Martech

JULY 24, 2024

You’ve spent a lot of money on different martech tools. Dig deeper: The sticky problem of martech integration Step 2: Draw a data map If you want to know where you are, you need a map. SharpSpring gives us the best picture, but we do need Google Analytics to create audiences for retargeting. But something’s missing.

MarTech 113

MarTech Retargeting Marketing Audience 113

Martech

SEPTEMBER 12, 2024

There are over 14,000 martech tools , according to ChiefMartec and MartechTribe. To make things worse, many of these tools become data islands in the martech archipelago, holding small volumes of data related to their specific task. It isn’t even good for the audiences we target. Today, martech is a Wild West.

MarTech 104

MarTech Marketing Audience Media 104

Martech

DECEMBER 12, 2024

Here’s how to make 2025 the year of smart, strategic martech decisions. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? 2025 is not the time to spend heavily on traditional martech, especially costly platforms like marketing automation, email, or CDPs.

MarTech 107

MarTech Conversion Conversion Rate Marketing 107

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success.

ROI 116

ROI MarTech Conversion Rate Marketing 116

Martech

JULY 25, 2024

Anyway, here are this week’s AI-powered martech releases etc.: Additionally, it provides actionable audience insights for content strategy development. Their AI personalizes content based on brand guidelines and audience data, aiming to improve customer experiences and conversions. Are you getting the most from your stack?

MarTech 107

MarTech Click Through Rate Machine Learning Conversion 107

Martech

OCTOBER 31, 2024

Here is this week’s AI-powered martech news and releases: Jasper expanded its AI offerings with the AI App Library, a collection of over 80 marketing AI applications and Marketing Workflow Automation, which enables automated, AI-powered workflows for enterprise customers. 60% said AI is hurting brands’ trustworthiness (Salesforce).

MarTech 109

MarTech Audience Marketing Conversion 109

Martech

SEPTEMBER 5, 2024

Anyway, here’s this week’s AI-powered martech news and releases: Yoast’s AI Optimize is designed to simplify SEO tasks for WordPress users. The post AI-powered martech news and releases: September 5 appeared first on MarTech. Office with Copilot costs roughly twice as much as Office without. Processing.

MarTech 105

MarTech SEO Ad Server Retail 105

Martech

SEPTEMBER 12, 2024

Key features and benefits include AI-Driven Content Creation, which generates social media captions and posts reflecting local distinctions and audience preferences. Brightcove’s Brightcove AI Suite handles video content creation, audience growth and engagement. Email: Business email address Sign me up! Processing.

MarTech 109

MarTech Conversion Affiliates SEO 109

Martech

JANUARY 9, 2025

Now heres this weeks roundup of AI-powered martech releases: Amazon Ads announced a new capability within Amazon Marketing Cloud (AMC). This new feature allows advertisers to generate SQL queries for their desired audience using natural language. The platform combines first-party audiences with creative and media in a single workflow.

MarTech 110

MarTech CPM Banner Retail 110

Martech

AUGUST 21, 2024

These enhancements offer a range of improvements, from deeper audience insights and better organizational tools, to extensive branding possibilities, ensuring a more impactful and cohesive webinar experience. Why it matters: The Adobe Connect Engagement Dashboard is crucial for understanding webinar audience behavior.

Audience 106

Audience Impressions Marketing Conversion 106

Martech

JULY 11, 2024

Now, here are this week’s AI-powered martech releases, updates and integrations. These features complement Kevel’s existing AI Audience segmentation and decision-making tools. Users can record personalized audio with different accents or choose an avatar that reflects the target audience.

MarTech 88

MarTech SEO Machine Learning Audience 88

Martech

JULY 18, 2024

Now, here are this week’s AI-powered martech releases: SugarCRM added generative AI features to enhance customer intelligence and boost productivity for sales and service teams. The post AI-powered martech news and releases: July 18 appeared first on MarTech. It uses artificial intelligence to optimize marketing messaging.

MarTech 109

MarTech Machine Learning Conversion Rate Conversion 109

Martech

OCTOBER 29, 2024

It can provide real-time insights and more accurate data on audience engagement, enabling marketers to make more informed decisions that drive better results. For planning purposes, AI can automatically feed relevant audience, creative, media and market insights into a brief with much more predictive power. You can download it here.

Audience 110

Audience Brand Awareness Marketing Conversion 110

Martech

FEBRUARY 7, 2025

Here are a few moments of martech brilliance that are worth sharing. Dig deeper: 6 martech contract gotchas to be aware of Lunch break Work often makes me hungry, and sometimes, it even inspires my lunch choices. Martech, after all, is more art than science. So, we talked to the vendor team about this.

MarTech 95

MarTech Non-Profit Education Marketing 95

Martech

JULY 11, 2024

Dig deeper: Big players vs. niche specialists: Choosing your martech vendors 3. Non-legacy platforms allow marketers to use their customer data to filter and segment their audience from within a journey builder. Dig deeper: Aligning martech with your business strategy: Your blueprint for success 5.

MarTech 95

MarTech A/B Testing Marketing Audience 95

Chief Martech

SEPTEMBER 2, 2024

Martech professionals and marketing ops leaders are being driven to apply AI in marketing — use it for something, anything! Take any activity marketers or sales reps spend time doing — creating content, writing emails, calling prospects, answering buyer questions, researching new accounts or audience segments, etc. —

MarTech 100

MarTech Pop-Up Conversion Rate Marketing 100

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. The post AI-powered martech news and releases: February 20 appeared first on MarTech. Email: Business email address Sign me up!

MarTech 77

MarTech Demand Side Platform Machine Learning Conversion Rate 77

Martech

NOVEMBER 6, 2024

Effective stories can transform complex data into digestible information, make messages that stick, build trust with your audience and create relatability. ” Dig deeper: The marketing ROI problem has its roots in marketing culture Martech and AI We are blessed with ever-expanding, eye-poppingly effective technology. Processing.

MarTech 115

MarTech Pop-Up Communications Manufacturing 115

Martech

MARCH 13, 2025

Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. It uses AI algorithms to craft persuasive ads tailored to target audiences, improving engagement and return on investment. Processing.

MarTech 82

MarTech Click Through Rate Machine Learning Banner 82

Ad Tech Daily

NOVEMBER 2, 2024

This groundbreaking offering combines the power of digital technology with traditional out-of-home advertising, providing brands with a dynamic and engaging way to reach their target audiences.

MarTech 98

MarTech Advertising Ad Tech Audience 98

Martech

JULY 12, 2024

Your ideal audience, captivated. Join MNTN and MarTech for Everything You Need to Know About CTV Audience Targeting (in under 60 minutes) as they discuss everything there is to know about Connected TV audience targeting. This isn’t a dream. It’s Connected TV (CTV) advertising. Ready to dive in? Secure your spot!

Audience 89

Audience MarTech Marketing Advertising 89

Martech

JANUARY 23, 2025

Every year, the martech world is flooded with bold predictions about whats next. Here are 10 martech trends you wont see in 2025, and the reasons why theyre just not realistic. Were all going to spend more on martech tools this year and probably for years to come. Thats not going to change. Processing.

MarTech 108

MarTech Cookies ROI A/B Testing 108

Martech

JANUARY 16, 2025

Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. This solution enables retail media networks to build and activate AI-enhanced custom audiences across various media channels. Processing.

MarTech 109

MarTech Non-Profit eCommerce Machine Learning 109

Martech

DECEMBER 19, 2024

Now, here are this week’s AI-powered martech news and releases. ” This technology analyzes consumer data to create psychographic profiles, enabling businesses to understand better and target their audiences. The post AI-powered martech news and releases: December 19 appeared first on MarTech. Processing.

MarTech 98

MarTech Communications Conversion Marketing 98

Martech

MARCH 6, 2025

Semrush is MarTech’s parent company.) The platform applies AI and big data to optimize audience engagement and prevent fraud. The post AI-powered martech news and releases: March 6 appeared first on MarTech. AIO allows businesses to track, analyze, and influence their search visibility.

MarTech 93

MarTech SEO Conversion Retail 93

Martech

OCTOBER 3, 2024

Here are this week’s AI-powered martech news and releases. Experian’s Contextually-Indexed Audiences is a privacy-safe solution that combines the precision of deterministic audience targeting with the flexibility of contextual targeting. The post AI-powered martech news and releases: October 3 appeared first on MarTech.

MarTech 65

MarTech Ad Inventory Ad Space Conversion 65

Martech

MARCH 12, 2025

Fortunately, a solution may be on its way: synthetic audience testing. Synthetic audience testing involves creating digital twins or avatars of customers that can answer marketers’ questions. This is rendered in the form of digital avatars representing audience segments that marketers can questions about preferences.

Audience 66

Audience Marketing A/B Testing MarTech 66

illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech

AUGUST 5, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Martech tools: HubSpot: For content management and analytics.

Click Through Rate 116

Click Through Rate A/B Testing SEO MarTech 116

Martech

SEPTEMBER 19, 2024

And now, here are this week’s AI-powered martech releases. AI Assistant Content Accelerator in Adobe Journey Optimizer generates on-brand marketing assets for channels including email, SMS and more, optimized for certain target audiences based on language, tone and content type. I look forward to putting them both to the test.

MarTech 58

MarTech Audience Communications Conversion 58

Martech

MARCH 10, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Yes, research indicates that attention spans are indeed getting shorter, particularly among younger audiences.

Marketing 113

Marketing Audience MarTech Media 113

Martech

SEPTEMBER 30, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Can you describe a time when you created content that successfully engaged an audience?

MarTech 114

MarTech Audience Marketing Media 114

Martech

OCTOBER 17, 2024

The Performance Score product provides a holistic assessment of an influencer’s ability to convert conversation into sales impact and engage audiences effectively. The post AI-powered martech news and releases: October 17 appeared first on MarTech. Email: Business email address Sign me up! Processing.

MarTech 65

MarTech A/B Testing Conversion Education 65

Martech

SEPTEMBER 26, 2024

Here are this week’s AI-powered martech releases. SuperAwesome’s Awesome Intelligence is an audience data and recommendation platform for the under-18 market. The post AI-powered martech news and releases: September 26 appeared first on MarTech. Remember: To err is human, to really mess up use a computer.

MarTech 63

MarTech Conversion Fashion Retail 63

Martech

SEPTEMBER 16, 2024

Establishing a martech center of excellence (COE) is essential for navigating modern marketing challenges. But how do you ensure your martech efforts are in lockstep with the goals of different organizational and go-to-market functions? The role of a martech COE in driving strategic alignment Every organization is different.

MarTech 61

MarTech A/B Testing Marketing Conversion Rate 61

Martech

JULY 10, 2024

These changes aim to protect younger users and increase overall ad transparency, potentially impacting how advertisers reach and engage with TikTok’s audience. With about 25% of TikTok’s audience under 20, these changes could significantly impact advertising strategies. TikTok implemented new restrictions on ads targeting U.S.

Ad Targeting 111

Ad Targeting MarTech Audience Advertising 111

Martech

JULY 12, 2024

Advertisers input their product URL, and Accelerate analyzes the website, company LinkedIn page, and prior ad accounts; builds creatives and targets relevant audiences; integrates Microsoft Designer to draft engaging creatives. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing.

MarTech 108

MarTech Audience Advertising Marketing 108