Martech

JULY 11, 2024

The reality of intent signals As marketers, we’ve been told that there is a connection between a “signal” of a prospect seeking information with their interest in your company or product and assumed that a response to an offer made could imply they’re “in the market to buy.” This is simply not true; it’s an assumption.

Marketing 135

Marketing Audience MarTech 135

Adweek

DECEMBER 9, 2024

This post was created in partnership with AARP Authentic portrayals of aging will help marketers tap the huge spending power of older consumers. And by subverting stereotypes, brand leaders can also change how our culture views old age, AARP chief brand officer Barbara Shipley told a New York audience this month.

Audience 263

Audience Marketing Media 263

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks.

Marketing 130

Marketing ROI MarTech Conversion 130

Martech

AUGUST 13, 2024

This new era of skeptical consumers requires a radical shift in marketing strategy. Marketers must adapt to a world where survival requires a deep understanding of consumer needs; innovation; and a relentless focus on delivering value. The rapid evolution of the digital landscape undeniably disrupted traditional marketing paradigms.

Marketing 133

Marketing Audience Media Food 133

Martech

JULY 24, 2024

The reality is that, at least in marketing, AI is not new. Determining the right marketing jobs for AI What are the right jobs for AI? Determining the right marketing jobs for AI What are the right jobs for AI? Overall, marketers should look for AI opportunities at this step. AI is one of many tools available to us.

Marketing 129

Marketing Audience MarTech 129

Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact.

Marketing 117

Marketing Conversion Rate Conversion Click Through Rate 117

Martech

NOVEMBER 18, 2024

This feature is already popular in TikTok’s Chinese market for live sales streams. Multilingual support : Create videos in different languages to tap into global markets. It democratizes content creation, enabling more businesses to reach TikTok’s massive audience without specialized or expensive expertise. Bigger picture.

Marketing 126

Marketing MarTech Audience Advertising 126

Martech

JANUARY 6, 2025

Depending on their backgrounds, marketers may not be familiar with this structure. But working as a marketing consultant for the last few years, Ive been reminded about the importance of questions particularly the FAQ document. A FAQ can be included in any communications or marketing plan to help develop and/or solidify key messages.

Marketing 130

Marketing Communications Audience SEO 130

Martech

NOVEMBER 4, 2024

They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Buyers expect digital-first and mobile-first communications The digital natives entering buying positions don’t care about how marketing has traditionally been done.

Marketing 134

Marketing Communications Audience Entertainment 134

Martech

MARCH 10, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. And how should marketers respond? Content selection: Audiences are more selective about the content they engage with.

Marketing 121

Marketing Audience MarTech Media 121

Martech

SEPTEMBER 13, 2024

Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. In addition to the year’s key marketing dates, highlight other promos for your business.

A/B Testing 135

A/B Testing Marketing Pop-Up Conversion Rate 135

Martech

SEPTEMBER 23, 2024

Memo To : Marketing directors, VPs, SVPs and CMOs Re : Recommendations to optimize your automated marketing campaigns Your investment in technology to support marketing automation was smart. They need to: Understand what the metrics tell them about your subscribers’ interaction with your marketing efforts.

Marketing 124

Marketing Education ROI Audience 124

Adweek

JANUARY 14, 2025

According to Nielsen data, market leader KABC. Stations went wall-to-wall with coverage. Variety said the local stations saw their normal viewership double and even triple in some cases, especially as the fires began to spread.

Audience 285

Audience Marketing 285

Adweek

APRIL 3, 2025

TGL drives a new golf audience 12 years younger than the PGA Tour as Tiger Woods and Rory McIlroy's TWRW Sports sold ESPN and SoFi on the simulated indoor golf league, with more brands are buying in.

Audience 222

Audience Marketing 222

Martech

JULY 17, 2024

It’s filled with activities like long-distance vacations, trips to the beach and farmers’ markets. Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Here’s why DOOH is the ticket to this summer’s marketing success.

Advertising 119

Advertising Marketing Conversion Rate Audience 119

Martech

OCTOBER 31, 2024

Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. They’re humans.”

Marketing 133

Marketing Retail Retargeting Conversion Rate 133

Adweek

MARCH 7, 2024

The influencer marketing recipe is well-established. Select influencers who attract a certain audience and fly them out to a tropical location for sun, fun and product placement. Marketing = sorted. Organic reach across social, particularly TikTok, Instagram and YouTube are off the charts. Except, that doesn't work anymore.

Marketing 359

Marketing Audience 359

Martech

AUGUST 9, 2024

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Marketers should take note because there are insights to be gained from these civic transformations.

Marketing 116

Marketing Audience MarTech Ad Tech 116

Martech

AUGUST 7, 2024

As predictable as the sun coming up in the morning, each day I speak with sales and marketing leaders who fear they’re not doing enough with AI and have fallen too far behind. Many marketers choose content creation and personalization versioning for this exact reason. Take a deep breath. Is AI a silver bullet?

Marketing 125

Marketing Machine Learning Education Audience 125

Martech

JANUARY 14, 2025

How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges guaranteeing quality leads and sales while saving you time and money? No one consumes media in a vacuum, so why limit your marketing to a single channel? If it sounds too good to be true, it probably is.

Marketing 121

Marketing Brand Awareness ROI Conversion 121

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Marketing 129

Marketing SEO Retargeting Conversion 129

Martech

APRIL 9, 2025

AI proficiency is becoming a critical differentiator for marketers. HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. But why is AI proficiency so critical for marketers and why is this happening now? Recent U.S.

Marketing 123

Marketing Conversion MarTech Audience 123

Martech

DECEMBER 3, 2024

But what about the state of B2B marketing itself? ” Looking at Google searches, Hopping found that the number of queries around the term “account-based” has slightly declined; the number around “go-to-market,” while lower, is growing. People don’t seem to be sure about what works any more.

Marketing 120

Marketing CPC Cookies Conversion Rate 120

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Position-less marketing isn’t about downsizing to a department of one.

Marketing 127

Marketing Media Retail MarTech 127

Digital Remedy

DECEMBER 4, 2024

In the always-evolving landscape of higher education, institutions face the dual challenge of meeting the expectations of tech-savvy students while also differentiating themselves in a crowded market. They must balance academic excellence with market competitiveness and stakeholder expectations while staying in-budget.

Education 103

Education A/B Testing Marketing Brand Awareness 103

Adweek

JANUARY 17, 2025

AT&T had no shortage of sports sponsorships it could've used to debut its new consumer guarantee, but the College Football Playoff offered the strongest kickoff its marketers could ask for. On January 9, during Notre Dame's win over Penn State in the CFP semifinal at the Orange Bowl, the company used its sports marketing strategy.

Audience 264

Audience Marketing 264

Adweek

DECEMBER 4, 2024

OpenAI has found its first chief marketing officer (CMO) in former Coinbase CMO Kate Rouch. At OpenAI, she will oversee marketing AI chatbot ChatGPT to consumer and enterprise audiences, reported Ad Age.

Marketing 299

Marketing Communications Audience 299

Martech

DECEMBER 12, 2024

About 65% of the worlds population use text messaging, so its no wonder SMS marketing is growing at a staggering rate. Likewise, your marketing efforts will have a greater chance of success with a one-two combination of SMS and email. This helps further segment your audience and understand how each customer uses both platforms.

Marketing 114

Marketing Pop-Up A/B Testing ROI 114

Martech

SEPTEMBER 10, 2024

Market research is indispensable for businesses, guiding strategies and decisions with data-driven insights. This diminishes the research’s value and weakens marketing’s credibility. Market research combines science (i.e., Why is market research underutilized? The reason can be traced back to a few key issues.

Marketing 117

Marketing Machine Learning ROI MarTech 117

Martech

APRIL 7, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are five simple marketing apps generative AI apps can help build, and what are the prompts to get them started? Processing.

SEO 94

SEO Marketing Audience MarTech 94

Martech

JULY 24, 2024

What does this mean for marketers? Doing this takes the sponsorship or campaign beyond a sports audience and connects with casual Olympics viewers’ passions. The data revealed that 42% of Australian consumers prefer brands supporting women’s sports over brands that do not, indicating substantial potential in this market.

Marketing 117

Marketing Pop-Up Fashion Entertainment 117

Martech

JULY 19, 2024

Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. These systems worked well enough in a mostly manual, slower-paced world. Workflows become automated.

Marketing 129

Marketing Manufacturing AutoMobile Machine Learning 129

Martech

JANUARY 3, 2025

Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Later said in a release announcing the deal that the addition of Mavely will help marketers by enabling the measurement of full-funnel impact and measurable ROI, while simultaneously helping creators maximize their earnings.

Marketing 120

Marketing ROI Agency MarTech 120

Adweek

FEBRUARY 18, 2025

Remember when a polished corporate message was all you needed to win over your audience? People are skeptical of brand-speak and polished marketing campaigns, preferring real, authentic voices. Those days are gone. The new secret to meeting your customers where they are is your employees' personal brands.

Audience 265

Audience Marketing Media 265

Adweek

OCTOBER 31, 2024

Innovation and experimentation are key to creating brand experiences that resonate with audiences, according to Lindsay Hegleman, director of global experiences at Meta. Hegleman oversees Meta's experiential marketing strategy, bringing its products and services to life at both its own events and those.

Marketing 289

Marketing Audience 289

Martech

JANUARY 22, 2025

But marketers who are turned off by cold email strategies should be careful about lumping Clay in with other tools often mentioned by the mass cold emailing crowd. All of this data helps marketers tailor their outreach to the prospects at these accounts. Audience segmentation What can you do in terms of audience segmentation?

Marketing 114

Marketing Conversion Rate Conversion Audience 114