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How Brands Find New Audiences As Media Habits Shift

Adweek

Brands are always on the hunt for new audiences. At ADWEEK's Mediaweek event in New York last week, executives from Coca-Cola's Bodyarmor Sports Nutrition and news publisher The Shade Room discussed how they're expanding their audiences by working with influencers and staying on top of changes to content distribution on social platforms.

Audience 283
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Hero Media and AdTheorent Launch DSP to Target Diverse Audiences

Adweek

Hero Media and AdTheorent are partnering to create a new demand-side platform (DSP) that aims to bring more programmatic technology to multicultural marketing.

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Fandom Debuts Helix, a Contextual Targeting Solution, to Unlock Unlikely Audiences

Adweek

The product uses artificial intelligence and machine learning to taxonomize Fandom's 50 million pages of content, enabling the publisher to serve contextually relevant ads to users and unlock new, nonintuitive audiences for advertisers, according to.

Audience 251
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Advertisers Can Target Kroger Audiences Through Yahoo’s DSP With New Partnership

Adweek

Yahoo Advertising has struck a data-sharing deal with retail media network Kroger Precision Marketing (KPM), ADWEEK can exclusively reveal. This will let advertisers target the national grocer's audiences programmatically through Yahoo's demand-side platform (DSP).

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How Podcasts Emerged as Vehicles of Mass Reach, Niche Audiences and Cultural Influence

Adweek

Throughout history, emerging trends in mass media have shaped election outcomes. In 2008, Barack Obama's campaign first channeled the emerging power of social media to crowdsource funding and engage a younger, more diverse population of voters,

Audience 257
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The Next Frontier in Retail Media Is Audiences

Adweek

Search in retail media is king today, has been for some time and will continue to be for a while. But every good story has an up-and-comer, and in our relatively new world of retail media that new kid is first-party data. We are beginning to leverage first-party data provided by the retailers themselves, which.

Retail 241
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BuzzFeed Inc. Quietly Shutters Catalyst, Complex Media’s Audience Network

Adweek

quietly shuttered Catalyst, the audience network originally launched by Complex Media in March 2020, over the summer, according to three people familiar with the program. which acquired Complex Media in December 2021. Entertainment publisher BuzzFeed Inc. The publisher did not respond to a request for comment.

Audience 322