Martech

MARCH 23, 2022

There’s no way to measure branding, the impact of public relations or any more complex forms of measurement.” This is the layer of marketing where things like awareness spending, brand campaigns, and public relations operate, and it’s the layer that people often say can’t be measured.

Marketing 113

Marketing Machine Learning Public Relations Brand Awareness 113

Martech

JANUARY 26, 2023

With the many platforms and apps, it can take time to understand where your audience spends time online. Therefore, companies must collect and analyze data from all sources — digital, social media and audience analytics. Audience analytics is more research-based versus performance-based and happens before a campaign launches.

Marketing 142

Marketing Audience Machine Learning Public Relations 142

MNTN

FEBRUARY 27, 2025

Brand awareness is the level of familiarity and recognition your target audience has with your brand, products, or services. The more familiar your audience is with your brand, the more likely they are to engage with your marketing efforts and convert into leads. What Is Brand Awareness?

Brand Awareness 52

Brand Awareness Retargeting Education Audience 52

Martech

FEBRUARY 25, 2022

ActiveCampaign’s Customer Experience Automation (CXA) platform provides businesses of all sizes access to 600+ pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Adobe Marketo. Why we care.

Marketing 121

Marketing Manufacturing Communications Healthcare 121

VideoWeek

MARCH 14, 2025

Complete TV is a first-ever tool that automatically manages upfront commitments and scatter budgets, using real-time pacing insights and AI-powered capabilities to help advertisers reach high-value audiences, drive ROI, and eliminate media waste. reported last week.

Food 52

Food Ad Tech Media Agency 52

Single Grain

JULY 5, 2023

Here’s how: Describe Your Company: Share information about your company’s mission, vision, products, services, target audience, core values, and unique selling propositions. Specify Your Audience: Describe your target demographic. Specify Your Audience: Describe your target demographic.

Marketing 52

Marketing SEO A/B Testing Pop-Up 52

VideoWeek

JANUARY 13, 2023

Unveiled at CES, Galileo enables advertisers to upload their first-party data into the hub and target audiences using Unified ID 2.0, is now 25 percent of our UK audience and with the expansion of our footprint in the US, we’re confident that this will drive more sustainable growth for the long term,” said Mullen.

Ad Tech 98

Ad Tech Agency Media Advertising 98