Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success.

ROI 117

ROI MarTech Conversion Rate Marketing 117

Martech

SEPTEMBER 12, 2024

There are over 14,000 martech tools , according to ChiefMartec and MartechTribe. To make things worse, many of these tools become data islands in the martech archipelago, holding small volumes of data related to their specific task. As marketers, most of us would prefer a smaller number of tools offered at a lower cost.

MarTech 105

MarTech Marketing Audience Media 105

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. Here’s how to make 2025 the year of smart, strategic martech decisions. Were at a pivotal point in the evolution of marketing technology.

MarTech 108

MarTech Conversion Conversion Rate Marketing 108

Martech

JULY 24, 2024

You’ve spent a lot of money on different martech tools. This is a common problem with modern marketing tools. Step 1: Turn on integrations Most marketing tools have built-in integrations. Dig deeper: The sticky problem of martech integration Step 2: Draw a data map If you want to know where you are, you need a map.

MarTech 115

MarTech Retargeting Marketing Audience 115

Martech

OCTOBER 31, 2024

Here is this week’s AI-powered martech news and releases: Jasper expanded its AI offerings with the AI App Library, a collection of over 80 marketing AI applications and Marketing Workflow Automation, which enables automated, AI-powered workflows for enterprise customers. D-ID launched a new AI-powered marketing suite.

MarTech 110

MarTech Audience Marketing Conversion 110

Martech

JULY 11, 2024

Now, here are this week’s AI-powered martech releases, updates and integrations. Flows AI helps marketers create complex marketing sequences quickly, while personalized campaigns use AI to send the most effective version of an email or SMS to each individual customer. Email: Business email address Sign up now Processing.

MarTech 94

MarTech SEO Machine Learning Audience 94

Martech

JULY 25, 2024

Anyway, here are this week’s AI-powered martech releases etc.: Additionally, it provides actionable audience insights for content strategy development. Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Are you getting the most from your stack? Processing.

MarTech 108

MarTech Click Through Rate Machine Learning Conversion 108

Martech

SEPTEMBER 5, 2024

Anyway, here’s this week’s AI-powered martech news and releases: Yoast’s AI Optimize is designed to simplify SEO tasks for WordPress users. IZEA Worldwide’s IZZY is an AI assistant for influencer marketing professionals, available to users of IZEA Flex. Office with Copilot costs roughly twice as much as Office without.

MarTech 107

MarTech SEO Ad Server Retail 107

Martech

OCTOBER 29, 2024

Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with using their existing tools to measure the impact of their creative content. Traditional methods just aren’t keeping pace with modern marketing methods. How can a marketer connect a creative execution to a sale?

Audience 112

Audience Brand Awareness Marketing Conversion 112

Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Market research analysts have the lowest unemployment rate, 3.2%, according to the same study. Email: Business email address Sign me up! Processing.

MarTech 110

MarTech Conversion Affiliates SEO 110

Martech

FEBRUARY 7, 2025

Here are a few moments of martech brilliance that are worth sharing. Dig deeper: 6 martech contract gotchas to be aware of Lunch break Work often makes me hungry, and sometimes, it even inspires my lunch choices. If that’s not marketing technology in action, I don’t know what is. I still think about it today.

MarTech 100

MarTech Non-Profit Education Marketing 100

Martech

AUGUST 21, 2024

These enhancements offer a range of improvements, from deeper audience insights and better organizational tools, to extensive branding possibilities, ensuring a more impactful and cohesive webinar experience. Why it matters: The Adobe Connect Engagement Dashboard is crucial for understanding webinar audience behavior.

Audience 107

Audience Impressions Marketing Conversion 107

Martech

JANUARY 9, 2025

Now heres this weeks roundup of AI-powered martech releases: Amazon Ads announced a new capability within Amazon Marketing Cloud (AMC). This new feature allows advertisers to generate SQL queries for their desired audience using natural language. Jivox updated Jivox IQ DaVinci platform. Email: Business email address Sign me up!

MarTech 111

MarTech CPM Banner Retail 111

Martech

JULY 18, 2024

Here are some highlights, the first one is especially interesting for marketers. By obsolete, they mean having bots market to other bots. Now, here are this week’s AI-powered martech releases: SugarCRM added generative AI features to enhance customer intelligence and boost productivity for sales and service teams.

MarTech 111

MarTech Machine Learning Conversion Rate Conversion 111

Martech

JULY 11, 2024

CFOs are scrutinizing the financial landscape for tech companies more closely, putting significant pressure on marketing departments. For marketers, this presents a dilemma: reducing investment in tools could potentially hamper performance. Data integration and management Data is the cornerstone of marketing automation.

MarTech 98

MarTech A/B Testing Marketing Audience 98

Martech

MARCH 10, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. And how should marketers respond? Content selection: Audiences are more selective about the content they engage with.

Marketing 116

Marketing Audience MarTech Media 116

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks.

Marketing 126

Marketing ROI MarTech Conversion 126

Martech

MARCH 13, 2025

Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. It uses AI algorithms to craft persuasive ads tailored to target audiences, improving engagement and return on investment. Processing.

MarTech 93

MarTech Click Through Rate Machine Learning Banner 93

Chief Martech

SEPTEMBER 2, 2024

Martech professionals and marketing ops leaders are being driven to apply AI in marketing — use it for something, anything! ” The good news is that there are a massive number of things in marketing and sales that can be automated. How will AI martech affect the buyer experience? When means outweigh ends.

MarTech 100

MarTech Pop-Up Conversion Rate Marketing 100

Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences.

Public Relations 129

Public Relations Marketing ROI Communications 129

Martech

MARCH 12, 2025

Focus groups can be an important marketing tool, providing real-world insights straight from customers’ mouths. Fortunately, a solution may be on its way: synthetic audience testing. Synthetic audience testing involves creating digital twins or avatars of customers that can answer marketers’ questions.

Audience 71

Audience Marketing A/B Testing MarTech 71

Martech

NOVEMBER 6, 2024

It’s a marketing coin. Effective stories can transform complex data into digestible information, make messages that stick, build trust with your audience and create relatability. This is why it makes perfect sense for marketers to harness the power of storytelling. Let’s flip a coin. He understands us and what we need.”

MarTech 118

MarTech Pop-Up Communications Manufacturing 118

Martech

JULY 11, 2024

The reality of intent signals As marketers, we’ve been told that there is a connection between a “signal” of a prospect seeking information with their interest in your company or product and assumed that a response to an offer made could imply they’re “in the market to buy.” This is simply not true; it’s an assumption.

Marketing 132

Marketing Audience MarTech 132

Martech

JULY 12, 2024

Imagine a world where your marketing message finds its perfect match. Your ideal audience, captivated. Picture television’s massive reach, sharpened to a digital marketing laser. The post Target audiences precisely to maximize reach and reduce spend appeared first on MarTech. This isn’t a dream. Ready to dive in?

Audience 94

Audience MarTech Marketing Advertising 94

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Marketing 125

Marketing SEO Retargeting Conversion 125

Martech

AUGUST 13, 2024

This new era of skeptical consumers requires a radical shift in marketing strategy. Marketers must adapt to a world where survival requires a deep understanding of consumer needs; innovation; and a relentless focus on delivering value. The rapid evolution of the digital landscape undeniably disrupted traditional marketing paradigms.

Marketing 129

Marketing Audience Media Food 129

Martech

JANUARY 23, 2025

Every year, the martech world is flooded with bold predictions about whats next. Here are 10 martech trends you wont see in 2025, and the reasons why theyre just not realistic. Were all going to spend more on martech tools this year and probably for years to come. AI writes flawless long-form marketing copy AI is pretty cool.

MarTech 110

MarTech Cookies ROI A/B Testing 110

Martech

MARCH 27, 2025

Here are this weeks AI-powered martech releases. Zeta Global released AI Agent Studio, a generative AI tool suite that allows marketers to select, create, and link AI agents for executing complex marketing tasks. The system automates media research, evaluation, content strategy, and activation for marketing teams.

MarTech 76

MarTech Retail eCommerce Audience 76

Martech

JULY 24, 2024

The reality is that, at least in marketing, AI is not new. Determining the right marketing jobs for AI What are the right jobs for AI? Determining the right marketing jobs for AI What are the right jobs for AI? Overall, marketers should look for AI opportunities at this step. AI is one of many tools available to us.

Marketing 125

Marketing Audience MarTech 125

Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact.

Marketing 113

Marketing Conversion Rate Conversion Click Through Rate 113

Martech

JULY 17, 2024

It’s filled with activities like long-distance vacations, trips to the beach and farmers’ markets. Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Here’s why DOOH is the ticket to this summer’s marketing success.

Advertising 115

Advertising Marketing Conversion Rate Audience 115

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. HIVE Strategy launched MarketingGrader.AI, an AI-driven tool for analyzing a companys marketing strategy.

MarTech 83

MarTech Demand Side Platform Machine Learning Conversion Rate 83

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace. Every startup begins with the goal of growth.

Marketing 110

Marketing Brand Awareness Machine Learning GDPR 110

Martech

MARCH 6, 2025

No doubt AgentSpot, AgentCanva, AgentZapier and AgentAlgolia are on the way, Marketers love a bandwagon, and this one definitely has wheels. Semrush is MarTech’s parent company.) launched AI services for workflow automation and digital marketing. Add agent to its name. Demandbase (see below) just launched Agentbase.

MarTech 98

MarTech SEO Conversion Retail 98

Martech

JANUARY 16, 2025

Spotify went positive thanks to laying off 2,000 people and cutting its marketing budget. billion on marketing. Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. Processing.

MarTech 111

MarTech Non-Profit eCommerce Machine Learning 111

Martech

JANUARY 6, 2025

Depending on their backgrounds, marketers may not be familiar with this structure. But working as a marketing consultant for the last few years, Ive been reminded about the importance of questions particularly the FAQ document. A FAQ can be included in any communications or marketing plan to help develop and/or solidify key messages.

Marketing 126

Marketing Communications Audience SEO 126

Martech

NOVEMBER 4, 2024

They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Buyers expect digital-first and mobile-first communications The digital natives entering buying positions don’t care about how marketing has traditionally been done.

Marketing 131

Marketing Communications Audience Entertainment 131