Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. You can read the first part (audience measurements) here and the second part (content measurements) here. Siloed departments, where marketing, data and engineering all might as well exist on different planets. Measuring the ROI of personalization.

ROI 134

ROI A/B Testing Audience eCommerce 134

Martech

MAY 20, 2024

Marketers today face a perfect marketing storm, battered by conflicting forces. But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Ring 1: The audience disconnect Ring No.

Audience 121

Audience Marketing ROI Manufacturing 121

Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences.

Public Relations 131

Public Relations Marketing ROI Communications 131

Ad Rants

OCTOBER 24, 2022

That's why video is such an important tool for B2B marketers. For example, using video in your email marketing can result in a 300% boost in click-through rates. That may be why 70% of B2B marketers report that video is more effective than any other form of content for converting leads. Use Video in Email Marketing.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. I wish it were that simple when it comes to AI.

Marketing 128

Marketing ROI MarTech Conversion 128

The Ad Tech Blog

JUNE 17, 2024

Targeting different audience segments can prevent overexposure. To combat ad fatigue, marketers need to continuously refresh their ad creatives, adjust targeting strategies, and monitor performance metrics. This, in turn, affects the overall return on investment (ROI) of the campaign.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Martech

JANUARY 14, 2025

How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges guaranteeing quality leads and sales while saving you time and money? No one consumes media in a vacuum, so why limit your marketing to a single channel? If it sounds too good to be true, it probably is.

Marketing 118

Marketing Brand Awareness ROI Retargeting 118

Martech Series

DECEMBER 6, 2022

Digital content creation has evolved over the years, with brands now exposed to more online marketing channels and methods through which to post content. With the evolution of content marketing there has also been a significant shift in the types of content that audiences now like to consume more of or engage with.

Marketing 123

Marketing ROI Audience MarTech 123

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. billion users , TikTok has the rare potential to drive both sales and increase brand audience connections.

Advertising 123

Advertising ROI CPA Conversion 123

Ad Rants

JUNE 28, 2023

Digital marketing keeps evolving and it can sometimes feel hard to keep up. In 2022, roughly five million new companies came into the market. That's a lot of competition -- and even more reason to kick your digital marketing into high gear. Try any of these digital marketing tactics. Double down on SEO. The only key?

SEO 215

SEO Marketing Pop-Up A/B Testing 215

The Ad Tech Blog

AUGUST 28, 2024

Understanding the neuroscience behind emotional engagement in advertising can significantly enhance your marketing strategies. By leveraging insights from brain science, you can create more impactful and memorable ads that resonate with your audience.

Advertising 162

Advertising Conversion Rate ROI Audience 162

Martech

APRIL 22, 2022

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing. Campaign ROI.

Machine Learning 145

Machine Learning Marketing ROI SEO 145

Martech

FEBRUARY 24, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What is the R programming language, and how is it used in marketing?

A/B Testing 119

A/B Testing Marketing Conversion Rate ROI 119

Martech

JANUARY 3, 2025

Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Later said in a release announcing the deal that the addition of Mavely will help marketers by enabling the measurement of full-funnel impact and measurable ROI, while simultaneously helping creators maximize their earnings.

Marketing 117

Marketing ROI Agency MarTech 117

Martech

SEPTEMBER 23, 2024

Memo To : Marketing directors, VPs, SVPs and CMOs Re : Recommendations to optimize your automated marketing campaigns Your investment in technology to support marketing automation was smart. Or, if you’re happy with your ROI, how can you improve it to generate even more revenue for your organization?

Marketing 122

Marketing Education ROI Audience 122

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. Increased ROI. To some extent, we all are. It’s coming from every direction.

Marketing 128

Marketing ROI MarTech Audience 128

Ad Rants

DECEMBER 1, 2022

Instead of using a website only, you can incorporate YouTube as a part of your marketing strategies to get the word out more widely. 8 Techniques to Amplify Your YouTube Marketing Strategy. You must pay attention to several tactics when using YouTube marketing for your business. Hashtags are critical for YouTube marketing.

Media 253

Media Audience Conversion Rate SEO 253

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

Advertising 140

Advertising Marketing ROI Conversion 140

Martech

DECEMBER 12, 2024

About 65% of the worlds population use text messaging, so its no wonder SMS marketing is growing at a staggering rate. Likewise, your marketing efforts will have a greater chance of success with a one-two combination of SMS and email. This helps further segment your audience and understand how each customer uses both platforms.

Marketing 112

Marketing Pop-Up A/B Testing ROI 112

Digiday

NOVEMBER 27, 2024

Marketers, therefore, must change their approach and adapt advertising strategies to engage with audiences more effectively. From the interactive nature of playable ads to their customizability, measurability and performance, marketers can reach their goals by embracing this innovative ad format.

ROI 81

ROI Banner Audience Media 81

Martech

FEBRUARY 1, 2024

The digital marketing ecosystem is full of trends that flicker and fizzle faster than your Instagram stories. It takes a discerning marketer to know where their brand should invest time and resources. Your audience can still sniff out the difference between genuine, human communication and bot-drafted prose.

Media 142

Media Marketing Audience Machine Learning 142

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

Marketing 140

Marketing Brand Awareness Viewability Audience 140

Martech

OCTOBER 14, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What are the top areas I should focus on to improve marketing operations? Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1.

Marketing 112

Marketing Click Through Rate Communications ROI 112

Martech

SEPTEMBER 10, 2024

Market research is indispensable for businesses, guiding strategies and decisions with data-driven insights. This diminishes the research’s value and weakens marketing’s credibility. Market research combines science (i.e., Why is market research underutilized? The reason can be traced back to a few key issues.

Marketing 115

Marketing Machine Learning ROI MarTech 115

Martech

AUGUST 31, 2023

Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. Creation of audience segments by applying GrowthLoop natural language processing to BigQuery datasets. The main capabilities. Why we care. Get MarTech!

A/B Testing 115

A/B Testing Marketing ROI MarTech 115

The Ad Tech Blog

JUNE 24, 2024

Algorithm changes impact both social media and email marketing in significant ways. Understanding these impacts can help marketing managers and digital specialists optimize their strategies for better engagement and conversion rates. Email marketing is less susceptible to algorithm changes but is still impacted by deliverability rules.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

Martech

OCTOBER 31, 2024

Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. They’re humans.”

Marketing 131

Marketing Retail Retargeting Conversion Rate 131

Martech

MARCH 27, 2023

By hiring marketers who can effectively analyze data and glean insights, organizations can stay ahead of the curve and make more informed decisions. This article explores the most sought-after skills in digital marketing and what they mean for marketing professionals and the industry.

Marketing 25

Marketing ROI Cookies Conversion Rate 25

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.).

Marketing 141

Marketing Machine Learning ROI Communications 141

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing? Additional reading.

Marketing 136

Marketing SEO ROI Conversion 136

Martech

JANUARY 7, 2025

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts. For this prompt, try selecting the marketing manager persona.

Marketing 105

Marketing ROI MarTech Audience 105

Martech

JANUARY 22, 2025

Even more fascinating is how companies aren’t returning to traditional event marketing. For marketers, mastering this intersection requires a marriage of separate elements to create a cohesive event marketing strategy. Another marketing acronym?” They’re reinventing it. ” Yes, I know.

Marketing 109

Marketing Finance ROI Media 109

Martech

NOVEMBER 9, 2022

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. Podcasts have a lot of upside for B2B marketers. Processing.

Marketing 130

Marketing Information Technology ROI MarTech 130

Martech

JULY 19, 2024

Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. These systems worked well enough in a mostly manual, slower-paced world. Workflows become automated.

Marketing 127

Marketing Manufacturing AutoMobile Machine Learning 127

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Conversion 127

Conversion Marketing Conversion Rate Audience 127

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. A low one might need refining your value proposition or reevaluating your target audience.

Marketing 125

Marketing ROI A/B Testing Conversion 125

Martech

JUNE 28, 2024

Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Here’s how you can measure the impact of brand marketing investments on the business. Performance media has enjoyed many years of supercharged growth.

Brand Lift 125

Brand Lift Marketing Brand Awareness Audience 125