Martech

SEPTEMBER 7, 2022

These guidelines include new standards for ad viewability, measurement, inactivity and even fraud, as they apply to game environments and game play. The update includes guidance on ad exposure and viewability, along with terminology that can apply to other digital channels, according to the IAB. Get MarTech! In your inbox.

Viewability 122

Viewability Impressions MarTech Advertising 122

Martech

JUNE 14, 2022

The proposed metrics address issues like viewability, measurement and fraud for ads that appear in the gameplay environment. Among the intended benefits of the guidelines are: Establishing viewability standards for in-game ads, including screen size, resolution, angle and lighting. What the proposals are intended to do. Why we care.

Viewability 105

Viewability Impressions Entertainment Audience 105

Martech

FEBRUARY 8, 2024

With the AR ad market growing at the rate projected, an early attempt to make clear what deliverability, viewability, engagement and performance mean can only be welcome. Viewability. User attribution and audience. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Why we care.

Viewability 108

Viewability MarTech Impressions Advertising 108

Martech Series

JANUARY 30, 2023

Hyper personalization in digital campaigns is the ideal goal, and audience fragmentation seems to be its greatest challenger. A few marketing practices and martech tools that you feel should be in greater focus as B2B teams navigate what is often being pegged as a recessionary time in 2023?

MarTech 86

MarTech ROI Click Through Rate Viewability 86

Martech

SEPTEMBER 13, 2023

Brands and agencies can use Commerce Max to find audiences on retail sites and extend those audiences offsite. Criteo’s partnership with Integral Ad Science means that brands and agencies can measure viewability and invalid traffic on a retailer’s site across ad formats. Get MarTech! In your inbox.

Retail 120

Retail Media Demand Side Platform Viewability 120

Martech

OCTOBER 14, 2021

DoubleVerify, the platform known for supporting ad viewability and brand safety and combatting ad fraud this week launched Custom Contextual targeting for its DV Publisher Suite. With the demise of cookies, more precise contextual advertising is one way to reach relevant audiences without infringing on privacy. Why we care.

Advertising 101

Advertising Viewability Cookies Audience 101

Martech

FEBRUARY 28, 2024

While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. Especially in organizations with a sales-led motion, things have to be viewable on a dashboard within a quarter to satisfy leadership. Now, marketing needs to show ROI quickly.

Marketing 139

Marketing Brand Awareness Viewability Audience 139

Martech Series

JANUARY 9, 2023

Start.io, the leading mobile marketing and audience platform, announced a full implementation of Pixalate Analytics and MRT solutions for prevention of digital ad fraud, specifically in mobile app environments. ” Marketing Technology News: MarTech Interview With Richard Jones, Chief Revenue Officer at Wunderkind. The post Start.io

Viewability 78

Viewability Impressions MarTech Audience 78

Martech Series

FEBRUARY 17, 2023

Livewire and Anzu first partnered in January 2022 in APAC and have helped advertisers across the region leverage in-game advertising to engage with the incredibly diverse gaming audience. and TikTok, to drive brand partnerships forward and connect with the global gaming audience of over 3 billion.

Viewability 84

Viewability Audience MarTech Advertising 84

Martech Series

NOVEMBER 14, 2022

MGID , the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT).

Rich Media 86

Rich Media Media Advertising Viewability 86

Martech Series

FEBRUARY 17, 2023

Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire Therefore, now is the time to hold strong with advertising. Do more with less Of course it’s not as black-and-white as sticking to your guns and waiting for audiences to engage. But there’s more to it than that.

Viewability 87

Viewability Advertising Impressions Brand Awareness 87

Martech

MAY 17, 2022

Take the 2022 MarTech Replacement Survey today! But on top of that, the context of where ads are seen can also help marketers make sure they’re being seen by the right audience segments. The post IAS introduces new Control Panel for contextual targeting appeared first on MarTech. Let us know!

Viewability 98

Viewability ROI Cookies MarTech 98

Martech

MARCH 6, 2023

Step 1: Understand your target audience CTV advertising lets you connect with almost any segment and helps you broaden your reach. So, in addition to understanding your target audience, you should consider how others will receive your ads within the viewing group. Consequently, ad placement/timing affects audience retention.

Viewability 97

Viewability Conversion Rate Impressions Conversion 97

Martech Series

NOVEMBER 21, 2022

Researchers looked at the performance of campaigns with similar formats and discovered that in all instances, Azerion’s formats drove significantly more attention than its competitors’ formats, highlighting the power that creative has on viewability. Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit.

Advertising 88

Advertising Viewability Display Advertising MarTech 88

Martech Series

OCTOBER 6, 2022

Looking at prompted brand awareness, the studies saw an average of 71% across the test audiences, and 68% of the test audiences also agreed that the advertising was suited to the brand. our desktop display benchmark, along with 93% viewability on PC and 94% on mobile. Learn more at [link].

Viewability 87

Viewability Audience Entertainment GDPR 87

Martech Series

JUNE 16, 2022

The partnership will leverage DV’s technology and data to help Reddit advertisers ensure campaigns are viewable, seen by real people, served in a brand-safe environment, safe from Fraud/IVT, and appear in the intended geography. Marketing Technology News: MarTech Interview with Venkat Nagaswamy, CMO at Mitel. ted content environment.

Viewability 74

Viewability Audience Conversion MarTech 74

Martech Series

JUNE 28, 2022

As the video player technology for 4000+ leading publishers including The Associated Press, Accuweather, McClatchy and Reuters, Connatix offers unique, proprietary inventory and engaged audiences that advertisers would not be able to target without leveraging Connatix’s technology.

Viewability 85

Viewability Impressions Video Ads MarTech 85

Martech Series

DECEMBER 8, 2022

Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace. Marketing Technology News: The Industry was Quick to Embrace Viewability, Will it be the Same for Attention? The post Gainsight to Help Zoom Drive High-Value Customer Interactions at Scale appeared first on MarTech Series.

Communications 93

Communications Viewability MarTech Marketing 93

Martech Series

JUNE 16, 2022

Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience. “As Marketing Technology News: MarTech Interview with Jeffrey Ha, Chief Go-to-Market Officer at Rev. As programmatic brand advertising has grown so has the complexity for marketers.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech Series

DECEMBER 7, 2022

Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace. Chatbots benefit demand generation programs in a number of other ways as well: The top reasons why B2B marketers who run demand generation programs use chatbots is to help them understand their audience better, cited by 57% of respondents.

Conversion 96

Conversion Conversion Rate Marketing Education 96

Martech

SEPTEMBER 20, 2023

. “What we’ve built is a verification pixel you can place into an ad creative, into an ebook, a video, an email signature, and we can detect every time that ad is seen — the company, industry, all those attributes — and understand if that was the target audience it was intended for.”

Cookies 109

Cookies Viewability Audience Marketing 109

Martech Series

OCTOBER 5, 2022

” PressReader’s Branded Editions Platform helps publishers and content creators reach new audiences and engage users longer. “The PressReader partnership will deliver amazing innovation to both our publishers and their audiences,” says Phillipe Guay , Chief Revenue Officer of STN Video.

Viewability 92

Viewability Impressions MarTech Audience 92

Martech

JANUARY 3, 2024

Some very sad figures Only 36% of ad spending on demand-side platforms actually reached the advertiser’s intended audience, according to the Association of National Advertisers (ANA). Ad salesman: “That’s because you’re not in the target audience.” Non-viewable impressions. Here are some of the top culprits. In your inbox.

Advertising 124

Advertising Impressions Demand Side Platform Conversion 124

Martech Series

NOVEMBER 20, 2022

DMPs provide information about the audiences for whom the advertisement is made, and CDPs create, unify, and store audience data accessible to other marketing systems. Marketing Technology News: MarTech Interview with Assaf Baciu, Chief Operating Officer and Co-founder of Persado. Viewability Tracking.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech

MAY 18, 2022

The Media Rating Council (MRC) and Interactive Advertising Bureau (IAB) define a video ad as viewable when at least 50% of an ad is in view for a minimum of one second (for display ads) or two seconds (for video ads). YouTube focuses on simple engagement metrics like watch time, audience retention, and demographics. Let us know!

Advertising 108

Advertising Video Ads CPM Viewability 108

Martech Series

MARCH 2, 2023

Marketing Technology News: MarTech Interview with Jack Bamberger, Chief Revenue Officer at Captify Top benefits of OOH advertising OOH advertising has emerged as a powerful alternative to the competitive world of digital advertising. The post OOH Advertising and Its Evolution appeared first on MarTech Series.

Advertising 100

Advertising Ad Inventory Viewability Audience 100

Martech Series

JUNE 6, 2022

Despite its impact in diminishing audience reach and advertising opportunities, broad blocking is most commonly used by industry experts to avoid misleading content. Marketing Technology News: MarTech Interview with Jeffrey Ha, Chief Go-to-Market Officer at Rev.

Advertising 96

Advertising Viewability Media ROI 96

Martech

APRIL 29, 2022

Combined with connected TV, the world of advertising now has a range of high-quality, affordable options to reach audiences with targeted messaging. While there’s more flexibility and accessibility now, you also face challenges as you seek to optimize when, where, and how you reach your audiences. High Completion Rates.

Advertising 98

Advertising Audience Viewability Marketing 98

Martech Series

AUGUST 25, 2022

Amplified Intelligence’s attentionTRACE mobile app collected data using facial footage from phone cameras and metadata on viewability, scroll patterns, sound and phone orientation. The sweet spot is in combining the right formats in the right environment and context relevant to each audience.

CPM 79

CPM Viewability Finance MarTech 79

InMobi

NOVEMBER 27, 2018

And users enjoy well-delivered and well-placed video ads,” Srinivas KC, Vice President and General Manager of Advertiser Platforms at InMobi, told MarTech Series in July. “In In the past, cookie-based audiences could effectively address audience buying in digital (browser-based) inventory including for video.

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

Clearcode

JANUARY 31, 2023

IIG minimizes the threat of ad fraud in relation to viewability, impressions, reach / frequency, and engagement. Incorporating new advertising formats beyond two-dimensional games and video as it relates to viewability within in-game environments. The gaming market brings new opportunities for ad buyers. Banner (web-based) ads.

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

Digiday

JUNE 5, 2022

The company worked with Scope3 to show how attention applied to planning delivered more effective business outcomes than using viewability as a metric. SMI’s CEO James Fennessy will step down but join Dreamscape’s board and will be replaced by martech veteran Scott Knoll, one of Dreamscape’s partners. Direct quote.

Media 71

Media Ad Tech Machine Learning Viewability 71

Clearcode

MARCH 2, 2023

In late 2022, the IAB released new standards for in-game advertising , prior to that, there were no standards in terms of in-game ad size, viewability, and traffic quality, which made it quite hard to scale and automate the buying and selling of in-game ads via programmatic auctions. Reach a diverse audience in a non-disruptive manner.

Advertising 52

Advertising Viewability Banner Brand Lift 52

Digiday

MARCH 5, 2023

“It’s expansive in the promise and the opportunity of what [commerce media] can be, but we also need to be really clear about the reality of ‘You don’t understand, I can’t even get 50% viewability on the retail media’,” said George, partner and commerce media leader at McKinsey. billion by 2025.

Media 69

Media Click Through Rate Agency Conversion 69

Clearcode

AUGUST 13, 2023

With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. Thanks to that, advertisers are capable of reaching audiences based on their interests across the whole Internet, making the mobile web a huge opportunity for advertisers in terms of scale.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Ad Ops Hero

MARCH 25, 2023

Templates for identifying audiences and targeting. This allows you to leverage Floodlight audiences across different inventory, channels, and devices available in Display & Video 360 (DV360). It also enables the right message to be served at the right time to the right audience. Rotation of ads.

Impressions 52

Impressions Conversion Rich Media Ad Server 52

Clearcode

MARCH 17, 2023

Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. Programmatic advertising platforms allow: Game developers to monetize their audiences and create new revenue streams.

Advertising 52

Advertising Brand Awareness Audience Banner 52