Adweek

OCTOBER 30, 2024

Some say traditional media is dying, but legacy brands are finding ways to innovate and endure in an ever-shifting landscape. 30) to share the strategies that are helping them grow, retain relevance, and reach new audiences. Leaders from Time, Essence, and Eater convened at ADWEEK's Mediaweek in New York on Tuesday (Oct.

Media 294

Media Audience 294

Adweek

SEPTEMBER 13, 2024

According to Nielsen data, Wednesday night's VMAs delivered its biggest audience in four years, topping 4 million viewers. The 2024 Video Music Awards were Taylor-made for big ratings. The awards, which were also simulcast across 13 Paramount-owned networks, were up 8% year over year (4.09 million versus 3.78

Audience 268

Audience Media 268

Ad Monsters

AUGUST 2, 2024

Mark Jung, Vice President of Product at Dstillery, explores how advertisers can effectively navigate streaming with strategies like CTV integration, AI targeting, and leveraging clean room data to reach and engage audiences.

Audience 115

Audience Media Advertising Cookies 115

Exchange Wire

NOVEMBER 10, 2023

ArcSpan, the real-time audience data monetisation platform delivering AI-driven dynamic audience segmentation, has announced the integration of several social media platforms. Through their proprietary extensible software, ArcSpan makes it easy and effective for publishers to extend their audience monetisation success to [.]

Audience 98

Audience Media 98

Ad Rants

NOVEMBER 5, 2024

To achieve this, brands must learn to speak their audience's language and leverage cutting-edge digital marketing strategies to maintain engagement and build loyalty. The Importance of Speaking Your Customer's Language Understanding and aligning with your audience's language is pivotal in improving engagement and building trust.

Audience 130

Audience Marketing eCommerce SEO 130

Ad Monsters

NOVEMBER 14, 2024

Digital media leaders gathered at AdMonsters PubForum to reclaim audience trust and transparency, exploring strategies for resilient growth amid platform disruptions, AI integration, and shifting traffic dynamics. This way, we can bring in audiences that already engage with similar content,” one executive explained.

Audience 59

Audience Media Ad Inventory Cookies 59

Ad Monsters

NOVEMBER 20, 2024

A confluence of events in 2024 is dramatically reshaping media buying, which has major implications for publishers. Advertisers want good content and real audiences. After a year of weeding MFA from their media buys, advertisers and their agencies are leaning into premium content provider relationships to see how they can drive growth.

Audience 89

Audience Advertising Cookies Retail 89

Exchange Wire

AUGUST 7, 2024

Covatic, developer of a best-in-class, privacy-first, audience targeting solution, has today (August 7th, 2024) announced the launch of its Audience Linking solution, enabling media owners to pool audience cohorts across a range of platforms and digital properties – while respecting [.]

Audience 105

Audience Media 105

Adweek

MARCH 23, 2023

When building a consumer brand, audience reach and community depth are both critical--but too often they are confused as being the same thing. Communicating with your audience describes a one-to-many relationship. While social media users can comment, the experience for the majority of your audience is consumption of information.

Audience 290

Audience Communications Media 290

AdExchanger

AUGUST 22, 2024

On Thursday, Yahoo DSP announced new partnerships with Rippl – a co-op of regional grocery and convenience store chains like Wegmans and Giant Eagle – and PF Media, launched by gym franchisor Planet Fitness earlier this year.

Retail 90

Retail Audience Media 90

Adweek

MAY 16, 2024

Print and podcasts, social media and streaming platforms--people have never had more options when seeking information and entertainment. Streaming platforms, for example, win for entertainment, while more consumers prefer either social media.

Audience 262

Audience Entertainment Media Marketing 262

Adweek

JUNE 21, 2022

The common denominator in all upfront discussions is finding the most successful formats to attract existing and new audiences while being aware of new offerings that might widen a media platform and a brand's market and base.

Audience 245

Audience Media Marketing 245

Adweek

JANUARY 16, 2024

Media agencies sometimes stumble upon audience data significant enough to impact product strategy. To advertise its HomeHawk security camera, Panasonic was working with Robert Douglas and Boris Litvinov, two former Dentsu Media leaders who together founded the full-service agency Left Off Madison.

Agency 315

Agency Media Audience Marketing 315

PubMatic

FEBRUARY 21, 2024

Commerce media has cemented its place as a major programmatic advertising channel thanks to shifting consumer behavior and the robust first-party data it can provide to advertisers. After all, creating the ultimate commerce media cookbook requires developed recipes with proper ingredients.

Audience 98

Audience Media Advertising Retail 98

Exchange Wire

NOVEMBER 20, 2024

Permutive, the Audience Activation Platform that brings together media owners and advertisers to reach consumers using scaled publisher signals, today (November 20th, 2024) announced that it has built a marketplace on top of Index Marketplaces, a flexible platform designed to [.]

Audience 52

Audience Media Advertising 52

Adweek

MARCH 28, 2024

Note: This story is part of an ongoing series covering agencies' audience management platforms. Previously, Adweek reported on Omnicom's Omni, Horizon Media's blu. Dentsu Media's new Merkury for Media data and identity platform is debuting now in U.S. and DEPT's Ada. Previously known as M1,

Media 273

Media Agency Audience Marketing 273

Adweek

NOVEMBER 16, 2022

Digital media measurement, data and analytics platform DoubleVerify expanded its partnership with LinkedIn, bringing its DV Authentic Brand Suitability and DV Custom Contextual solutions to mobile ad network LinkedIn Audience Network.

Audience 240

Audience Mobile Ads Ad network Media 240

Adweek

FEBRUARY 8, 2024

Snapchat will make its Super Bowl debut with an unfiltered message urging audiences to consider the platform as a safer and more authentic alternative to toxic social media. The ad, created in-house, originally debuted during the Grammys on Feb. 4, but a 30-second version will run during the fourth quarter of the Big Game on.

Media 319

Media Audience 319

Adweek

OCTOBER 13, 2022

Here to help marketers make smarter choices in reaching Latinx audiences is NGL Collective, a group that has a number of owned and operated media channels like Hispanicize, But that's a truth that marketers, trained to think in targetable cohorts, haven't always adhered to.

Audience 258

Audience Media Marketing 258

Adweek

JULY 14, 2022

SiriusXM and media measurement firm Comscore have agreed to bring the latter's cookie-free targeting tool, Comscore Predictive Audiences, to the audio company's podcasts and ad tech podcast ecosystem Adswizz. With more targeting capabilities, the audio company is aiming to increase programmatic podcast ad revenue.

Cookies 278

Cookies Audience Ad Tech Media 278

AdExchanger

AUGUST 22, 2024

On Thursday, Yahoo DSP announced new partnerships with Rippl – a co-op of regional grocery and convenience store chains like Wegmans and Giant Eagle – and PF Media, launched by gym franchisor Planet Fitness earlier this year.

Retail 68

Retail Audience Media 68

Adweek

MAY 14, 2024

Advertisers can now target Expedia audiences across the open web. The capability comes with the launch of Expedia's travel media network, building on the travel company's 20-year-old advertising business.

Media 278

Media Audience Advertising Retail 278

Adweek

JULY 5, 2022

Media organizations are rushing to provide streaming options for the growing Hispanic audience. However, the Hispanic market is still a fragmented set of audiences and, therefore, faces a lack of representation. Isabel Rafferty Zavala, founder and.

Audience 240

Audience Media Marketing 240

Ad Tech Daily

OCTOBER 23, 2024

MGID+ presents monetization, […] The post MGID Announces New, All-in-One Monetization, Audience Acquisition, and Audience Engagement Solution for Premium Publishers appeared first on Ad Tech Daily.

Audience 82

Audience Ad Tech Advertising Media 82

Ad Tech Daily

OCTOBER 22, 2024

MINNEAPOLIS — TV advertising agency Marketing Architects announces the release of Annika Audience™. The AI-powered recommendation engine finds the ideal mix of linear and Connected TV media based on advertisers’ target audience and campaign goals.

Audience 70

Audience Marketing Ad Tech Agency 70

AdExchanger

JUNE 13, 2024

For a moment in time, agencies and brands upped their efforts to reach diverse audiences and spend on diverse-owned media. But that hype has since petered out, in part because brands lack the data to effectively target this audience.

Audience 112

Audience Advertising Agency Media 112

Digiday

JUNE 12, 2024

Additionally, advertisers prize active and engaged audiences. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Audience 94

Audience Media Marketing Advertising 94

Adweek

JUNE 1, 2023

The social media game has changed. Kickstarting Adweek's Social Media Week, Manu Orssaud, vp and global head of marketing at Duolingo, and Lauren Thomas, senior communications manager at Intuit, tackled this question. They offered the audience an expert-guided tour through.

Media 309

Media Communications Audience Marketing 309

Ad Monsters

SEPTEMBER 24, 2024

Neil Sweeney, Founder/CEO of Reklaim, discusses how evolving privacy laws are transforming ethnicity into Sensitive Personal Information (SPI), urging marketers to pivot from traditional approaches and secure explicit consent — or risk alienating multicultural audiences and facing legal repercussions.

Audience 110

Audience Marketing Healthcare Demand Side Platform 110

Adweek

OCTOBER 22, 2024

Big tech, feckless owners, cord-cutters, restive staff, smaller audiences. and the return of print? (NY NY Mag / Intelligencer)

Media 154

Media Audience 154

Adweek

JANUARY 3, 2023

Discovery is kicking off 2023 with an alternative approach to audience measurement. Discovery and VideoAmp announced they had reached an agreement to measure cross-screen campaigns across the global media company's sports, news, lifestyle and entertainment portfolio. Warner Bros. Top line On Tuesday, Warner Bros.

Audience 239

Audience Entertainment Media 239

AdExchanger

OCTOBER 29, 2024

But, historically, media buying has been all about scale, even if it meant outrageously false population counts on audience segments. More recently, advertisers have started to accept that there is a correlation […] The post Balancing Accuracy, Richness And Scale For Effective Audience Targeting appeared first on AdExchanger.

Audience 75

Audience Media Advertising 75

Adweek

JULY 21, 2022

media account from Publicis Media's (PM) Spark Foundry and Dentsu Media following a competitive review that began approximately five months ago and concluded when agencies were notified of the results on Friday. GroupM's Mindshare took the Discover Financial Services U.S.

Media 271

Media Agency Audience 271

Adweek

JULY 13, 2022

Omnicom Media Group (OMG) and Publicis Media emerged as industry leaders in Forrester's latest media agency Wave report, receiving praise from analysts for their focus on integrating disciplines, their audience segmentation abilities and the tech platforms that power their planning and activation.

Media 246

Media Agency Audience 246

Digiday

APRIL 10, 2024

Incremental authentication Publishers are seeing how much more valuable authenticated audiences are compared to random passersby visiting their sites. and LiveRamp’s RampID. and LiveRamp’s RampID.

Audience 92

Audience Media Cookies 92

Ad Rants

SEPTEMBER 18, 2023

In today's digital era, the power of social media has reshaped the landscape of communication, business, and networking. As of 2021, billions of users across the globe are actively engaging with various social media platforms daily. However, leveraging social media's real potential requires more than just posting and sharing.

Communications 223

Communications Media Audience Impressions 223

Martech

NOVEMBER 8, 2024

As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. But how do you know which channels fit your strategy and whether they’ll resonate with your target audience? Your CRM likely holds more valuable insights than you realize.

ROI 105

ROI Media Audience Ad Inventory 105