Ad Monsters

JANUARY 24, 2025

Its 2024 commercials cost 35 times more than standard TV ads , yet delivered lower ROI and failed to drive consumer purchases. In-Store Media Will Become Essential for Purchase Decisions Approximately 9 in 10 Americans are worried about the rising cost of living, which means many shoppers are weighing their brand choices more carefully.

Media 109

Media Retail Advertising Cookies 109

Ad Monsters

JANUARY 14, 2025

Jeffrey Bustos, VP of the Measurement Addressability Data Center at the IAB, explores the future of retail media with insights on data collaboration, privacy-centric solutions, and evolving measurement techniques. Retail media is entering a new phase. Heres where I see retail and commerce media heading next year.

Retail 102

Retail Media Machine Learning ROI 102

AdvertiseMint

JANUARY 20, 2025

In today’s digital landscape, many Instagram advertising agencies realize that influencer marketing is a powerful tool for businesses looking to boost brand visibility and achieve significant returns on investment (ROI). Carefully select influencers that align with your brand and engage with your target audience effectively.

ROI 52

ROI Marketing Conversion Rate Brand Awareness 52

Ad Rants

DECEMBER 1, 2022

For example, if you're running a restaurant business, posting about cryptocurrency isn't a good move simply because it's not relevant to your niche and audience. Identify your target audience. Knowing the audience is essential because it will help you know what type of content they want to watch. Add a call-to-action.

Media 253

Media Audience Conversion Rate SEO 253

Martech

JANUARY 14, 2025

No one consumes media in a vacuum, so why limit your marketing to a single channel? Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey. Youll better determine what media channels theyre more likely to use at each touch point.

Marketing 116

Marketing Brand Awareness ROI Retargeting 116

Martech

AUGUST 1, 2024

Wix released AI-powered tools to suggest blog topics, generate content, and create images for target audiences. It integrates AI and automation to manage advertising campaigns at scale across various social media platforms through a user-friendly interface. Thinking Media and streamr.ai Email: Business email address Sign me up!

MarTech 109

MarTech Audience ROI Media 109

Martech

JANUARY 3, 2025

Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Later said in a release announcing the deal that the addition of Mavely will help marketers by enabling the measurement of full-funnel impact and measurable ROI, while simultaneously helping creators maximize their earnings.

Marketing 116

Marketing ROI Agency MarTech 116

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.

ROI 120

ROI Machine Learning Marketing Audience 120

AdExchanger

SEPTEMBER 16, 2022

Advertisers who are actively testing metaverse marketing had some tough truths for the nascent media channel at the IAB’s Audience Connect event in New York City this week. For the most part, metaverse early adopters say they’re just exploring the possibilities rather than trying to really demonstrate ROI.

Audience 122

Audience Marketing ROI Media 122

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Display Advertising 99

Display Advertising Advertising Brand Awareness ROI 99

Martech

JANUARY 7, 2025

Data analytics and reporting: Utilize data analytics tools to track and measure event performance metrics, such as attendee engagement, lead generation, and ROI, providing actionable insights for future events. This includes creating promotional materials, using email marketing, social media, and our website to reach customers and prospects.

Marketing 103

Marketing ROI MarTech Audience 103

Martech

DECEMBER 5, 2024

Advertisers are most likely to measure the ROI of AI based on lift over a non-AI benchmark, whether in performance, awareness, or engagement. It considers brand guidelines and audience data for optimal impact. Also: 70% of those using image-based genAI for ad creative are uploading creative made outside their advertising platforms.

MarTech 113

MarTech Food Machine Learning SEO 113

Martech

OCTOBER 24, 2024

These features include Acquia Video Creator, a drag-and-drop tool for creating professional videos using existing assets, templates, and stock media. This app helps marketers estimate budgets, analyze the performance of different media channels, and optimize marketing strategies. Sociable AI made its Discovery tool free for public use.It

MarTech 120

MarTech Communications SEO Conversion 120

Martech

JANUARY 22, 2025

Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. Retail media networks (RMNs) are a big part of that something. A case study in real-time personalization Unilever saw “The Zeros” as a strong target audience for Ben & Jerry’s new ice cream flavors.

Retail 104

Retail Food Cookies Banner 104

Martech

SEPTEMBER 26, 2023

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. It’s more than just delivering appropriate content — it’s ensuring it resonates with the individual when they need it, whether on social media, in an app or via email. Quality over quantity.

ROI 116

ROI Marketing Pop-Up Audience 116

Martech

SEPTEMBER 5, 2024

Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers. Wick AI is a marketing platform that offers automated tools for SEO, reputation management, and social media marketing. Email: Business email address Sign me up!

MarTech 106

MarTech SEO Ad Server Retail 106

Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. social media vs. email marketing), enabling them to focus spending on the most effective platforms before the campaign launch.

Conversion Rate 92

Conversion Rate ROI Conversion eCommerce 92

Martech

JANUARY 22, 2025

They advertised the event on social media, using a strategy that included UGC and leveraging speakers’ voices on LinkedIn. They built anticipation through clever social media teasers that capitalized on current trends and teased their live light-show exhibits while leaning into FOMO (fear of missing out).

Marketing 108

Marketing Finance ROI Media 108

Single Grain

SEPTEMBER 8, 2023

In today’s rapidly evolving digital landscape, the question on every marketer’s mind is: “How do I measure my content marketing ROI?” your content marketing ROI. This approach aids in tracking conversions and understanding the touch points that matter most to your audience. Need help moving to GA4?

ROI 98

ROI A/B Testing Marketing SEO 98

AdExchanger

DECEMBER 3, 2024

Letting ROI determine the success of your marketing is a bit like letting the tail wag the dog. Because ROI isn’t necessarily a good measure of marketing performance, says Jean-Paul “JP” Jansen, SVP of marketing and CMO for North America at Mars Pet Nutrition, on this week’s episode of AdExchanger Talks.

ROI 105

ROI Marketing Audience Retail 105

Martech

DECEMBER 6, 2024

Developing effective social media content. Target audience description. Social media content. It lets you move beyond surface-level observations to insights that will truly engage your audience. Target audience: marketing directors in mid-sized to Global 2000 firms. Creating engaging imagery. Marketing emails.

SEO 125

SEO Audience Education Machine Learning 125

Single Grain

MAY 27, 2021

Social media marketing is no different. The ever-evolving landscape of social media platforms is making it challenging for brands to get the most out of social media marketing. In fact, the market of AI in social media is expected to grow up to $2.2 Why Should You Focus on Social Media Marketing? from 2018 to 2023.

Media 145

Media Machine Learning Marketing ROI 145

Martech

JULY 26, 2024

Sophie Fell , director of paid media, Two Trees PPC, said this is good news for advertisers because so many still don’t have a decent grasp on their first party data and this was proving to be a big hurdle for them to overcome. “I Digital marketer Brett Bodofsky wondered whether similar audiences might come back now.

Cookies 125

Cookies Non-Profit Audience GDPR 125

Martech

FEBRUARY 24, 2025

Examples of how marketers use R Customer segmentation: Marketers can use R to analyze customer data and segment audiences based on behavior, demographics or purchasing patterns. Increased ROI: By optimizing campaigns based on data analysis, marketers can achieve better returns on their marketing investments.

A/B Testing 118

A/B Testing Marketing Conversion Rate ROI 118

Ad Rants

FEBRUARY 6, 2024

Conduct audience research to understand your target demographic's pain points, interests, and informational needs. Provide valuable, evidence-based information on health topics, treatments, and preventive measures to establish authority and build trust with your audience.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Martech

OCTOBER 31, 2024

That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. ” When Postie started out almost eight years ago, young audiences were all over mobile apps and Instagram — and TikTok was just getting started, he said. ” First, data and audiences.

Marketing 130

Marketing Retail Retargeting Conversion Rate 130

Martech

JULY 12, 2024

That is why investments and efforts to adapt should now focus on data collection processes enabling marketers to target the right audiences and drive ROI. Every brand and its customers are unique, so first-party data will continue to be critical in tailoring your marketing initiatives in ways that drive business impact and ROI.

ROI 102

ROI Conversion Marketing Education 102

Martech

OCTOBER 14, 2024

Monitor spending to ensure that marketing initiatives align with organizational goals and deliver a strong return on investment (ROI). Implement strategies that prioritize customer engagement and satisfaction, ensuring that your marketing efforts resonate with your target audience. Social media management tools (e.g.,

Marketing 111

Marketing Click Through Rate Communications ROI 111

Martech

AUGUST 27, 2024

For example, brands using predictive analytics and targeting the right audiences on platforms like Meta often see 15% to 40% improvements in CPA, ROAS and CAC. Achieving a 10:1 ROI or better is now common, even with just one use case. Another enterprise media company estimated a $5 million return on a $500,000 Google Cloud project.

MarTech 122

MarTech Machine Learning ROI CPA 122

Martech

FEBRUARY 1, 2024

Here is a roundup of the top social media opportunities where brands will confidently see momentum in 2024. 2024 is poised to be the year of properly putting AI to work , particularly in social media. Your audience can still sniff out the difference between genuine, human communication and bot-drafted prose.

Media 142

Media Marketing Audience Machine Learning 142

VideoWeek

MAY 24, 2022

PubMatic says Connect will enable media buyers to take a “portfolio approach” to audience addressability, combining a range of different signals to help identify whoever they’re looking to reach. ” SSPs and DSPs jostling for position. Tools like Connect may help PubMatic forge even more direct links with buyers.

Audience 110

Audience Header Bidding Data Management Platform Ad Tech 110

Karola Karlson

JANUARY 13, 2025

TL;DR: Marketing trends will continue to shift A LOT this year Writing about 2024 marketing trends , I focused on the Big Five of trends, including Gen Z social media, UGC-style content, AI hype going down (I was wrong) and sustainability going up. Like AI-compiled media monitoring reports, AI-scraped + enriched lead lists.

Marketing 98

Marketing ROI Pop-Up Media 98

Martech

JULY 19, 2024

Marketing relies on highly skilled people in areas like copywriting, design and media management to create winning campaigns that drive business outcomes. Some companies, like Tomorrow.io, have marketers owning multiple specialties such as email, events and social media. How do they do it?

Marketing 126

Marketing Manufacturing AutoMobile Machine Learning 126

The Ad Tech Blog

JUNE 24, 2024

Algorithm changes impact both social media and email marketing in significant ways. Overview of Algorithm Changes Impact Key Points Algorithm changes can drastically affect social media visibility. Both social media and email marketing require constant adaptation.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

Ad Monsters

JANUARY 23, 2023

Here’s why: CTV Strategies Will Be Used to Target Niche Audiences White-label streaming technology, provided by companies such as Wurl, is getting more and more available and easier to use. Demographics : Ads based on age, genre, or the user’s preferred media genre. Think: A streaming service for U.S.

Audience 98

Audience Marketing ROI Conversion 98

Martech

MARCH 13, 2025

While both use AI-powered content generation, personalization and automation, the most significant gaps appear in social media management, advertising and sales enablement. B2B marketing operates with a smaller audience but gathers deeper data, tracking extensive details on each decision-maker within a buyer committee. Data insights.

Fashion 83

Fashion Audience ROI Media 83

The Ad Tech Blog

AUGUST 28, 2024

By leveraging insights from brain science, you can create more impactful and memorable ads that resonate with your audience. By understanding how emotions affect decision-making, marketers can create ads that resonate more deeply with their audience.

Advertising 162

Advertising Conversion Rate ROI Audience 162