Martech

OCTOBER 27, 2023

Martech buyers continually work to stay on top of what’s new and exciting. This enables a modular approach to integrating into the martech stack and rebranding as a “composable CDP.” Its key capabilities include: Managing audiences. Developing predictions with machine learning. Testing and learning.

MarTech 117

MarTech Machine Learning Conversion Marketing 117

Martech

JULY 25, 2024

Anyway, here are this week’s AI-powered martech releases etc.: Additionally, it provides actionable audience insights for content strategy development. Their AI personalizes content based on brand guidelines and audience data, aiming to improve customer experiences and conversions. Are you getting the most from your stack?

MarTech 97

MarTech Click Through Rate Machine Learning Conversion 97

Martech

JUNE 20, 2024

My previous article, “ 3 pointers to navigate the confusing martech marketplace ,” offered essential strategies for navigating the evolving martech landscape. Staying updated with new strategies and tools is crucial for driving your martech transformation as this ecosystem grows.

MarTech 101

MarTech Machine Learning GDPR Audience 101

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. AdTheorent Predictive Audience Builder leverages customizable and primary-sourced seed data sets to mimic the audience profile of an advertiser’s desired target.

Audience 87

Audience Machine Learning Impressions Finance 87

Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Now they do.

MarTech 123

MarTech Machine Learning Cookies Pop-Up 123

Martech

JULY 11, 2024

Now, here are this week’s AI-powered martech releases, updates and integrations. Kai includes two new features: Forecast, which uses machine learning to predict ad performance, and Custom Relevancy, which allows retailers to integrate their own AI models for targeted advertising.

MarTech 76

MarTech SEO Machine Learning Audience 76

Martech

FEBRUARY 1, 2024

This data is used to train machine learning models to recognize patterns, predict customer behavior, personalize content, and more. The post AI-powered martech releases and news: Feb. 1 appeared first on MarTech. Data is the Foundation: AI thrives on large volumes of high-quality data.

MarTech 102

MarTech Machine Learning Conversion Media 102

Martech

JUNE 5, 2024

Use case example: AI for audience segmentation Let’s consider the use case of AI for audience segmentation. For instance, an ecommerce company might use AI to segment its audience into categories like “bargain hunters,” “loyal customers,” and “impulse buyers.”

MarTech 106

MarTech Communications Machine Learning Conversion Rate 106

Martech

FEBRUARY 22, 2024

is an AI-powered SEO platform that uses machine learning to deliver customized recommendations and strategies. It promises its precision targeting can create backlinks with direct pathways to the target audience, boosting site rankings and enhancing brand credibility. Get MarTech! Seode AI’s Seode.ai In your inbox.

MarTech 92

MarTech SEO Machine Learning CPA 92

Martech Series

JUNE 6, 2022

The AI copywriting software leader has introduced an innovative way to engage target audiences through automatically generated content. Anyword, founded in 2013, uses artificial intelligence and machine learning to create a marketing copy generator tool. To learn more about Anyword, please visit anyword.com.

Audience 82

Audience Machine Learning MarTech Marketing 82

Martech Series

JULY 6, 2022

Debjani Deb, CEO at ZineOne chats about the inception of ZineOne and thriving in an evolving martech ecosystem in this quick catch-up: _. Welcome to this 2022 MarTech Series chat, Debjani, we’d love to hear more about your B2B journey and more about being CEO at ZineOne…what’s a day at work like?

MarTech 88

MarTech Machine Learning eCommerce Conversion 88

Martech Series

AUGUST 30, 2022

With the ON24 Platform, 6sense leverages valuable audience data and powerful analytics to nurture relationships with new business prospects. With ON24’s valuable audience engagement data and analytics, we are enhancing our marketing and sales strategies to build stronger relationships with customers and prospects.”.

Audience 88

Audience Machine Learning MarTech Education 88

Martech

APRIL 22, 2022

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. Machine learning. Algorithms are continuing to improve as well, accelerating optimization in near real-time.

Machine Learning 145

Machine Learning Marketing ROI SEO 145

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Audience 100

Audience Conversion Rate Brand Lift Machine Learning 100

Martech

JANUARY 24, 2024

Advancements in machine learning, predictive AI and generative AI are helping marketers do more with the data they have. Behind the scenes, AI and machine learning assist with segmentation as well as predicting the best messaging and send times. Click here to download!

Machine Learning 105

Machine Learning A/B Testing Marketing Audience 105

Martech

DECEMBER 6, 2024

Its conversational intelligence comes from development in natural language processing (NLP) and machine learning technologies. Its getting harder and harder every year to reach an audience, said Nicholas Holland, HubSpot VP of product, GM of marketing portfolio this fall. Charles and Brandon Reiss. Processing.

Conversion 107

Conversion Machine Learning Communications MarTech 107

Martech Series

OCTOBER 13, 2022

Industry’s most privacy-forward, customizable and accurate audiences optimized with predictive targeting to drive superior performance. that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences.

Audience 80

Audience Healthcare Machine Learning Advertising 80

Martech

DECEMBER 13, 2022

Measuring personalization by audience performance means that we are measuring both individuals and groups of individuals and how they react to more tailored content, offers and journeys. Understanding the audience is key to personalization. Get MarTech! In your inbox. Processing.

ROI 100

ROI Audience Machine Learning Cookies 100

Martech

FEBRUARY 16, 2022

Audio media company iHeartMedia announced that it has entered a strategic partnership with audio intelligence platform Sounder, that will provide access to insights that help podcasts and audiences find each other while improving brands’ targeting capabilities. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Audience 85

Audience Machine Learning Ad network MarTech 85

Martech

JANUARY 19, 2024

It comes from businesses trying to build relationships, trying to grow relationships and trying to keep their brand front and center in the minds of the audience. MarTech contributor Kath Pay showcased poor examples of AI-generated cold emails , and by now most of us have examples of our own. Get MarTech! Workflow automation.

A/B Testing 127

A/B Testing Marketing Machine Learning MarTech 127

Martech

MAY 18, 2023

Dig deeper: Artificial Intelligence: A beginner’s guide Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Wurl’s ContentDiscovery is a machine learning-powered advertising platform for streamers and content publishers. Get MarTech! In your inbox.

MarTech 84

MarTech Machine Learning eCommerce Communications 84

Martech Series

JULY 5, 2022

Welcome to this MarTech Series chat Mark, tell us more about your time in the B2B market and more about being CEO at Postclick? A lot has changed in digital advertising in the past few decades, specifically with the emergence of audience targeting, video ads, and personalization. Looking for some ways to optimize your ad spend?

MarTech 86

MarTech Machine Learning Conversion Cookies 86

Martech

OCTOBER 15, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. With the demise of cookies, more precise contextual advertising is one way to reach relevant audiences without infringing on privacy. How identity resolution helps you know your audience.

Audience 88

Audience Cookies Machine Learning Viewability 88

Martech

JUNE 22, 2022

It requires the company to overhaul its ad targeting tool, Lookalike Audiences, which makes it possible to target housing ads by race, gender, religion or other sensitive characteristics that enable discrimination. This new system will use machine learning to fix bias. Get the daily newsletter digital marketers rely on.

Machine Learning 109

Machine Learning Ad Targeting Audience MarTech 109

Martech

JANUARY 9, 2023

Aside from getting a major facelift and data model change, one of the platform’s most powerful upgrades was the addition and refinement of machine-learning capabilities. . Ecommerce tracking will need to be set up before predictive metrics and predictive audiences can be used. Behavior modeling.

Machine Learning 117

Machine Learning Cookies eCommerce Conversion 117

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending. Click here to download!

Machine Learning 131

Machine Learning Marketing ROI Demand Side Platform 131

Martech

JANUARY 30, 2024

AI-powered tools help companies analyze customer data, understand preferences and craft messages that resonate with their target audience and individual customers. Dig deeper: How to use AI and machine learning to personalize and optimize campaigns 2. Get MarTech! This is the transformative potential of AI for CX success.

Machine Learning 136

Machine Learning Communications MarTech Audience 136

Martech

SEPTEMBER 10, 2021

The resulting segments and audiences provide the foundation for customizing different experiences for different groups. You can run simple analytics, or you can run more sophisticated models, including predictive analytics via advanced machine learning techniques.

MarTech 93

MarTech Machine Learning Audience Marketing 93

Martech Series

SEPTEMBER 12, 2022

Find out more from this weekly martech highlight: _. MarTech Quote-of-the-Week! Top MarTech News of The Week: 05 th Sept to 09 th Sept. RSG Media Announces RSG Audience—Unified Intelligent Inventory Management Platform for Audience Forecasting/Marketing Research, Programming, Advertising, and Promotion. Read More

Machine Learning 86

Machine Learning Marketing Audience MarTech 86

Martech

JANUARY 31, 2024

Here are a few popular ways to use predictive modeling in advertising: Accurate audience segmentation With data on customer demographics, online behavior, purchase history, etc., you can segment your audience and create customized campaigns for each target segment’s distinct preferences and needs. Get MarTech! In your inbox.

Marketing 126

Marketing Machine Learning Audience Agency 126

Martech

OCTOBER 13, 2023

We now have machine learning and AI driving much of our marketing platforms. In other words, an automated drip campaign is only effective if: You’ve done your homework and truly understand who your audience is, what their needs/wants are and how you can get them to act. Understand how your audience uses social media.

Marketing 136

Marketing Machine Learning Audience MarTech 136

Martech

AUGUST 24, 2023

The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty. Join marketing experts who will share how machine learning and AI-driven optimization can be the catalyst for your brand’s success.

Machine Learning 95

Machine Learning Marketing MarTech Audience 95

Martech Series

JANUARY 18, 2023

Streamlines workflows and insight sharing and makes getting fast feedback from the right audience easier. Additionally, UserTesting has introduced machine learning-powered enhancements to its transcription and sentiment analysis features. Screener Guidance to Find the Right Audience, Faster.

Machine Learning 85

Machine Learning Audience Healthcare MarTech 85

Martech

MAY 10, 2024

Almost two-thirds of the money spent on programmatic advertising was wasted because ads were shown to the wrong target audience, according to the ANA’s recent report. Audience targeting Digital activities account for 4% of the global carbon footprint, with energy consumption increasing annually by 9%, The Shift Project reports.

ROI 121

ROI Machine Learning Marketing Audience 121

Martech Series

AUGUST 5, 2022

AR and machine learning help you learn more about customers and build lasting relationships with them. Marketing Technology News: MarTech Interview With Jason Seeba, Chief Marketing Officer at mParticle. AI-powered chatbots are software solutions using machine learning and NLP to mimic human conversation.

Marketing 143

Marketing Machine Learning Conversion MarTech 143

Martech

JANUARY 9, 2024

These platforms integrate tightly with CRMs and CDPs, continuously collecting more data about leads to fuel insights and further personalization, with artificial intelligence and machine learning driving aspects like segmentation, content creation and campaign optimization. Help discover new unique audiences and prospects.

Marketing 124

Marketing Machine Learning Conversion MarTech 124

Martech

MAY 14, 2024

But, all too often, this approach missed the mark when it came to the nuanced targeting of specific, niche audiences, leading to ads being placed alongside content that did not align with or engage the intended consumer base. Today, contextual targeting has evolved alongside AI, which now leverages advanced machine learning.

Machine Learning 99

Machine Learning Advertising Cookies Conversion Rate 99