Adweek

DECEMBER 19, 2023

Marketers' expansive reach and myriad tools still miss broad, vital audiences who aren't being addressed with the exigency their numbers command. Advances in technology have given marketers advantages they could've only dreamed of even 10 years ago, according to Mastercard CMO Raja Rajamannar, and with.

Audience 331

Audience Marketing 331

Adweek

JUNE 28, 2023

The agency, through its TKT Collaborative division, takes the role of the first agency of record focusing on Black audiences across Stellantis' North American brand portfolio.

Audience 264

Audience Marketing Agency 264

Adweek

JULY 14, 2022

SiriusXM and media measurement firm Comscore have agreed to bring the latter's cookie-free targeting tool, Comscore Predictive Audiences, to the audio company's podcasts and ad tech podcast ecosystem Adswizz. The deal will let marketers target their audio ads at hundreds.

Cookies 290

Cookies Audience Ad Tech Media 290

Adweek

NOVEMBER 15, 2023

Hero Media and AdTheorent are partnering to create a new demand-side platform (DSP) that aims to bring more programmatic technology to multicultural marketing.

Demand Side Platform 289

Demand Side Platform Audience Media Advertising 289

Adweek

MAY 16, 2024

Data from market research firm 3Gem, however, brings some order to the chaos by highlighting why someone might choose one medium over another. Print and podcasts, social media and streaming platforms--people have never had more options when seeking information and entertainment.

Audience 301

Audience Entertainment Media Marketing 301

Adweek

OCTOBER 13, 2022

But that's a truth that marketers, trained to think in targetable cohorts, haven't always adhered to. Here to help marketers make smarter choices in reaching Latinx audiences is NGL Collective, a group that has a number of owned and operated media channels like Hispanicize,

Audience 264

Audience Media Marketing 264

Adweek

MARCH 7, 2024

The influencer marketing recipe is well-established. Select influencers who attract a certain audience and fly them out to a tropical location for sun, fun and product placement. Marketing = sorted. Organic reach across social, particularly TikTok, Instagram and YouTube are off the charts. Except, that doesn't work anymore.

Marketing 359

Marketing Audience 359

Adweek

DECEMBER 4, 2024

OpenAI has found its first chief marketing officer (CMO) in former Coinbase CMO Kate Rouch. At OpenAI, she will oversee marketing AI chatbot ChatGPT to consumer and enterprise audiences, reported Ad Age.

Marketing 299

Marketing Communications Audience 299

Adweek

JUNE 22, 2022

Each of these is a new pathway to meet audiences where they are. And in the realm of multisensory marketing, one opportunity. Today, consumers are more connected than ever through devices such as watches and wearables, connected home appliances, voice-activated smart speakers and passenger vehicles.

Marketing 347

Marketing Audience 347

Adweek

JANUARY 5, 2024

With Google Chrome slated to deprecate cookies by the end of this year, marketers are looking for new signals to find and measure potential audiences. Transaction data--records of what we purchase--is emerging as an alluring alternative.

Cookies 327

Cookies Marketing Retail Audience 327

Adweek

SEPTEMBER 28, 2023

Advantage+ Shopping Campaigns (ASC) have been among Meta's most high-profile ad product launches in the last year, but some marketers are finding the results lacking.

Marketing 340

Marketing Audience Ad Tech 340

Adweek

JUNE 13, 2023

The agency will provide strategy, design, public relations and influencer marketing to reposition the La-Z-Boy brand from one of nostalgia to a more active, dynamic and distinctive brand for modern audiences. La-Z-Boy,

Audience 264

Audience Public Relations Agency Marketing 264

Adweek

JUNE 20, 2024

It's a catchall where audiences are immersed in story, statement, style and sound--integrated across every conceivable platform. So what if LGBTQ+ marketing wasn't about a month or an event, but actually about lifestyle? Marketing for Pride in 2024 appears to be the quietest,

Marketing 279

Marketing Audience 279

Adweek

APRIL 26, 2024

Though NFL Draft viewership is lower than the league's usual standards for games, many sports would love to have a fraction of the audience that tuned in on Thursday to see Caleb Williams go to the Chicago Bears with the No. In 2023, the National Football League welcomed 11.29 million viewers to its.

Marketing 334

Marketing Audience 334

Ad Rants

NOVEMBER 5, 2024

The effectiveness of marketing strategies hinges on one fundamental concept: customer-centricity. For experienced advertisers and marketers, embracing this approach isn't just beneficial; it's imperative for driving engagement and ensuring brand success. Let's use industry-specific buzzwords or jargon as an example.

Audience 130

Audience Marketing eCommerce SEO 130

Adweek

OCTOBER 2, 2023

Before "Traylor," the Eras Tour showcased the economic powerhouse that is Taylor Swift. There seemed to be no recession in sight as millions went to Ticketmaster to grab their seat to see the one and only Taylor Swift. There were meltdowns, TikTok live videos of the tour and more. Now there is an upcoming concert.

Audience 360

Audience Media Marketing 360

Adweek

JANUARY 8, 2024

The immersive cinematic experience provided audiences with even greater scope and breathtaking image quality. So how does a marketing team even begin to promote. He captured the film with IMAX cameras, and only in IMAX theaters will these sequences expand vertically to fill the entire screen.

Marketing 298

Marketing Audience 298

Adweek

JULY 11, 2024

Today, amid announcements at the Television Critics Association Summer Press Tour, Starz revealed a new marketing campaign that specifically focuses on adult audiences, utilizing the tagline "We're All Adults Here." Kids, you're going to want to sit this one out.

Marketing 290

Marketing Audience 290

Adweek

OCTOBER 31, 2024

Innovation and experimentation are key to creating brand experiences that resonate with audiences, according to Lindsay Hegleman, director of global experiences at Meta. Hegleman oversees Meta's experiential marketing strategy, bringing its products and services to life at both its own events and those.

Marketing 289

Marketing Audience 289

Adweek

APRIL 13, 2023

After a somewhat fallow period, Meta is regaining its footing with marketers.

Machine Learning 328

Machine Learning Marketing Audience Agency 328

Adweek

NOVEMBER 18, 2022

How does its audience grow? The metaverse is still in its extremely early stages of development--it feels almost like a party that just started. It's an exciting time, but also leaves room for many questions and paradigms. How can it improve upon issues in the current iteration of the internet? Companies are focusing on a.

Marketing 363

Marketing Audience 363

Adweek

DECEMBER 19, 2023

Many brands are increasingly focused on capturing millennial and Gen Z audiences. Yet, with a July 2023 congressional hearing having confirmed the existence of unidentified aerial phenomena (UAPs), isn't it time that the industry starts reaching out to the extraterrestrial market? MoonPie took note of the hearings.

Marketing 294

Marketing Advertising Audience 294

Adweek

JULY 22, 2024

Today, people are more skeptical of traditional marketing hype and are seeking pragmatic value from less obvious sources. A new phenomenon of brand is commanding these audiences' attention: the If You Know You Know, a less "seductive" but more discerning breed of labels slowly emerging to shake things up.

Marketing 287

Marketing Audience 287

Adweek

FEBRUARY 14, 2023

For more than a decade, performance marketers distinguished themselves with their skill in stringing together the perfect set of keywords for Google or picking the right attributes for a likely-to-purchase audience on Facebook.

Marketing 264

Marketing Audience 264

Adweek

OCTOBER 13, 2022

As a brand marketer, you are always looking to connect with as many audiences as possible, but have you ever felt like you're missing touch with what the new generations want? Maybe you thought you could prove you were in on the joke by throwing in a, "how do you do fellow kids?" Only to.

Marketing 264

Marketing Audience 264

Adweek

FEBRUARY 14, 2023

With more of everybody else, marketers have an. Between 2010 and 2020, the percentage of U.S. residents who identify as white fell from 63.7% of the total population to 57.8%, according to the Census Bureau.

Audience 276

Audience Marketing 276

Adweek

DECEMBER 7, 2023

After investing time and money to create ads, ad fatigue--or when your audience becomes apathetic. We have all experienced it--seeing an ad and immediately putting down our phone, changing the channel or closing the pop-up as quickly as possible on our browser.

Pop-Up 320

Pop-Up Marketing Audience Media 320

Adweek

FEBRUARY 28, 2024

In recent years, a bevy of upstart ad-tech firms sprung up to solve the challenge of measuring audiences in streaming TV environments.

Ad Tech 306

Ad Tech Marketing Audience 306

Adweek

MARCH 11, 2024

Every marketer dreads bad reviews of their brand. Now with the rise of AI-powered chat programs like ChatGPT, Meta's Llama 2 and Microsoft's Copilot, marketers must prepare for the worst words about their brand to be repeated as answers to search queries.

Marketing 336

Marketing Audience Ad Tech 336

Adweek

FEBRUARY 13, 2023

Appropriate for a corporate audience? Effective in attracting today's social-first audience? We've all seen them: blue or red text splashed on a plain white background with minimal additional color, often devoid of any personality or flair.

Marketing 336

Marketing Audience Media 336

Adweek

OCTOBER 24, 2022

But in 2017, the winter month saw the release of Jordan Peele's Get Out, the cultural phenomenon that upended the horror genre and everything we knew about its audience. The post-holiday doldrums of February are typically when the movies that studios don't expect to do much business hit theaters. Since then, it seems like horror.

Marketing 324

Marketing Audience Advertising 324

Adweek

JUNE 25, 2024

Welcome to this episode of the Marketing Vanguard podcast. Today's guest is Alex Schultz, chief marketing officer and vp of analytics at Meta.

Marketing 222

Marketing Audience Media 222

Adweek

DECEMBER 7, 2022

Sports fans continue to make up a huge share of audience across platforms. According to Statista, 57.5 million U.S. viewers watched digital live sports content in 2021, and that figure is predicted to exceed 90 million by 2025. High levels of engagement among sports fans also make them a tremendous value to advertisers. The call.

Marketing 289

Marketing Audience Advertising 289

Adweek

MAY 23, 2023

Good marketers know how to craft a compelling message. They're skilled at delivering the right idea to the right audience at the right time. That's why sometimes it's surprising to hear marketers struggle to convey the importance of marketing to their CEO and members of the board. "It.

Marketing 246

Marketing Audience 246

Adweek

OCTOBER 14, 2022

This week's edition of Marketing Morsels is stuffed with delightful samplings from Shopify and Maximum Effort, Burger King, KFC, Archer Roose and many more. Morsel #1: Elwood Edwards of AOL fame returns for Shopify Elwood Edwards, best known to audiences of a certain age as the voice of AOL's voice alerts ("You've.

Marketing 290

Marketing Audience eCommerce 290

Adweek

SEPTEMBER 11, 2023

Agency holding companies, marketers, ad-tech and trade organizations are all turning their gaze to attention tracking: which partners do it, how they do it and how they can get more stakeholders to, well, pay attention to it. It's a relatively new concept, with inconsistent methodologies.

Marketing 321

Marketing Ad Tech Agency Audience 321