Martech

DECEMBER 20, 2022

Defining a customer segmentation strategy requires your organization to understand who your audience is, as well as their needs and behavioral tendencies. Improve marketing ROI Effective customer segmentation also helps in allocating internal human and capital resources. What are your brand’s unique selling points?

Marketing 95

Marketing Communications Machine Learning Fashion 95

Digiday

OCTOBER 4, 2022

Piano worked with America Media to launch a new subscription landing page and implement machine learning algorithms to segment and target users with dynamic offers — allowing the publisher to reach its annual goal of 10,000 subscribers in nine months. Its expansive toolkit offers media companies multiple ways to grow revenue.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Digiday

JUNE 19, 2022

The takeaway from this data is one of the key pillars we believe is essential to building a meaningful, long-lasting client relationship: Tie everything back to sustainable business growth and ROI,” said Erin Flaxman, global chief growth officer, Havas Media Group. Direct quote. Speed reading.

Media 68

Media Agency Machine Learning SEO 68

Digiday

OCTOBER 19, 2022

We have a handful of travel clients, retail clients, entertainment, those have been significantly up. Christine Merrifield-Wehrle, head of investment at Crossmedia, said clients are looking for ROI, and if they don’t find it, they will cut budgets. Now they know what those platforms utilize to generate ROI. It’s hard to say.

Agency 68

Agency Media Retail Entertainment 68

Ad Monsters

JANUARY 4, 2023

Retail media and ID solutions revolutionized practices around privacy-centric data. As the leading Retail Media Network, there’s ample cause to celebrate. In the face of economic uncertainty in 2023 and beyond, brands must ensure advertising spend is driving strong ROI. NFT’s took the world by storm.

Ad Tech 59

Ad Tech Media Cookies Machine Learning 59

InMobi

JULY 15, 2021

After speaking with 30+ leading brands and retailers over the past six months, we realized that retailers are limited in their ability to maximize revenue from retail media. Through this effort, we found insights that have become the foundation for building an end-to-end platform that accelerates success for retailers.

Retail 59

Retail Media Machine Learning ROI 59

Single Grain

MAY 27, 2021

With machine learning and AI, marketers like you can get useful insights into buyers’ preferences, automate tasks, and make smarter decisions to achieve a higher ROI. Higher ROI. Just six months after deploying Dynamic Yield, the brand was able to generate 6X ROI from PDP recommendations alone. from 2018 to 2023.

Media 145

Media Machine Learning Marketing ROI 145

Martech

JUNE 3, 2022

The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). Depending on what industry you’re in, your company’s ROI could be even higher. Email is especially valuable to e-commerce, direct-to-consumer and multichannel retailers. Ability to identify more profitable audiences and segmentation strategies.

Marketing 138

Marketing Machine Learning ROI Communications 138

Martech

FEBRUARY 1, 2024

Machine learning algorithms analyze massive sets of first-party data and can surface actionable insights to enhance segmentation and personalization. Your audience can still sniff out the difference between genuine, human communication and bot-drafted prose. Understand how your audience perceives AI.

Media 138

Media Marketing Audience Machine Learning 138

Martech

NOVEMBER 15, 2021

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. With advanced AI and machine learning capabilities, clients can use the platform to create and test and deploy their own predictive analytic algorithms. A sophisticated UI. The platform consumes 1.5

Marketing 115

Marketing Machine Learning ROI Cookies 115

Single Grain

JUNE 5, 2023

Statista ) The retail industry invests the most money in digital advertising. of retail purchases will be online in 2023. of retail purchases occurring online in 2023. Statista ) The retail industry invests the most money in digital advertising. of retail purchases will be online in 2023. billion internet users.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

SEPTEMBER 4, 2019

With the same overarching approach and brand experience, modern advertisers can learn how to deliver their message to diverse audience segments. of the target audience’s characteristics. DMP (data-management platform) is a unified customer database that helps collect comprehensive information regarding your target audience.

Advertising 80

Advertising Marketing Demand Side Platform Banner 80

The Ad Tech Blog

APRIL 30, 2024

Advancements in AI and machine learning have significantly influenced the development of AR technology. Older users might find AR interfaces less intuitive than younger, more tech-savvy audiences, impacting overall engagement levels. Use this data to create user personas that represent your typical customers.

Advertising 130

Advertising Conversion Rate Real Estate Machine Learning 130

Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience).

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Marketers using personalization tactics apply the insights gleaned from these audiences to guide customers through the buying process. Data-driven strategies. Marketing automation.

Marketing 122

Marketing Machine Learning Audience MarTech 122

Martech

APRIL 5, 2022

Traditional attribution modeling relies on interpreting static ROI metrics in a dynamic marketing environment. Markets are “ complex adaptive systems ,” says marketing strategist Kathleen Schaub, meaning the interactions between audiences and brands can be unpredictable with so many factors creating feedback loops.

Marketing 102

Marketing Machine Learning Conversion Cookies 102

Single Grain

JULY 19, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. It’s helping identify those with better engagement, fewer fake followers, and a higher chance at generating a positive ROI. All You Need to Know About the ROI of Influencer Marketing [infographic]. 8) Social Messaging Apps.

Marketing 111

Marketing SEO Machine Learning Banner 111

Digiday

NOVEMBER 20, 2022

For this report Digiday+ Research surveyed 388 industry professionals at organizations including agencies, brands, retailers and publishers to uncover how they’re currently using data-driven personalization and natural language processing — and how they plan to incorporate the technologies in the future. How would that work?’

Marketing 68

Marketing Retail Ad Targeting Conversion 68

Single Grain

JULY 19, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. All You Need to Know About the ROI of Influencer Marketing [infographic]. Opportunity to reach younger audiences. How Machine Learning Is Transforming Content Marketing. 2) Programmatic Advertising.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

OCTOBER 20, 2020

As you gather data through interactive content, you learn more about your audience, making it easier to create content they will love. This approach to highly targeted content marketing will soon establish trust and authority, so you can grow a bigger audience of people that come back time and time again. Today, 40.2%

ROI 145

ROI Conversion Rate Conversion Marketing 145

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. The key to ensuring ROI is to make sure the platform is easy to use and scale and is suited to your organization’s goals. Target customers. Adobe Marketo.

Marketing 125

Marketing Manufacturing Communications Healthcare 125

Single Grain

JULY 21, 2020

7 Pro Tips for Retailers to Capitalize on Amazon’s Prime Day. Products Offered: The services provided by MailChimp include email marketing, audience management, brand builder, campaign management, and insights. Overview: Shopify is a Canadian multinational e-commerce platform for online stores and retail point-of-sale systems.

Finance 94

Finance SEO Shipping Marketing 94

Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. It’s helping identify those with better engagement, fewer fake followers, and a higher chance of generating a positive return on investment (ROI). All You Need to Know About the ROI of Influencer Marketing [infographic].

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

SEPTEMBER 3, 2019

Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. This will help boost the connection and trust between you and your audience, often leading to more sales. Dive Deeper: Copywriting Hacks: How to Build Trust With Your Audience. Content marketing gets 3X more leads than paid search advertising.

Marketing 106

Marketing SEO Banner Audience 106