Martech

JANUARY 26, 2023

With the many platforms and apps, it can take time to understand where your audience spends time online. Therefore, companies must collect and analyze data from all sources — digital, social media and audience analytics. Audience analytics is more research-based versus performance-based and happens before a campaign launches.

Marketing 141

Marketing Audience Machine Learning Public Relations 141

Martech

MARCH 23, 2022

There’s no way to measure branding, the impact of public relations or any more complex forms of measurement.” This is the layer of marketing where things like awareness spending, brand campaigns, and public relations operate, and it’s the layer that people often say can’t be measured.

Marketing 109

Marketing Machine Learning Public Relations Brand Awareness 109

MNTN

FEBRUARY 27, 2025

Brand awareness is the level of familiarity and recognition your target audience has with your brand, products, or services. The more familiar your audience is with your brand, the more likely they are to engage with your marketing efforts and convert into leads. What Is Brand Awareness?

Brand Awareness 52

Brand Awareness Retargeting Education Audience 52

VideoWeek

MARCH 14, 2025

Complete TV is a first-ever tool that automatically manages upfront commitments and scatter budgets, using real-time pacing insights and AI-powered capabilities to help advertisers reach high-value audiences, drive ROI, and eliminate media waste. reported last week.

Food 52

Food Ad Tech Media Agency 52

VideoWeek

JANUARY 13, 2023

Unveiled at CES, Galileo enables advertisers to upload their first-party data into the hub and target audiences using Unified ID 2.0, is now 25 percent of our UK audience and with the expansion of our footprint in the US, we’re confident that this will drive more sustainable growth for the long term,” said Mullen.

Ad Tech 98

Ad Tech Agency Media Advertising 98

Monetize More

DECEMBER 28, 2022

Public Relations : Mitchell, Cohn & Wolfe, Weber Shandwick. Ad agencies face the same challenges that agency trading desks face, however, agency trading desks have begun offering a variety of supplementary products in order to maintain their relevance among their audience segments. WTF is Agency Trading Desks (ATD)?

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Single Grain

JULY 5, 2023

Here’s how: Describe Your Company: Share information about your company’s mission, vision, products, services, target audience, core values, and unique selling propositions. Specify Your Audience: Describe your target demographic. Specify Your Audience: Describe your target demographic.

Marketing 52

Marketing SEO A/B Testing Pop-Up 52