Fuel Lines

OCTOBER 5, 2017

A lack of positioning creates many problems such as: No positioning usually means there is no clear target audience and thus little awareness or appeal for an agency’s services. Without positioning and a clear target audience agencies lack focus in every day task s such as who to hire, what to read, what events to attend, etc.

Agency 265

Agency Manufacturing Audience Communications 265

Fuel Lines

JUNE 4, 2014

Identify with a specific audience As I was writing this article I received a follow-up call from Chris Ray, CEO of the Ramey agency. Chris was excited to report that he had just received an invitation to consultant and provide training for a major worldwide manufacturer of window coverings and architectural products.

Agency 276

Agency Impressions Communications Manufacturing 276

Martech Series

NOVEMBER 1, 2022

Over the last few years, multicultural audiences, especially Hispanic consumers, have adopted CTV streaming apps at a higher rate compared to the general population, presenting a significant opportunity to marketers. Hispanic audiences. Marketing Technology News: MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze. “As

Entertainment 91

Entertainment Audience Advertising Manufacturing 91

Fuel Lines

JUNE 6, 2013

We deliver a total business audience of over 10 million people via our 43 websites, 40 publications and 550 annual industry leading events. A description of The Business Journals from their website : The Business Journals is the premier media solutions platform for companies strategically targeting business decision makers.

Real Estate 277

Real Estate Manufacturing Education Media 277

AdExchanger

DECEMBER 5, 2024

CTV advertising is experiencing a power shift as original content manufacturers (OEMs) position themselves at the intersection of audiences, advertisers and content providers.

Manufacturing 105

Manufacturing Audience Advertising 105

Fuel Lines

JANUARY 10, 2019

There isn’t a more effective way to build your agency’s brand than by becoming a thought leader to a specific target audience. They have no definitive audience. The writing process helped them to better define their audience, create a strong point of differentiation and gain a positioning of expertise quickly.

Agency 222

Agency Healthcare Manufacturing Audience 222

Fuel Lines

FEBRUARY 21, 2018

Social media fueled by content marketing is what helped me to share my story and grow my online audience and increase website traffic to provide me with a continuous pipeline of leads. One of the most significant changes to new business is that audience development is now a core marketing responsibility.

Agency 238

Agency Communications Audience Media 238

AdExchanger

JUNE 4, 2024

So, a growing number of retail media networks (RMNs) are partnering with ad tech intermediaries and each other to manufacture national scale and audiences. Seems as if every retailer has its own data and ad targeting business these days. But what they don’t have is scale.

Manufacturing 113

Manufacturing Retail Ad Tech Ad Targeting 113

Martech

JULY 19, 2024

Over the course of 150 years, manufacturing evolved from relying on skilled artisans and craftsmen to automated, computer-driven, flexible manufacturing systems. Just as automation shifted the number and type of jobs in manufacturing, the number and type of jobs in marketing are set to change. How do they do it?

Manufacturing 133

Manufacturing Marketing AutoMobile Machine Learning 133

Fuel Lines

OCTOBER 18, 2012

It became more important to be found by your prospective client audience than chasing new business through interruption type tactics such as cold calling. The blog should be centered around a specific target audience. I realized there was a paradigm shift taking place for new business. Consistently use key words in blog post titles.

Agency 277

Agency Media Audience Manufacturing 277

AdExchanger

NOVEMBER 13, 2023

The fitness-focused brand, which manufactures “percussive therapy” and handheld massage products, kept hearing from its core audience of performance athletes that they’d also like to see products their aging parents could use, according to CMO John Solomon. But not Therabody.

Manufacturing 118

Manufacturing Audience Marketing 118

Martech

OCTOBER 28, 2022

Havas Media Group (HMG) North America announced a new partnership with connected TV (CTV) analytics company Samba TV that will help advertisers find and manage audiences on streaming, gaming and linear TV channels though HMG’s Converged platform. So this partnership is tailored to find audiences in this current fragmented chaos.

Media 126

Media Manufacturing Audience MarTech 126

Martech

JUNE 18, 2024

. “S&P Global Mobility is a data-rich environment of automotive information and analytics from every part of the automotive life cycle, whether it’s the manufacturer’s planning for their next vehicle launch or understanding how many vehicles they’re going to sell over the next five years.”

Manufacturing 121

Manufacturing Real Estate Audience Finance 121

Fuel Lines

MARCH 28, 2019

Marc Benjamin, Omni Channel Outcomes : Audience Reach and Activation Insights for Digital Pharma. Renae Gonner & Elton Mayfield, Navigate-the-Channel : Navigating manufacturing brands through the building supply channels. Frank Gussoni, Frank’s Take: Boosting Mid-Market Media Buys Through Uncommon Sense.

Agency 237

Agency Manufacturing Food Marketing 237

Digiday

APRIL 11, 2023

For example, major manufacturers, including domestic and import brands, are hitting the accelerator on marketing spend, particularly looking to capture digital-first audiences that are interested in their EV products. Addressable TV helps auto marketers ensure their ads reach viewers with high purchase intent.

Audience 64

Audience Brand Lift Impressions Manufacturing 64

Fuel Lines

FEBRUARY 21, 2021

Social media fueled by content marketing is what helped me to share my story and grow my online audience and increase website traffic to provide me with a continuous pipeline of leads. One of the most significant changes to new business is that audience development is now a core marketing responsibility.

Agency 180

Agency Communications Audience Media 180

Martech Series

NOVEMBER 9, 2022

Proprietary Audience Intelligence Provides Unique Insights into the C-Suite. The Bliss Group and Ringer Sciences have announced the launch of the Executive Signals Platform (ESP), one of the first audience intelligence platforms to analyze the behavior of executives in key media channels dedicated to business.

Healthcare 86

Healthcare Manufacturing Retail Audience 86

Martech

APRIL 11, 2024

Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more. Note: Demand creation does not mean manufacturing demand from scratch at a prospective client’s organization. Total addressable market?

Marketing 137

Marketing Manufacturing Conversion Pop-Up 137

Martech

NOVEMBER 21, 2024

Surveillance footage from a Shanghai robotics showroom shows a small AI-driven robot, created by a Hangzhou manufacturer, talking with 12 larger showroom robots. These features help marketers maximize their output and better engage with their audience. “Are you working overtime?

MarTech 119

MarTech Retail Manufacturing Conversion 119

Martech

AUGUST 31, 2022

The update to Taboola News gives recommendations for reliable news sources via publishing partners, as well as working directly with device manufacturers like Samsung. Taboola News can now be installed on mobile device wallpapers by manufacturers, while also serving news recommendations to users directly on the mobile lockscreen.

Media 98

Media Manufacturing Native Advertising MarTech 98

VideoWeek

NOVEMBER 1, 2022

But how do brands navigate this audience fragmentation? For Ed Wale, VP, Europe at LG Ads Solutions, the enrichment of original equipment manufacturer (OEM) data provides advertisers with added value – from basic operating system (OS) data to automatic content recognition (ACR).

Audience 52

Audience Manufacturing Advertising Ad Tech 52

Martech

FEBRUARY 23, 2022

But it speaks to the value that Roku and other top streaming platforms, smart TV manufacturers and CTV ad sellers, buyers and tech partners are looking to solidify as the CTV space matures. It matters when the audience is viewing the ad on a TV, as opposed to a mobile device.

Advertising 111

Advertising Manufacturing Ad Inventory Impressions 111

VideoWeek

DECEMBER 17, 2024

Manufacturers are responsible for selecting the best tires based on the vehicles specs, performance requirements, and intended usage. The selection process requires expertise and involves extensive testing and commercial discussions for the manufacturer to provide the best possible options to its clients.

Manufacturing 75

Manufacturing Cookies Ad Tech Conversion 75

Ad Rants

JUNE 27, 2022

Everyone can't implement CRM as it requires an understanding of the general customer audience and formulating strategies to improve their experience. CRM solutions software's usability depends on the manufacturers. Often, businesses don't consider the customer needs, whereas, in some cases, they implement CRM without proper training.

Manufacturing 163

Manufacturing Audience Marketing 163

Digiday

OCTOBER 23, 2023

Investors are growing wary of the industry’s ability to turn a profit; brands are cutting ties with esports in favor of outreach to the broader casual gaming audience; and esports organizations are shutting their doors and snapping each other up as the industry gradually contracts. Continue reading this article on digiday.com.

Manufacturing 94

Manufacturing Audience Agency Media 94

Martech Series

AUGUST 12, 2022

This boom in small and medium content creators flocking to CTV apps allows them to cut through the noise and reach their audience directly. In return, they gained access to incremental audiences such as “cord-cutters” and “cord nevers” and enjoyed a near 100% completion rate of their commercials.

Advertising 96

Advertising Manufacturing Impressions Audience 96

Martech Series

JANUARY 9, 2023

Discovery Announce Audience Measurement Agreement. Marketing Technology News: VideoAmp and Warner Bros. “Many of our clients require comprehensive models that combine the power of machine learning/forecasting methods with optimization for applications such as inventory management and supply chain optimization,” he explained.

Machine Learning 81

Machine Learning Manufacturing MarTech Audience 81

MNTN

JANUARY 13, 2023

In the past, many direct-to-consumer brands have utilized social to reach their target audiences. Identifying and Reaching the ‘Movable Middle’ on Connected TV MNTN Research Audience segmentation is much more than demographics and simple economic factors, and Connected TV goes beyond these to capture the diversity of consumer behavior.

Manufacturing 98

Manufacturing Video Ads Audience Advertising 98

Martech Series

JUNE 24, 2022

B2B video marketing is a part of a typical B2B content marketing strategy that involves planning, creating, and sharing your content in video format with your B2B target audience. It is an impressive feat for the company, which only specializes in manufacturing computer chips. What is B2B video marketing?

Marketing 126

Marketing Manufacturing Audience ROI 126

Martech

MARCH 22, 2024

It’s original mission was to work with mobile carriers and device manufacturers to develop an infrastructure to support a mobile app economy. “We help mobile device manufacturers and carriers interact with the entire app economy,” said Cohen. But it raises significant issues for mobile marketing too.

Manufacturing 137

Manufacturing Cookies Advertising MarTech 137

Martech

SEPTEMBER 10, 2024

to engage hyperlocal audiences more effectively. This significant shift highlights advertisers’ desire to get in front of key local audiences on media channels where people spend the majority of their time. More brands are shifting their budgets towards programmatic and emerging media types (CTV, audio ads, etc.)

Media 124

Media Advertising Ad Ops Non-Profit 124

Martech

SEPTEMBER 20, 2021

eBike manufacturer Serial 1 had lots of gorgeous product and lifestyle imagery at their disposal, but they didn’t know what specific shots would resonate with their customers. Serial 1, a standalone company that was initially launched from within Harley-Davidson, manufactures premium eBicycles.

Conversion 126

Conversion A/B Testing Machine Learning Conversion Rate 126

Martech

AUGUST 22, 2023

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. The company realized they needed to reposition themselves as a solution provider rather than a manufacturer.

Manufacturing 97

Manufacturing SEO Communications Pharmaceuticals 97

Martech

OCTOBER 20, 2022

We had heard previously from Oracle that a common use case for Unity was to execute against selected audience segments using selected data rather than import all customer data and treat the CDP as a single source of truth. Oracle also announced Asset-Based Service for High Tech and Manufacturing, a new part of Oracle Fusion Service.

Manufacturing 111

Manufacturing Healthcare MarTech Audience 111

SpotX

JUNE 1, 2021

Looking back less than a decade ago, TV advertising meant buying a spot within a certain program and hoping your target audience was tuning in. Today, that has shifted completely to where advertisers can reach specific audiences wherever they’re watching. . How to make the best use of data to find your audience.

Audience 52

Audience Manufacturing Cookies Retail 52

Martech Series

OCTOBER 20, 2022

We are continuously looking for opportunities to improve the experience for engaged audiences through innovative and contextually relevant content and messaging,” said Travis Hockersmith, Group Vice President, Platform+ at VIZIO. Marketing Technology News: 5 Benefits of Chatbot Marketing and FAQs to Get You Started in This New Channel.

Manufacturing 82

Manufacturing Display Advertising Entertainment MarTech 82

Martech Series

AUGUST 31, 2022

Taboola News integrates content recommendations from Taboola’s large publisher network with leading mobile device manufacturers across multiple touchpoints, including Minus One screens, news notifications, and browser applications. Marketing Technology News: MarTech Interview With Rob Hall, CEO at Playground xyz.

Manufacturing 85

Manufacturing Entertainment MarTech Audience 85