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Balancing storytelling, culture, martech and AI for long-term profitability

Martech

Effective stories can transform complex data into digestible information, make messages that stick, build trust with your audience and create relatability. Brain scans show that hearing vivid sensory details activates the same regions that would light up if actually experiencing the event first-hand. He understands us and what we need.”

MarTech 114
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The effectiveness crisis in B2B marketing: Why MOps must shift focus now

Martech

Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more. Higher-ups want us to do more with less (efficiency). Most of what manufacturers demand is internal.) So, what should we do?

Marketing 131
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Metaverse and B2C Brands: 2022 Highlights

Martech Series

For brands, marketing in this universe is the opportunity to reach a bigger audience and set a digital footprint to get potential revenue growth. The game’s outfit collection allows you to create your avatar and dress it up in NIKE apparel, which you can then share for other players to see in the showroom. Coca- Cola.

Fashion 129
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Gen Zs and Baby Boomers Alike Agree—Brand Sustainability Messaging Matters

MNTN

Beloved pop group Coldplay has even done its part to go green. Made up primarily of YouTube videos featuring popular content creators, the campaign appealed to Gen Z by giving tips on how to start their own business. With the help of sustainability partner DHL, Coldplay committed to reducing CO2 emissions by 50% on their current tour.

Pop-Up 98
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Why Facebook, Instagram and TikTok have stepped back from social commerce

Digiday

While not totally pulling the ripcord on social commerce, the short-form video app has announced its plan to streamline its commerce solution by creating three new advertising formats, with the aim of simplifying the process for marketers leading up to the busy Q4 holiday period of 2022. It’s a meaningfully different experience.”. billion).

Pop-Up 91
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Freely Announces Q2 Launch and Major Smart TV Integration

VideoWeek

The app includes a ‘MiniGuide’, a pop-up interface that appears each time the user switches channels, also offering related live or on-demand content. Partnering up The organisation also announced a major expansion to the TVs that will have Freely installed.

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Media Buying Briefing: Which media will buyers turn to in a soft local market in 2023?

Digiday

Borrell’s findings point to the disappearance of thousands of small businesses, and a shift in the type of small businesses that have popped up. Netflix continues to beef up its ad sales team, the latest hire being Adam Gerber who most recently was executive director of U.S. investment strategy at GroupM. Direct quote.

Media 69