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Brands, media agencies decide to outsource content creation as it becomes more difficult

Digiday

Increasingly, as the research notes, marketers have found a solution in acquiring help from freelancers and content marketplaces that generate content in their respective fields, whether that’s in real estate or information technology or other topics.

Agency 88
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EnsembleIQ Strengthens Content Team, Promotes Jamie Goodman to Editor-in-Chief, RIS News, Lisa Johnston to Editor-in-Chief, Consumer Goods Technology

Martech Series

New Leadership Roles Assure Growth of World-Class Content Offerings for Consumer Goods and Retail Information Technology Leaders. EnsembleIQ , North America’s leading source of actionable intelligence in the retail, retail technology and consumer goods marketplace, is strengthening its content team.

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A Comprehensive Guide to Outsourcing Advertising in 2023

Single Grain

Here are the top five areas that businesses typically outsource: Information Technology (IT): IT is one of the most commonly outsourced areas. Understanding of Your Industry: The agency should have a good understanding of your industry and your target audience. and traditional media (TV, radio, print, etc.)