Martech

FEBRUARY 8, 2024

And martech was about to turn the world on its head. Martech promised: Scale. Part three: The crossroads In 2024, marketing and martech professionals are at a crossroads. Drive efficiency for the 5% We desperately need martech for the 5% of buyers already in-market. In a way that is audience vs. sales-centric?

MarTech 127

MarTech Marketing SEO CPC 127

Martech

SEPTEMBER 10, 2024

to engage hyperlocal audiences more effectively. This significant shift highlights advertisers’ desire to get in front of key local audiences on media channels where people spend the majority of their time. The post Scaling local advertising with automation in the new media landscape appeared first on MarTech.

Media 114

Media Advertising Ad Ops Non-Profit 114

Martech

NOVEMBER 4, 2024

More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. Retailer audiences offer valuable data for acquiring new customers. The post 3 tips for cutting through the DTC noise with marketing data appeared first on MarTech. Amazon, Walmart, Target), per Statista.

Marketing 116

Marketing Machine Learning Retail Manufacturing 116

Martech

MAY 20, 2024

But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Ring 1: The audience disconnect Ring No. Tactics devolve into transparent tricks, easily seen through by a jaded audience. They see through the manufactured enthusiasm.

Audience 120

Audience Marketing ROI Manufacturing 120

Martech Series

NOVEMBER 1, 2022

Over the last few years, multicultural audiences, especially Hispanic consumers, have adopted CTV streaming apps at a higher rate compared to the general population, presenting a significant opportunity to marketers. Hispanic audiences. Marketing Technology News: MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze. “As

Entertainment 91

Entertainment Audience Advertising Manufacturing 91

Martech

DECEMBER 18, 2024

While there are nuances, three core values consistently influence their choices: Authenticity over polish Gen Z can spot manufactured authenticity from miles away. Have an omni-channel presence and be prepared to meet your audience on the platforms that suit your brand. Dont assume that digital-first means digital-only. Processing.

Marketing 102

Marketing Entertainment Manufacturing Brand Awareness 102

Martech

NOVEMBER 18, 2024

5 strategies to harness project management data In industries beyond marketing, such as tech and manufacturing, companies have long used data to refine their operations and drive efficiency. Use current data to keep your campaigns fresh and highly relevant to your audience. Adapt in real-time. Processing.

ROI 109

ROI Audience Manufacturing Marketing 109

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. Note: Demand creation does not mean manufacturing demand from scratch at a prospective client’s organization.

Marketing 133

Marketing Manufacturing Conversion Pop-Up 133

Martech

OCTOBER 28, 2022

Havas Media Group (HMG) North America announced a new partnership with connected TV (CTV) analytics company Samba TV that will help advertisers find and manage audiences on streaming, gaming and linear TV channels though HMG’s Converged platform. So this partnership is tailored to find audiences in this current fragmented chaos.

Media 116

Media Manufacturing Audience MarTech 116

Martech

AUGUST 31, 2022

The update to Taboola News gives recommendations for reliable news sources via publishing partners, as well as working directly with device manufacturers like Samsung. Taboola News can now be installed on mobile device wallpapers by manufacturers, while also serving news recommendations to users directly on the mobile lockscreen.

Media 98

Media Manufacturing Native Advertising MarTech 98

Martech

JUNE 18, 2024

. “S&P Global Mobility is a data-rich environment of automotive information and analytics from every part of the automotive life cycle, whether it’s the manufacturer’s planning for their next vehicle launch or understanding how many vehicles they’re going to sell over the next five years.”

Manufacturing 110

Manufacturing Real Estate Audience Finance 110

Martech Series

NOVEMBER 9, 2022

Proprietary Audience Intelligence Provides Unique Insights into the C-Suite. The Bliss Group and Ringer Sciences have announced the launch of the Executive Signals Platform (ESP), one of the first audience intelligence platforms to analyze the behavior of executives in key media channels dedicated to business.

Healthcare 86

Healthcare Manufacturing Retail Audience 86

Martech Series

JUNE 24, 2022

Marketing Technology News: MarTech Interview with Jerry Luk, Co-Founder & President at Firework. B2B video marketing is a part of a typical B2B content marketing strategy that involves planning, creating, and sharing your content in video format with your B2B target audience. What is B2B video marketing?

Marketing 126

Marketing Manufacturing Audience ROI 126

Martech

FEBRUARY 23, 2022

But it speaks to the value that Roku and other top streaming platforms, smart TV manufacturers and CTV ad sellers, buyers and tech partners are looking to solidify as the CTV space matures. It matters when the audience is viewing the ad on a TV, as opposed to a mobile device.

Advertising 104

Advertising Manufacturing Ad Inventory Impressions 104

Martech Series

JANUARY 9, 2023

Discovery Announce Audience Measurement Agreement. Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus. The post Aimpoint Digital to Drive Value With Optimization Through Gurobi Version 10’s New Features appeared first on MarTech Series.

Machine Learning 81

Machine Learning Manufacturing MarTech Audience 81

Martech Series

JANUARY 25, 2023

New customers spanned industries from retail, financial services, and manufacturing to telecommunications, media, and nonprofits, with a footprint that reaches across six continents. Audience Insights Prevail The post dotCMS CEO Zain Ishaq Reflects on Record 2022 Results, What’s to Come in 2023 appeared first on MarTech Series.

A/B Testing 98

A/B Testing Manufacturing MarTech Retail 98

Martech Series

OCTOBER 20, 2022

We are continuously looking for opportunities to improve the experience for engaged audiences through innovative and contextually relevant content and messaging,” said Travis Hockersmith, Group Vice President, Platform+ at VIZIO. Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy.

Manufacturing 82

Manufacturing Display Advertising Entertainment MarTech 82

Martech Series

AUGUST 12, 2022

This boom in small and medium content creators flocking to CTV apps allows them to cut through the noise and reach their audience directly. In return, they gained access to incremental audiences such as “cord-cutters” and “cord nevers” and enjoyed a near 100% completion rate of their commercials.

Advertising 96

Advertising Manufacturing Impressions Audience 96

Martech Series

JULY 28, 2022

InContext Solutions, a 3D virtual reality platform for retailers and consumer goods manufacturers, announced the availability of InContext Virtual Commerce on Microsoft AppSource, an online cloud marketplace providing tailored line-of-business solutions. Marketing Technology News: MarTech Interview with Douglas Thede, CEO at Lytho.

Retail 81

Retail Manufacturing MarTech ROI 81

Martech Series

JULY 26, 2022

The company drove high audience engagement with their content hub, with 60% of attendees becoming recurring visitors. Marketing Technology News: MarTech Interview With Regina Soller-Gould, VP of Revenue Marketing at Ada. The company focused on diverse speakers and translated content to enable audience accessibility.

Audience 87

Audience Healthcare Manufacturing Brand Awareness 87

Martech Series

NOVEMBER 8, 2022

The acquisition will also help drive expanded capabilities for both television manufacturers and publishers, while creating a more immersive and engaging viewing experience for consumers with on-screen content information and recommendations. Marketing Technology News: MarTech Interview with Heidi Arkinstall, CMO at G-P.

Machine Learning 75

Machine Learning Manufacturing MarTech Advertising 75

Martech

MAY 2, 2023

It’s a chance for digital publishers to show how they are capturing audiences who cut the cord and now choose digital channels. Audiences are moving to streaming services for traditional TV content like movies and sports. Get MarTech! Now is the time to get in the game.” In your inbox.

Retail 116

Retail Electronics MarTech Manufacturing 116

Martech

MARCH 22, 2024

It’s original mission was to work with mobile carriers and device manufacturers to develop an infrastructure to support a mobile app economy. “We help mobile device manufacturers and carriers interact with the entire app economy,” said Cohen. ” Get MarTech! In your inbox.

Manufacturing 133

Manufacturing Cookies Advertising MarTech 133

Martech Series

AUGUST 31, 2022

Taboola News integrates content recommendations from Taboola’s large publisher network with leading mobile device manufacturers across multiple touchpoints, including Minus One screens, news notifications, and browser applications. Marketing Technology News: MarTech Interview With Rob Hall, CEO at Playground xyz.

Manufacturing 85

Manufacturing Entertainment MarTech Audience 85

Martech

JULY 23, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Business goals as selection criteria also protect you when big martech vendors start bullying your executives. Download our first MarTech Intelligence Report on Headless and Hybrid CMSs here.

MarTech 122

MarTech Audience Manufacturing Marketing 122

Martech Series

SEPTEMBER 29, 2022

The goal of the program is to create awareness of the unlimited opportunities Web3 offers entrepreneurs in terms of new revenue streams, brand awareness and untapped consumer audiences. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Manufacturing 76

Manufacturing Fashion Electronics Finance 76

Martech

AUGUST 22, 2023

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. The company realized they needed to reposition themselves as a solution provider rather than a manufacturer.

Manufacturing 97

Manufacturing SEO Communications Pharmaceuticals 97

Martech

OCTOBER 20, 2022

We had heard previously from Oracle that a common use case for Unity was to execute against selected audience segments using selected data rather than import all customer data and treat the CDP as a single source of truth. Oracle also announced Asset-Based Service for High Tech and Manufacturing, a new part of Oracle Fusion Service.

Manufacturing 103

Manufacturing Healthcare MarTech Audience 103

Martech Series

JULY 25, 2022

Maris-Tech has already received initial orders for the Jupiter-AI as an OEM (Original Equipment Manufacturer) solution and as a ruggedized platform within enclosure (the Opal), as well as for its derivatives, that vary in terms of video interfaces and mechanical structure. Maris-Tech Ltd. ,

Manufacturing 82

Manufacturing MarTech Audience Marketing 82

Martech Series

FEBRUARY 12, 2023

For more than 20 years, technology buyers, sellers, resellers, and manufacturers from companies of all sizes and industries have assembled at ITEXPO to forge new partnerships, collaborate, and learn together and from one another. Marketing Technology News: MarTech Interview with John Payne, CEO of Croquet “The U.S.

Communications 71

Communications Manufacturing Finance MarTech 71

Martech Series

AUGUST 24, 2022

Publica now powers header bidding, server-side ad insertion (SSAI), and ad-break decisioning for some of the biggest streaming publishers and smart TV manufacturers in the world. Marketing Technology News: MarTech Interview with Chris Savio, Director of Product Marketing at GoTo. ” said Ben Antier , Co-Founder and CEO, Publica.

Ad Server 84

Ad Server Header Bidding Advertising Ad Exchange 84

Martech Series

SEPTEMBER 21, 2022

“Podcasting is such a powerful way to engage an audience, and we are delighted to welcome Alex and Commerce Talks to Seamless”— Joseph Ridley, General Manager, Terrapinn. Marketing Technology News: MarTech Interview with Tom Libretto, Chief Marketing Officer at Workhuman.

Manufacturing 88

Manufacturing Retail MarTech Audience 88

Martech

SEPTEMBER 20, 2021

eBike manufacturer Serial 1 had lots of gorgeous product and lifestyle imagery at their disposal, but they didn’t know what specific shots would resonate with their customers. Serial 1, a standalone company that was initially launched from within Harley-Davidson, manufactures premium eBicycles. All images provided by Serial 1.

Conversion 116

Conversion A/B Testing Machine Learning Conversion Rate 116

Martech Series

NOVEMBER 3, 2022

Cisco unveiled the award nominees and winners at its annual Supplier Appreciation Event (SAE) attended by hundreds of component suppliers, manufacturing partners, logistics partners, and Cisco employees. ” Marketing Technology News: MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze.

Manufacturing 72

Manufacturing MarTech Audience Marketing 72

Martech

MAY 22, 2024

The expectation was that data would change the way we create wealth and inspire new ways of doing business the way oil changed how we manufacture products, transport people and goods and create billionaires. Who doesn’t want quality data flowing through their martech systems, informing solid decisions and delivering great outcomes?

Marketing 110

Marketing MarTech Conversion Rate Healthcare 110

Martech

APRIL 22, 2022

Explore the platforms essential to predictive analytics and marketing attribution in the latest edition of this MarTech Intelligence Report. Machine learning models can decipher text, recognize images, perform audience segmentation, and even anticipate how customers are likely to respond to various initiatives. Click here to download!

Machine Learning 145

Machine Learning Marketing ROI SEO 145

Martech

DECEMBER 13, 2023

As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. Driven by a competitive landscape and customer expectations, in 2023, we saw AI emerge as an enhancement for 100s of SEO and martech products and tools.

SEO 112

SEO Machine Learning Manufacturing MarTech 112