Martech

DECEMBER 20, 2024

Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. The truth is that your audience is bombarded with content every day. It doesnt clearly state the value The problem Audiences need to know whats in it for them beyond gaining knowledge. Why does this matter to the audience?”

Education 117

Education Audience Conversion Rate Conversion 117

Martech

NOVEMBER 21, 2024

Surveillance footage from a Shanghai robotics showroom shows a small AI-driven robot, created by a Hangzhou manufacturer, talking with 12 larger showroom robots. These features help marketers maximize their output and better engage with their audience. “Are you working overtime?

MarTech 112

MarTech Retail Manufacturing Conversion 112

Adweek

MARCH 2, 2023

Hobbyist brand Fanatics Collectibles, which designs, manufactures and distributes trading cards, has hired Red Bull's evp and chief marketing officer Ken Turner to lead its brand strategy and marketing.

Manufacturing 246

Manufacturing Marketing Audience Food 246

Martech

MAY 20, 2024

But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Ring 1: The audience disconnect Ring No. Tactics devolve into transparent tricks, easily seen through by a jaded audience. They see through the manufactured enthusiasm.

Audience 124

Audience Marketing ROI Manufacturing 124

Ad Monsters

MARCH 12, 2024

In this series, Admonsters will examine some cookie-free alternatives to audience development and targeting. He never liked the assumptions that third-party cookies forced people in the industry to make to tell stories about their audiences and determine who to target. The company provides 39 core audiences (home type, own v.

Cookies 98

Cookies Audience Manufacturing Education 98

Martech

SEPTEMBER 10, 2024

to engage hyperlocal audiences more effectively. This significant shift highlights advertisers’ desire to get in front of key local audiences on media channels where people spend the majority of their time. More brands are shifting their budgets towards programmatic and emerging media types (CTV, audio ads, etc.)

Media 117

Media Advertising Ad Ops Non-Profit 117

Fuel Lines

JULY 16, 2012

No other marketing tool replicates what PR can do when it comes to building trust with important audiences. The impression the audience gets is that the person quoted is among the cream of the crop in his or her profession. As is the case with my hedge-fund client, the news media and bloggers that reach his audiences now come to him.

Agency 279

Agency Public Relations Manufacturing Finance 279

Fuel Lines

OCTOBER 5, 2017

A lack of positioning creates many problems such as: No positioning usually means there is no clear target audience and thus little awareness or appeal for an agency’s services. Without positioning and a clear target audience agencies lack focus in every day task s such as who to hire, what to read, what events to attend, etc.

Agency 265

Agency Manufacturing Audience Communications 265

Martech

NOVEMBER 4, 2024

More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. Retailer audiences offer valuable data for acquiring new customers. Adopting an agile direct-to-consumer (DTC) strategy is no longer a choice but a necessity. Amazon, Walmart, Target), per Statista.

Marketing 120

Marketing Machine Learning Retail Manufacturing 120

Fuel Lines

JUNE 4, 2014

Identify with a specific audience As I was writing this article I received a follow-up call from Chris Ray, CEO of the Ramey agency. Chris was excited to report that he had just received an invitation to consultant and provide training for a major worldwide manufacturer of window coverings and architectural products.

Agency 276

Agency Impressions Communications Manufacturing 276

VideoWeek

NOVEMBER 20, 2024

Starting next year, the OS will be deployed by smart TV original equipment manufacturers (OEMs), as well as streaming TV aggregators. UID2), to help advertisers find relevant audiences on connected TV. Ventura will incoporate The Trade Desk’s supply path optimisation (SPO) product OpenPath, alongside its identifier Unified ID 2.0

Ad Tech 110

Ad Tech Manufacturing Advertising Audience 110

Martech Series

NOVEMBER 1, 2022

Over the last few years, multicultural audiences, especially Hispanic consumers, have adopted CTV streaming apps at a higher rate compared to the general population, presenting a significant opportunity to marketers. Hispanic audiences. Marketing Technology News: MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze. “As

Entertainment 91

Entertainment Audience Advertising Manufacturing 91

Martech

NOVEMBER 6, 2024

Effective stories can transform complex data into digestible information, make messages that stick, build trust with your audience and create relatability. Two quick examples: A manufacturer ops leader was asked why they chose company A from their shortlist of six SaaS providers.

MarTech 122

MarTech Pop-Up Communications Manufacturing 122

Fuel Lines

JUNE 6, 2013

We deliver a total business audience of over 10 million people via our 43 websites, 40 publications and 550 annual industry leading events. A description of The Business Journals from their website : The Business Journals is the premier media solutions platform for companies strategically targeting business decision makers.

Real Estate 277

Real Estate Manufacturing Education Media 277

Fuel Lines

JANUARY 10, 2019

There isn’t a more effective way to build your agency’s brand than by becoming a thought leader to a specific target audience. They have no definitive audience. The writing process helped them to better define their audience, create a strong point of differentiation and gain a positioning of expertise quickly.

Agency 222

Agency Healthcare Manufacturing Audience 222

Fuel Lines

FEBRUARY 21, 2018

Social media fueled by content marketing is what helped me to share my story and grow my online audience and increase website traffic to provide me with a continuous pipeline of leads. One of the most significant changes to new business is that audience development is now a core marketing responsibility.

Agency 238

Agency Communications Audience Media 238

AdExchanger

JUNE 4, 2024

So, a growing number of retail media networks (RMNs) are partnering with ad tech intermediaries and each other to manufacture national scale and audiences. Seems as if every retailer has its own data and ad targeting business these days. But what they don’t have is scale.

Manufacturing 113

Manufacturing Retail Ad Tech Ad Targeting 113

Fuel Lines

OCTOBER 18, 2012

It became more important to be found by your prospective client audience than chasing new business through interruption type tactics such as cold calling. The blog should be centered around a specific target audience. I realized there was a paradigm shift taking place for new business. Consistently use key words in blog post titles.

Agency 277

Agency Media Audience Manufacturing 277

Martech

DECEMBER 18, 2024

While there are nuances, three core values consistently influence their choices: Authenticity over polish Gen Z can spot manufactured authenticity from miles away. Have an omni-channel presence and be prepared to meet your audience on the platforms that suit your brand. Dont assume that digital-first means digital-only.

Marketing 106

Marketing Entertainment Manufacturing Brand Awareness 106

Martech

NOVEMBER 18, 2024

5 strategies to harness project management data In industries beyond marketing, such as tech and manufacturing, companies have long used data to refine their operations and drive efficiency. Use current data to keep your campaigns fresh and highly relevant to your audience. Adapt in real-time.

ROI 112

ROI Audience Manufacturing Brand Awareness 112

AdExchanger

NOVEMBER 13, 2023

The fitness-focused brand, which manufactures “percussive therapy” and handheld massage products, kept hearing from its core audience of performance athletes that they’d also like to see products their aging parents could use, according to CMO John Solomon. But not Therabody.

Manufacturing 118

Manufacturing Audience Marketing 118

AdExchanger

DECEMBER 5, 2024

CTV advertising is experiencing a power shift as original content manufacturers (OEMs) position themselves at the intersection of audiences, advertisers and content providers.

Manufacturing 106

Manufacturing Audience Advertising 106

Martech

OCTOBER 28, 2022

Havas Media Group (HMG) North America announced a new partnership with connected TV (CTV) analytics company Samba TV that will help advertisers find and manage audiences on streaming, gaming and linear TV channels though HMG’s Converged platform. So this partnership is tailored to find audiences in this current fragmented chaos.

Media 119

Media Manufacturing Audience MarTech 119

Digiday

APRIL 11, 2023

For example, major manufacturers, including domestic and import brands, are hitting the accelerator on marketing spend, particularly looking to capture digital-first audiences that are interested in their EV products. Addressable TV helps auto marketers ensure their ads reach viewers with high purchase intent.

Audience 67

Audience Brand Lift Impressions Manufacturing 67

Fuel Lines

MARCH 28, 2019

Marc Benjamin, Omni Channel Outcomes : Audience Reach and Activation Insights for Digital Pharma. Renae Gonner & Elton Mayfield, Navigate-the-Channel : Navigating manufacturing brands through the building supply channels. Frank Gussoni, Frank’s Take: Boosting Mid-Market Media Buys Through Uncommon Sense.

Agency 237

Agency Manufacturing Food Marketing 237

Martech

JUNE 18, 2024

. “S&P Global Mobility is a data-rich environment of automotive information and analytics from every part of the automotive life cycle, whether it’s the manufacturer’s planning for their next vehicle launch or understanding how many vehicles they’re going to sell over the next five years.”

Manufacturing 113

Manufacturing Real Estate Audience Finance 113

Fuel Lines

FEBRUARY 21, 2021

Social media fueled by content marketing is what helped me to share my story and grow my online audience and increase website traffic to provide me with a continuous pipeline of leads. One of the most significant changes to new business is that audience development is now a core marketing responsibility.

Agency 180

Agency Communications Audience Media 180

Martech Series

NOVEMBER 9, 2022

Proprietary Audience Intelligence Provides Unique Insights into the C-Suite. The Bliss Group and Ringer Sciences have announced the launch of the Executive Signals Platform (ESP), one of the first audience intelligence platforms to analyze the behavior of executives in key media channels dedicated to business.

Healthcare 86

Healthcare Manufacturing Retail Audience 86

Martech

APRIL 11, 2024

Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more. Note: Demand creation does not mean manufacturing demand from scratch at a prospective client’s organization. Total addressable market?

Marketing 135

Marketing Manufacturing Conversion Pop-Up 135

Martech

AUGUST 31, 2022

The update to Taboola News gives recommendations for reliable news sources via publishing partners, as well as working directly with device manufacturers like Samsung. Taboola News can now be installed on mobile device wallpapers by manufacturers, while also serving news recommendations to users directly on the mobile lockscreen.

Media 98

Media Manufacturing Native Advertising MarTech 98

VideoWeek

NOVEMBER 1, 2022

But how do brands navigate this audience fragmentation? For Ed Wale, VP, Europe at LG Ads Solutions, the enrichment of original equipment manufacturer (OEM) data provides advertisers with added value – from basic operating system (OS) data to automatic content recognition (ACR).

Audience 52

Audience Manufacturing Advertising Ad Tech 52

Ad Rants

JUNE 27, 2022

Everyone can't implement CRM as it requires an understanding of the general customer audience and formulating strategies to improve their experience. CRM solutions software's usability depends on the manufacturers. Often, businesses don't consider the customer needs, whereas, in some cases, they implement CRM without proper training.

Manufacturing 163

Manufacturing Audience Marketing 163

Martech Series

AUGUST 12, 2022

This boom in small and medium content creators flocking to CTV apps allows them to cut through the noise and reach their audience directly. In return, they gained access to incremental audiences such as “cord-cutters” and “cord nevers” and enjoyed a near 100% completion rate of their commercials.

Advertising 96

Advertising Manufacturing Impressions Audience 96

Martech

FEBRUARY 23, 2022

But it speaks to the value that Roku and other top streaming platforms, smart TV manufacturers and CTV ad sellers, buyers and tech partners are looking to solidify as the CTV space matures. It matters when the audience is viewing the ad on a TV, as opposed to a mobile device.

Advertising 105

Advertising Manufacturing Ad Inventory Impressions 105

Digiday

OCTOBER 23, 2023

Investors are growing wary of the industry’s ability to turn a profit; brands are cutting ties with esports in favor of outreach to the broader casual gaming audience; and esports organizations are shutting their doors and snapping each other up as the industry gradually contracts. Continue reading this article on digiday.com.

Manufacturing 92

Manufacturing Audience Agency Media 92

Martech Series

JANUARY 9, 2023

Discovery Announce Audience Measurement Agreement. Marketing Technology News: VideoAmp and Warner Bros. “Many of our clients require comprehensive models that combine the power of machine learning/forecasting methods with optimization for applications such as inventory management and supply chain optimization,” he explained.

Machine Learning 81

Machine Learning Manufacturing MarTech Audience 81

illumin

JULY 11, 2024

While this technology is often used in manufacturing, fraud prevention, and supply chain management, it can also be used in advertising. This information can then be used to plan campaigns and effectively target audiences – cutting out time and effort and driving efficiency. What is predictive AI?

Machine Learning 52

Machine Learning Education Manufacturing Ad Space 52