PubMatic

FEBRUARY 1, 2023

Amid this uncertainty, it is imperative that advertising technology companies continue to push the envelope and deliver innovative, high-performing targeting solutions that help buyers navigate a fast-evolving landscape. The post Why Sell-Side Targeting Matters Now More Than Ever appeared first on PubMatic.

Viewability 95

Viewability Demand Side Platform Cookies Impressions 95

Clearcode

SEPTEMBER 11, 2023

By leveraging algorithms and real-time bidding capabilities, DSPs give advertisers control and precision in reaching their target audiences. Ad exchanges and SSPs notify the DSP about available impressions. The DSP analyzes data associated with the impression.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

MNTN

JUNE 10, 2024

Real-Time Optimization : Campaigns can be tracked and optimized in real-time, allowing for adjustments that improve performance immediately. Precise Targeting : Highly targeted campaigns reach specific audiences based on demographics, interests, location, and behavior, enhancing effectiveness.

Marketing 52

Marketing A/B Testing Performance Targeting Audience 52

Martech

MARCH 10, 2022

Updates: Audience and account data updated bi-weekly Audience naming conventions: Vocabulary can vary from department to department; ensure consistency to keep the data clean. Hierarchical taxonomy: Ensure the prioritization of the audiences is clear and documented. beforehand. Ideal e-tailer profile.

Marketing 106

Marketing Brand Awareness Click Through Rate Audience 106

MNTN

NOVEMBER 4, 2022

When you’ve defined your message, you can better create language and images that resonate with your audience. Brand positioning refers to how you want your audience to see your brand. It also helps you choose a target audience. Create Performance Targets. Performance targets set the bar for you.

Marketing 52

Marketing A/B Testing Performance Targeting Audience 52

Lemonads

MAY 20, 2020

RichPush develop RichPush Insights , a great way to know all the urgent and precise statistics — CTR, CPC, and Impressions for all the verticals and countries. So, if you want to cover new audiences, RichPush in-page push is what you definitely need. Also, you can set up impressions cap and click cap.

Ad network 52

Ad network CPC CPA Affiliates 52

Digital Remedy

MAY 16, 2023

Migration to CTV: As the number of viewers tuning into linear drops, marketers can no longer afford to keep a tunnel-vision focus on the traditional TV medium and miss out on reaching a wider audience. These complimentary marketing tactics are best when leveraged together, and it’s not just because they reach a much wider audience.

Media 52

Media Audience Retargeting Performance Targeting 52