Martech Series

SEPTEMBER 22, 2022

Mark Read, CEO of WPP, said: “WPP’s public relations and communications services have never been more in-demand. Marketing Technology News: MarTech Interview with Jake Athey, VP of Marketing and Sales at Widen. The post WPP Acquires Leading Communications Agency JeffreyGroup appeared first on MarTech Series.

Communications 81

Communications Agency Public Relations MarTech 81

Martech Series

MARCH 1, 2023

It’s how sports, media, and entertainment companies are connecting with their audiences in ways we never imagined. “SXSW sets the tone for the creative and cultural trends that define the year ahead,” said Stagwell Chairman and CEO Mark Penn.

Public Relations 81

Public Relations Communications Conversion Entertainment 81

Martech Series

OCTOBER 10, 2022

Mark brings a wealth of experience in go-to-market and marketing strategy, product marketing and positioning, public relations, and analyst relations. Marketing Technology News: MarTech Interview with Alexa Kilroy, Head of Brand at Triple Whale.

Marketing 90

Marketing Public Relations MarTech Brand Awareness 90

Martech

DECEMBER 13, 2021

The following is a selection from the e-book “MarTech’s agile marketing for teams.” For example, the managers and the team may agree that something that has caused a legal or public relations crisis would be cause for interrupting a team mid-sprint. Download the report (no registration required).

Marketing 113

Marketing Public Relations Education MarTech 113

Martech

MARCH 23, 2022

There’s no way to measure branding, the impact of public relations or any more complex forms of measurement.” This is the layer of marketing where things like awareness spending, brand campaigns, and public relations operate, and it’s the layer that people often say can’t be measured.

Marketing 110

Marketing Machine Learning Public Relations Brand Awareness 110

Martech Series

DECEMBER 8, 2022

Through Banzai’s full-stack technology, marketers can leverage live and automated, no-download hosting for video marketing content such as webinars and virtual events (via Demio) and multi-channel targeted audience acquisition (via Reach) to bolster engagement and ROI. appeared first on MarTech Series. Holdings Inc.

ROI 86

ROI Non-Profit Public Relations Audience 86

Martech

FEBRUARY 3, 2023

the developer audience using augmented reality. Prior years have included tracks that feature brands leveraging immersive technology to engage audiences. Get MarTech! The post Top 9 immersive marketing events of 2023 appeared first on MarTech. Passes run upward of $3,000 for the official conference sessions.

Marketing 98

Marketing Public Relations Healthcare eCommerce 98

Martech

FEBRUARY 3, 2023

the developer audience using augmented reality. Prior years have included tracks that feature brands leveraging immersive technology to engage audiences. Get MarTech! The post Top 10 immersive marketing events of 2023 appeared first on MarTech. Passes run upward of $3,000 for the official conference sessions.

Marketing 101

Marketing Public Relations Healthcare Finance 101

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing 117

Marketing Manufacturing Communications Healthcare 117

Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences. This strategy helps amplify their messages and reach new audiences.

Public Relations 131

Public Relations Marketing ROI Communications 131

Clearcode

APRIL 3, 2023

These companies spend millions of dollars on marketing to get their message in front of a larger audience. The use of various channels — gambling advertising has spread to various digital advertising channels, which has led to the growth of gambling awareness and allowed gambling companies to reach new audiences. since 2015.

Advertising 60

Advertising Entertainment Public Relations Audience 60

Single Grain

JULY 5, 2023

Here’s how: Describe Your Company: Share information about your company’s mission, vision, products, services, target audience, core values, and unique selling propositions. Specify Your Audience: Describe your target demographic. Specify Your Audience: Describe your target demographic.

Marketing 52

Marketing SEO A/B Testing Pop-Up 52

Martech Series

DECEMBER 26, 2022

Senior B2B marketers report that public relations (PR) contributes to or is responsible for 74% of all new business opportunities, according to an independent study – “ B2B PR for Growth ” – commissioned by Champion Communications. Yet, 43% of British B2B business development teams don’t use earned media.

Public Relations 97

Public Relations Communications Brand Awareness Fashion 97

Martech

OCTOBER 25, 2023

A picture is worth a thousand words” is a saying first attributed to Arthur Brisbane, an editor and public relations professional, during a 1911 banquet discussing journalism and publicity. Dig deeper: Rethinking content governance in the era of generative AI Get MarTech! In your inbox.

Public Relations 128

Public Relations Marketing MarTech Video Ads 128

Martech

MARCH 25, 2022

As a reputation consultant, I have handled a full range of public relations issues through Facebook, and if there is one issue that will always be as present as death and taxes, it is negative comments on social media! The post 8 tips on how to handle negative Facebook comments appeared first on MarTech.

Pop-Up 120

Pop-Up Non-Profit Public Relations Media 120

Martech Series

JANUARY 17, 2023

Marketing Technology News: MarTech Interview with Anand Akela, CMO at Acalvio Technologies. The spirits company learned that its audience associated its brand with “post-game” events or during “late nights.” Public relations and communications. That’s much easier said than done.

Pharmaceuticals 84

Pharmaceuticals Public Relations Communications Conversion 84

Martech

JULY 2, 2024

Create your customer personas Starting out in public relations, knowing your audience is one of the most important lessons you learn and carry with you. Take our brief 2024 MarTech Replacement Survey Nothing is more powerful than your customers’ stories — including reviews and mentions in social media posts.

Marketing 127

Marketing Public Relations Communications Conversion 127