Audience Mobile Ads Mobile Search 
Ad Beat
JANUARY 1, 2020
Currently, more than 51% of smartphone users admit that they have discovered a new comp any or product while conducting a search on their smartphone. As a result, it comes as no surprise that brands everywhere are looking for new ways to engage with their audience on the small screen. Why does mobile advertising work for brands?
Single Grain
DECEMBER 20, 2019
So if a user is more likely to click on your ad while they are on a bus on the way home from work, Google can raise your bids for mobile ads between 5 and 6 p.m. Smart Bidding is a great option for businesses that are just getting started with Google Ads or for those who don’t have a ton of time to devote to managing a campaign.
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Adtelligent
JULY 19, 2022
Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. Considering that people are searching for everything via search engines, there is a potential for big audiences. They are marked as ads to avoid any confusion.
AdvertiseMint
OCTOBER 20, 2023
Mobile marketing is the strategic approach to promoting products and services on mobile devices, such as smartphones and tablets, leveraging techniques like push notifications, SMS, in-app advertisements, and location-based services to engage and connect with a mobile-centric audience. How Does Mobile Marketing Work?
illumin
FEBRUARY 20, 2024
Another benefit to investing in mobile ads is the potential to specifically target your audience into various segments, allowing you to reach specific audiences based on location, demographics, and behavior. Here are some of the types of mobile ads used today.
InMobi
AUGUST 21, 2013
Mobile phones are being used across the travel booking funnel from planning and booking and until the last day of the trip exploring maps, local information and weather information. According to a Nielsen study travel related searches raised the third highest number of follow-up actions per mobile search out of 15 categories.
InMobi
JANUARY 3, 2013
Digital advertising also has a positive effect on branding as it exposes a product to a large worldwide audience. Informa Telecoms & Media reports that mobile advertising revenue is expected to touch $12.8 billion in 2013 compared to $8 billion in 2012 with display ads on mobile sites and mobile search contributing substantially.
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