Adweek

JANUARY 9, 2025

Disney has a history of investing in machine learning and AI audience segmentation, and during its fifth-annual Global Tech & Data Showcase at CES on Wednesday, the company revealed the latest ways AI is enhancing its advertising capabilities.

Machine Learning 284

Machine Learning Advertising Audience 284

Ad Monsters

DECEMBER 2, 2024

Live sports and machine learning are rewriting the playbook for CTV ad yield, blending bundling strategies with dynamic pricing to maximize revenue and minimize waste. As audiences are continuing to shift to CTV, advertising budgets are following suit, with CTV ad spend expected to increase by 13.3%

Machine Learning 105

Machine Learning Marketing Impressions CPM 105

illumin

JULY 18, 2024

Marketers can use this information to easily plan and adjust campaigns, reaching their target audience effectively and efficiently. The Machine Learning used in predictive AI speeds up decision-making by providing marketers with accurate and informed predictions.

Machine Learning 110

Machine Learning Audience Advertising Marketing 110

Martech

DECEMBER 6, 2024

Its conversational intelligence comes from development in natural language processing (NLP) and machine learning technologies. Its getting harder and harder every year to reach an audience, said Nicholas Holland, HubSpot VP of product, GM of marketing portfolio this fall. Charles and Brandon Reiss. Processing.

Conversion 112

Conversion Machine Learning Communications MarTech 112

Martech

JULY 18, 2024

It uses machine learning and natural language processing to automate the creation of conversation flows by analyzing existing call logs and transcripts. It uses machine learning algorithms to automate the entire TV media buying process, from planning to execution.

MarTech 110

MarTech Machine Learning Conversion Rate Conversion 110

Martech

AUGUST 27, 2024

Harnessing machine learning and generative AI for marketing success Machine learning techniques that have been around for a while consistently deliver impressive results. Predictive AI and machine learning will help identify the best audiences and optimize your segmentation.

MarTech 120

MarTech Machine Learning ROI CPA 120

Ad Monsters

NOVEMBER 14, 2024

Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Martech

SEPTEMBER 27, 2024

High ROAS often comes from targeting existing customers or high-intent audiences, which is effective but overlooks the long-term brand-building needed for lasting growth. It ensures your ads appear in contexts that prevent harm and actively resonate with your brand values and target audience.

Media 121

Media Advertising Conversion Rate Machine Learning 121

Martech Series

OCTOBER 28, 2022

Proposed workarounds which consider identity may still encounter privacy issues in the future, and there remains a question mark over how easily these audiences can scale. AI and machine learning are now making a difference by enabling marketers to process super-human amounts of data at speed. Pre-processing and inputs .

Audience 103

Audience Machine Learning Cookies Brand Awareness 103

Martech

DECEMBER 5, 2024

Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement. It considers brand guidelines and audience data for optimal impact. AdCreative.ai

MarTech 112

MarTech Food Machine Learning SEO 112

Martech

JANUARY 9, 2025

Utilize Amazon’s machine learning to deliver highly targeted and personalized ads to shoppers. Not only can it provide access to new audiences, but it is yet another push for standardizing measurement in retail media networks. The company is now directly competing with retail adtech leaders like Criteo, Epsilon and Koddi.

Retail 110

Retail Machine Learning Conversion Rate eCommerce 110

Martech

JULY 11, 2024

Kai includes two new features: Forecast, which uses machine learning to predict ad performance, and Custom Relevancy, which allows retailers to integrate their own AI models for targeted advertising. These features complement Kevel’s existing AI Audience segmentation and decision-making tools.

MarTech 95

MarTech SEO Machine Learning Audience 95

Martech

JULY 25, 2024

Additionally, it provides actionable audience insights for content strategy development. Their AI personalizes content based on brand guidelines and audience data, aiming to improve customer experiences and conversions. AnyAI , a new video platform, lets users create high-quality videos from text input. Processing.

MarTech 108

MarTech Click Through Rate Machine Learning Conversion 108

Martech

NOVEMBER 14, 2024

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. Patent 2 focuses on integrating AI and machine learning to predict customer behavior, allowing businesses to anticipate needs and personalize interactions in real time.

Machine Learning 126

Machine Learning Click Through Rate A/B Testing Conversion Rate 126

The Ad Tech Blog

JUNE 17, 2024

Targeting different audience segments can prevent overexposure. By implementing strategies to reduce ad fatigue, such as refreshing ad creatives and targeting different audience segments, marketers can improve campaign performance and maintain a positive brand image. Refreshing ad creatives and copy can help reduce ad fatigue.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Ad Monsters

JANUARY 14, 2025

Retailers and brands will go beyond simple holdout tests, adopting advanced methods like match-market testing, randomized controlled trials (RCTs), and machine learning models. For example, machine learning will analyze massive datasets to uncover patterns and nuances that would otherwise be missed.

Retail 102

Retail Media Machine Learning ROI 102

Martech

JULY 30, 2024

AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement. Regardless of size or status, successful lead generation relies on understanding and addressing their audience’s desires and pain points. For example, businesses earn an average of $5.78

Marketing 109

Marketing Brand Awareness Machine Learning GDPR 109

InMobi

MARCH 11, 2025

How Agencies Choose the Right Mobile AdTech Partners Agencies assess the following capabilities of the AdTech Partners: AI-Driven Targeting & DSP Integration: Agencies seek partners with robust machine learning capabilities to analyze first-party and third-party data for precise audience segmentation.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Martech

DECEMBER 6, 2024

Target audience description. It also knows about machine learning, marketing analytics, and Agile Marketing. It lets you move beyond surface-level observations to insights that will truly engage your audience. Target audience: marketing directors in mid-sized to Global 2000 firms. The GPT knows a lot about AI.

SEO 123

SEO Audience Education Machine Learning 123

Martech

AUGUST 8, 2024

This process enriches your understanding of customers who complete conversions, giving you a more complete view of your audience. It sets the stage for advanced analytics, machine learning and AI-powered decision-making. Remember, consumers engage with businesses through multiple channels, leading to fragmented data.

Cookies 120

Cookies Data Management Platform Machine Learning Conversion 120

Digiday

MARCH 4, 2025

They do this by inputting their campaign details and target audiences, and, in theory, Amazons machine-learning models take care of the rest, allocating spend in real-time across both linear and streaming TV. For marketers, this kind of automation tackles a persistent industry headache: delivering on upfront commitments in full.

Machine Learning 72

Machine Learning Audience Marketing Advertising 72

Martech

MARCH 13, 2025

Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. It uses AI algorithms to craft persuasive ads tailored to target audiences, improving engagement and return on investment.

MarTech 88

MarTech Click Through Rate Machine Learning Banner 88

illumin

JULY 11, 2024

Also sometimes referred to as enterprise machine learning, predictive AI is a go-to for boosting performance and efficiently planning future campaigns. It does this by using advanced statistical models and machine learning algorithms. Machine Learning lets computers act without being specifically programmed for tasks.

Machine Learning 52

Machine Learning Education Manufacturing Ad Space 52

Martech

SEPTEMBER 10, 2024

Demographic data helps refine audience segmentations. Leverage technology for deeper insights Advancements in data analytics, machine learning and AI provide new ways to reanalyze market research. Behavioral data from digital platforms reveals how different segments interact with your brand online.

Marketing 112

Marketing Machine Learning ROI MarTech 112

Martech

JULY 26, 2024

Dig deeper: Thought leadership: The human element your marketing needs Cultivating curiosity and engagement Engaging today’s sophisticated audience requires more than just static content. Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience.

Marketing 124

Marketing SEO Retargeting Conversion 124

Digiday

MAY 16, 2024

At the annual upfronts in New York this week, major TV networks and streaming platforms touted new ways of using generative AI and machine learning to find and reach new audiences with targeted ads. Continue reading this article on digiday.com.

Audience 95

Audience Machine Learning Media Advertising 95

Martech

JANUARY 20, 2025

AI-driven cluster analyses for rapid audience discovery. Dig deeper: AI and machine learning in marketing analytics: A revenue-driven approach Clearing the hurdles: Practical solutions 1. Message and channel optimizations to increase response rates. AI assistants enabling natural-language data queries.

Marketing 114

Marketing Machine Learning ROI Retail 114

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Audience 110

Audience Conversion Rate Machine Learning Brand Lift 110

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. Using proprietary BodyTalk technology, it synchronized voice, lip movements, and body gestures to create seamless translations for multilingual audiences.

MarTech 84

MarTech Demand Side Platform Machine Learning Conversion Rate 84

Ad Rants

JULY 25, 2022

Increased adoption of AI and machine learning. Machines have been able to process large amounts of data much faster than humans for some time now. In 2022, AI-powered tools are more advanced to be used for tasks such as ad copywriting, bid management, and audience targeting.

Machine Learning 252

Machine Learning Mobile Search Conversion Rate Conversion 252

Martech

NOVEMBER 22, 2024

“We used to call it machine learning. What kind of image will resonate with a certain audience?” That means having access to a lot of data on a brand’s customers, on audiences. Criteo expects AI to make a significant difference during Cyber Week and the holiday season.

Machine Learning 107

Machine Learning Retail Audience MarTech 107

AdvertiseMint

DECEMBER 26, 2024

AI and machine learning will enhance personalization and ad targeting. AI and Machine Learning in Advertising By 2025, artificial intelligence and machine learning will redefine personalization and ad targeting in the advertising industry. A dominance towards mobile first strategies and content.

Machine Learning 52

Machine Learning Advertising Ad Targeting Audience 52

Martech

NOVEMBER 4, 2024

Retailer audiences offer valuable data for acquiring new customers. By using advanced machine learning and AI, you can get closer to a 360-degree view of your consumers’ behaviors, preferences, habits and contexts, helping you gain a competitive advantage. Here are three ways to maximize the data you already have.

Marketing 114

Marketing Machine Learning Retail Manufacturing 114

illumin

JULY 25, 2024

They are great for reaching geo or venue-targeted audiences using highly visual creatives. It is also sometimes a form of programmatic advertising that utilizes digital displays placed in high-traffic areas to reach a wide audience. This suggests that DOOH advertising can lead to higher audience engagement and return on investment.

Advertising 95

Advertising Geo targeting Audience Pop-Up 95

Martech

JULY 19, 2024

Machine learning can continually optimize campaigns, taking advantage of always-on feedback loops. Nike currently uses AI technology to analyze the emotional intelligence and traits of particular audience segments to create compelling narratives that offer the best ROI. How do they do it?

Marketing 124

Marketing Manufacturing AutoMobile Machine Learning 124

Martech

OCTOBER 1, 2024

Machine learning and AI improvements let platforms automate ads at a large scale with little input from marketers. The AI optimizes based on the advertiser’s goals but hides many controls marketers are used to, like audience targeting or channel choice. Advertisers have limited control over where ads appear.

Machine Learning 118

Machine Learning Retail Media Advertising 118

Martech

AUGUST 7, 2024

Gartner indicates that only 24% of marketers report having AI and machine learning as a top priority in their tools and tech stack, highlighting a significant gap in prioritizing AI as a portion of their budgets. Is AI a silver bullet? Do you have highly proficient AI experts on your team? Processing.

Marketing 120

Marketing Machine Learning Education Audience 120