Martech

SEPTEMBER 20, 2021

eBike manufacturer Serial 1 had lots of gorgeous product and lifestyle imagery at their disposal, but they didn’t know what specific shots would resonate with their customers. Serial 1, a standalone company that was initially launched from within Harley-Davidson, manufactures premium eBicycles.

Conversion 118

Conversion A/B Testing Machine Learning Conversion Rate 118

Martech

DECEMBER 13, 2023

As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. So AI is, as they say, “not new.”

SEO 113

SEO Machine Learning Manufacturing MarTech 113

Martech Series

SEPTEMBER 13, 2022

With a few simple drag-and-drops, the audience can develop an automation bot for themselves and enjoy the benefits right away.” Also, the end-to-end automated invoicing process leveraging IDP-infused RPA technology was also demonstrated by akaBot and received positive feedback from the audience.

Machine Learning 77

Machine Learning Manufacturing eCommerce MarTech 77

Ad Monsters

NOVEMBER 14, 2022

Some of the key components to creating that experience are making sure the ad reaches the right audience and the creative assets keep them engaged with your content. . How important are the creation and design aspects of ads when trying to engage with your audience? Why is that the case? TA: Creative is everything.

Machine Learning 83

Machine Learning Rich Media Cookies Header Bidding 83

Martech

AUGUST 21, 2023

Custom data science builders Several packaged CDPs offer data science builders for configuring machine learning models that provide regular scoring through user-defined parameters. This might include audiences exported to channels with predictive capabilities such as Facebook, Google Ads, the brand’s ESP, etc.

Audience 98

Audience ROI Machine Learning Conversion Rate 98

Single Grain

MAY 22, 2023

Real-time anomaly detection is about continuously monitoring network traffic, user behaviors, and system logs in real time: By employing advanced machine learning algorithms, AI can learn the normal patterns and behaviors of a system or network. This can lead to higher conversion rates and increased revenue for your business.

Machine Learning 52

Machine Learning Conversion Rate Manufacturing Finance 52

Martech

NOVEMBER 15, 2021

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. It is marketed to technology, finance, healthcare and manufacturing organization. A sophisticated UI. The Philadelphia-based company has 11 global offices, with execution across 100 countries. Target customers.

Marketing 111

Marketing Machine Learning ROI Cookies 111

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Campaign channels.

ROI 124

ROI Machine Learning Conversion Rate Healthcare 124

InMobi

JUNE 12, 2020

A campaign put together for one media channel cannot be slapped onto another and is most likely to fail in engaging your target audience. For example, an automobile manufacturer might see value in targeting the household while fashion apparel brands are looking for targeting a specific audience in the age group of 25 to 40-years.

Marketing 52

Marketing AutoMobile Conversion Machine Learning 52

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. Audience Targeting One of the key factors that make in-game advertising so effective is audience targeting capability.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

SODP

MAY 30, 2023

This group includes: Product manufacturers Service providers Third-party ad agencies Intermediary ad networks Performance marketers Advertisers use these spaces to post various types of digital ads and reach specific target audiences. The ad spots on these exchanges often cater to specific demographics and audience segments.

Ad Exchange 64

Ad Exchange Ad Inventory Ad network Ad Space 64

VideoWeek

AUGUST 4, 2023

Developed in partnership with Captify, the search behaviour capability allows brands to target audiences based on online search patterns, frequency and intent, according to the company. The search data is matched to Sky’s first-party data, enabling advertisers to target audiences actively searching for products and services.

Media 52

Media Ad Tech Retail Agency 52

Single Grain

SEPTEMBER 16, 2022

is the latest Internet technology that leverages machine learning, artificial intelligence and blockchain to achieve real-world human communication. It is built using artificial intelligence, machine learning and the semantic web, and uses the blockchain security system to keep your information safe and secure.

Machine Learning 29

Machine Learning Communications Marketing SEO 29

Single Grain

FEBRUARY 17, 2020

your audience) than the above two points. Because content marketing has become such a crowded arena, brands have to do more than ever to stand out from everyone else's blog posts just to catch the eye of that coveted targeted audience. How to Implement User Intent to Build an Audience for Your Content.

Education 140

Education Pop-Up Entertainment Audience 140

Single Grain

JUNE 25, 2021

The Federated Learning of Cohorts is an API (“Application Programming Interfaces,” which is a type of software interface that connects computers or computer programs) based on an algorithm that points the browser user to various audiences who display similar browser behaviors and interests. Web-based retargeting campaigns.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Single Grain

JANUARY 6, 2020

ERP/Manufacturing/Supply Chain. These products offer added value to the same audience but are independent from their main product. You can then use these new ‘features' to sell your SaaS product/s to look-a-like audiences, who will most probably have the same problems as the user that suggested the feature/change.”

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Single Grain

OCTOBER 20, 2020

As you gather data through interactive content, you learn more about your audience, making it easier to create content they will love. This approach to highly targeted content marketing will soon establish trust and authority, so you can grow a bigger audience of people that come back time and time again. Today, 40.2%

ROI 145

ROI Conversion Rate Conversion Marketing 145

Martech

FEBRUARY 24, 2022

The market is continually developing, and many vendors are investing heavily in AI and machine learning to expand the range of marketing and sales use cases for their solutions. Send campaign-specific messages to any segment of a target audience based on properties and include data for A/B testing and response rates.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

VideoWeek

JANUARY 13, 2023

Unveiled at CES, Galileo enables advertisers to upload their first-party data into the hub and target audiences using Unified ID 2.0, is now 25 percent of our UK audience and with the expansion of our footprint in the US, we’re confident that this will drive more sustainable growth for the long term,” said Mullen.

Ad Tech 98

Ad Tech Media Agency Advertising 98

Smart-Hub

JANUARY 4, 2023

White Label ad exchange is a programmatic advertising exchange platform manufactured by an ad tech vendor, purchased and labeled by another enterprise. With 92% of households available for programmatic advertising through CTV devices in 2022, this is a great opportunity for brands to reach their target audience. It is prebuilt.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

VideoWeek

NOVEMBER 11, 2022

As more brands (including Chipotle, Peugeot manufacturer Stellantis and Oreo owner Mondelez) suspended advertising on the platform, Musk took to Twitter Spaces on Wednesday to assuage the fears of advertisers, arguing that harmful content is being moderated. Samba TV Acquires AI Specialist Disruptel. WPP Announces First Campus in Brazil.

Media 52

Media Retargeting Non-Profit Entertainment 52

VideoWeek

AUGUST 23, 2024

The tool, Sponsored TV, offers self-service controls and measurement, alongside machine learning-driven optimisation models informed by Amazon’s first-party shopping and entertainment data. The product uses large language models (LLM) to provide audiences with the most relevant videos from a publisher’s video content bank. “By

Ad Tech 93

Ad Tech Cookies Agency Media 93

VideoWeek

MAY 5, 2023

The business reported audience share growth across its TV channels in Germany and France, but despite this TV ad revenues fell by over 16 percent, down from €653 million in Q1 last year to €545 million this year. The inventory is available via demand-side platform Amobee, which is also owned by Tremor International. Read more on VideoWeek.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

Single Grain

SEPTEMBER 3, 2019

This will help boost the connection and trust between you and your audience, often leading to more sales. Dive Deeper: Copywriting Hacks: How to Build Trust With Your Audience. Their Learning Center includes a variety of content on topics their audience cares about. Click here to download your free guide right now!

Marketing 106

Marketing SEO Banner Audience 106

Digiday

NOVEMBER 20, 2022

First-party data from a manufacturer standpoint sometimes gets a bad rap,” Jensen added. What we’ve learned is, as we begin to understand the consumer better, we’re able to provide better or friction-free conduits for purchase for that user.”. Many people would say, ‘Why do you need that? How would that work?’

Marketing 63

Marketing Retail Ad Targeting Conversion 63

VideoWeek

JUNE 28, 2024

The two will also work together to improve implementational planning and define bespoke audiences, and GroupM will get first access to new products, while providing direct feedback on ad propositions developed by Tesco. He previously led the Data Science and Machine Learning team at US TV business Roku.

Retail 52

Retail Media Agency Cookies 52

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Target customers. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley. Product overview. Product overview. Adobe Marketo.

Marketing 118

Marketing Manufacturing Communications Healthcare 118