Martech

SEPTEMBER 12, 2024

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Key features and benefits include AI-Driven Content Creation, which generates social media captions and posts reflecting local distinctions and audience preferences.

MarTech 111

MarTech Conversion Affiliates SEO 111

Martech

OCTOBER 31, 2024

Here is this week’s AI-powered martech news and releases: Jasper expanded its AI offerings with the AI App Library, a collection of over 80 marketing AI applications and Marketing Workflow Automation, which enables automated, AI-powered workflows for enterprise customers. 60% said AI is hurting brands’ trustworthiness (Salesforce).

MarTech 111

MarTech Audience Marketing Conversion 111

Martech

DECEMBER 12, 2024

Here’s how to make 2025 the year of smart, strategic martech decisions. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? 2025 is not the time to spend heavily on traditional martech, especially costly platforms like marketing automation, email, or CDPs.

MarTech 109

MarTech Conversion Conversion Rate Marketing 109

Martech

JANUARY 9, 2025

Now heres this weeks roundup of AI-powered martech releases: Amazon Ads announced a new capability within Amazon Marketing Cloud (AMC). This new feature allows advertisers to generate SQL queries for their desired audience using natural language. The platform combines first-party audiences with creative and media in a single workflow.

MarTech 112

MarTech CPM Banner Retail 112

Martech

SEPTEMBER 12, 2024

There are over 14,000 martech tools , according to ChiefMartec and MartechTribe. To make things worse, many of these tools become data islands in the martech archipelago, holding small volumes of data related to their specific task. It isn’t even good for the audiences we target. Today, martech is a Wild West.

MarTech 106

MarTech Marketing Audience Media 106

Martech

JULY 18, 2024

AI creates more body image issues: “Two out of three people anticipate that AI-generated models, influencers and media imagery will impact the perception of real humans.” Tatari has an AI-powered media buying system for linear and streaming TV advertising. It uses artificial intelligence to optimize marketing messaging.

MarTech 112

MarTech Machine Learning Conversion Rate Conversion 112

Martech

OCTOBER 29, 2024

Marketers relied on traditional tools like brand tracking, trend analysis on sales/revenue, campaign performance metrics, media mix modeling, attribution modeling and incrementality testing for decades. AI follows conversion impact amongst your target audience’s interactions with top, middle and bottom of funnel content.

Audience 113

Audience Brand Awareness Marketing Conversion 113

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Why we care. RMNs saw 16.3%

Retail 112

Retail Media Retargeting Audience 112

Martech

MARCH 13, 2025

Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. The AI Image Generator creates high-quality images from text, suitable for social media, blogs, presentations, and websites.

MarTech 95

MarTech Click Through Rate Machine Learning Banner 95

Martech

SEPTEMBER 27, 2024

While ROAS is a good indicator of short-term profitability, it shouldn’t be the only metric for social media strategies. Brand safety and suitability are just as important, especially on social media. This is especially useful in the fast-paced, trend-driven world of social media. For instance, when iOS 14.5

Media 123

Media Advertising Conversion Rate Machine Learning 123

Martech

JULY 11, 2024

Dig deeper: Big players vs. niche specialists: Choosing your martech vendors 3. Non-legacy platforms allow marketers to use their customer data to filter and segment their audience from within a journey builder. Dig deeper: Aligning martech with your business strategy: Your blueprint for success 5.

MarTech 99

MarTech A/B Testing Marketing Audience 99

Martech

MARCH 20, 2025

Now, here is this weeks roundup of AI-powered martech releases. Attest introduced an audience research capability that lets businesses survey existing and potential consumers within a single solution. Scope3 introduced the Scope3 Agentic Media Platform and Brand Standards, a brand safety and suitability tool. Processing.

MarTech 90

MarTech Retail Conversion Education 90

Martech

NOVEMBER 8, 2024

As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. But how do you know which channels fit your strategy and whether they’ll resonate with your target audience? Your CRM likely holds more valuable insights than you realize.

ROI 122

ROI Media Audience Ad Inventory 122

Martech

DECEMBER 3, 2024

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. This is why brands must rethink their media strategies and redefine how success is measured.

Media 122

Media Impressions Audience Conversion 122

Martech

JANUARY 16, 2025

Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. Ardis Technologies included Axle AI Media Asset Management with its DDP storage system. launched Simpli.fi Processing.

MarTech 111

MarTech Non-Profit eCommerce Machine Learning 111

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. Users receive tailored recommendations based on data from website analytics, competitor analysis, brand sentiment social media performance.

MarTech 85

MarTech Demand Side Platform Machine Learning Conversion Rate 85

Martech

MARCH 27, 2025

Here are this weeks AI-powered martech releases. Jellyfish developed an AI-driven in-housing media platform that provides a unified framework for accessing proprietary AI agents and tools. The system automates media research, evaluation, content strategy, and activation for marketing teams. Processing.

MarTech 77

MarTech Retail eCommerce Audience 77

Ad Tech Daily

NOVEMBER 2, 2024

This groundbreaking offering combines the power of digital technology with traditional out-of-home advertising, providing brands with a dynamic and engaging way to reach their target audiences.

MarTech 98

MarTech Advertising Ad Tech Audience 98

Martech

JANUARY 2, 2025

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. Here are a few ways we expect to see this dynamic space continue to mature.

Retail 116

Retail Media Conversion Advertising 116

Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The new media mix The marketing funnel now requires a locally targeted, multichannel and data-powered media mix. to engage hyperlocal audiences more effectively.

Media 114

Media Advertising Ad Ops Non-Profit 114

Martech

MARCH 6, 2025

Semrush is MarTech’s parent company.) The platform applies AI and big data to optimize audience engagement and prevent fraud. Jivox released an AI-powered creative compliance tool for retail media ads. Mood Media launched Messaging Copilot, a tool within its Harmony Messaging platform.

MarTech 100

MarTech SEO Conversion Retail 100

Martech

AUGUST 5, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Martech tools: HubSpot: For content management and analytics.

Click Through Rate 118

Click Through Rate A/B Testing SEO MarTech 118

Martech

OCTOBER 3, 2024

Here are this week’s AI-powered martech news and releases. Lemma , a platform for emerging media, launched Lemma Infibid, a new system for publishers to sell ad space. The post AI-powered martech news and releases: October 3 appeared first on MarTech. registration required). Email: Business email address Sign me up!

MarTech 67

MarTech Ad Inventory Ad Space Conversion 67

Martech

APRIL 3, 2025

Here are this weeks AI-powered martech releases: Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform. and Vistar Media partnered to integrate Placements.ios AdSalesOS platform with Vistars ad server. billion, up from $4 billion last year.

MarTech 68

MarTech Ad Server Audience Entertainment 68

Martech

SEPTEMBER 30, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Can you describe a time when you created content that successfully engaged an audience?

MarTech 116

MarTech Audience Marketing Media 116

Martech

FEBRUARY 27, 2025

Here are this week’s AI-powered martech releases: Discuss introduced three AI Agents designed to automate the collection, analysis and presentation of market insights. This combination aimed to improve audience targeting and conversion rates. Mundial Media launched Cadmus 2.0, Email: Business email address Sign me up!

MarTech 79

MarTech Conversion Rate SEO Audience 79

illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. I wish it were that simple when it comes to AI.

Marketing 127

Marketing ROI MarTech Conversion 127

Martech

SEPTEMBER 19, 2024

And now, here are this week’s AI-powered martech releases. It handles every stage of programmatic advertising, from building campaigns to optimizing execution, creating fully data-driven media plans and executing them. It gathers customer insights from social media and takes accelerated action to enhance customer experiences.

MarTech 60

MarTech Audience Communications Conversion 60

Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences. This is where PR shines, connecting audiences to brands through earned media.

Public Relations 130

Public Relations Marketing ROI Communications 130

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. If someone searches for “steaks” without a qualifier like supplier or commercial, layer audience segments to refine targeting. Leverage audience segments Target based on: Industry. Dig deeper: 2025 predictions for top B2B paid media channels 2.

Advertising 79

Advertising Media Conversion Audience 79

Martech

AUGUST 12, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Conversion Rate 112

Conversion Rate A/B Testing Conversion Click Through Rate 112

Martech

JULY 26, 2024

Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Marketing 126

Marketing SEO Retargeting Conversion 126

Martech

OCTOBER 17, 2024

It can quickly create marketing strategies, new product concepts, competitive analysis, social media messages, blog posts and design print and outdoor advertising. The Performance Score product provides a holistic assessment of an influencer’s ability to convert conversation into sales impact and engage audiences effectively.

MarTech 67

MarTech A/B Testing Conversion Education 67

Martech

MARCH 10, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Yes, research indicates that attention spans are indeed getting shorter, particularly among younger audiences.

Marketing 117

Marketing Audience MarTech Media 117

Martech

JANUARY 10, 2025

The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. Collaborate with key adtech and media partners to maximize the effectiveness of your campaigns. Ensure agreements include provisions for quality assurance.

Retargeting 124

Retargeting Ad Targeting Manufacturing Communications 124

Martech

JANUARY 22, 2025

Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. Retail media networks (RMNs) are a big part of that something. A case study in real-time personalization Unilever saw “The Zeros” as a strong target audience for Ben & Jerry’s new ice cream flavors.

Retail 106

Retail Food Cookies Banner 106