Adweek

MARCH 2, 2023

Hobbyist brand Fanatics Collectibles, which designs, manufactures and distributes trading cards, has hired Red Bull's evp and chief marketing officer Ken Turner to lead its brand strategy and marketing.

Manufacturing 235

Manufacturing Marketing Audience Food 235

AdExchanger

JUNE 4, 2024

So, a growing number of retail media networks (RMNs) are partnering with ad tech intermediaries and each other to manufacture national scale and audiences. Seems as if every retailer has its own data and ad targeting business these days. But what they don’t have is scale.

Manufacturing 95

Manufacturing Retail Ad Tech Ad Targeting 95

Digiday

APRIL 11, 2023

For example, major manufacturers, including domestic and import brands, are hitting the accelerator on marketing spend, particularly looking to capture digital-first audiences that are interested in their EV products. Addressable TV helps auto marketers ensure their ads reach viewers with high purchase intent.

Audience 59

Audience Brand Lift Impressions Manufacturing 59

AdExchanger

NOVEMBER 13, 2023

The fitness-focused brand, which manufactures “percussive therapy” and handheld massage products, kept hearing from its core audience of performance athletes that they’d also like to see products their aging parents could use, according to CMO John Solomon. But not Therabody.

Manufacturing 105

Manufacturing Audience Marketing 105

Martech Series

NOVEMBER 9, 2022

Proprietary Audience Intelligence Provides Unique Insights into the C-Suite. The Bliss Group and Ringer Sciences have announced the launch of the Executive Signals Platform (ESP), one of the first audience intelligence platforms to analyze the behavior of executives in key media channels dedicated to business.

Healthcare 86

Healthcare Manufacturing Retail Audience 86

VideoWeek

OCTOBER 24, 2022

In this sponsored Q&A, Miller discusses Publica’s plans for expansion in EMEA, as well as her wider thoughts on the CTV market, and the growth of audience extension in CTV. . Publica recently launched Publica Connect, which enables audience extension in CTV. You recently joined Publica as Commercial Director, EMEA.

Audience 40

Audience Ad Server Real Estate Manufacturing 40

Martech

JUNE 18, 2024

. “S&P Global Mobility is a data-rich environment of automotive information and analytics from every part of the automotive life cycle, whether it’s the manufacturer’s planning for their next vehicle launch or understanding how many vehicles they’re going to sell over the next five years.”

Manufacturing 89

Manufacturing Real Estate Audience Finance 89

VideoWeek

NOVEMBER 20, 2024

Starting next year, the OS will be deployed by smart TV original equipment manufacturers (OEMs), as well as streaming TV aggregators. UID2), to help advertisers find relevant audiences on connected TV. Ventura will incoporate The Trade Desk’s supply path optimisation (SPO) product OpenPath, alongside its identifier Unified ID 2.0

Ad Tech 104

Ad Tech Manufacturing Advertising Audience 104

SpotX

JUNE 1, 2021

Looking back less than a decade ago, TV advertising meant buying a spot within a certain program and hoping your target audience was tuning in. Today, that has shifted completely to where advertisers can reach specific audiences wherever they’re watching. . How to make the best use of data to find your audience.

Audience 52

Audience Manufacturing Cookies Retail 52

Martech

JULY 19, 2024

Over the course of 150 years, manufacturing evolved from relying on skilled artisans and craftsmen to automated, computer-driven, flexible manufacturing systems. Just as automation shifted the number and type of jobs in manufacturing, the number and type of jobs in marketing are set to change. How do they do it?

Manufacturing 115

Manufacturing Marketing AutoMobile Machine Learning 115

Martech Series

JANUARY 9, 2023

Discovery Announce Audience Measurement Agreement. Marketing Technology News: VideoAmp and Warner Bros. “Many of our clients require comprehensive models that combine the power of machine learning/forecasting methods with optimization for applications such as inventory management and supply chain optimization,” he explained.

Machine Learning 81

Machine Learning Manufacturing MarTech Audience 81

Ad Monsters

SEPTEMBER 3, 2024

For as long as retailers have existed, they have sought ways to monetize the audience they bring to suppliers. Unsurprisingly, performance marketers have flocked to retail media as a way to monetize that audience immediately. For example, a car manufacturer can more accurately advertise its suite of cars to the right buyers (e.g.

Retail 98

Retail Media Marketing Manufacturing 98

Martech

AUGUST 31, 2022

The update to Taboola News gives recommendations for reliable news sources via publishing partners, as well as working directly with device manufacturers like Samsung. Taboola News can now be installed on mobile device wallpapers by manufacturers, while also serving news recommendations to users directly on the mobile lockscreen.

Media 96

Media Manufacturing Native Advertising MarTech 96

Digiday

OCTOBER 23, 2023

Investors are growing wary of the industry’s ability to turn a profit; brands are cutting ties with esports in favor of outreach to the broader casual gaming audience; and esports organizations are shutting their doors and snapping each other up as the industry gradually contracts. Continue reading this article on digiday.com.

Manufacturing 92

Manufacturing Audience Agency Media 92

Martech

OCTOBER 28, 2022

Havas Media Group (HMG) North America announced a new partnership with connected TV (CTV) analytics company Samba TV that will help advertisers find and manage audiences on streaming, gaming and linear TV channels though HMG’s Converged platform. So this partnership is tailored to find audiences in this current fragmented chaos.

Media 101

Media Manufacturing Audience MarTech 101

Martech Series

NOVEMBER 8, 2022

The acquisition will also help drive expanded capabilities for both television manufacturers and publishers, while creating a more immersive and engaging viewing experience for consumers with on-screen content information and recommendations. Samba TV plans to unveil new Samba AI-driven experiences for TV manufacturers in January at CES.

Machine Learning 75

Machine Learning Manufacturing MarTech Advertising 75

Martech Series

AUGUST 12, 2022

This boom in small and medium content creators flocking to CTV apps allows them to cut through the noise and reach their audience directly. In return, they gained access to incremental audiences such as “cord-cutters” and “cord nevers” and enjoyed a near 100% completion rate of their commercials.

Advertising 96

Advertising Manufacturing Impressions Audience 96

Martech

APRIL 11, 2024

Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more. Note: Demand creation does not mean manufacturing demand from scratch at a prospective client’s organization. Total addressable market?

Marketing 122

Marketing Manufacturing Conversion Pop-Up 122

MNTN

JANUARY 13, 2023

In the past, many direct-to-consumer brands have utilized social to reach their target audiences. Identifying and Reaching the ‘Movable Middle’ on Connected TV MNTN Research Audience segmentation is much more than demographics and simple economic factors, and Connected TV goes beyond these to capture the diversity of consumer behavior.

Manufacturing 98

Manufacturing Video Ads Audience Advertising 98

VideoWeek

NOVEMBER 24, 2023

In this week’s Week in Review: CFlight gears up to add traded audiences, buy-side and sell-side are split on CTV programmatic, and German PSBs see a fall in streaming. From January 2024, major agency groups will be able to test 14 widely used traded audiences within CFlight.

Audience 52

Audience Video Ads Media Agency 52

Martech Series

OCTOBER 20, 2022

We are continuously looking for opportunities to improve the experience for engaged audiences through innovative and contextually relevant content and messaging,” said Travis Hockersmith, Group Vice President, Platform+ at VIZIO. Marketing Technology News: 5 Benefits of Chatbot Marketing and FAQs to Get You Started in This New Channel.

Manufacturing 82

Manufacturing Display Advertising Entertainment MarTech 82

Martech

NOVEMBER 4, 2024

More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. Retailer audiences offer valuable data for acquiring new customers. Adopting an agile direct-to-consumer (DTC) strategy is no longer a choice but a necessity. Amazon, Walmart, Target), per Statista.

Marketing 103

Marketing Machine Learning Retail Manufacturing 103

Martech Series

SEPTEMBER 29, 2022

The goal of the program is to create awareness of the unlimited opportunities Web3 offers entrepreneurs in terms of new revenue streams, brand awareness and untapped consumer audiences. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Manufacturing 76

Manufacturing Fashion Electronics Finance 76

Martech Series

AUGUST 31, 2022

Taboola News integrates content recommendations from Taboola’s large publisher network with leading mobile device manufacturers across multiple touchpoints, including Minus One screens, news notifications, and browser applications. Marketing Technology News: MarTech Interview With Rob Hall, CEO at Playground xyz.

Manufacturing 85

Manufacturing Entertainment MarTech Audience 85

Martech Series

NOVEMBER 3, 2022

Cisco unveiled the award nominees and winners at its annual Supplier Appreciation Event (SAE) attended by hundreds of component suppliers, manufacturing partners, logistics partners, and Cisco employees. Marketing Technology News: Solving First-Party Audience Expansion Using AI.

Manufacturing 72

Manufacturing MarTech Audience Marketing 72

Martech Series

FEBRUARY 12, 2023

For more than 20 years, technology buyers, sellers, resellers, and manufacturers from companies of all sizes and industries have assembled at ITEXPO to forge new partnerships, collaborate, and learn together and from one another.

Communications 71

Communications Manufacturing Finance MarTech 71

Martech Series

JULY 28, 2022

InContext Solutions, a 3D virtual reality platform for retailers and consumer goods manufacturers, announced the availability of InContext Virtual Commerce on Microsoft AppSource, an online cloud marketplace providing tailored line-of-business solutions.

Retail 81

Retail Manufacturing ROI MarTech 81

Martech

AUGUST 22, 2023

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. The company realized they needed to reposition themselves as a solution provider rather than a manufacturer.

Manufacturing 80

Manufacturing SEO Communications Pharmaceuticals 80

VideoWeek

APRIL 30, 2024

UK TV measurement body Barb has this morning issued an invitation to tender for ‘Barb Panel Plus’, the next iteration of Barb’s audience measurement service which will combine Barb’s panel-based data with big data sources. Tying in big data sources can help with this.

Manufacturing 52

Manufacturing Audience Conversion Media 52

Martech Series

JULY 26, 2022

The company drove high audience engagement with their content hub, with 60% of attendees becoming recurring visitors. The company focused on diverse speakers and translated content to enable audience accessibility. The company exceeded its audience attendee goals by 300%.

Audience 87

Audience Healthcare Manufacturing Brand Awareness 87

Ad Beat

AUGUST 6, 2024

In fact, with the last three Games (two Winter Olympics and one summer Games) all taking place in Asia, viewing times for Paris 2024 will be a better fit for Western audiences — meaning TV figures could be even higher than recent events. Parents with young kids? Property buyers? Or all three?

Real Estate 86

Real Estate Manufacturing Brand Awareness Audience 86

Ad Monsters

MARCH 2, 2023

The phrase stems from the industrial manufacturing facility concept, where a clean room was a controlled area to minimize contamination and maintain the integrity of the product. It is not just another ETL (Extract, Transform, and Load) machine.

Manufacturing 113

Manufacturing Audience Advertising Marketing 113

Martech

NOVEMBER 6, 2024

Effective stories can transform complex data into digestible information, make messages that stick, build trust with your audience and create relatability. Two quick examples: A manufacturer ops leader was asked why they chose company A from their shortlist of six SaaS providers.

MarTech 88

MarTech Pop-Up Communications Manufacturing 88

Martech

FEBRUARY 23, 2022

But it speaks to the value that Roku and other top streaming platforms, smart TV manufacturers and CTV ad sellers, buyers and tech partners are looking to solidify as the CTV space matures. It matters when the audience is viewing the ad on a TV, as opposed to a mobile device.

Advertising 91

Advertising Manufacturing Ad Inventory Impressions 91

Martech Series

JANUARY 25, 2023

New customers spanned industries from retail, financial services, and manufacturing to telecommunications, media, and nonprofits, with a footprint that reaches across six continents. Audience Insights Prevail The post dotCMS CEO Zain Ishaq Reflects on Record 2022 Results, What’s to Come in 2023 appeared first on MarTech Series.

A/B Testing 98

A/B Testing Manufacturing MarTech Retail 98

Martech

MARCH 22, 2024

It’s original mission was to work with mobile carriers and device manufacturers to develop an infrastructure to support a mobile app economy. “We help mobile device manufacturers and carriers interact with the entire app economy,” said Cohen. But it raises significant issues for mobile marketing too.

Manufacturing 126

Manufacturing Cookies Advertising MarTech 126

Martech

NOVEMBER 18, 2024

5 strategies to harness project management data In industries beyond marketing, such as tech and manufacturing, companies have long used data to refine their operations and drive efficiency. Use current data to keep your campaigns fresh and highly relevant to your audience. Adapt in real-time.

ROI 63

ROI Audience Manufacturing Brand Awareness 63