Adweek

SEPTEMBER 11, 2023

From Atari to Nintendo 64 to Xbox Series X, the gaming industry has spent the better part of 50 years evolving and innovating to reach new fans. In recent years, platforms led by Twitch introduced a way for game players to grow their community and for brands to reach new and very lucrative customers by.

Audience 310

Audience Marketing 310

Adweek

JUNE 28, 2023

The agency, through its TKT Collaborative division, takes the role of the first agency of record focusing on Black audiences across Stellantis' North American brand portfolio.

Audience 258

Audience Marketing Agency 258

Adweek

DECEMBER 9, 2024

This post was created in partnership with AARP Authentic portrayals of aging will help marketers tap the huge spending power of older consumers. And by subverting stereotypes, brand leaders can also change how our culture views old age, AARP chief brand officer Barbara Shipley told a New York audience this month.

Audience 254

Audience Marketing Media 254

Adweek

JULY 14, 2022

SiriusXM and media measurement firm Comscore have agreed to bring the latter's cookie-free targeting tool, Comscore Predictive Audiences, to the audio company's podcasts and ad tech podcast ecosystem Adswizz. The deal will let marketers target their audio ads at hundreds.

Cookies 278

Cookies Audience Ad Tech Media 278

Adweek

NOVEMBER 15, 2023

Hero Media and AdTheorent are partnering to create a new demand-side platform (DSP) that aims to bring more programmatic technology to multicultural marketing.

Demand Side Platform 276

Demand Side Platform Audience Media Advertising 276

Adweek

MARCH 7, 2024

The influencer marketing recipe is well-established. Select influencers who attract a certain audience and fly them out to a tropical location for sun, fun and product placement. Marketing = sorted. Organic reach across social, particularly TikTok, Instagram and YouTube are off the charts. Except, that doesn't work anymore.

Marketing 359

Marketing Audience 359

Adweek

JANUARY 14, 2025

According to Nielsen data, market leader KABC. Stations went wall-to-wall with coverage. Variety said the local stations saw their normal viewership double and even triple in some cases, especially as the fires began to spread.

Audience 267

Audience Marketing 267

Adweek

OCTOBER 13, 2022

But that's a truth that marketers, trained to think in targetable cohorts, haven't always adhered to. Here to help marketers make smarter choices in reaching Latinx audiences is NGL Collective, a group that has a number of owned and operated media channels like Hispanicize,

Audience 258

Audience Media Marketing 258

Ad Rants

NOVEMBER 5, 2024

The effectiveness of marketing strategies hinges on one fundamental concept: customer-centricity. For experienced advertisers and marketers, embracing this approach isn't just beneficial; it's imperative for driving engagement and ensuring brand success. Let's use industry-specific buzzwords or jargon as an example.

Audience 150

Audience Marketing eCommerce SEO 150

Adweek

JANUARY 17, 2025

AT&T had no shortage of sports sponsorships it could've used to debut its new consumer guarantee, but the College Football Playoff offered the strongest kickoff its marketers could ask for. On January 9, during Notre Dame's win over Penn State in the CFP semifinal at the Orange Bowl, the company used its sports marketing strategy.

Audience 256

Audience Marketing 256

Adweek

MAY 16, 2024

Data from market research firm 3Gem, however, brings some order to the chaos by highlighting why someone might choose one medium over another. Print and podcasts, social media and streaming platforms--people have never had more options when seeking information and entertainment.

Audience 275

Audience Entertainment Media Marketing 275

Adweek

JUNE 22, 2022

Each of these is a new pathway to meet audiences where they are. And in the realm of multisensory marketing, one opportunity. Today, consumers are more connected than ever through devices such as watches and wearables, connected home appliances, voice-activated smart speakers and passenger vehicles.

Marketing 345

Marketing Audience 345

Adweek

SEPTEMBER 28, 2023

Advantage+ Shopping Campaigns (ASC) have been among Meta's most high-profile ad product launches in the last year, but some marketers are finding the results lacking.

Marketing 337

Marketing Audience Ad Tech 337

Adweek

JUNE 13, 2023

The agency will provide strategy, design, public relations and influencer marketing to reposition the La-Z-Boy brand from one of nostalgia to a more active, dynamic and distinctive brand for modern audiences. La-Z-Boy,

Audience 258

Audience Public Relations Agency Marketing 258

Adweek

APRIL 26, 2024

Though NFL Draft viewership is lower than the league's usual standards for games, many sports would love to have a fraction of the audience that tuned in on Thursday to see Caleb Williams go to the Chicago Bears with the No. In 2023, the National Football League welcomed 11.29 million viewers to its.

Marketing 328

Marketing Audience 328

Adweek

JUNE 20, 2024

It's a catchall where audiences are immersed in story, statement, style and sound--integrated across every conceivable platform. So what if LGBTQ+ marketing wasn't about a month or an event, but actually about lifestyle? Marketing for Pride in 2024 appears to be the quietest,

Marketing 269

Marketing Audience 269

Adweek

OCTOBER 2, 2023

Before "Traylor," the Eras Tour showcased the economic powerhouse that is Taylor Swift. There seemed to be no recession in sight as millions went to Ticketmaster to grab their seat to see the one and only Taylor Swift. There were meltdowns, TikTok live videos of the tour and more. Now there is an upcoming concert.

Audience 360

Audience Media Marketing 360

Adweek

JANUARY 5, 2024

With Google Chrome slated to deprecate cookies by the end of this year, marketers are looking for new signals to find and measure potential audiences. Transaction data--records of what we purchase--is emerging as an alluring alternative.

Cookies 316

Cookies Marketing Retail Audience 316

Adweek

DECEMBER 4, 2024

OpenAI has found its first chief marketing officer (CMO) in former Coinbase CMO Kate Rouch. At OpenAI, she will oversee marketing AI chatbot ChatGPT to consumer and enterprise audiences, reported Ad Age.

Marketing 286

Marketing Communications Audience 286

Adweek

NOVEMBER 18, 2022

How does its audience grow? The metaverse is still in its extremely early stages of development--it feels almost like a party that just started. It's an exciting time, but also leaves room for many questions and paradigms. How can it improve upon issues in the current iteration of the internet? Companies are focusing on a.

Marketing 363

Marketing Audience 363

Adweek

JANUARY 17, 2025

However, history shows us that platforms evolve, algorithms shift, and audiences adapt. Here's what marketers need to. The reality of losing TikTok has sparked reactions ranging from strategic reevaluation to outright panic.

Marketing 258

Marketing Audience Media 258

Adweek

JULY 11, 2024

Today, amid announcements at the Television Critics Association Summer Press Tour, Starz revealed a new marketing campaign that specifically focuses on adult audiences, utilizing the tagline "We're All Adults Here." Kids, you're going to want to sit this one out.

Marketing 278

Marketing Audience 278

Adweek

APRIL 13, 2023

After a somewhat fallow period, Meta is regaining its footing with marketers.

Machine Learning 321

Machine Learning Marketing Audience Agency 321

Adweek

OCTOBER 31, 2024

Innovation and experimentation are key to creating brand experiences that resonate with audiences, according to Lindsay Hegleman, director of global experiences at Meta. Hegleman oversees Meta's experiential marketing strategy, bringing its products and services to life at both its own events and those.

Marketing 277

Marketing Audience 277

Ad Rants

AUGUST 18, 2022

A good content marketing strategy can do wonders for your business. Most businesses used to focus on a hard-sell approach where they would push the audience to buy their products and services. It isn't easy to come up with an effective content marketing strategy. Consider Your Audience. Set Your Targets and Goals.

Marketing 262

Marketing Audience Conversion Media 262

Adweek

FEBRUARY 14, 2023

For more than a decade, performance marketers distinguished themselves with their skill in stringing together the perfect set of keywords for Google or picking the right attributes for a likely-to-purchase audience on Facebook.

Marketing 258

Marketing Audience 258

Adweek

OCTOBER 13, 2022

As a brand marketer, you are always looking to connect with as many audiences as possible, but have you ever felt like you're missing touch with what the new generations want? Maybe you thought you could prove you were in on the joke by throwing in a, "how do you do fellow kids?" Only to.

Marketing 258

Marketing Audience 258

Adweek

JULY 22, 2024

Today, people are more skeptical of traditional marketing hype and are seeking pragmatic value from less obvious sources. A new phenomenon of brand is commanding these audiences' attention: the If You Know You Know, a less "seductive" but more discerning breed of labels slowly emerging to shake things up.

Marketing 276

Marketing Audience 276

Adweek

MARCH 11, 2024

Every marketer dreads bad reviews of their brand. Now with the rise of AI-powered chat programs like ChatGPT, Meta's Llama 2 and Microsoft's Copilot, marketers must prepare for the worst words about their brand to be repeated as answers to search queries.

Marketing 331

Marketing Audience Ad Tech 331

Adweek

FEBRUARY 13, 2023

Appropriate for a corporate audience? Effective in attracting today's social-first audience? We've all seen them: blue or red text splashed on a plain white background with minimal additional color, often devoid of any personality or flair.

Marketing 332

Marketing Audience Media 332

Adweek

DECEMBER 7, 2023

After investing time and money to create ads, ad fatigue--or when your audience becomes apathetic. We have all experienced it--seeing an ad and immediately putting down our phone, changing the channel or closing the pop-up as quickly as possible on our browser.

Pop-Up 308

Pop-Up Audience Marketing Media 308

Adweek

FEBRUARY 28, 2024

In recent years, a bevy of upstart ad-tech firms sprung up to solve the challenge of measuring audiences in streaming TV environments.

Ad Tech 294

Ad Tech Marketing Audience 294

Adweek

FEBRUARY 14, 2023

With more of everybody else, marketers have an. Between 2010 and 2020, the percentage of U.S. residents who identify as white fell from 63.7% of the total population to 57.8%, according to the Census Bureau.

Audience 263

Audience Marketing 263

Adweek

DECEMBER 19, 2023

Many brands are increasingly focused on capturing millennial and Gen Z audiences. Yet, with a July 2023 congressional hearing having confirmed the existence of unidentified aerial phenomena (UAPs), isn't it time that the industry starts reaching out to the extraterrestrial market? MoonPie took note of the hearings.

Marketing 274

Marketing Advertising Audience 274

Adweek

OCTOBER 24, 2022

But in 2017, the winter month saw the release of Jordan Peele's Get Out, the cultural phenomenon that upended the horror genre and everything we knew about its audience. The post-holiday doldrums of February are typically when the movies that studios don't expect to do much business hit theaters. Since then, it seems like horror.

Marketing 313

Marketing Audience Advertising 313

Adweek

JANUARY 8, 2024

The immersive cinematic experience provided audiences with even greater scope and breathtaking image quality. So how does a marketing team even begin to promote. He captured the film with IMAX cameras, and only in IMAX theaters will these sequences expand vertically to fill the entire screen.

Marketing 273

Marketing Audience 273