Monetize More

MARCH 2, 2023

RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles. If the impression is found to match the advertiser’s target audience, a bid is placed via the DSP, and if won, the ad gets delivered to the publisher’s website.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Smart-Hub

JUNE 17, 2024

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). For example, a video ad can work great in case the goal is to drive traffic while informing the audience about a discount can be done with the help of banners.

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

Martech

AUGUST 16, 2024

Inaccurate information leads to poorly defined audience segments, meaning your carefully crafted messages fall on deaf ears. These metrics often signal outdated contact info or poor audience targeting because of bad data. Feedback from the frontline: Your customer service team is a goldmine of data quality insights.

Conversion Rate 111

Conversion Rate Verification services Machine Learning Conversion 111

Adtelligent

APRIL 4, 2025

In short, digital ad fraud wastes money, skews data, ruins trust, and makes it harder to reach the right audience. Geo masking: Ads meant for a specific location get shown somewhere else, wasting money on the wrong audience. Here are some key strategies to protect your ad spend and ensure your campaigns reach real audiences.

Clickbait 52

Clickbait Impressions Retargeting Conversion 52