Martech

JANUARY 16, 2025

Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. This solution enables retail media networks to build and activate AI-enhanced custom audiences across various media channels. Processing.

MarTech 112

MarTech Non-Profit eCommerce Machine Learning 112

Martech

DECEMBER 6, 2024

Its conversational intelligence comes from development in natural language processing (NLP) and machine learning technologies. Its getting harder and harder every year to reach an audience, said Nicholas Holland, HubSpot VP of product, GM of marketing portfolio this fall. Charles and Brandon Reiss. Processing.

Conversion 115

Conversion Machine Learning Communications MarTech 115

illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech

JULY 26, 2024

Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Marketing 127

Marketing SEO Retargeting Conversion 127

Martech

JANUARY 9, 2025

Utilize Amazon’s machine learning to deliver highly targeted and personalized ads to shoppers. Not only can it provide access to new audiences, but it is yet another push for standardizing measurement in retail media networks. The company is now directly competing with retail adtech leaders like Criteo, Epsilon and Koddi.

Retail 113

Retail Machine Learning Conversion Rate eCommerce 113

Martech

SEPTEMBER 27, 2024

High ROAS often comes from targeting existing customers or high-intent audiences, which is effective but overlooks the long-term brand-building needed for lasting growth. It ensures your ads appear in contexts that prevent harm and actively resonate with your brand values and target audience. Email: Business email address Sign me up!

Media 123

Media Advertising Conversion Rate Machine Learning 123

Martech

JULY 30, 2024

AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement. Regardless of size or status, successful lead generation relies on understanding and addressing their audience’s desires and pain points. Are you getting the most from your stack?

Marketing 111

Marketing Brand Awareness Machine Learning GDPR 111

Martech

NOVEMBER 14, 2024

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. Patent 2 focuses on integrating AI and machine learning to predict customer behavior, allowing businesses to anticipate needs and personalize interactions in real time.

Machine Learning 128

Machine Learning Click Through Rate A/B Testing Conversion Rate 128

Martech Series

OCTOBER 28, 2022

Proposed workarounds which consider identity may still encounter privacy issues in the future, and there remains a question mark over how easily these audiences can scale. AI and machine learning are now making a difference by enabling marketers to process super-human amounts of data at speed. Pre-processing and inputs .

Audience 103

Audience Machine Learning Cookies Brand Awareness 103

Martech

AUGUST 8, 2024

This process enriches your understanding of customers who complete conversions, giving you a more complete view of your audience. It sets the stage for advanced analytics, machine learning and AI-powered decision-making. Remember, consumers engage with businesses through multiple channels, leading to fragmented data. Processing.

Cookies 123

Cookies Data Management Platform Machine Learning Conversion 123

Martech

JUNE 20, 2024

My previous article, “ 3 pointers to navigate the confusing martech marketplace ,” offered essential strategies for navigating the evolving martech landscape. Staying updated with new strategies and tools is crucial for driving your martech transformation as this ecosystem grows.

MarTech 116

MarTech Machine Learning GDPR Audience 116

The Ad Tech Blog

APRIL 8, 2024

Welcome to the cutting edge of change, where MarTech meets AI to redefine how businesses reach their audiences online. FAQs on MarTech and Its Evolution with AI As we delve into the intricacies of martech and AI, several questions arise. Below are some of the most common inquiries: What differentiates MarTech from AdTech?

MarTech 130

MarTech Advertising Machine Learning Conversion Rate 130

Martech Series

JULY 20, 2022

Video has become the primary language of business with the rise of social video platforms and streaming services creating more ways for brands to connect with audiences. Marketing Technology News: MarTech Interview with James Kung, Senior Director of Product Management at Foursquare.

Machine Learning 83

Machine Learning MarTech Audience Agency 83

Martech

SEPTEMBER 10, 2024

Demographic data helps refine audience segmentations. Leverage technology for deeper insights Advancements in data analytics, machine learning and AI provide new ways to reanalyze market research. The post How to make the most of your market research data appeared first on MarTech. Processing.

Marketing 115

Marketing Machine Learning ROI MarTech 115

Martech

JULY 19, 2024

Machine learning can continually optimize campaigns, taking advantage of always-on feedback loops. Take our brief 2024 MarTech Replacement Survey For example, MasterCard’s Digital Engine analyzes billions of online conversations to spot new micro-trends. Data can be created, processed and analyzed in near real-time. Processing.

Marketing 127

Marketing Manufacturing AutoMobile Machine Learning 127

Martech

DECEMBER 6, 2024

Target audience description. It also knows about machine learning, marketing analytics, and Agile Marketing. It lets you move beyond surface-level observations to insights that will truly engage your audience. Target audience: marketing directors in mid-sized to Global 2000 firms. The GPT knows a lot about AI.

SEO 126

SEO Audience Education Machine Learning 126

Martech Series

SEPTEMBER 20, 2022

Intent HQ, the customer AI analytics platform company, launches Audience AI, the first AI-guided dynamic audience builder for telco marketers. Audience AI is designed to help telcos identify new hidden opportunities within their customer base and achieve significantly improved campaign performance. How Audience AI works.

Audience 95

Audience Machine Learning Marketing ROI 95

Martech

OCTOBER 27, 2023

Martech buyers continually work to stay on top of what’s new and exciting. This enables a modular approach to integrating into the martech stack and rebranding as a “composable CDP.” Its key capabilities include: Managing audiences. Developing predictions with machine learning. Testing and learning.

MarTech 117

MarTech Machine Learning Conversion Marketing 117

Martech

JANUARY 20, 2025

AI-driven cluster analyses for rapid audience discovery. Dig deeper: AI and machine learning in marketing analytics: A revenue-driven approach Clearing the hurdles: Practical solutions 1. The post How to clear 5 hurdles to AI adoption in marketing analytics appeared first on MarTech. Processing.

Marketing 117

Marketing Machine Learning ROI Retail 117

Martech

NOVEMBER 4, 2024

Retailer audiences offer valuable data for acquiring new customers. By using advanced machine learning and AI, you can get closer to a 360-degree view of your consumers’ behaviors, preferences, habits and contexts, helping you gain a competitive advantage. Here are three ways to maximize the data you already have. Processing.

Marketing 117

Marketing Machine Learning Retail Manufacturing 117

Martech

NOVEMBER 22, 2024

“We used to call it machine learning. What kind of image will resonate with a certain audience?” That means having access to a lot of data on a brand’s customers, on audiences. The post AI is ringing in big holiday shopping changes appeared first on MarTech. Major vendors are betting on it.

Machine Learning 109

Machine Learning Retail Audience MarTech 109

Martech

JUNE 5, 2024

Use case example: AI for audience segmentation Let’s consider the use case of AI for audience segmentation. For instance, an ecommerce company might use AI to segment its audience into categories like “bargain hunters,” “loyal customers,” and “impulse buyers.”

MarTech 119

MarTech Communications Machine Learning Conversion Rate 119

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. AdTheorent Predictive Audience Builder leverages customizable and primary-sourced seed data sets to mimic the audience profile of an advertiser’s desired target.

Audience 87

Audience Machine Learning Impressions Finance 87

Martech

OCTOBER 1, 2024

Machine learning and AI improvements let platforms automate ads at a large scale with little input from marketers. The AI optimizes based on the advertiser’s goals but hides many controls marketers are used to, like audience targeting or channel choice. Advertisers have limited control over where ads appear. Processing.

Machine Learning 122

Machine Learning Retail Media Advertising 122

Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Now they do.

MarTech 122

MarTech Machine Learning Cookies Pop-Up 122

Martech

NOVEMBER 7, 2024

This process involves using machine learning models to analyze thousands of data points, which help marketers predict which accounts are showing buying signals and are ready to be targeted. B2B CMOs are making up for lost time as they pioneer innovative uses of data and martech to deliver faster and more measurable growth.

Machine Learning 127

Machine Learning Marketing Agency ROI 127

Martech

AUGUST 7, 2024

Gartner indicates that only 24% of marketers report having AI and machine learning as a top priority in their tools and tech stack, highlighting a significant gap in prioritizing AI as a portion of their budgets. The post Unlocking AI’s potential in B2B marketing appeared first on MarTech. Is AI a silver bullet?

Marketing 123

Marketing Machine Learning Education Audience 123

Martech

FEBRUARY 22, 2024

is an AI-powered SEO platform that uses machine learning to deliver customized recommendations and strategies. It promises its precision targeting can create backlinks with direct pathways to the target audience, boosting site rankings and enhancing brand credibility. Get MarTech! Seode AI’s Seode.ai In your inbox.

MarTech 107

MarTech SEO Machine Learning CPA 107

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Audience 112

Audience Conversion Rate Machine Learning Brand Lift 112

Martech

MAY 18, 2023

Dig deeper: Artificial Intelligence: A beginner’s guide Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Wurl’s ContentDiscovery is a machine learning-powered advertising platform for streamers and content publishers. Get MarTech! In your inbox.

MarTech 104

MarTech Machine Learning eCommerce Communications 104

Martech

DECEMBER 18, 2024

For example, it might reveal that a specific audience segment converts better to video content posted on Thursday afternoons. Even if AI identify an audience segment that responds better to video, marketers still need to craft content that engages them. The post The AI-powered path to smarter marketing appeared first on MarTech.

Marketing 101

Marketing eCommerce Machine Learning Conversion 101

Martech

FEBRUARY 1, 2024

This data is used to train machine learning models to recognize patterns, predict customer behavior, personalize content, and more. The post AI-powered martech releases and news: Feb. 1 appeared first on MarTech. Data is the Foundation: AI thrives on large volumes of high-quality data.

MarTech 107

MarTech Machine Learning Conversion Media 107

Martech

FEBRUARY 16, 2022

Audio media company iHeartMedia announced that it has entered a strategic partnership with audio intelligence platform Sounder, that will provide access to insights that help podcasts and audiences find each other while improving brands’ targeting capabilities. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Audience 98

Audience Machine Learning Ad network MarTech 98

Martech Series

JUNE 6, 2022

The AI copywriting software leader has introduced an innovative way to engage target audiences through automatically generated content. Anyword, founded in 2013, uses artificial intelligence and machine learning to create a marketing copy generator tool. To learn more about Anyword, please visit anyword.com.

Audience 82

Audience Machine Learning MarTech Marketing 82

Martech Series

JULY 6, 2022

Debjani Deb, CEO at ZineOne chats about the inception of ZineOne and thriving in an evolving martech ecosystem in this quick catch-up: _. Welcome to this 2022 MarTech Series chat, Debjani, we’d love to hear more about your B2B journey and more about being CEO at ZineOne…what’s a day at work like?

MarTech 88

MarTech Machine Learning eCommerce Conversion 88

Martech Series

AUGUST 30, 2022

With the ON24 Platform, 6sense leverages valuable audience data and powerful analytics to nurture relationships with new business prospects. With ON24’s valuable audience engagement data and analytics, we are enhancing our marketing and sales strategies to build stronger relationships with customers and prospects.”.

Audience 88

Audience Machine Learning MarTech Education 88

Martech

OCTOBER 23, 2024

Organizations typically rely on cross-functional teams spanning marketing, product, engineering and sales to build a personalization infrastructure, which also relies on data systems and martech tools. Also, make sure the platform enables a holistic view of the customer and allows you to efficiently manage your audiences.

ROI 118

ROI A/B Testing Machine Learning Shipping 118