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New Taboola feature fights fake news on social media

Martech

Today, native advertising and discovery platform Taboola announced a new product feature aimed at fighting misinformation shared on TikTok and other social media. The update to Taboola News gives recommendations for reliable news sources via publishing partners, as well as working directly with device manufacturers like Samsung.

Media 98
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The FTC Awakens: Native Advertising Enforcement Statement Out Just in Time for the Holidays

All About Advertising Law

The FTC just released their endorsed Enforcement Policy Statement on Deceptively Formatted Advertisements and business guidance on Native Advertising. A long time ago, in a conference room far, far away, the FTC held a workshop on Native Advertising with a promise that some form of industry guidance would follow.

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8 SaaS Marketing Trends You Can’t Ignore in 2020

Single Grain

ERP/Manufacturing/Supply Chain. Native advertising will be widely adopted. These products offer added value to the same audience but are independent from their main product. Trend #3: Native Advertising Will Be Widely Adopted. Procurement/Spending/Sourcing. Management. Software Development/QA Testing.

Marketing 103
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Emodo Q&A: Adapt Launches Debate on Traditional Native Ads vs. Advanced Native Ads

Ad Monsters

There is no successful advertising business without an impactful user experience. Some of the key components to creating that experience are making sure the ad reaches the right audience and the creative assets keep them engaged with your content. . Why is that the case? . AB: Adapt also focuses on the creative aspect of ads.

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The WIR: Netflix Announces Price and Measurement Partners for Ads, EU Prepares Major Antitrust Fine for Google, and Roku Unveils Smart Home Product Line

VideoWeek

“To help advertisers reach the right audience – and ensure our ads are more relevant for consumers – we’ll offer broad targeting capabilities by country and genre (e.g. “Advertisers will also be able to prevent their ads from appearing on content that might be inconsistent with their brand (e.g.

Ad Tech 52