Ad Tech Daily

MARCH 6, 2023

Sam’s Club MAP solves advertising retargeting challenges with breakthrough accuracy and improved member experience BENTONVILLE, Ark. — Sam’s Club®, a division of Walmart Inc. — Sam’s Club®, a division of Walmart Inc.

Retargeting 84

Retargeting Display Advertising Ad Tech Advertising 84

Single Grain

SEPTEMBER 5, 2019

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. What Is Facebook Retargeting? NOW WITH MORE!

Retargeting 110

Retargeting Conversion Audience Banner 110

Digital Remedy

AUGUST 30, 2024

Many DTC advertisers who once built brand awareness through social media are now exploring new avenues to connect with their target audiences directly. This requires a full-funnel approach to media. Convergence of DTC & OTT Audiences As market space tightens, DTC media strategy must adapt.

Media 52

Media Retargeting Brand Awareness Audience 52

MNTN

MAY 18, 2022

Thanks to advancements in the CTV space, you can serve prospecting and retargeting ads directly to your target audience on the biggest screen in the house, all throughout the year. Whether you’re new to the world of retargeting or are looking for a refresher, we’ve got you covered. QuickFrame by MNTN. Creative Tips. (A)

Retargeting 52

Retargeting Conversion Rate Shipping Conversion 52

Single Grain

APRIL 3, 2023

There are hundreds of active social media sites worldwide, and it can be tough to gauge which ones your brand should be on. Your brand’s target audience is already active on social media, whether you realize it or not. As of January 2023, almost 60% of the global population uses social media, averaging 2.5

Media 98

Media Advertising Retargeting Brand Awareness 98

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Why we care. RMNs saw 16.3%

Retail 90

Retail Media Retargeting Audience 90

Agility Ads

JANUARY 10, 2022

Search Retargeting 101. If you’ve never done it before, ask a family member or friend if you can borrow their phone or computer to do a quick search for a few things online, or ask if you can scroll through their social media. It has everything to do with search retargeting. What Is Search Retargeting?

Retargeting 52

Retargeting Conversion Rate Advertising Audience 52

Martech Series

FEBRUARY 9, 2023

So how do you most effectively engage your audience through your marketing, particularly in the face of a potential recession? Incorporate retargeting to keep your brand top of mind. Retargeting involves showing ads to people who previously visited your website or engaged with your brand. Position yourself as a premium provider.

Audience 72

Audience Retargeting Marketing Education 72

VideoWeek

JUNE 1, 2023

Media agency Publicis Media and UK broadcaster ITV have announced a new partnership which will enable Publicis-owned media agencies to target audiences on ITV inventory using Publicis’ own Epsilon ID. This will enable Publicis to target these audiences directly within Planet V.

Audience 52

Audience First-Party Cookies Retargeting Cookies 52

MNTN

DECEMBER 5, 2023

Commonly used interchangeably with the term Connected TV (CTV), OTT involves streaming video content through applications and media services via the internet without the need for a cable box or satellite. The question is, how do you ensure your content reaches the right audiences? By 2027, the OTT market will have approximately 4.2

Audience 52

Audience Retargeting Entertainment Brand Awareness 52

Martech

DECEMBER 28, 2023

In 2024 IAB is partnering with the Media Rating Council to roll out standardized attention measurement guidelines. for digital media technology company Adlook. Given the increased cost of media during any U.S. Many are likely to change their media habits to avoid the noise. Media consumption is going to shift,” Carr said.

Media 124

Media Advertising Click Through Rate Machine Learning 124

Digital Turbine

SEPTEMBER 7, 2022

As a major media event, Digital Turbine surveyed viewers from around the globe to find patterns in viewership and how mobile has become an integral part of the World Cup viewership experience. . For advertisers, this means your perfect audience is almost certainly watching/reading about the World Cup. . Mobile is also big.

Audience 52

Audience Retargeting GDPR Advertising 52

AdvertiseMint

JANUARY 25, 2024

Is YouTube social media? However, a closer inspection reveals that YouTube embodies the core characteristics of social media. This blog post will discuss why YouTube may or may not be a social media platform. This blog post will discuss why YouTube may or may not be a social media platform. Social networks.

Media 52

Media Communications Retargeting Audience 52

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. What Is Protected Audience API? How Protected Audience API Works?

Audience 52

Audience Cookies Ad Server Viewability 52

Martech

OCTOBER 31, 2024

That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. ” When Postie started out almost eight years ago, young audiences were all over mobile apps and Instagram — and TikTok was just getting started, he said. ” It began, said Ross, with retargeting.

Marketing 119

Marketing Retail Retargeting Conversion Rate 119

Monetize More

MAY 8, 2023

Having to reach more of your desired audiences in a single Ad campaign has never been more simple and more exciting, thanks to Google Discovery Ads. When we want to drive conversions with media at scale, discovery ads can be used to drive sales, sign-ups, or more website visits. When do we use Discovery Ads?

Audience 52

Audience A/B Testing Click Through Rate CPA 52

illumin

MAY 22, 2024

Meta has been at the top of the social media scene since Facebook’s breakout launch in the early 2000s. Meta’s social media portfolio now consists of Facebook, Instagram, Threads, and WhatsApp. Meta’s social media portfolio now consists of Facebook, Instagram, Threads, and WhatsApp. This social media giant is a survivor.

Retargeting 59

Retargeting Click Through Rate A/B Testing Machine Learning 59

Digiday

FEBRUARY 6, 2023

To keep costs low while generating ROI, savvy brands are embracing innovative approaches to production and media buys. These tactics allow advertisers to continue reaching audiences on CTV while remaining mindful of spending. CTV ad spend in the U.S. is forecast to exceed $26 billion in 2023, up 27.2% from 2022, according to eMarketer.

Retargeting 67

Retargeting Media Conversion Rate Audience 67

Martech Series

OCTOBER 11, 2022

Audience Cloud Helps Sports Media and Betting Entities Understand Customer Behavior and Fandom Over Time. Epoxy.ai, the new innovative leader in Artificial Intelligence (AI) driven sports technology — announced the commercial launch of the gaming market’s first sports media and betting specific insights platform, Audience Cloud.

Retargeting 91

Retargeting Audience MarTech Media 91

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. MNTN Performance TV partners with the leading data providers, the Oracle Data Cloud and LiveRamp, giving advertisers access to over 85,000 third-party audience segments.

Advertising 98

Advertising Retargeting CPA Audience 98

Ad Monsters

FEBRUARY 25, 2023

This piece by Kateryna Novatska tells how never to regret launching a campaign and never drain your media buying budgets away. Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Let’s see how.

CPC 111

CPC Demand Side Platform CPM Media 111

Single Grain

APRIL 12, 2023

An online advertising strategy is a plan that outlines how a company will use digital channels to promote its products or services to its target audience. You’ll need to evaluate your target audience thoroughly when deciding which platforms are most ideal for you to position your brand.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Martech Series

JULY 22, 2022

While the major types of display ads include responsive ads, retargeting ads, social ads, and native ads, there are many other kinds of display targeting like contextual targeting or topic targeting that can be used to bring in the attention of target viewers. The ad platform determines the best-performing format for the specified audience.

Display Advertising 101

Display Advertising Retargeting Advertising Machine Learning 101

MNTN

APRIL 18, 2023

Tools including social media, digital ads, and Connected TV (CTV) let you create multiple messages that appeal to people at different stages of their buyer journey. Retargeting Ads A retargeting ad is aimed at people who have previously visited your website. Here are 10 of our favorite 1. Add reviews and ratings to your website.

Retargeting 52

Retargeting Marketing Education Audience 52

Martech

JULY 26, 2024

Dig deeper: Thought leadership: The human element your marketing needs Cultivating curiosity and engagement Engaging today’s sophisticated audience requires more than just static content. Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience.

Marketing 114

Marketing SEO Retargeting Conversion 114

Digital Remedy

MAY 16, 2023

The age of converged media strategies has been a long time coming, and it’s not just because there are more opportunities than ever to get your brand known. The evidence supporting convergence media approaches is here, and the figures are more than telling.

Media 52

Media Audience Retargeting Performance Targeting 52

MNTN

FEBRUARY 10, 2023

While linear television has been traditionally viewed as top-funnel (due to its wide reach but limited measurement capabilities), with CTV, advertisers can tap into 3rd-party data sets to reach new audiences, and then retarget any of those new website viewers through their smart TVs and streaming platforms.

Conversion Rate 98

Conversion Rate Conversion Retargeting Advertising 98

Basis

FEBRUARY 14, 2023

Retargeting ads can help you re-engage potential customers in a personalized way. Here are three tips for developing effective retargeting strategies: 1. So, once you’ve leveraged available data to create basic audience segments (i.e., Read more about how to create effective retargeting ads.

Retargeting 81

Retargeting Advertising Conversion Media 81

Digital Remedy

JUNE 17, 2024

Gathering data on evolving holiday shopping consumer behavior to enact strategic multi-channel campaigns using impactful ad formats will allow brands to reach high-propensity holiday audiences effortlessly in 2024. Let’s unwrap some key strategies that align with both consumer preferences and your brand’s marketing budgets.

Marketing 98

Marketing Retail Conversion Conversion Rate 98

Digiday

APRIL 6, 2023

Produced in partnership with Marketecture The following article highlights an interview between Todd Parsons, Criteo’s Chief Product Officer, and Ari Paparo, founder and CEO of Marketecture Media. Brands have become increasingly isolated from audiences as they turn to retail media networks rather than their own channels.

Retail 63

Retail Retargeting Demand Side Platform Audience 63

AdExchanger

MAY 30, 2023

Amazon accounts for more than 40% of retail media’s multibillion-dollar total addressable market. But that doesn’t mean there isn’t a big opportunity to scale retailer audiences across the open internet, The post Amazon Is A Beast, But There Are Enough Retail Media Ad Dollars To Go Around appeared first on AdExchanger.

Retail 83

Retail Media Audience Marketing 83

MNTN

OCTOBER 9, 2024

When you shift your attention away from a broad audience and target specific clients or niches, you are better able to speak to their pain points and needs. Some effective channels include email, social media, and Connected TV (CTV). It aims to build and nurture long-term customer relationships by giving audiences valuable content.

Conversion Rate 52

Conversion Rate Marketing Retargeting Conversion 52

MNTN

OCTOBER 9, 2024

When you shift your attention away from a broad audience and target specific clients or niches, you are better able to speak to their pain points and needs. Some effective channels include email, social media, and Connected TV (CTV). It aims to build and nurture long-term customer relationships by giving audiences valuable content.

Conversion Rate 52

Conversion Rate Marketing Retargeting Conversion 52

illumin

JANUARY 26, 2024

To meet clients’ needs, marketers must achieve consistency with their core guiding principles and strategy, seeking customer consent for advertising across all touchpoints and media. Now, let’s be honest with ourselves – none of the AdTech media vendors on the open web are completely free from third-party cookies.

Cookies 59

Cookies Media Machine Learning GDPR 59

MNTN

DECEMBER 20, 2023

Today, Connected TV (CTV) is a performance marketing channel, right alongside paid search and social media. From awareness to retargeting your most loyal customers, CTV’s campaign structure options allow you to connect with different audiences (but we’ll get into the audience part more in a minute).

Marketing 52

Marketing Retargeting Audience Video Ads 52

MNTN

OCTOBER 16, 2023

Now that Connected TV (CTV) has become a staple in your media mix, you might be thinking of applying a set-it-and-forget-it strategy and calling it a day. According to our research, advertisers who launched prospecting campaigns right away (but waited to launch retargeting ) saw slower growth than brands who launched both simultaneously.

Retargeting 52

Retargeting Audience Entertainment Advertising 52

Digiday

APRIL 16, 2024

This storytelling extended to social video campaigns, emerging technologies and offerings to reach wider audiences with compelling content. YouTube retargeting ads were then exclusively shown to individuals who saw creator videos with in-scene advertising. million global views, across 14 content creators on YouTube and TikTok.

Retargeting 85

Retargeting Ad Tech Audience Advertising 85