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Fandom Debuts Helix, a Contextual Targeting Solution, to Unlock Unlikely Audiences

Adweek

The product uses artificial intelligence and machine learning to taxonomize Fandom's 50 million pages of content, enabling the publisher to serve contextually relevant ads to users and unlock new, nonintuitive audiences for advertisers, according to.

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Developing Machine Learning (ML) & AI Models in AdTech [+Examples]

Clearcode

Machine learning (ML) and artificial intelligence (AI) have become a cornerstone of modern AdTech, transforming how advertisers run key programmatic advertising processes, such as audience targeting, media planning, and campaign optimization. What Is Machine Learning (ML)?

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Meta Brings AI to Reels, Matches Creators With Brands at NewFronts

Adweek

At its NewFronts presentation on Thursday, the tech giant revealed a slew of AI-powered tools for ad buyers, helping brands connect with creators to reach wider audiences. Powered by machine learning, Meta now recommends creators to brands on its searchable Instagram Creator Marketplace. Brands can search for creators.

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Meta Regains Some of its Mojo for Marketers Thanks to AI Tool Advantage+

Adweek

Three agency and brand sources told Adweek they are reallocating funds back toward Meta, especially compelled by the performance of Advantage+ Shopping Campaigns, an AI-driven tool that optimizes ads across audiences and ad formats, leaning on automation and machine learning to make up.

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Machine Learning Will Eat Ad Budgets, But Who Gets The Bellyache?

AdExchanger

Machine learning tech is consuming open web ad budgets as big walled gardens consolidate media, data, tech and audiences inside their own fortresses. The post Machine Learning Will Eat Ad Budgets, But Who Gets The Bellyache? appeared first on AdExchanger.

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Disney Unveils 3 Ways It’s Using AI to Evolve Its Advertising

Adweek

Disney has a history of investing in machine learning and AI audience segmentation, and during its fifth-annual Global Tech & Data Showcase at CES on Wednesday, the company revealed the latest ways AI is enhancing its advertising capabilities.

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AdTheorent Is Using Machine Learning To Predict Effective Inventory

AdExchanger

AdTheorent has a new tool that uses machine learning and seed data to score programmatic inventory based on the likelihood. The post AdTheorent Is Using Machine Learning To Predict Effective Inventory appeared first on AdExchanger. Signal loss calls for the use of, well, other signals.