Martech

DECEMBER 16, 2024

Building these pillars gradually establishes meaningful entity-to-URL relationships, such as profile pages, authored content, media mentions and topic pages.This process is slow and difficult to measure, as knowledge acquisition takes time. Use language your audience naturally searches for.

SEO 112

SEO Conversion Communications Audience 112

InMobi

SEPTEMBER 18, 2012

This creative innovation mixed with a comprehensive media strategy that was executed across premium and performance networks allowed Nike to drive reach and awareness in contextually relevant environments. The Creative Execution:

Audience 52

Audience Rich Media Education Media 52

Exchange Wire

JULY 13, 2022

The collaboration with the digital entertainment and media platform will enable marketers to reach Azerion's audiences at scale, via impactful rich media [.]. Hawk Platform, the fully multi-channel demand-side platform (DSP), announced a global partnership with Azerion’s proprietary SSP, Improve Digital.

Demand Side Platform 74

Demand Side Platform Rich Media Entertainment Audience 74

Digiday

SEPTEMBER 14, 2022

And the thinking behind the rolling up of all that has to do with the power of connecting media investment to sales data in whatever form it takes, explained Quentin George, partner and Jon Flugstad, associate partner at McKinsey, two leaders of the firm’s commerce media practice. McKinsey estimates it all adds up to some $1.3

Media 74

Media Retail Marketing Impressions 74

Martech Series

JUNE 24, 2022

The announcement offers brands, agencies, and publishers a place to source the most innovative, rich-media, off-the-shelf templates to create responsive display ads that perform greater than 10x industry standard engagement rates. ResponsiveAds and Arlene developed solutions like “try-n-buy”.

Rich Media 92

Rich Media Brand Awareness MarTech Agency 92

Martech

APRIL 7, 2022

Today, mobile advertising platform Ogury announced the acquisition of Motionly, an SaaS solution that designs and deploys interactive rich media animations in-app and in-web. Unlike users of more traditional media, online users are used to seeing content that is personalized to their behavior,” said Ogury CEO Thomas Pasquet. “It

Rich Media 101

Rich Media MarTech Advertising Audience 101

Martech

SEPTEMBER 30, 2022

How we consume media has shifted dramatically in just a few years, making us more resistant to traditional marketing techniques. Technology is growing at a rapid pace, and this is making a big impact on the way we consume media. Social media trends also play a big role in how customers consume information. Gen Z customers.

Marketing 122

Marketing Audience SEO Machine Learning 122

Martech Series

NOVEMBER 7, 2022

Recently, they released #Smileforme, the first AI-driven rich media ad. These challenges have inspired Adello to further improve cookie-less targeting through AdCTRL , used since 2008 to serve target mobile audiences. AI-powered rich media ads can capture users’ attention and simplify interaction.

Advertising 63

Advertising Rich Media Healthcare Cookies 63

Brid.tv

DECEMBER 21, 2022

Audience targeting can make or break even the best campaign. This is why precise audience targeting is paramount for publishers and app developers. . Supported Ad Formats Payment Model Minimum Traffic In-app video ads Interstitial ads Banner ads Rich media ads Instream video ads CPM 100,000 monthly users. Marketplace.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Ad Monsters

NOVEMBER 14, 2022

Some of the key components to creating that experience are making sure the ad reaches the right audience and the creative assets keep them engaged with your content. . For example, will adjusting the font on your Call-to-Action (CTA) button actually outperform rich media style intro effect? TA: Creative is everything.

Machine Learning 93

Machine Learning Rich Media Cookies Header Bidding 93

Single Grain

JULY 31, 2019

Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. Recently, its sales started to decline sharply in Brazil and this is when they thought of leveraging the power of mobile to reach audiences.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Martech

DECEMBER 12, 2022

For example, if your audience is predominantly mobile, use the top-performing mobile banner sizes when designing your ads and consider rich media or animated ads to draw attention. Whichever approach you choose, monitor the performance of your initial target audience(s) throughout the campaign run.

A/B Testing 107

A/B Testing Conversion Audience ROI 107

Martech Series

AUGUST 19, 2022

For example, as visual media becomes more influentia l in the shopping journey, marketers must refresh and enrich product gallery experiences with fresh images, video, and 3D content. The siloed nature of operating this way often means there are multiple versions of media assets in different places.

Rich Media 93

Rich Media MarTech Audience Media 93

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

VideoWeek

JULY 15, 2024

And even for those who aren’t locked out, even knowing where to start when it comes to putting together a media plan and executing it can be tricky. The holding companies only represent 22 percent of annual US media spend, says Allen. That’s the opportunity which Media Disco is targeting.

Media 52

Media Advertising Marketing Ad Tech 52

InMobi

SEPTEMBER 29, 2016

Rexona targeted 18 - 35 year old males at dusty crowded areas during the evening hours with the help of location, audience persona and time targeting to communicate with users that Rexona could help them feel refreshed after a long commute. Users interacted with the ad unit more than 39,000 times with an average engagement time of 29 seconds.

Rich Media 52

Rich Media Education Audience Communications 52

InMobi

JUNE 30, 2020

Based on automated marketplaces that work in real-time instead of manual insertion orders and human intervention, programmatic advertising has transformed the status quo of the traditional media buying process. This means that advertisers can identify, curate, and target custom audiences, reaching them via the always on-medium of mobile.

Advertising 52

Advertising Rich Media Retargeting Banner 52

Lemonads

AUGUST 22, 2021

In this Social Media Affiliate Marketing Guide, you will also learn How to Create a Successful Affiliate Program. It’s no secret that social media networks are helping businesses of all sizes connect with their target audience and transform these individuals into valuable leads.

Affiliates 52

Affiliates Media Marketing Conversion 52

Basis

OCTOBER 9, 2023

When rolled out correctly, direct response marketing can be a highly effective means of quickly generating leads and guiding target audiences through the sales funnel. is to know your target audience—to fix your offer on a buyer persona and then craft something that will appeal to their wants and needs. You get the idea.

Marketing 83

Marketing Rich Media Audience Education 83

InMobi

SEPTEMBER 2, 2014

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. Once their email is captured they would receive the deal of the day for 12 days.

Rich Media 52

Rich Media Geo targeting Mobile Ads Retail 52

Basis

SEPTEMBER 13, 2022

What began 15 years ago with a narrow focus on display banner ads has quickly expanded across the entire digital media ecosystem. digital video , connected TV (CTV), digital audio (as a subset of rich media), and, within that, podcast advertising. Then you’ve got seller-defined audiences that leverage publisher first-party data.

Advertising 98

Advertising Cookies Rich Media Video Ads 98

Monetize More

JUNE 6, 2023

Rich Media Ads: Utilize visually appealing formats that go beyond static images, such as carousel ads, augmented reality (AR) experiences, or 360-degree videos. This ensures that your ads are served to the most relevant audiences, optimizing viewability and increasing the chances of engagement.

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

Single Grain

NOVEMBER 13, 2019

B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. Today, there is no place for broad audience targeting. Publishers use a Supply Side Platform (SSP) to feed information about their website and audience into the ad exchange.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

Basis

JUNE 6, 2022

When rolled out correctly, direct response marketing can be a highly effective means of quickly generating leads and guiding target audiences through the sales funnel. is to know your target audience—to fix your offer on a buyer persona and then craft something that will appeal to their emotions: their wants and needs. Social Media.

Marketing 73

Marketing Rich Media Audience Education 73

Brid.tv

MARCH 21, 2023

Interstitial Ads Rich Media Ads — These interactive ads can engage users in different ways. For instance, rich media ads can be interactive videos, polls, a button, or similar. Display advertising is a form of online advertising that uses text-based or visual ads such as images, graphics, and rich media.

Display Advertising 52

Display Advertising Rich Media Banner Advertising 52

Banner Flow

DECEMBER 7, 2016

It’s yet another advertising revenue stream, and one that appeals to a different audience than the standard ads on Facebook. They managed to engage over 7 million of their target audience in the US alone , and around a quarter of those who saw more than one of their images could actually recall them. Rich media banner ads.

Advertising 52

Advertising Banner Rich Media Retargeting 52

Digiday

JUNE 23, 2022

Advertisers are celebrating access to the TV screen — big and small — but they are also scrambling to create the ads they need to show up and compete for audience attention. In a recent Digiday virtual forum , MNTN discussed how marketing teams are reframing their CTV creative management, media buying and measurement tactics.

Marketing 69

Marketing Video Ads Rich Media Fashion 69

InMobi

JANUARY 8, 2018

Be it through the use of Augmented Reality, Vertical Video or Gyroscopic Technologies, mobile enables marketers to reach audiences in an exciting and brand new manner. Thus through the innovative use of mobile, Coke was able to connect with their intended target audience in a brand new way. MENA Smarties: Gold, Cross Media.

Rich Media 52

Rich Media Brand Awareness Mobile Ads Audience 52

InMobi

JUNE 3, 2012

Login attracted an audience of over 600 media marketing professionals, all eager to hear about the Future of Digital and the role Mobile will play. John Stoneman, InMobi's Sales Director for EME, gave a keynote presentation about Mobile Media Consumption and how consumer's media habits are evolving.

Rich Media 40

Rich Media Audience Media Marketing 40

InMobi

OCTOBER 17, 2014

According to InMobi’s Mobile Media Consumption Study , mobile phones and tablets together grab an ever-increasing share of time with all media—potentially at the expense of online media and TV. Target consumers can be reached in relevant contexts with Audience targeting and Geo-context based targeting.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

Adtelligent

JULY 19, 2022

Considering that people are searching for everything via search engines, there is a potential for big audiences. Ads can also be placed among the network of partner websites to increase audience outreach. Rich Media are usually more complex, include animation or a video, and can be interactive. It is relatively young.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

illumin

JANUARY 30, 2019

Digital components (which can include Rich Media and Video ads, Facebook, Instagram, and other more socially driven channels) can be more targeted and focused on driving response. Think of the Super Bowl as a stage to get those products and services in front of the right audiences.

Advertising 63

Advertising Rich Media ROI Food 63

InMobi

APRIL 20, 2021

Through InMobi Exchange , the leading mobile exchange, advertisers can reach out to audiences from a wide range of over 30,000 global apps with 90% SDK direct inventory. Adhering to brand safety, the app comes with a non-UGC safety promise, making it a strong publisher platform for advertisers to reach out to their audiences.”

Fill rate 52

Fill rate Rich Media Banner Ad Inventory 52

InMobi

OCTOBER 7, 2012

John Stoneman, GM UK & Ireland, presented research findings around the "Connected Consumer" focussing on how media is being consumed and purchased as well as the implications this has for brands. As privileged gold sponsors of the event, InMobi had a substantial presence over both days.

Rich Media 40

Rich Media Marketing Finance Retail 40

InMobi

AUGUST 9, 2013

In order to interact with audiences within an increasingly limited and competitive space on the mobile screen, advertisers need to ensure constant innovation and agility amidst strict constraints to capture a consumer’s attention. Too many interstitial ads at critical junctures within the game/app will lead to negative user experience.

Conversion 52

Conversion Mobile Ads Banner Rich Media 52

InMobi

NOVEMBER 12, 2021

As a performance channel, programmatic provides advertisers with the ability to reach audiences at a scale where other channels can’t because of cost implications and competition. And accordingly, right away, we can suggest that this is the audience's behaviors.

Advertising 52

Advertising Ad Ops Rich Media Education 52

Basis

OCTOBER 21, 2022

Many of the fundamental processes with which we’re familiar— including audience identification and targeting, measuring and attributing performance across channels, and the laws governing day to day operations—are being upended. What is the expected audience scale or outcome? Where does it sit within your broader media strategy?

Education 52

Education Machine Learning Rich Media Audience 52