Martech

APRIL 22, 2024

If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. The key to unlocking more marketing-driven revenue is adopting an audience-based planning approach.

Audience 118

Audience Marketing Conversion Communications 118

Martech

JUNE 26, 2023

We live in a digital marketing world. But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing?

MarTech 102

MarTech Marketing Audience SEO 102

Martech

AUGUST 8, 2024

. “When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. ” The study was published in the Journal of Hospitality Marketing & Management.

MarTech 111

MarTech Electronics GDPR Audience 111

Martech

DECEMBER 11, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content.

MarTech 103

MarTech Marketing Conversion Rate Brand Awareness 103

Martech

MAY 16, 2024

The marketing technology landscape has exploded into a vast ecosystem of over 15,000 products across 500+ categories, fueled by relentless innovation from generative AI to new channels and data sources. This growth challenges enterprise organizations to build integrated, data-driven martech stacks for seamless customer experiences.

MarTech 98

MarTech Marketing Agency Education 98

Martech

NOVEMBER 6, 2024

It’s a marketing coin. Effective stories can transform complex data into digestible information, make messages that stick, build trust with your audience and create relatability. This is why it makes perfect sense for marketers to harness the power of storytelling. Let’s flip a coin. He understands us and what we need.”

MarTech 88

MarTech Pop-Up Communications Manufacturing 88

Martech

AUGUST 27, 2024

AI is rapidly reshaping various industries, and martech is no exception. As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. Some of these things may be marketing. Some may be in other departments.

MarTech 106

MarTech Machine Learning ROI CPA 106

Martech

MAY 20, 2024

Marketers today face a perfect marketing storm, battered by conflicting forces. But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Ring 1: The audience disconnect Ring No.

Audience 99

Audience Marketing ROI Manufacturing 99

Martech

SEPTEMBER 16, 2024

Establishing a martech center of excellence (COE) is essential for navigating modern marketing challenges. Think of it as the core of your marketing strategy, where all tools and processes support your business goals. The role of a martech COE in driving strategic alignment Every organization is different.

MarTech 61

MarTech A/B Testing Marketing Conversion Rate 61

Martech

OCTOBER 29, 2024

Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with using their existing tools to measure the impact of their creative content. Traditional methods just aren’t keeping pace with modern marketing methods. How can a marketer connect a creative execution to a sale?

Audience 93

Audience Brand Awareness Marketing Conversion 93

Martech

SEPTEMBER 8, 2023

Not strictly martech, but interesting. Here are other new AI-powered martech features from the past seven days: Mailchimp’ s Intuit Assist helps users generate content, personalize marketing, and learn faster. Get MarTech! The post This week’s AI-powered martech releases appeared first on MarTech.

MarTech 113

MarTech Audience Marketing Media 113

Martech

JULY 25, 2024

Anyway, here are this week’s AI-powered martech releases etc.: Additionally, it provides actionable audience insights for content strategy development. Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Are you getting the most from your stack? Processing.

MarTech 95

MarTech Click Through Rate Machine Learning Conversion 95

Martech

OCTOBER 14, 2024

An email marketer might say, “Hey, I need to produce something pretty and get it out the door fast,” and assume that’s the end. ” As I said in an earlier MarTech article, image-only emails can get you sent to email jail. The audience for these assistive devices is wider than you think. It’s not.

Audience 103

Audience Impressions MarTech eCommerce 103

Martech

JUNE 20, 2024

My previous article, “ 3 pointers to navigate the confusing martech marketplace ,” offered essential strategies for navigating the evolving martech landscape. Staying updated with new strategies and tools is crucial for driving your martech transformation as this ecosystem grows.

MarTech 98

MarTech Machine Learning GDPR Audience 98

Martech

AUGUST 1, 2024

Anyway, here’s this week’s AI-powered martech solutions, releases and upgrades. Wix released AI-powered tools to suggest blog topics, generate content, and create images for target audiences. Forum3’s Spok is an AI-powered marketing tool that combines the functions of a researcher, data scientist, strategist, and planner.

MarTech 95

MarTech Audience ROI Media 95

Martech Series

SEPTEMBER 20, 2022

Intent HQ, the customer AI analytics platform company, launches Audience AI, the first AI-guided dynamic audience builder for telco marketers. Audience AI is designed to help telcos identify new hidden opportunities within their customer base and achieve significantly improved campaign performance. Responsive.

Audience 95

Audience Machine Learning Marketing ROI 95

Martech

SEPTEMBER 12, 2024

There are over 14,000 martech tools , according to ChiefMartec and MartechTribe. To make things worse, many of these tools become data islands in the martech archipelago, holding small volumes of data related to their specific task. As marketers, most of us would prefer a smaller number of tools offered at a lower cost.

MarTech 89

MarTech Marketing Audience Media 89

Chief Martech

JULY 14, 2024

In our recent State of Martech 2024 report — which is free and now fully ungated — Frans Riemersma and I analyzed a ton of transformation happening across the martech industry, from the AI-powered explosion of the martech landscape to three counterintuitive truths of “composability” in martech stacks.

MarTech 92

MarTech Marketing Impressions Audience 92

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. There’s “a gap that exists in almost every program … when it comes to how to position your brand to put it into the consideration set,” said Liam Moroney at The MarTech Conference last month.

Marketing 137

Marketing MarTech Audience Communications 137

Martech

OCTOBER 3, 2024

The C-suite continues to see marketing and sales as the areas where AI is providing the best ROI, according to a new Marketbridge survey. Oddly, only half saw the technology helping to create customer-facing content, which seems to be the most popular use by marketers. Here are this week’s AI-powered martech news and releases.

MarTech 66

MarTech Ad Inventory Ad Space Conversion 66

Martech

OCTOBER 19, 2023

You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Nearly half (44%) said the frequent introduction of new AI tools and applications causes more confusion than assistance in their marketing activities.

MarTech 110

MarTech Audience Conversion Marketing 110

Martech

MAY 2, 2024

Now, here are this week’s AI-powered martech releases, features and upgrades. StreamAlive added GenAI capabilities to its live audience engagement platform. These are based on presentation topic and audience type (e.g. These are based on presentation topic and audience type (e.g. corporate employees, students, etc.).

MarTech 100

MarTech Retargeting Audience Impressions 100

Martech Series

DECEMBER 29, 2022

Rachel Dillon, EVP Sales and Marketing at Strategus talks about the latest trends in CTV and how it’s impact will define advertising through 2023: Welcome to this MarTech Series chat, Rachel, tell us about yourself and more about your role at Strategus. I am the EVP of Sales and Marketing for Strategus.

MarTech 88

MarTech Marketing Audience Advertising 88

Martech

JUNE 13, 2024

Here’s this week’s AI-powered martech releases, upgrades and features — all of which make more sense than adding AI to a toothbrush. Performance IQ is a set of analytics and reporting tools for creative asset effectiveness, audience trends and engagement metrics. MNTN’s MNTN Matched is a keyword-based audience builder for CTV.

MarTech 96

MarTech SEO Retail Audience 96

Martech Series

JULY 26, 2022

Improved marketing performance management processes can allow marketers to optimize future spends and budgets while also ensuring better martech choices and investments. Evaluating the success of marketing initiatives serves businesses several advantages. Enables Better MarTech Choices. Let’s dive into a few.

ROI 90

ROI MarTech Marketing Audience 90

Martech

JULY 18, 2024

Here are some highlights, the first one is especially interesting for marketers. By obsolete, they mean having bots market to other bots. Now, here are this week’s AI-powered martech releases: SugarCRM added generative AI features to enhance customer intelligence and boost productivity for sales and service teams.

MarTech 100

MarTech Machine Learning Conversion Rate Conversion 100

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success.

ROI 104

ROI MarTech Conversion Rate Marketing 104

Martech

AUGUST 21, 2024

These enhancements offer a range of improvements, from deeper audience insights and better organizational tools, to extensive branding possibilities, ensuring a more impactful and cohesive webinar experience. Why it matters: The Adobe Connect Engagement Dashboard is crucial for understanding webinar audience behavior.

Audience 89

Audience Impressions Marketing Conversion 89

Martech

OCTOBER 16, 2024

Small and midsize businesses are considering or adopting marketing technology to better engage with new and existing customers. Over a third — 35% — of SMBs are currently considering adopting new martech to better target audiences. Thirty percent of SMBs are using AI tools for marketing and social media. AI adoption.

MarTech 74

MarTech Media Audience Marketing 74

Martech

JUNE 5, 2024

AI is rapidly transforming marketing, offering new opportunities for personalization, customer engagement and efficiency. Marketing technologists, data engineers, data analysts, domain experts and project managers must collaborate effectively to leverage AI fully. This allows for highly targeted marketing campaigns.

MarTech 102

MarTech Communications Machine Learning Conversion Rate 102

Martech

OCTOBER 10, 2024

A martech center of excellence (COE) is about more than just building a team; it’s about creating a hub of innovation within your digital marketing efforts. Let’s explore the various roles critical to building a strong martech COE. Let’s explore the various roles critical to building a strong martech COE.

MarTech 66

MarTech Marketing Audience Media 66

Martech

DECEMBER 21, 2023

The platform uses AI to analyze the picture and write a creative brief that matches the brand, style and audience for the picture. It is a content engine that helps marketers accelerate the go-to-market (GTM) process by creating targeted and personalized campaign experiences at scale. Get MarTech! In your inbox.

MarTech 113

MarTech Audience Conversion Marketing 113

Martech

JUNE 6, 2024

Here are this week’s AI-powered martech releases, enhancements and upgrades. Users type business goals into the platform and it generates a draft audience plan based on the content of the prompt. The post AI-powered martech news and releases: June 6 appeared first on MarTech. Are you getting the most from your stack?

MarTech 96

MarTech Conversion Audience Media 96

Martech

SEPTEMBER 26, 2023

Martech is a lot more than marketing technology. “It It doesn’t really reduce to a collection of platforms and apps and APIs,” MarTech’s editorial director Kim Davis said in his keynote address for The MarTech Conference. Martech is really at the intersection of technology, strategy and people, he said.

MarTech 115

MarTech Food ROI Marketing 115

Martech Series

JANUARY 16, 2023

The latest statistics show more than five million podcasts are clamoring for a solid listener base, but one game changing marketing company has the solution to low viewership and engagement. With more than 70 million podcast episodes waiting to be heard, Audience Unleashed is ready to take on the challenge.

Audience 86

Audience Marketing MarTech Advertising 86

Martech Series

JANUARY 29, 2023

Force Marketing, an innovative marketing technology company whose family of brands provides the most complete and comprehensive suite of lifecycle marketing solutions in the automotive industry, is launching Audience IQ at NADA Show 2023, a key auto industry trade show going on now in Dallas Texas.

Audience 101

Audience Marketing Communications MarTech 101

Martech

SEPTEMBER 28, 2023

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy. Only 23.2%

MarTech 113

MarTech Audience Conversion Marketing 113