Digiday

NOVEMBER 17, 2024

Last week, Cognitiv and Index Exchange became the latest companies to partner on another way to use deep learning algorithms and large language models for programmatic media. When Index sends an impression, Cognitiv provides real-time analysis to predict which ads will likely convert and then sends it back with an advertiser deal ID.

Demand Side Platform 81

Demand Side Platform Impressions Audience Cookies 81

Ad Monsters

SEPTEMBER 18, 2024

With retail media ad spend rapidly increasing, selecting the right network has become a strategic imperative. From leveraging retailer-specific insights to advanced audience targeting and data transparency, here’s what brands and agencies need to consider to achieve meaningful business outcomes in an increasingly competitive market.

Retail 104

Retail Media CPM CPC 104

Basis

JANUARY 23, 2024

After all, attention matters for memorability: If audiences can’t remember what they’re seeing from an advertising standpoint, it’s going to be difficult for them to remember the messages being served to them and the brands and advertisers connected to those messages. For digital advertisers, then, seeking and capturing attention is critical.

Audience 66

Audience Impressions A/B Testing Pop-Up 66

Martech Series

JUNE 15, 2022

Matterkind uses DeepIntent Outcomes’ patented technology to improve audience quality and script performance. As the agency of record for the provider and patient sides of the business, Matterkind used script optimization and a mix of connected TV (CTV), online video, and display ads to reach audiences.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Martech Series

NOVEMBER 30, 2022

CCB, together with its digital media agency Havas and the strategic support of Clictag Digital, sought future-ready solutions to preserve and extend its data-driven marketing across all browsers for its “Soy empresario” video campaign. More viewable impressions across devices (76%). More completed views across devices.

Viewability 80

Viewability Impressions Cookies MarTech 80

AdExchanger

JULY 11, 2023

The programmatic digital out-of-home (DOOH) market has been growing at a steady clip, and ad buyers are now looking at media quality metrics beyond audience reach and impressions. But assessing The post Can Media Quality Measurement Drive Bigger Budgets To Programmatic DOOH? appeared first on AdExchanger.

Media 100

Media Impressions Audience Marketing 100

Digiday

JULY 12, 2023

Chris Rooney, pharmaceutical lead, client vertical sales, DISH Media As streaming TV continues to win greater audience share, pharma marketers are using impression-based buying to drive DTC connections and build incremental reach. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Impressions 56

Impressions Pharmaceuticals Healthcare Marketing 56

AdExchanger

FEBRUARY 15, 2024

Marketers want to reach underserved audiences. The phaseout of third-party cookies and other identity signals means that it’s harder to know who’s on the other side of an ad impression. Terms […] The post How SHE Media Helps Diverse Publishers Break Barriers To Ad Budgets appeared first on AdExchanger.

Media 93

Media Cookies Impressions Audience 93

OpenX

AUGUST 20, 2024

Curated deals offer unparalleled transparency, detailing the exact path of every purchased impression. Our deals are so carefully curated, the data is all transparent, you see exactly the path from which every impression was purchased,” said Bohrer.

Media 52

Media Impressions Conversion Audience 52

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

Media 127

Media Pharmaceuticals Audience Impressions 127

Ad Monsters

DECEMBER 19, 2023

The ANA’s Programmatic Media Supply Chain Transparency Study finally elevates the role that systemic “information asymmetries” play in allowing programmatic waste to persist. Such fields would add a great deal more context as to what the ‘Impressions’ reporting field actually means. Digital media is filled with such gotchas.

Media 128

Media Impressions Education Viewability 128

VideoWeek

JUNE 17, 2024

As AI grows more sophisticated, advertising agencies are ramping up their adoption of the technology – not just using generative AI on the creative front, but also building new AI tools for media planning and buying. VideoWeek asked four agency leads about their latest AI developments on the media side.

Agency 64

Agency Media Cookies Impressions 64

VideoWeek

MARCH 20, 2024

Agency holding company Publicis Groupe has announced the launch of a new retail media platform housed within its data unit Epsilon. The new unit, Epsilon Retail Media, builds on Epsilon’s acquisition of retail media tech business CitrusAd three years ago.

Retail 52

Retail Media Ad Server Impressions 52

PubMatic

JUNE 21, 2024

Thanks to the growing convergence of CTV and commerce media, the “shoppable” future of TV that has long been promised is upon us. commerce media spending has skyrocketed to nearly $60 billion. commerce media spending has skyrocketed to nearly $60 billion. Since spring 2023, commerce media-CTV partnerships have multiplied.

Media 90

Media CPM Retail Conversion Rate 90

Ad Monsters

APRIL 7, 2023

Collectively, these innovations are known as commerce media. To reflect this, new deal-focused media companies have risen along with deal-focused coverage and commentary on traditional publishers for this increasingly savings-focused audience. The post Online Shoppaholics: How Can Publishers Embrace Commerce Media?

Media 96

Media CPC Retail Impressions 96

Martech Series

AUGUST 31, 2022

Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. Hivestack has focused its technology on audience-centric buys, which leverage various data touchpoints to reach specific audience segments on-the-go, while being fully data compliant.

Demand Side Platform 86

Demand Side Platform Media Machine Learning Ad Exchange 86

VideoWeek

JUNE 10, 2024

Cross-channel and cross-media measurement is more important for advertisers than ever. With so many media channels competing for brands’ investment, advertisers want to be able to measure how each channel performs, as well as how they interact with each other to deliver outcomes.

Media 104

Media Advertising Audience Brand Awareness 104

MNTN

JULY 30, 2024

Every year, marketers spend billions on television media buying. In fact, in 2022 alone, TV media buying neared a collective value of $67 billion. But does that mean you should still be pouring huge sums of money into traditional TV media buying, too? What Is TV Media Buying? How Does TV Media Buying Work?

Media 52

Media CPM Impressions Audience 52

MNTN

JULY 30, 2024

Every year, marketers spend billions on television media buying. In fact, in 2022 alone, TV media buying neared a collective value of $67 billion. But does that mean you should still be pouring huge sums of money into traditional TV media buying, too? What Is TV Media Buying? How Does TV Media Buying Work?

Media 52

Media CPM Impressions Audience 52

Spoton Digital Media

NOVEMBER 10, 2022

To get results from B2B social media, you can’t approach it as an afterthought. If you want to see real results from B2B social media -- and use it to effectively attract, engage, and convert audiences -- you need a strategy to take it to the next level. Assign goals to your social media efforts.

Media 90

Media Brand Awareness Audience Impressions 90

Martech Series

JANUARY 8, 2023

Omnicom Media Group (OMG) , the media services division of Omnicom Group Inc. and Albertsons Media Collective , the retail media arm for the Albertsons Companies, are partnering on a first-to-market solution that will enable marketers to better target and measure based on ROI in Connected TV (CTV) environments.

Media 76

Media Retail eCommerce Electronics 76

Martech

DECEMBER 28, 2023

Marketers are recognizing the significance of meaningful interactions over mere impressions or clicks,” said Angelina Eng, VP of Measurement, Addressability and Data Center at IAB. In 2024 IAB is partnering with the Media Rating Council to roll out standardized attention measurement guidelines.

Media 126

Media Advertising Click Through Rate Machine Learning 126

Smarty Ads

JANUARY 11, 2023

With the advent of programmatic advertising, many marketers and media buyers resolved the major advertising issue — serving irrelevant impressions to the wrong audience. What's best — a broad marketing strategy or narrow marketing?

Audience 52

Audience Impressions Media Advertising 52

Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The new media mix The marketing funnel now requires a locally targeted, multichannel and data-powered media mix. to engage hyperlocal audiences more effectively.

Media 104

Media Advertising Ad Ops Non-Profit 104

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. In this piece, we’ve curated thirty of the most important data points to help you form your social media marketing strategy.

Media 98

Media Advertising Video Ads Brand Awareness 98

Ad Rants

OCTOBER 10, 2024

By using these methods' attractive and emotional qualities, businesses can make a strong impression and encourage customers to stay loyal. Use pictures, music, and stories that your audience can connect with. Storytelling: Create interesting stories that resonate with your audience personally.

Impressions 178

Impressions Brand Awareness Agency Audience 178

Martech Series

FEBRUARY 24, 2023

The Weather Channel TV Streaming App and Local Now Improve Addressability and Measurement with Privacy-Safe Solution Allen Media Group (AMG) announced it has adopted LiveRamp’s Authenticated Traffic Solution (ATS) across its streaming brands The Weather Channel TV Streaming App and Local Now.

Media 81

Media Impressions Audience MarTech 81

Digiday

APRIL 11, 2023

Carter Rose, client vertical sales, automotive lead, DISH Media Heading into this year’s upfronts, the auto industry is poised for a big comeback. Like digital media, addressable TV enables robust deterministic targeting and attribution. Addressable TV helps auto marketers ensure their ads reach viewers with high purchase intent.

Audience 57

Audience Brand Lift Impressions Manufacturing 57

Martech Series

AUGUST 2, 2022

New sell-side offering fundamentally improves the way first-party addressable audience data is segmented, controlled, and transacted by publishers to lift eCPMs and programmatic sales results. Different from legacy providers, this advanced contextual solution incorporates text, image, and video components.

Audience 84

Audience Ad Server MarTech ROI 84

Digiday

OCTOBER 26, 2022

Several factors contribute to online reputation, including news coverage, reviews, social media conversations and owned properties (such as websites and social media profiles). Google has become a new kind of business card, and page 1 results are often the first impression. Understanding the value of ORM.

Impressions 81

Impressions SEO Media Conversion 81

Digiday

FEBRUARY 15, 2023

This week’s Media Briefing looks at how publishers are finding new audiences for their podcast YouTube channels. channel — aka viewers who haven’t visited the page in the last 90 days, according to David Spiegel, chief revenue officer of Betches Media. Podcasts discovery via Shorts Does ChatGPT save journalists time?

Audience 63

Audience Media Demand Side Platform Finance 63

Ad Monsters

JANUARY 9, 2023

This opportunity is unique to in-store environments and may be one reason global retail media spending will reach $101 billion this year , a 15% increase from 2021. However, for advertisers to truly take advantage of shoppers’ necessity to spend at the point of purchase, they must craft appropriate messages the in-store audiences will value.

Retail 106

Retail Media Cookies Impressions 106

Single Grain

AUGUST 28, 2023

This social media marketing tool will revolutionize your content game. We don’t make a habit of posting articles centered around one single tool, but today’s entry was so impressive that we couldn’t help but highlight it. Show notes: For those of us who produce podcasts, show notes are a crucial component of engaging our audience.

Media 98

Media Marketing Fashion Audience 98

Martech Series

JULY 22, 2022

In fact, when analyzing average time per month spent on social media platforms, YouTube had the highest with 23.7 When people interact with social media, the last thing they want is their scrolling to be interrupted by annoying ads. hours a month and TikTok and Facebook tied for second with 19.6 Background music triggers emotions.

Audience 94

Audience ROI Impressions MarTech 94

Digiday

MAY 16, 2023

Laura Goldstone, senior director, communications and branding strategy, AdDaptive Intelligence Despite the hard work brands put into running ad campaigns, too many post-campaign reports simply offer basic, standalone metrics such as impressions and clicks-in-aggregate. Continue reading this article on digiday.com.

Audience 64

Audience Impressions Communications Conversion 64

Martech Series

NOVEMBER 14, 2022

MGID , the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. According to eMarketer projections, US spend on rich media ads is set to increase by 21.8%

Rich Media 86

Rich Media Media Advertising Viewability 86

Digiday

APRIL 2, 2024

Parbinder Dhariwal, vice president, general manager, CVS Media Exchange Retail media networks have grown tremendously in recent years, and the market shows no signs of slowing down. These expectations for the future of the retail media network are a testament to the innovation RMNs have made over the past few years.

Retail 65

Retail Media Impressions Audience 65