Martech

OCTOBER 31, 2024

Here is this week’s AI-powered martech news and releases: Jasper expanded its AI offerings with the AI App Library, a collection of over 80 marketing AI applications and Marketing Workflow Automation, which enables automated, AI-powered workflows for enterprise customers. D-ID launched a new AI-powered marketing suite.

MarTech 105

MarTech Audience Conversion Marketing 105

Martech

DECEMBER 11, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content.

MarTech 114

MarTech Marketing Conversion Rate Brand Awareness 114

Martech

MAY 16, 2024

The marketing technology landscape has exploded into a vast ecosystem of over 15,000 products across 500+ categories, fueled by relentless innovation from generative AI to new channels and data sources. This growth challenges enterprise organizations to build integrated, data-driven martech stacks for seamless customer experiences.

MarTech 108

MarTech Marketing Agency Education 108

The Ad Tech Blog

APRIL 8, 2024

Welcome to the cutting edge of change, where MarTech meets AI to redefine how businesses reach their audiences online. FAQs on MarTech and Its Evolution with AI As we delve into the intricacies of martech and AI, several questions arise. Below are some of the most common inquiries: What differentiates MarTech from AdTech?

MarTech 130

MarTech Advertising Machine Learning Conversion Rate 130

Martech

JUNE 26, 2023

We live in a digital marketing world. But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing?

MarTech 107

MarTech Marketing Audience SEO 107

Martech

AUGUST 8, 2024

. “When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. ” The study was published in the Journal of Hospitality Marketing & Management.

MarTech 118

MarTech Electronics GDPR Audience 118

Martech

AUGUST 27, 2024

AI is rapidly reshaping various industries, and martech is no exception. As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. Some of these things may be marketing. Some may be in other departments.

MarTech 118

MarTech Machine Learning ROI CPA 118

Martech

NOVEMBER 6, 2024

It’s a marketing coin. Effective stories can transform complex data into digestible information, make messages that stick, build trust with your audience and create relatability. This is why it makes perfect sense for marketers to harness the power of storytelling. Let’s flip a coin. He understands us and what we need.”

MarTech 100

MarTech Pop-Up Communications Manufacturing 100

Martech

MAY 20, 2024

Marketers today face a perfect marketing storm, battered by conflicting forces. But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Ring 1: The audience disconnect Ring No.

Audience 112

Audience Marketing ROI Manufacturing 112

Martech

JULY 25, 2024

Anyway, here are this week’s AI-powered martech releases etc.: Additionally, it provides actionable audience insights for content strategy development. Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Are you getting the most from your stack? Processing.

MarTech 105

MarTech Click Through Rate Machine Learning Conversion 105

Martech

JUNE 20, 2024

My previous article, “ 3 pointers to navigate the confusing martech marketplace ,” offered essential strategies for navigating the evolving martech landscape. Staying updated with new strategies and tools is crucial for driving your martech transformation as this ecosystem grows.

MarTech 110

MarTech Machine Learning GDPR Audience 110

Martech

OCTOBER 14, 2024

An email marketer might say, “Hey, I need to produce something pretty and get it out the door fast,” and assume that’s the end. ” As I said in an earlier MarTech article, image-only emails can get you sent to email jail. The audience for these assistive devices is wider than you think. It’s not.

Audience 116

Audience Impressions MarTech eCommerce 116

Martech

OCTOBER 29, 2024

Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with using their existing tools to measure the impact of their creative content. Traditional methods just aren’t keeping pace with modern marketing methods. How can a marketer connect a creative execution to a sale?

Audience 106

Audience Brand Awareness Marketing Conversion 106

Martech

SEPTEMBER 8, 2023

Not strictly martech, but interesting. Here are other new AI-powered martech features from the past seven days: Mailchimp’ s Intuit Assist helps users generate content, personalize marketing, and learn faster. Get MarTech! The post This week’s AI-powered martech releases appeared first on MarTech.

MarTech 122

MarTech Audience Marketing Media 122

Martech

AUGUST 1, 2024

Anyway, here’s this week’s AI-powered martech solutions, releases and upgrades. Wix released AI-powered tools to suggest blog topics, generate content, and create images for target audiences. Forum3’s Spok is an AI-powered marketing tool that combines the functions of a researcher, data scientist, strategist, and planner.

MarTech 105

MarTech Audience ROI Media 105

Martech

SEPTEMBER 12, 2024

There are over 14,000 martech tools , according to ChiefMartec and MartechTribe. To make things worse, many of these tools become data islands in the martech archipelago, holding small volumes of data related to their specific task. As marketers, most of us would prefer a smaller number of tools offered at a lower cost.

MarTech 100

MarTech Marketing Audience Media 100

Martech

SEPTEMBER 16, 2024

Establishing a martech center of excellence (COE) is essential for navigating modern marketing challenges. Think of it as the core of your marketing strategy, where all tools and processes support your business goals. The role of a martech COE in driving strategic alignment Every organization is different.

MarTech 64

MarTech A/B Testing Marketing Conversion Rate 64

Martech

OCTOBER 19, 2023

You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Nearly half (44%) said the frequent introduction of new AI tools and applications causes more confusion than assistance in their marketing activities.

MarTech 119

MarTech Audience Conversion Marketing 119

Martech

JUNE 13, 2024

Here’s this week’s AI-powered martech releases, upgrades and features — all of which make more sense than adding AI to a toothbrush. Performance IQ is a set of analytics and reporting tools for creative asset effectiveness, audience trends and engagement metrics. MNTN’s MNTN Matched is a keyword-based audience builder for CTV.

MarTech 105

MarTech SEO Retail Audience 105

Martech

AUGUST 21, 2024

These enhancements offer a range of improvements, from deeper audience insights and better organizational tools, to extensive branding possibilities, ensuring a more impactful and cohesive webinar experience. Why it matters: The Adobe Connect Engagement Dashboard is crucial for understanding webinar audience behavior.

Audience 100

Audience Impressions Marketing Conversion 100

Martech

MAY 2, 2024

Now, here are this week’s AI-powered martech releases, features and upgrades. StreamAlive added GenAI capabilities to its live audience engagement platform. These are based on presentation topic and audience type (e.g. These are based on presentation topic and audience type (e.g. corporate employees, students, etc.).

MarTech 107

MarTech Retargeting Audience Impressions 107

Martech

JUNE 5, 2024

AI is rapidly transforming marketing, offering new opportunities for personalization, customer engagement and efficiency. Marketing technologists, data engineers, data analysts, domain experts and project managers must collaborate effectively to leverage AI fully. This allows for highly targeted marketing campaigns.

MarTech 114

MarTech Communications Machine Learning Conversion Rate 114

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success.

ROI 115

ROI MarTech Conversion Rate Marketing 115

Martech

JULY 18, 2024

Here are some highlights, the first one is especially interesting for marketers. By obsolete, they mean having bots market to other bots. Now, here are this week’s AI-powered martech releases: SugarCRM added generative AI features to enhance customer intelligence and boost productivity for sales and service teams.

MarTech 110

MarTech Machine Learning Conversion Rate Conversion 110

Martech

OCTOBER 3, 2024

The C-suite continues to see marketing and sales as the areas where AI is providing the best ROI, according to a new Marketbridge survey. Oddly, only half saw the technology helping to create customer-facing content, which seems to be the most popular use by marketers. Here are this week’s AI-powered martech news and releases.

MarTech 69

MarTech Ad Inventory Ad Space Conversion 69

Martech Series

SEPTEMBER 20, 2022

Intent HQ, the customer AI analytics platform company, launches Audience AI, the first AI-guided dynamic audience builder for telco marketers. Audience AI is designed to help telcos identify new hidden opportunities within their customer base and achieve significantly improved campaign performance. Responsive.

Audience 95

Audience Machine Learning Marketing ROI 95

Martech

JUNE 6, 2024

Here are this week’s AI-powered martech releases, enhancements and upgrades. Users type business goals into the platform and it generates a draft audience plan based on the content of the prompt. The post AI-powered martech news and releases: June 6 appeared first on MarTech. Are you getting the most from your stack?

MarTech 108

MarTech Conversion Audience Media 108

Martech

SEPTEMBER 5, 2024

Anyway, here’s this week’s AI-powered martech news and releases: Yoast’s AI Optimize is designed to simplify SEO tasks for WordPress users. IZEA Worldwide’s IZZY is an AI assistant for influencer marketing professionals, available to users of IZEA Flex. Office with Copilot costs roughly twice as much as Office without.

MarTech 97

MarTech SEO Ad Server Retail 97

Chief Martech

JULY 14, 2024

In our recent State of Martech 2024 report — which is free and now fully ungated — Frans Riemersma and I analyzed a ton of transformation happening across the martech industry, from the AI-powered explosion of the martech landscape to three counterintuitive truths of “composability” in martech stacks.

MarTech 92

MarTech Marketing Impressions Audience 92

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. There’s “a gap that exists in almost every program … when it comes to how to position your brand to put it into the consideration set,” said Liam Moroney at The MarTech Conference last month.

Marketing 140

Marketing MarTech Audience Communications 140

Martech

DECEMBER 21, 2023

The platform uses AI to analyze the picture and write a creative brief that matches the brand, style and audience for the picture. It is a content engine that helps marketers accelerate the go-to-market (GTM) process by creating targeted and personalized campaign experiences at scale. Get MarTech! In your inbox.

MarTech 120

MarTech Audience Conversion Marketing 120

Martech

SEPTEMBER 28, 2023

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy. Only 23.2%

MarTech 125

MarTech Audience Conversion Marketing 125

Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Market research analysts have the lowest unemployment rate, 3.2%, according to the same study. Email: Business email address Sign me up! Processing.

MarTech 106

MarTech Conversion Affiliates SEO 106

Martech Series

DECEMBER 29, 2022

Rachel Dillon, EVP Sales and Marketing at Strategus talks about the latest trends in CTV and how it’s impact will define advertising through 2023: Welcome to this MarTech Series chat, Rachel, tell us about yourself and more about your role at Strategus. I am the EVP of Sales and Marketing for Strategus.

MarTech 88

MarTech Marketing Audience Advertising 88

Martech

OCTOBER 16, 2024

Small and midsize businesses are considering or adopting marketing technology to better engage with new and existing customers. Over a third — 35% — of SMBs are currently considering adopting new martech to better target audiences. Thirty percent of SMBs are using AI tools for marketing and social media. AI adoption.

MarTech 78

MarTech Media Audience Marketing 78

Martech

OCTOBER 10, 2024

A martech center of excellence (COE) is about more than just building a team; it’s about creating a hub of innovation within your digital marketing efforts. Let’s explore the various roles critical to building a strong martech COE. Let’s explore the various roles critical to building a strong martech COE.

MarTech 69

MarTech Marketing Audience Media 69

Martech

JUNE 27, 2024

Pipedrive’s Annual State of Sales and Marketing report found 42% of companies with 10 or fewer employees are now using AI tools. Now, here are this week’s AI-powered martech solutions, enhancements and releases. Carter is a new platform for targeting, engaging and converting retail media network audiences.

MarTech 83

MarTech eCommerce CPM Impressions 83