExchanger.

Media 105

Media Impressions Audience Marketing 105

Martech

DECEMBER 27, 2024

Success will no longer be measured solely by vanity metrics like impressions or engagement rates. By putting the audience first and focusing on storytelling that fosters trust and emotional connection, brands will redefine how they engage customers, driving deeper loyalty and greater impact throughout the marketing funnel, he said.

Education 112

Education Conversion Marketing MarTech 112

Ad Monsters

DECEMBER 19, 2023

The ANA’s Programmatic Media Supply Chain Transparency Study finally elevates the role that systemic “information asymmetries” play in allowing programmatic waste to persist. Such fields would add a great deal more context as to what the ‘Impressions’ reporting field actually means. Digital media is filled with such gotchas.

Media 127

Media Impressions Education Viewability 127

Digital Remedy

NOVEMBER 14, 2024

Targeting their health-conscious audience during wellness activities—like workouts, mental health work, or cooking healthy meals—provides a prime opportunity to deliver contextually relevant ads that resonate personally. Ready to reach your target audience(s) in this dynamic industry?

Foot Traffic Attribution 105

Foot Traffic Attribution Marketing Audience Impressions 105

Martech

SEPTEMBER 13, 2024

The best way to make an impression is to find the right balance. Now, all emails focusing on social media , testimonials and live events will fall under this category. List interesting findings Create a dedicated tab with all the info you learn about your audience.

A/B Testing 133

A/B Testing Marketing Pop-Up Conversion Rate 133

Basis

MARCH 17, 2025

The trend that started to show life two cycles ago is now a regular part of the media plan for candidates, campaigns, PACs, and other organizations looking to reach and influence voters. Given the fragmentation in the CTV space, many paths emerged to buy ads through OEMs, content and audience targets.

Advertising 75

Advertising CPM Impressions Video Ads 75

Ad Monsters

MARCH 13, 2025

We want the most efficient path with the greatest transparency to the cleanest inventory, said Stephani Estes, Chief Media Officer at Goodway Group, during her keynote. Instead of endless pitches, buyers are turning to clean rooms, audience propensity modeling, and real-time data sharing to determine where to spend. RFPs are dead.

Media 52

Media Click Through Rate Audience Impressions 52

Basis

JANUARY 2, 2025

Expanding opportunities in retail media, contextual targeting, AI, social search, and beyond are creating new programmatic possibilities, offering the potential for more precise targeting, greater efficiency, and deeper connections with consumers. additional use of premium and curated inventory , and media mix modeling for measurement.

Advertising 99

Advertising Retail Cookies Video Ads 99

MNTN

JANUARY 15, 2025

TV advertising costs not only include the production itself but also navigating the media minefield to make sure that your dollars spent are getting your commercials on the air, on the right network, and at the right time. However, a general rule is that the larger the audience, the higher the cost.

Audience 98

Audience Ad Space Advertising Retargeting 98

Single Grain

MAY 27, 2021

Social media marketing is no different. The ever-evolving landscape of social media platforms is making it challenging for brands to get the most out of social media marketing. In fact, the market of AI in social media is expected to grow up to $2.2 Why Should You Focus on Social Media Marketing? from 2018 to 2023.

Media 145

Media Machine Learning Marketing ROI 145

Digiday

DECEMBER 12, 2024

This WTF guide, sponsored by Criteo, defines commerce audiences, explains how they are created and describes how advertisers use them to target shoppers at key moments Connecting with online shoppers is a game of hide-and-seek for marketers. They also cause missed opportunities and wasted impressions when ads get served long after purchase.

Audience 74

Audience Impressions Media Advertising 74

AdExchanger

FEBRUARY 15, 2024

Marketers want to reach underserved audiences. The phaseout of third-party cookies and other identity signals means that it’s harder to know who’s on the other side of an ad impression. Terms […] The post How SHE Media Helps Diverse Publishers Break Barriers To Ad Budgets appeared first on AdExchanger.

Media 105

Media Cookies Impressions Audience 105

Ad Rants

OCTOBER 24, 2022

And it's not just for social media pages and YouTube ads. A great B2B video hooks the viewer and leaves a lasting impression. But now, millennials comprise most of a B2B marketer's audience. Even better, your email videos can be repurposed for social media, YouTube, and more to get more bang for your buck.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243