Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.

ROI 123

ROI Machine Learning Marketing Audience 123

Martech

AUGUST 27, 2024

AI is rapidly reshaping various industries, and martech is no exception. Let’s examine the benefits, deployment strategies and key considerations for integrating AI into your martech stack to drive better results and optimize customer experiences. Achieving a 10:1 ROI or better is now common, even with just one use case.

MarTech 116

MarTech Machine Learning ROI CPA 116

Martech

SEPTEMBER 26, 2023

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. It lets you dive deep into audience insights, making your messages less general announcements and more personal chat, reaching them where they need it. Rake in the ROI Google Analytics.

ROI 119

ROI Marketing Pop-Up Audience 119

Martech

OCTOBER 24, 2024

Here are this week’s AI-powered martech news and releases. The Effective Communication Score tracks metrics like correctness, efficiency, and inclusivity, while the ROI Report demonstrates the financial benefits of effective communication. The post AI-powered martech news and releases: October 24 appeared first on MarTech.

MarTech 120

MarTech Communications SEO Conversion 120

Martech

DECEMBER 12, 2024

Here’s how to make 2025 the year of smart, strategic martech decisions. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? 2025 is not the time to spend heavily on traditional martech, especially costly platforms like marketing automation, email, or CDPs.

MarTech 101

MarTech Conversion Conversion Rate Marketing 101

Martech

AUGUST 1, 2024

Anyway, here’s this week’s AI-powered martech solutions, releases and upgrades. Wix released AI-powered tools to suggest blog topics, generate content, and create images for target audiences. Spok aims to help businesses understand customer behavior, improve content strategy, and increase ROI across digital channels. Processing.

MarTech 104

MarTech Audience ROI Media 104

Martech

SEPTEMBER 26, 2023

Martech is a lot more than marketing technology. “It It doesn’t really reduce to a collection of platforms and apps and APIs,” MarTech’s editorial director Kim Davis said in his keynote address for The MarTech Conference. Martech is really at the intersection of technology, strategy and people, he said. In your inbox.

MarTech 121

MarTech Food ROI Marketing 121

Martech

SEPTEMBER 16, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Tuesday and Wednesday were taken up with the MarTech conference. Tuesday and Wednesday were taken up with the MarTech conference. MarTech keynote: The big shift to ops . Editorial Director.

MarTech 119

MarTech ROI Marketing Advertising 119

Martech

SEPTEMBER 5, 2024

Anyway, here’s this week’s AI-powered martech news and releases: Yoast’s AI Optimize is designed to simplify SEO tasks for WordPress users. The post AI-powered martech news and releases: September 5 appeared first on MarTech. Office with Copilot costs roughly twice as much as Office without. Processing.

MarTech 95

MarTech SEO Ad Server Retail 95

Martech

JUNE 13, 2024

Here’s this week’s AI-powered martech releases, upgrades and features — all of which make more sense than adding AI to a toothbrush. Performance IQ is a set of analytics and reporting tools for creative asset effectiveness, audience trends and engagement metrics. MNTN’s MNTN Matched is a keyword-based audience builder for CTV.

MarTech 103

MarTech SEO Retail Audience 103

Martech

SEPTEMBER 14, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. I’ll be kicking off the fall edition of MarTech today with an opening keynote on the data challenge. The post Today is MarTech day: Tuesday’s Daily Brief appeared first on MarTech.

MarTech 117

MarTech Conversion Rate SEO ROI 117

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Let’s explore the core roles within the execution team and their impact on bringing a martech vision to life. Implementing personalization features that tailor the experience to different audience segments.

MarTech 102

MarTech A/B Testing ROI Conversion 102

Martech

JUNE 5, 2024

Campaign optimization : AI can continuously analyze campaign performance data and optimize marketing efforts in real-time, ensuring maximum ROI. Use case example: AI for audience segmentation Let’s consider the use case of AI for audience segmentation.

MarTech 112

MarTech Communications Machine Learning Conversion Rate 112

Martech Series

SEPTEMBER 20, 2022

Intent HQ, the customer AI analytics platform company, launches Audience AI, the first AI-guided dynamic audience builder for telco marketers. Audience AI is designed to help telcos identify new hidden opportunities within their customer base and achieve significantly improved campaign performance. How Audience AI works.

Audience 95

Audience Machine Learning Marketing ROI 95

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. billion users , TikTok has the rare potential to drive both sales and increase brand audience connections.

Advertising 121

Advertising ROI CPA Conversion 121

Martech

MAY 20, 2024

But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Ring 1: The audience disconnect Ring No. Executives, under pressure to deliver results for the next quarter, might crave quick wins and prioritize immediate ROI.

Audience 109

Audience Marketing ROI Manufacturing 109

Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. I wish it were that simple when it comes to AI.

Marketing 128

Marketing ROI MarTech Conversion 128

Martech

OCTOBER 3, 2024

The C-suite continues to see marketing and sales as the areas where AI is providing the best ROI, according to a new Marketbridge survey. Here are this week’s AI-powered martech news and releases. The post AI-powered martech news and releases: October 3 appeared first on MarTech. registration required). Processing.

MarTech 70

MarTech Ad Inventory Ad Space Conversion 70

Martech

AUGUST 23, 2023

Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. The martech landscape’s rapid expansion The martech sector’s phenomenal rise in recent years is rooted in several pivotal developments.

MarTech 98

MarTech ROI Communications GDPR 98

Martech

NOVEMBER 6, 2024

Effective stories can transform complex data into digestible information, make messages that stick, build trust with your audience and create relatability. ” Dig deeper: The marketing ROI problem has its roots in marketing culture Martech and AI We are blessed with ever-expanding, eye-poppingly effective technology.

MarTech 104

MarTech Pop-Up Communications Manufacturing 104

Martech

MAY 23, 2024

The insight data provides about audiences can be the spark that kindles the flame of creativity. Martech vendors tend to silo their data, making it unreasonably difficult to have one seamless picture of your audience and its engagement with your marketing activities. A “martech stack” sounds good. Data really matters.

MarTech 98

MarTech Audience Marketing ROI 98

Martech

SEPTEMBER 26, 2024

Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences. Instead, they enhance its reach and efficacy, providing new channels to amplify messages and engage with diverse audiences globally. This strategy helps amplify their messages and reach new audiences.

Public Relations 131

Public Relations Marketing ROI Communications 131

Martech Series

SEPTEMBER 8, 2022

Because of the way it is built, Audience Intelligence offers brands and agencies a level of precision that other platforms can’t. Bridging the gap improves precision and marketing ROI. “Successfully reaching high potential targets in the right place at the right time is the key to maximizing marketing ROI. .

Audience 95

Audience Agency Advertising ROI 95

Martech

JULY 13, 2023

To help you here’s our roundup of the AI martech products, platforms, features and related news from the past week. It provides insights into qualitative data, revealing emotions, themes, and audience perceptions. Get MarTech! Releases Tidio ’s Lyro is an AI chatbot built for small and medium businesses. In your inbox.

MarTech 95

MarTech ROI Audience Marketing 95

Martech

MAY 16, 2023

The promise of AI’s ability to deliver mass personalization and unique experiences is only realized if we focus on gaining better insight into the audience, specifically their preferences. By understanding the distinct behavior of audiences, marketers can better: Align content based on individual preferences. Get MarTech!

Audience 102

Audience ROI MarTech Marketing 102

Martech

MAY 16, 2023

The promise of AI’s ability to deliver mass personalization and unique experiences is only realized if we focus on gaining better insight into the audience, specifically their preferences. By understanding the distinct behavior of audiences, marketers can better: Align content based on individual preferences. Get MarTech!

Audience 102

Audience ROI MarTech Marketing 102

Martech Series

JANUARY 5, 2023

Welcome to this MarTech Series chat, Linda, tell us about yourself and more about your role at Big Village. Marketing Technology News: MarTech Interview With Richard Jones, Chief Revenue Officer at Wunderkind. How can brands today drive more ROI from their online ad campaigns, while also enhancing the overall contextual experience?

MarTech 94

MarTech Brand Lift Cookies ROI 94

Martech Series

JANUARY 2, 2023

Welcome to this MarTech Series chat, Richard, tell us about yourself and more about your role at Wunderkind…. I spent many years working at a variety of martech companies focused on both B2C and B2B solutions, before deciding that I not only wanted to sell technology, but wanted to build solutions for marketers.

MarTech 103

MarTech Retail eCommerce Entertainment 103

Martech

APRIL 26, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Your audience is totally different.” And I’m like, “No, you don’t because that’s not where your audience is.” Here’s their ROI, here’s their audience. Get MarTech!

MarTech 90

MarTech SEO Audience Education 90

Martech Series

NOVEMBER 23, 2022

Welcome to this MarTech Series chat, Mike, tell us more about yourself and your role at Appspace. Executive teams spend so much time planning, designing, and building products for very specific audiences, but that’s not necessarily the same people the marketing teams interact with or reel in. As marketing.

MarTech 92

MarTech Marketing Conversion ROI 92

Martech Series

FEBRUARY 1, 2023

Take us through some of your core marketing processes/strategies at Heap – and some of the martech that helps drive all of it? When integrating martech to marketing processes: what do you feel B2B marketing leaders need to pay more attention to? What do you feel about the future of the B2B martech and marketing industry?

MarTech 87

MarTech Marketing Public Relations ROI 87

Martech Series

DECEMBER 6, 2022

With the evolution of content marketing there has also been a significant shift in the types of content that audiences now like to consume more of or engage with. Marketing Technology News: MarTech Interview With Laura Connell, Consumer Trends Manager at GWI. Aligning a Goal to Every Content Effort. Last Words.

Marketing 123

Marketing ROI Audience MarTech 123

Martech

JANUARY 28, 2022

Read next: How to get the best ROI from podcast advertising. This means fragmented audiences, of course, but also potentially highly engaged audiences. The post Podcast advertising spend surged in 2021 appeared first on MarTech. Why we care. We say yet again, channels are proliferating. Meet us where we are.

Advertising 127

Advertising ROI Audience MarTech 127

Martech Series

DECEMBER 5, 2022

Welcome to this MarTech Series chat, Laura, tell us about yourself and your role at GWI…. Marketing Technology News: MarTech Interview with Khalid El Khatib, Chief Marketing Officer at Stack Overflow. Now, more than ever, understanding your audience should be a top priority for brands. Target your audience appropriately.

MarTech 92

MarTech Retail Audience Marketing 92

Martech

SEPTEMBER 27, 2021

And it’s not just Apple, it’s Google, it’s Facebook, everybody is working towards initiatives around privacy controls and other use cases within the browsers,” said Arshdeep Sood, Marketing Solutions Engineer at OneTrust PreferenceChoice, in her MarTech presentation. How to improve marketing ROI with clean data.

Data Management Platform 123

Data Management Platform GDPR MarTech ROI 123

Martech Series

JULY 18, 2022

.’ The publication provides an in-depth look at the state of the industry and provides a path forward for brands and organizations looking to modernize their approach and maximize ROI for primary research. Marketing Technology News: MarTech Interview With Brian Gleason, Global Chief Revenue Officer at Criteo.

Marketing 114

Marketing ROI MarTech Audience 114

Martech

AUGUST 31, 2023

Creation of audience segments by applying GrowthLoop natural language processing to BigQuery datasets. Personalized content creation by applying Typeface’s genAI capabilities to the GrowthLoop-developed audience segments. Performance monitoring using GrowthLoop’s ROI and A/B testing metrics. Get MarTech!

A/B Testing 115

A/B Testing Marketing ROI MarTech 115