Adweek

JANUARY 16, 2025

With the fate of TikTok hanging on a Supreme Court ruling, news and entertainment publishers are taking steps to prepare for a social media landscape without the popular vertical video app.

Audience 317

Audience Entertainment Media 317

Martech

OCTOBER 29, 2024

Marketers relied on traditional tools like brand tracking, trend analysis on sales/revenue, campaign performance metrics, media mix modeling, attribution modeling and incrementality testing for decades. AI follows conversion impact amongst your target audience’s interactions with top, middle and bottom of funnel content.

Audience 113

Audience Brand Awareness Marketing Conversion 113

Adweek

APRIL 13, 2025

Media's job has changed: Instead of owning attention, you have to earn participation.

Audience 243

Audience Media 243

Martech

SEPTEMBER 27, 2024

While ROAS is a good indicator of short-term profitability, it shouldn’t be the only metric for social media strategies. Brand safety and suitability are just as important, especially on social media. This is especially useful in the fast-paced, trend-driven world of social media. For instance, when iOS 14.5

Media 123

Media Advertising Conversion Rate Machine Learning 123

Martech

NOVEMBER 8, 2024

As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. But how do you know which channels fit your strategy and whether they’ll resonate with your target audience? Your CRM likely holds more valuable insights than you realize.

ROI 122

ROI Media Audience Ad Inventory 122

Martech

DECEMBER 3, 2024

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. This is why brands must rethink their media strategies and redefine how success is measured.

Media 122

Media Impressions Audience Conversion 122

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Why we care. RMNs saw 16.3%

Retail 112

Retail Media Retargeting Audience 112

Adweek

SEPTEMBER 13, 2024

According to Nielsen data, Wednesday night's VMAs delivered its biggest audience in four years, topping 4 million viewers. The 2024 Video Music Awards were Taylor-made for big ratings. The awards, which were also simulcast across 13 Paramount-owned networks, were up 8% year over year (4.09 million versus 3.78

Audience 274

Audience Media 274

Adweek

NOVEMBER 14, 2024

Throughout history, emerging trends in mass media have shaped election outcomes. In 2008, Barack Obama's campaign first channeled the emerging power of social media to crowdsource funding and engage a younger, more diverse population of voters,

Audience 326

Audience Media 326

PubMatic

NOVEMBER 13, 2024

As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem. Retailers are establishing media networks, providing brands with valuable on-site display advertising opportunities, and maximizing on the unique potential to reach shoppers at the exact moment of purchase.

Media 116

Media Ad Tech Retail Display Advertising 116

Adweek

MAY 14, 2024

Advertisers can now target Expedia audiences across the open web. The capability comes with the launch of Expedia's travel media network, building on the travel company's 20-year-old advertising business.

Media 296

Media Audience Advertising Retail 296

Ad Monsters

JANUARY 2, 2025

Retail media is on track to hit $106 billion by 2027, with giants like Amazon and Walmart dominating, while innovators like Instacart, Kroger, and Home Depot carve out specialized niches. In 2023, eMarketer called retail media the third and likely the biggest wave in digital media. of US retail media spend in 2024. #3:

Retail 104

Retail Media Retargeting Brand Awareness 104

Adweek

DECEMBER 9, 2024

And by subverting stereotypes, brand leaders can also change how our culture views old age, AARP chief brand officer Barbara Shipley told a New York audience this month. This post was created in partnership with AARP Authentic portrayals of aging will help marketers tap the huge spending power of older consumers. At a "Brand Genius".

Audience 259

Audience Marketing Media 259

Martech

JANUARY 2, 2025

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. Here are a few ways we expect to see this dynamic space continue to mature.

Retail 116

Retail Media Conversion Advertising 116

Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The new media mix The marketing funnel now requires a locally targeted, multichannel and data-powered media mix. to engage hyperlocal audiences more effectively.

Media 114

Media Advertising Ad Ops Non-Profit 114

Adweek

MAY 2, 2024

Audiences and sponsorship for women's sports grow in spite of a scattered broadcast landscape, not because of it. Joining its audience credit and debit purchase data with.

Media 321

Media Audience Agency Marketing 321

Adweek

MARCH 21, 2025

GroupM's global brands can now efficiently target audiences in China thanks to DeepSeek's capabilities.

Media 280

Media Audience Agency 280

Adweek

DECEMBER 20, 2024

Everybody wants in on the $60 billion that retail media is projected to make in 2025, according to Emarketer. For many agencies, retailers, and adtech firms, that means striking deals with other players to reach new audiences and data about what people buy. As we close out 2024, ADWEEK asked three execs and industry analysts.

Retail 253

Retail Media Audience Agency 253

Adweek

MAY 3, 2024

Beyond the Derby's layers of tradition that include bourbon-soaked mint juleps, big hats, bugling and blankets of roses, there is a growing audience that is seeing and interacting with sports marketing far differently than. For an event that is 150 years old, the Kentucky Derby has made a lot of young fans in recent years.

Media 335

Media Audience Marketing 335

Adweek

MARCH 13, 2025

Publicis Media-owned agency Spark Foundry has nabbed two Omnicom Media Group (OMG) executives to join its investment practice. She joined Omnicom Media. She joined Omnicom Media.

Agency 215

Agency Audience Media 215

Adweek

JANUARY 29, 2025

Black audiences are leading the way in TV, sports viewership, and social media usage--and that could impact how brands connect with the demographic.

Audience 202

Audience Media 202

Adweek

MAY 13, 2024

The Summer of 1999 was a pivotal moment in the U.S. cultural zeitgeist: Latin pop music burst into the mainstream, driven by the crossover success and appeal of artists such as Ricky Martin, Jennifer Lopez and Marc Anthony, to name a few. The "Latin Boom" was so powerful, that it heralded the inception of the.

Audience 322

Audience Advertising Media Agency 322

Ad Monsters

JANUARY 14, 2025

Jeffrey Bustos, VP of the Measurement Addressability Data Center at the IAB, explores the future of retail media with insights on data collaboration, privacy-centric solutions, and evolving measurement techniques. Retail media is entering a new phase. Heres where I see retail and commerce media heading next year.

Retail 101

Retail Media Machine Learning ROI 101

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. If someone searches for “steaks” without a qualifier like supplier or commercial, layer audience segments to refine targeting. Leverage audience segments Target based on: Industry. Dig deeper: 2025 predictions for top B2B paid media channels 2.

Advertising 82

Advertising Media Conversion Audience 82

Ad Monsters

JANUARY 24, 2025

In-Store Media Will Become Essential for Purchase Decisions Approximately 9 in 10 Americans are worried about the rising cost of living, which means many shoppers are weighing their brand choices more carefully. Physical stores represent a major media channel. Yet this privacy shift won’t slow retail media’s momentum.

Media 109

Media Retail Advertising Cookies 109

Adweek

JANUARY 15, 2025

This post was created in partnership with Nielsen Instead of chasing consumers and their fragmented viewing habits, marketers need to adapt how they measure, target, and capture audiences as lines blur between platforms.

Media 283

Media Audience Marketing 283

AdExchanger

DECEMBER 2, 2024

If a brand has first-party data and a little inventory of its own, dollars to doughnuts it’ll launch a media network. But over the past year, companies with financial information have also started getting […] The post Western Union Is Banking On First-Party Data To Woo Brands To Its New Media Network appeared first on AdExchanger.

Media 117

Media Retail Audience Marketing 117

Basis

JANUARY 23, 2025

The questions of whether, why, and how to invest in diverse-owned media and partnerships may appear complex in todays industry environment. Agencies are tasked with driving revenue for their clients by connecting with target audiences via resonant, strategically placed and personalized messages.

Agency 96

Agency Media Audience Marketing 96

Digiday

APRIL 8, 2025

This years Digiday Media Buying and Planning Awards winners demonstrated a trend toward personalized, inclusive campaigns that leveraged high-impact creative and cross-channel integration to drive impactful results. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Media 75

Media Retargeting Audience Agency 75

Adweek

MARCH 27, 2025

IPG marketers and agencies will be able to identify, reach, measure, and optimize messaging and media experiences.

Audience 176

Audience Agency Media Marketing 176

Adweek

NOVEMBER 21, 2024

Bluesky is booming as internet users seek out the comfort of a controlled social media environment. However, the opportunity for marketers remains limited, due to a lack of ad products and a relatively restrictive audience scale.

Audience 354

Audience Media Marketing 354

Ad Monsters

NOVEMBER 14, 2024

Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Adweek

MARCH 11, 2025

With the collaboration, Ramp customers will be able to reach audiences alongside premium content through Universal Ads, which includes inventory from networks such as A+E Global Media, AMC Networks,

Ad Inventory 190

Ad Inventory Advertising Audience Media 190

AdExchanger

NOVEMBER 19, 2024

But our obsession with “following the audience” has allowed low-quality sites and vanity metrics to thrive while brand integrity suffers. This singular focus on targeting audiences and measuring their impact through typically non-incremental attribution, rather than evaluating media quality, has steered us off course.

Advertising 109

Advertising Audience Media CPM 109

Martech

AUGUST 5, 2024

Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Content marketing: Create high-quality, valuable content that addresses the pain points and interests of your target audience.

Click Through Rate 118

Click Through Rate A/B Testing SEO MarTech 118

Adweek

SEPTEMBER 4, 2024

Vox Media is getting into print. This year, the digital media company is launching The Cut's first-ever Fall Fashion Issue. Vox Media is betting that it can differentiate itself because of it's authentic digital audience.

Fashion 307

Fashion Audience Media 307

Ad Monsters

NOVEMBER 27, 2024

Let’s clear things up right from the start: at the end of the day, advertisers just want to ensure they’re targeting the right audience to drive performance. That means reaching the right consumers, based on where and how they consume media. This isn’t necessarily true.

Real Estate 98

Real Estate Audience Communications Media 98