Martech

MAY 2, 2023

It’s a chance for digital publishers to show how they are capturing audiences who cut the cord and now choose digital channels. digital video ad spend grew at almost twice the rate of overall digital media in 2022, 21% versus 11% overall, according to the IAB.

Retail 105

Retail Electronics Manufacturing MarTech 105

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. Audience Targeting One of the key factors that make in-game advertising so effective is audience targeting capability.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Single Grain

JANUARY 3, 2024

Ads and content here are more focused on the value and benefits of what you’re offering, often showcasing more detailed information, comparisons, and testimonials. Intent : Here, the audience shows a clear interest in purchasing. Ads at this stage are more direct, often with a clear call to action (CTA).

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

Ad Beat

MARCH 6, 2024

It’s the world’s second-biggest smartphone manufacturer, with a market share of 16.3 In that sense, Samsung is similar to its fiercest rival in the global smartphone market, Apple, which spent two-thirds of its colossal $775 million US display ad budget for 2023 on YouTube ads. million), Google DV360 ($3.2

Electronics 61

Electronics Display Advertising Impressions Video Ads 61

InMobi

JANUARY 22, 2019

This is the basic way for paying for reach and initial awareness, in part because it’s easy to understand and works with just about any ad format imaginable. For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. Contrast banner ads with video ads.

CPM 52

CPM CPC Advertising Banner 52

Single Grain

JULY 31, 2019

Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. billion video gamers worldwide. 54% of mobile gamers said they'd rather watch video ads if this leads to in-game rewards.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Single Grain

MAY 5, 2023

Dive Deeper: 15 Fast and Easy Ways to Improve Your Site’s Conversion Rate 2) Unicef – Rapidly Raised Donations Through Paid Search, Display and Video Ads With the holiday season fast approaching, Unicef was determined to aid Syrian children by launching a fundraising campaign that would touch the hearts of millions.

ROI 52

ROI Advertising Conversion SEO 52

VideoWeek

MARCH 15, 2024

“We’re proud to launch this channel with the support of so many of the leading CTV/FAST platform partners as we continue to expand the footprint of BBC News and bring the BBC’s journalism to wider audiences in the region.” The New York judge found it plausibly alleged that Google unlawfully monopolised the online video ad market.

Media 52

Media Agency Audience Non-Profit 52

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. million for privacy breaches on WhatsApp.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Clearcode

FEBRUARY 25, 2022

The HbbTV Association , which consists of broadcasters, Internet and technology companies, and device manufacturers, creates and manages the HbbTV standard to ensure that HbbTV is compatible across different devices and TV networks. Thanks to the HbbTV standard, viewers can interact with ads by pressing a single button on the remote control.

Advertising 52

Advertising Ad Server Banner Geo targeting 52

InMobi

JANUARY 18, 2022

For a minivan car manufacturer, they can target women buying pregnancy tests, so even before they buy newborn diapers, they can start capturing customers during a key buying consideration phase. We’re seeing brands test programmatic display, shoppable video and social commerce.

Retail 52

Retail eCommerce Non-Profit Media 52

Smart-Hub

JANUARY 4, 2023

What is a White Label ad exchange? White Label ad exchange is a programmatic advertising exchange platform manufactured by an ad tech vendor, purchased and labeled by another enterprise. VAST is a template for displaying video ads. However, on our platform, you can use it for serving audio ads as well.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Single Grain

AUGUST 23, 2019

The teller conveys a message in order to connect with other people (in this case, the target audience). You need to choose a character that makes it easy for audiences to understand your story and you need to make him or her attractive (not as in “good looking”; as in “appealing”). 3) Create “Conflict”.

Marketing 111

Marketing Audience Banner Impressions 111

Lemonads

NOVEMBER 8, 2020

As a professional affiliate , your job is to help brands form meaningful connections with their audiences. With more than 360 million monthly active users, the main goal of Snapchat is to help people share images or short videos with other members using a free service.

Affiliates 52

Affiliates Audience Manufacturing Conversion 52

VideoWeek

AUGUST 4, 2023

Developed in partnership with Captify, the search behaviour capability allows brands to target audiences based on online search patterns, frequency and intent, according to the company. The search data is matched to Sky’s first-party data, enabling advertisers to target audiences actively searching for products and services.

Media 52

Media Ad Tech Retail Agency 52

Digiday

NOVEMBER 2, 2022

In some cases, the turnaround times, specifically for turnkey ad spots like direct-sold display and video ads, are even shorter. So while this “was not an effort to increase advertising, what it will will do is it will enable more scale next year, which was great for us,” she added.

Media 67

Media Ad Inventory Video Ads Advertising 67

Single Grain

MAY 25, 2023

Using photography, video and art, these 11 examples of creative fashion ads will help you come up with your own innovative clothing ad campaign! 1) Hollywood-Esque Video Ad: Burberry Even in the span of two minutes, your brand can make compelling fashion ads with a sense of entertainment.

Fashion 52

Fashion Entertainment Media Advertising 52

Smart-Hub

OCTOBER 15, 2023

As a result, it will be easier for you to meet the needs of your target audience and increase loyalty. Here are white label opportunities you can seize: Improved Brand Recognition White label manufacturing implies using a product created by a different business; however, this doesn’t mean your brand recognition will be affected.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

VideoWeek

FEBRUARY 2, 2024

Complaints filed against Publicis claimed that when working with opioid manufacturers like Perdue Pharma, which makes OxyContin, that the agency helped encourage doctors to prescribe opioids more frequently, and in higher doses. Canal+ Mounts $1.7 Billion Multichoice Bid Canal+ Group has launched a $1.7 percent stake. CEO Fabien Magalon.

Retail 52

Retail Media Cookies Agency 52

AdvertiseMint

SEPTEMBER 17, 2023

Would you like to learn how to ads on TikTok for your marketing campaigns? TikTok’s fast-growing user base and unique creative opportunities have made it a hotbed for businesses looking to connect with a younger and highly engaged audience. You can invest in TikTok ads to market your products and services on the platform.

Fashion 52

Fashion Video Ads Food Education 52

VideoWeek

APRIL 14, 2023

The Week in Tech IAB Tech Lab Updates Video Ad Format Classifications IAB Tech Lab has updated the technical specifications for digital video ads, in efforts to improve transparency for media buyers. Previously the framework split video into in-stream and out-stream ads. Read the full story on VideoWeek.

Agency 98

Agency Media Ad Tech Manufacturing 98

VideoWeek

MAY 10, 2024

The UK could invest in a more efficient DTT service, which could be sustained if audience numbers for DTT were supported with new equipment and more efficient broadcasting signals. The overall fall in ad sales contributed to a seven percent total drop in revenues for the company. Ofcom recommended three strategies.

Retail 52

Retail Ad Tech Media Agency 52

VideoWeek

DECEMBER 16, 2022

Adform has announced a partnership with Comscore to provide cookieless targeting, measurement and frequency capping using Comscore Predictive Audiences. Taboola will be featured across articles, venues and landing pages, alongside video content from Taboola Feed and AI technology from Taboola Newsroom. “We The Week in TV.

Media 98

Media Audience Retail Agency 98

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. Snapchat is also rolling out ads in Spotlight, its explore tab, for advertisers globally. Snapchat says First Story could reach up to 50 million users in the US daily.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

VideoWeek

FEBRUARY 16, 2024

” The Week in Tech X to Let Advertisers Target Individual Creator’s Videos X (formerly Twitter) is adding new targeting features for video ads running on creator content, the social media company announced on Monday. The tools will be available later this month. Revenues climbed 23.4 percent during Q4 and 23.3

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

JULY 8, 2022

YouTube still seems focussed on winning over creators for Shorts – its blog post this week marking the one year anniversary touted Short’s ability to grow musicians’ audiences. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

Ad Tech 98

Ad Tech eCommerce Agency Media 98

VideoWeek

MARCH 17, 2023

Through this collaboration, we’re helping our buyers make meaningful connections with their audience, in an environment where they are most engaged, while also bringing unique sets of demand from advertisers to our broadcasters.” The email also referenced an “attention recession” which is hurting audience retention.

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52

Single Grain

APRIL 28, 2020

Here’s what the exact ad looked like: To retarget these people, they used Messenger drip campaigns. This reduced their cost per lead acquisition by 97% which also allowed them to reach a wider audience with the product. Think about how you can create a story and values that your target audience will remember. 3) Anheuser-Busch.

Marketing 141

Marketing Audience Media ROI 141

VideoWeek

SEPTEMBER 23, 2022

French video ad tech business Teads announced this week it is expanding into connected TV in the US, following successful beta trials. Teads says the expansion will increase its overall reach to nearly two billion monthly users across all platforms, while also adding the specific strengths of CTV inventory to its portfolio.

eCommerce 59

eCommerce Media Ad Tech Agency 59

VideoWeek

MAY 26, 2023

It’s impossible to predict how audiences will respond but this could be an alternative. ShowHeroes Launches Voice-Activated CTV Ad Video ad tech business ShowHeroes launched its ‘Voice Command Branded Player’ this week, an actionable CTV ad that features a text element and custom audio command.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

OCTOBER 27, 2023

In this week’s Week in Review: Rugby fuels strong ad results for TF1, AMC goes all in on programmatic, and IAB reports strong growth in video ad spend. Top Stories TF1 Reports Strong Ad Growth in Q3 French broadcaster TF1 reported strong growth in ad revenues in Q3, which were up by 7.0 percent (or 9.7

Advertising 52

Advertising GDPR Media Audience 52