Martech

JULY 25, 2024

Anyway, here are this week’s AI-powered martech releases etc.: Additionally, it provides actionable audience insights for content strategy development. Their AI personalizes content based on brand guidelines and audience data, aiming to improve customer experiences and conversions. Are you getting the most from your stack?

MarTech 108

MarTech Click Through Rate Machine Learning Conversion 108

Martech

JULY 11, 2024

Now, here are this week’s AI-powered martech releases, updates and integrations. Kai includes two new features: Forecast, which uses machine learning to predict ad performance, and Custom Relevancy, which allows retailers to integrate their own AI models for targeted advertising. Email: Business email address Sign up now Processing.

MarTech 94

MarTech SEO Machine Learning Audience 94

Martech

DECEMBER 20, 2024

.” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. Can retailers forget about it for now? ” Smith also talked about the fast growth of retail media and CTV. So what if Google sells Chrome?

Retail 114

Retail Marketing Conversion Cookies 114

Martech

MARCH 27, 2025

Here are this weeks AI-powered martech releases. The platform includes AI Filters for audience segmentation, AI Decision Shapes for analyzing sales journeys, and AI Enrichment for contact record improvement and lead scoring. The post AI-powered martech news and releases: March 27 appeared first on MarTech. Processing.

MarTech 76

MarTech Retail eCommerce Audience 76

Martech

JANUARY 16, 2025

Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. This solution enables retail media networks to build and activate AI-enhanced custom audiences across various media channels.

MarTech 111

MarTech Non-Profit eCommerce Machine Learning 111

Martech

MARCH 6, 2025

Semrush is MarTech’s parent company.) The platform applies AI and big data to optimize audience engagement and prevent fraud. Jivox released an AI-powered creative compliance tool for retail media ads. The post AI-powered martech news and releases: March 6 appeared first on MarTech.

MarTech 98

MarTech SEO Conversion Retail 98

Martech

JANUARY 22, 2025

Retail media networks (RMNs) are a big part of that something. At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. The results were remarkable: 1.5x

Retail 105

Retail Food Cookies Banner 105

Martech

OCTOBER 31, 2024

That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. ” When Postie started out almost eight years ago, young audiences were all over mobile apps and Instagram — and TikTok was just getting started, he said. ” First, data and audiences.

Marketing 129

Marketing Retail Retargeting Conversion Rate 129

Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Data like location-based insights and consumer behavior patterns ensure ads get to the right audience. Here’s why DOOH is the ticket to this summer’s marketing success.

Advertising 115

Advertising Marketing Conversion Rate Audience 115

Martech

JANUARY 10, 2025

The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. The post Personalization’s double-edged sword: Balancing relevance with intrusiveness appeared first on MarTech. Email: Business email address Sign me up!

Retargeting 123

Retargeting Ad Targeting Manufacturing Communications 123

Martech

SEPTEMBER 26, 2024

Here are this week’s AI-powered martech releases. SuperAwesome’s Awesome Intelligence is an audience data and recommendation platform for the under-18 market. The post AI-powered martech news and releases: September 26 appeared first on MarTech. Remember: To err is human, to really mess up use a computer.

MarTech 64

MarTech Conversion Fashion Retail 64

Martech

SEPTEMBER 13, 2023

It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. It also complements Criteo’s retailer monetization solution suite, which helps retailers tap into new demand by integrating marketplace and in-store monetization technologies. Get MarTech! Why we care. In your inbox.

Retail 121

Retail Media Demand Side Platform Viewability 121

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Retail 119

Retail Media Cookies Electronics 119

Martech

DECEMBER 30, 2022

How organizations will transform their martech stacks and digital experiences. Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where they are.

Retail 113

Retail Media eCommerce MarTech 113

Martech

AUGUST 30, 2024

Apparel and home decor retailer Tuckernuck, and beauty brand Kitsch, have adopted AI-powered tools in Meta’s Advantage+ shopping campaigns solution to drive campaign performance on social media. Meta is also testing genAI tools that create and deploy ads from prompts, according to Karin Tracy, Meta’s head of retail, fashion and luxury.

Fashion 106

Fashion Retail eCommerce Audience 106

Martech

DECEMBER 2, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Martech tools: Mailchimp: For email A/B testing. Here’s something somebody asked me!

A/B Testing 113

A/B Testing Control Group Marketing Conversion Rate 113

Martech

JUNE 13, 2024

Here’s this week’s AI-powered martech releases, upgrades and features — all of which make more sense than adding AI to a toothbrush. Performance IQ is a set of analytics and reporting tools for creative asset effectiveness, audience trends and engagement metrics. MNTN’s MNTN Matched is a keyword-based audience builder for CTV.

MarTech 106

MarTech SEO Retail Audience 106

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. For brick-and-mortar retailers, improved AI and automation will help fill the gaps so they aren’t neglecting valuable online feedback and queries from customers.

eCommerce 117

eCommerce Retail Electronics Conversion 117

Martech

NOVEMBER 4, 2024

As consumers become more informed and demanding, brands bypass traditional retail channels to meet their needs directly. Where to begin Digital commerce offers a treasure trove of retail marketing data waiting to be harnessed and activated correctly. Retailer audiences offer valuable data for acquiring new customers.

Marketing 115

Marketing Machine Learning Retail Manufacturing 115

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Get MarTech! The post Google Search Ads 360 gains retail media capabilities appeared first on MarTech.

Retail 106

Retail Media Cookies MarTech 106

Martech

JULY 31, 2024

Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. This marks a shift from Q1, where Instagram led the pack, according to the report.

CPM 115

CPM CPC Click Through Rate Impressions 115

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Both the guidelines and the study were released at the inaugural IAB Connected Commerce Summit: Retail Reimagined event in New York. Dig deeper: What brands and retailers need to know about RMNs Get MarTech!

Retail 123

Retail Media Cookies GDPR 123

Martech

DECEMBER 9, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Engage your audience: Speak clearly and with enthusiasm. How will this boost sales?

MarTech 108

MarTech Retail Marketing Media 108

Clearcode

NOVEMBER 6, 2023

This transformation is especially visible in the captivating realm of retail media. In this blog post, you will learn about the opportunities for retailers and advertisers in the retail media space, as well as the challenges related to using AdTech within the retail landscape.

Retail 102

Retail Media Advertising Manufacturing 102

Martech

AUGUST 19, 2024

Retention.com helps online retailers using Shopify re-engage lapsed audiences and abandoned shopping carts. Early adopters with high expectations Think back to the early days of the martech market. The post How to identify high-churn personas in B2B and mitigate their risk appeared first on MarTech. Processing.

MarTech 115

MarTech ROI Marketing Communications 115

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. This helps brands create personalized and recognizable video content that appeals to their audience. Get MarTech! The post AI-powered martech releases and news: Jan. In your inbox.

MarTech 109

MarTech Retail Brand Awareness Affiliates 109

Martech

AUGUST 7, 2024

For instance, a marketer might advocate for a specific social media strategy because it worked well for a colleague’s retail startup, disregarding the significant differences in target audience and market conditions to their enterprise brand. Processing.

Brand Awareness 121

Brand Awareness Marketing Media Audience 121

Martech

JUNE 27, 2024

Now, here are this week’s AI-powered martech solutions, enhancements and releases. Productsup added AI tools to its platform that enable businesses to generate and manipulate product content per audience, channel and market. Carter is a new platform for targeting, engaging and converting retail media network audiences.

MarTech 97

MarTech eCommerce CPM Impressions 97

Martech

JULY 23, 2024

Launch campaigns to help your audience spot the real deal. Dig deeper: 2024 predictions for ecommerce and retail The road ahead As AI continues to evolve, so will the challenges and opportunities in brand protection. The post How to protect your brand from AI dupes appeared first on MarTech. Processing.

Pharmaceuticals 119

Pharmaceuticals eCommerce Education Retail 119

Martech

NOVEMBER 22, 2024

What kind of image will resonate with a certain audience?” But can mid-size retailers take advantage? That means having access to a lot of data on a brand’s customers, on audiences. ” In particular, he feels it should be transparent about product recommendations, serving the interests of the retailers.

Machine Learning 108

Machine Learning Retail Audience MarTech 108

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. The brands that proactively provide the information their audiences seek will build long-term relationships grounded in trust. retail brands must be present, helpful and authentic online. How to shrink jeans.”

Retail 113

Retail Marketing Fashion Audience 113

Martech

OCTOBER 14, 2024

In June 2024, Tractor Supply, a rural lifestyle retailer, faced significant backlash from conservative activists over its DEI policies, including LGBTQIA+ events and diversity-focused hiring practices. For example, many marketers believe they understand their audience based on surface-level demographic data or trending consumer insights.

Audience 123

Audience eCommerce Marketing Education 123

Martech

OCTOBER 4, 2024

Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite of products. Bluecore’s new Experimentation Hub will enable the testing of campaigns against specific audiences like new buyers or re-activated buyers. Processing.

A/B Testing 66

A/B Testing Pop-Up Conversion Rate Retail 66

Martech

OCTOBER 1, 2024

New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. The AI optimizes based on the advertiser’s goals but hides many controls marketers are used to, like audience targeting or channel choice. Less digital user growth is increasing competition for ad spending.

Machine Learning 119

Machine Learning Retail Media Advertising 119

Martech

SEPTEMBER 21, 2022

CPG brands and agencies tapping into supermarket chain Kroger’s retail media offering now have access to CTV and video for their campaigns. The addition of CTV shows how far retail media businesses have come in supporting omnichannel campaigns for brands. Dig deeper: Why we care about retail media networks. Retail data.

Retail 98

Retail Media Agency MarTech 98

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Retail 112

Retail Media ROI Impressions 112

Martech

FEBRUARY 11, 2022

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. The post 10 top retail sector video ads of 2021 appeared first on MarTech. Get the daily newsletter digital marketers rely on.

Video Ads 111

Video Ads Retail MarTech Marketing 111