Martech Series

AUGUST 12, 2022

This boom in small and medium content creators flocking to CTV apps allows them to cut through the noise and reach their audience directly. In return, they gained access to incremental audiences such as “cord-cutters” and “cord nevers” and enjoyed a near 100% completion rate of their commercials.

Advertising 96

Advertising Manufacturing Impressions Audience 96

Martech

APRIL 15, 2022

This article will walk you through various marketing strategies to help you reach your target business audiences and tell you about a few of the latest trends in the industry. While companies tend to focus on B2B marketing channels that produce more leads, it may make sense to prioritize the ones that produce the highest ROI for your company.

Marketing 119

Marketing ROI Audience Media 119

Martech Series

JULY 28, 2022

InContext Solutions, a 3D virtual reality platform for retailers and consumer goods manufacturers, announced the availability of InContext Virtual Commerce on Microsoft AppSource, an online cloud marketplace providing tailored line-of-business solutions. Marketing Technology News: MarTech Interview with Douglas Thede, CEO at Lytho.

Retail 81

Retail Manufacturing MarTech ROI 81

Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. The Approach To cut through the noise and achieve the desired results, the agency devised a strategy that was focused heavily on placements where their target audience was most present.

ROI 52

ROI Advertising Conversion SEO 52

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Campaign channels.

ROI 120

ROI Machine Learning Conversion Rate Healthcare 120

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. The key to ensuring ROI is to make sure the platform is easy to use and scale and is suited to your organization’s goals. Target customers. Product overview.

Marketing 115

Marketing Manufacturing Communications Healthcare 115

Martech

AUGUST 21, 2023

For example, we have a CPG client with a sophisticated data science practice for predicting futures pricing and availability of ingredients to manufacture its products. This might include audiences exported to channels with predictive capabilities such as Facebook, Google Ads, the brand’s ESP, etc. Get MarTech! In your inbox.

Audience 98

Audience ROI Machine Learning Conversion Rate 98

Clearcode

NOVEMBER 6, 2023

With a staggering $45 billion US retail media market , retailers are attempting to seize the golden opportunity that retail media presents to not only cater to evolving consumer preferences, but also open up new avenues for advertisers seeking to engage with their most coveted audiences.

Retail 102

Retail Media Advertising Manufacturing 102

Single Grain

DECEMBER 27, 2024

Fortunately, most programs can offer personalization tools based on firmographics like country, industry, and audience type. Pricing While account-based marketing drives a higher ROI than other strategies, using ABM tools requires a steep investment. So, which platform is the most budget-friendly?

Impressions 52

Impressions Marketing ROI Conversion Rate 52

Martech

MAY 22, 2024

The expectation was that data would change the way we create wealth and inspire new ways of doing business the way oil changed how we manufacture products, transport people and goods and create billionaires. The first of which was probably “data is the new oil.” The new oil” cliche was quickly followed by: “Garbage in, garbage out.”

Marketing 108

Marketing MarTech Conversion Rate Healthcare 108

Martech

NOVEMBER 15, 2021

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. It is marketed to technology, finance, healthcare and manufacturing organization. A sophisticated UI. The Philadelphia-based company has 11 global offices, with execution across 100 countries. Target customers.

Marketing 108

Marketing Machine Learning ROI Cookies 108

Digiday

JANUARY 12, 2023

However, this doesn’t mean the German auto manufacturer is pulling out of gaming entirely. Although esports organizations offer brands access to a large gaming audience, marketers are beginning to realize that individual gaming influencers can offer the same level of engagement for less money.

Manufacturing 80

Manufacturing ROI Entertainment Communications 80

Single Grain

JULY 31, 2019

Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. The selection of a mobile ad platform depends on your target audience, so it is important to understand the needs of your audience and choose a platform that can offer you the maximum ROI.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Martech

DECEMBER 29, 2023

If we pair this viewing data with the impact this audience group has had on the beauty industry — including their adoption of strong brand loyalty and their commitment to support accessibility and inclusivity in beauty — we can expect the beauty market to play a big role in the growth of shoppable ads in TV streaming in 2024.” Get MarTech!

eCommerce 117

eCommerce Retail Electronics Conversion 117

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. This reduced their cost per lead acquisition by 97% which also allowed them to reach a wider audience with the product.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

AUGUST 23, 2019

In fact, Neil Patel has said that “ 62% of B2B marketers rated storytelling as an effective content marketing tactic”: Still, many businesses lack any type of storytelling in their marketing strategy – which no doubt has a direct impact on the ROI of their marketing campaigns. A story is incomplete without a main character.

Marketing 111

Marketing Audience Banner Impressions 111

Single Grain

MARCH 14, 2025

Since Eric’s viral video content wasn’t leading to sales , he targeted a niche audience that was likely to convert. Unqualified audience : Many viral videos attract a broad audience that is not necessarily interested in your product or service. Why is this important? Fortunately, that’s easier than you think.

SEO 52

SEO Brand Awareness Manufacturing Conversion 52

Single Grain

MARCH 14, 2025

Since Eric’s viral video content wasn’t leading to sales , he targeted a niche audience that was likely to convert. Unqualified audience : Many viral videos attract a broad audience that is not necessarily interested in your product or service. Why is this important? Fortunately, that’s easier than you think.

SEO 52

SEO Brand Awareness Manufacturing Conversion 52

VideoWeek

MARCH 14, 2025

Complete TV is a first-ever tool that automatically manages upfront commitments and scatter budgets, using real-time pacing insights and AI-powered capabilities to help advertisers reach high-value audiences, drive ROI, and eliminate media waste. Read more on VideoWeek. reported last week.

Food 52

Food Ad Tech Media Agency 52

AdvertiseMint

SEPTEMBER 10, 2023

How To Do Market Research Market research is a crucial step in understanding your target audience and competition. Identify your target audience: Determine who your ideal customers are. Conduct surveys, interviews, focus groups, or online questionnaires to gather firsthand information from your target audience.

Shipping 52

Shipping Manufacturing Retail ROI 52

Agility Ads

FEBRUARY 11, 2022

Addressable TV advertising allows specific, segmented television advertisements to be broadcast to more precise viewing audiences. For example, a Saturday morning kids show is going to have a different target audience compared to a Sunday night football game, and have ads that reflect the change in audience. Agility Can Help.

Advertising 52

Advertising Audience Retargeting Manufacturing 52

Martech

FEBRUARY 24, 2022

Call Tracking is a real-time solution that lets users track and analyze inbound calls to optimize marketing campaigns and maximize lead generation, conversion rates, and each campaign’s ROI. It also offers a variety of services to maximize advertising ROI and call handler performance. It has more than 100 employees. Target customers.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

SODP

MAY 30, 2023

Slashed marketing budgets are the norm as at least 30% of advertisers face increasing pressure to boost ROI with less. The advertiser will specify their target audience, ad formats, the type of ad inventory they want to bid on, and their budget preferences (a process called targeting). They also upload relevant ads into the DSP.

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

Single Grain

JANUARY 6, 2020

ERP/Manufacturing/Supply Chain. These products offer added value to the same audience but are independent from their main product. You can then use these new ‘features' to sell your SaaS product/s to look-a-like audiences, who will most probably have the same problems as the user that suggested the feature/change.”

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Lemonads

JUNE 26, 2020

When crafted properly, email campaigns can also yield a whopping $42 return-on-income (ROI) for every $1 spent in B2C companies. B2B companies, on the other hand, boast of a 35$ ROI for every $1 spent, which makes this type of marketing ideal for companies targeting consumers as well as other businesses. There are 3.9

Affiliates 52

Affiliates Non-Profit Manufacturing ROI 52

AdvertiseMint

OCTOBER 9, 2023

Amazon boasts over 300 million active customers globally, giving you access to a diverse and extensive audience. These tools enable you to create targeted ad campaigns, reach your desired audience, and increase product visibility. You can also track ad performance and adjust strategies to maximize your return on investment (ROI).

Shipping 52

Shipping Manufacturing Retail ROI 52

Single Grain

SEPTEMBER 29, 2020

Create an A/B test trigger that’s going to reach a very large audience pool, without the subjects knowing that their response is being analyzed. Where there is a clear winner in terms of click-throughs, it’s obvious that a particular combination of visual elements resonates with the target audience. The answer?

A/B Testing 98

A/B Testing Click Through Rate Conversion Advertising 98

Lemonads

NOVEMBER 8, 2020

As a professional affiliate , your job is to help brands form meaningful connections with their audiences. In most cases, these features attract a younger demographic, but Snapchat has embraced this and developed a set of additional capacities to keep their audiences engaged.

Affiliates 52

Affiliates Audience Manufacturing Conversion 52

VideoWeek

MAY 10, 2024

The UK could invest in a more efficient DTT service, which could be sustained if audience numbers for DTT were supported with new equipment and more efficient broadcasting signals. These tools will enable advertisers to use their first-party data to reach audiences which Raptive has access to. Ofcom recommended three strategies.

Retail 52

Retail Ad Tech Media Agency 52

Lemonads

MARCH 11, 2021

Device manufacturers like Apple take advantage of these device updates to make adjustments that are perceived as positive, but they can actually have a negative effect on the digital marketing ecosystem and user experience as a whole. For example, features like campaign retargeting and lookalike audiences depend heavily on IDFA.

Affiliates 52

Affiliates Retargeting Audience Manufacturing 52

Smart-Hub

OCTOBER 15, 2023

Get a Consultation For Free Contact us High ROI Creating a new product or solution is always risky, but a ready-made white label solution guarantees high ROI. As a result, it will be easier for you to meet the needs of your target audience and increase loyalty. Therefore, your product gets to the market very quickly.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Lemonads

MARCH 15, 2021

If your audience isn’t interested in the products or services you offer, there’s very little chance that affiliate marketing will change that. Larger Reach (Local, National, and Global Markets) The affiliate marketing industry relies on content publishers that target different audiences across the world.

Affiliates 52

Affiliates Conversion SEO Healthcare 52

Smart-Hub

JANUARY 4, 2023

Which SmartHub`s features and capabilities help programmatic businesses in getting great ROI and revenues? White Label ad exchange is a programmatic advertising exchange platform manufactured by an ad tech vendor, purchased and labeled by another enterprise. What is White Label ad exchange? What does SmartHub do? It is prebuilt.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

VideoWeek

FEBRUARY 16, 2024

The company additionally announced a retail media partnership with Nectar360, enabling brands to target audiences using Nectar data from Sainsbury’s and Argos. The study will enable Barb to accurately estimate the size and profile of TV and streaming audiences. Revenues climbed 23.4 percent during Q4 and 23.3

Marketing 52

Marketing Media Entertainment Agency 52

Clearcode

SEPTEMBER 17, 2024

Or you can start to make some acquisitions, like we saw with telcos a few years ago where they would buy DSPs or SSPs and try to get market entry that way, or even a couple weeks ago we saw Walmart start buying Vizio and that they didn’t buy Vizio, a TV manufacturer, because they wanted TVs, they wanted new places to serve ads.

Retail 52

Retail Media Cookies MarTech 52

Single Grain

OCTOBER 20, 2020

As you gather data through interactive content, you learn more about your audience, making it easier to create content they will love. This approach to highly targeted content marketing will soon establish trust and authority, so you can grow a bigger audience of people that come back time and time again. 1) Interactive Infographics.

ROI 145

ROI Conversion Rate Conversion Marketing 145

VideoWeek

DECEMBER 20, 2022

We expect to start seeing more contextual solutions specific to CTV to help advertisers reach niche audiences and maximise ad spend.” Major investments in content, the launch of numerous new services, and audience fragmentation have driven advertisers to adopt a more dynamic view of the converged TV universe.

Cookies 126

Cookies Audience Media Ad Tech 126