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Planting seeds and building trust in a world of overnight wins

Martech

Resilience and reinvention: Miguel Hill’s career transition During the pandemic, I coached Miguel Hill, an independent insurance professional with a background in information technology. Similarly, have a clear brand message and story that resonates with your audience.

Audience 112
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AI-powered martech news and releases: February 20

Martech

Thats in stark contrast to the vendors selling them, who say it will be too late for businesses to wait for all of the technologys kinks to be ironed out. To be clear, this is a poll of people at The WSJ CIO Network Summit, which attracts the countrys top information-technology leaders. Not exactly a representative group.

MarTech 78
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Podcasts now a top channel for B2B marketing

Martech

That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022. For one, they don’t have to be a huge hit to succeed — a niche show with a niche-sized audience of your preferred customers is perfect. Also, HubSpot also reported that 18% of U.S. Buzzsprout ]. Why we care.

Marketing 129
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EnsembleIQ Strengthens Content Team, Promotes Jamie Goodman to Editor-in-Chief, RIS News, Lisa Johnston to Editor-in-Chief, Consumer Goods Technology

Martech Series

New Leadership Roles Assure Growth of World-Class Content Offerings for Consumer Goods and Retail Information Technology Leaders. EnsembleIQ , North America’s leading source of actionable intelligence in the retail, retail technology and consumer goods marketplace, is strengthening its content team.

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Splashtop Named 2022 Best Software List Award Winner from TrustRadius

Martech Series

Administrator in Information Technology (Banking Company, 51-200 employees). “A Technology Consultant, ATC Tech Inc. Information Technology & Services, 1-10 employees). Marketing Technology News: Solving First-Party Audience Expansion Using AI. Secure, feature-rich platform.

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Brands, media agencies decide to outsource content creation as it becomes more difficult

Digiday

Increasingly, as the research notes, marketers have found a solution in acquiring help from freelancers and content marketplaces that generate content in their respective fields, whether that’s in real estate or information technology or other topics.

Agency 84
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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Nearly as many marketers also say that they struggle to understand how much of their addressable audience is active and reachable online. Identity resolution platforms support marketing processes around targeting, measurement and personalization for both known and anonymous audiences across digital and offline channels.

Cookies 116