Single Grain

JULY 31, 2019

Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. Gamifying Mobile Ads. Dive Deeper: Marketer’s Guide to Mobile App Advertising.

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InMobi

NOVEMBER 30, 2012

After being voted the number one mobile ad network in Malaysia and scooping three MMA Smarties in October for excellence in mobile advertising, we have been given yet another prestigious accolade! Yesterday evening was the seventh Mobile Entertainment awards held in London at the Royal Garden Hotel.

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Ad Beat

JANUARY 1, 2020

As a result, it comes as no surprise that brands everywhere are looking for new ways to engage with their audience on the small screen. In fact, consumers reacted more slowly to ads seen on desktop computers, which took two to three seconds to pose the same emotional effect. Why does mobile advertising work for brands?

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InMobi

AUGUST 9, 2013

In a continuously evolving world of mobile display advertising, different variations of ad formats now play a critical role in the success of engaging with customers. Another leading European casual game developer saw a 7X increase in conversions while promoting their app using a rich media interstitial ad.

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Ad Monsters

NOVEMBER 14, 2022

Some of the key components to creating that experience are making sure the ad reaches the right audience and the creative assets keep them engaged with your content. . We’ve been using cookies, mobile ad IDs and identifiers to target ads to users and we realized that we needed to think beyond that box.

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InMobi

SEPTEMBER 2, 2014

To follow are six breakthrough creative ideas to that will amplify user engagement with your mobile ad and maximize ROI on your mobile campaign. For example, users could sign up for 12 days of holiday deals by entering their email address into the rich media ad.

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InMobi

JULY 15, 2014

Major advances in targeting, creative, and attribution have put mobile advertising on top this holiday season. You are walking into your neighborhood mobile phone store when you are served a mobile ad for $100 off the Samsung Galaxy S5 along with directions to a nearby retail location.

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Brid.tv

DECEMBER 20, 2022

Between the two stand mobile ad networks and exchanges , which act as intermediaries. So what does the process of mobile advertising actually look like? For the majority of mobile users, seeing an occasional ad is a good trade-off for a free product. Banner Ads. Benefits of In-App Advertising.

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Adtelligent

JULY 19, 2022

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. Considering that people are searching for everything via search engines, there is a potential for big audiences. They are marked as ads to avoid any confusion. Privacy concerns.

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InMobi

JANUARY 8, 2018

As the capabilities of mobile continue to advance, it is important that marketers make most of these features. Be it through the use of Augmented Reality, Vertical Video or Gyroscopic Technologies, mobile enables marketers to reach audiences in an exciting and brand new manner.

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Brid.tv

NOVEMBER 22, 2022

Whether you’re a mobile app developer or a publisher building an OTT app to reach more viewers, creating the app is just the beginning. You have plenty of options in that regard, but the easiest one is through mobile advertising. And the best part is that you don’t need to be an ad tech expert to set it up. Marketplace.

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InMobi

OCTOBER 17, 2014

Brand advertising myths Across several conversations with advertisers and marketers, the reasons cited for Brands advertising not keeping pace with consumer preferences included fragmentation of mobile devices, the lack of dependable metrics and measurement standards of mobile ad-effectiveness, and rudimentary targeting techniques on mobile.

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illumin

FEBRUARY 20, 2024

Another benefit to investing in mobile ads is the potential to specifically target your audience into various segments, allowing you to reach specific audiences based on location, demographics, and behavior. Here are some of the types of mobile ads used today.

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Brid.tv

MARCH 16, 2023

This article will cover the basics for choosing the optimal ad formats for a website. FAQ A General Overview of Ad Formats for Websites The three most commonly used ad formats for websites are the following: Display Ads — Display ads are usually graphic or banner-style ads placed within the website content, in the sidebar, or the header.

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InMobi

JUNE 29, 2012

InMobi has a dedicated sales network which is instantly capable of monetizing your mobile ad inventory in any region of the world. Engage consumers with full-screen interactive mobile rich media ads InMobi modules for Marmalade are built using our latest SDK for iOS and Android.

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Brid.tv

APRIL 4, 2024

To help, in this article, I will cover the basics for choosing the most optimal ad formats for your website. They can be static image ads or rich media with interactive elements. Consider the Audience One of the most important aspects to consider when choosing which ad type to place on your website is user behavior.

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InMobi

JANUARY 10, 2019

Mobile ad spending and ad revenues will likely reach record highs in 2019, predicts eMarketer. LEARN MORE What’s so special about in-app mobile advertising? Why are the best of the best running in-app ad campaigns with greater frequency? 6) Has Your App Developed an Audience Yet?

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VideoWeek

AUGUST 12, 2022

French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising. billion in an all-stock deal.

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Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

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InMobi

DECEMBER 2, 2014

Mobile video currently accounts for over a quarter of video consumption. According to eMarketer, spending on mobile video ads will increase considerably over the next five years, with spends projected to exceed $1 bn in US in 2014. Mobile ad spend as a whole is expected to reach $12.82

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Clearcode

AUGUST 13, 2023

Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. Facebook’s Mobile Ads was launched in 2012.

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InMobi

APRIL 29, 2014

From parenting to beauty habits and from mobile devices to social media behaviors, moms are driving and shaping the new digital world. With a do-it-all attitude, moms are not only taking care of their families but are also driving social media trends and smartphone usage.

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InMobi

SEPTEMBER 14, 2021

Drive immersive experiences with Mobile Video With carefully designed mobile video ad layouts, QSR brands can deliver visually rich, contextually aware brand narratives and offerings. Interested in learning more about taking your QSR brand to the next level in Southeast Asia?

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InMobi

AUGUST 21, 2013

As per the study, 40% of digital travel researchers will plan trips via tablets and smartphones in 2013, and that more than one-quarter of digital travel bookers will buy on their mobile devices. billion in 2016 on digital advertising which includes both online and mobile. As per eMarketer forecast travel marketers will spend $4.7

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InMobi

SEPTEMBER 30, 2019

These kinds of apps had mass appeal, and could conceivably be downloaded and used by at least half of the smartphone-owning audience in a more mature market like the U.S. Today, the kinds of apps coming to market have more niche audiences. This is why interactive, rich media creatives are on the rise. In the U.S.,

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InMobi

JULY 20, 2020

Myth #1: In-App Reach Isn’t Large Enough to Scale Brand Ad Campaigns With over 3 billion smartphone users in the world and over 200 billion app downloads , the in-app audience is anything but small. This is why in-app ad revenues have been rising steadily over the past few years.

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InMobi

DECEMBER 13, 2019

2019 was the year that people spent more time looking at and using mobile devices than they did watching television. So, by necessity, marketers looking to reach their target audiences have to leverage mobile and incorporate apps into their marketing and advertising strategies. In the U.S., But is 2019 the tip of the iceberg?

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Monetize More

SEPTEMBER 28, 2022

This is especially true when sites are still testing various ad formats on a small scale. There are a lot of different ad units that publishers can use, each serving a unique purpose in reaching their audience. Ad density refers to the percentage of the visible area of an ad that’s occupied by the actual advertisement.

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Lemonads

FEBRUARY 2, 2021

So, we understand the importance of finding the best mobile ads network. This is the reason why we’ve put together an Airpush review, where we’ll go over the advantages and setbacks of partnering with this mobile network. Without further ado, let’s jump right in!

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InMobi

JANUARY 3, 2013

Digital advertising also has a positive effect on branding as it exposes a product to a large worldwide audience. Informa Telecoms & Media reports that mobile advertising revenue is expected to touch $12.8 Also, the average age of the mobile user is low allowing advertisers to target a younger age group.

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InMobi

JANUARY 23, 2022

Even without individual identifiers like the IDFA, it’s still possible to target and reach the right audiences as well as measure mobile advertising performance effectively. Mobile is Like Water: We Can't Live Without It Want to reach your best audience segments at scale going forward? In the U.S.,

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Automatad Inc.

OCTOBER 26, 2023

However, the challenge lies in delivering ads that enhance the user experience rather than alienate the audience. In fact, some ad formats have gained notoriety for being intrusive and annoying. Therefore, publishers must understand which ad formats users dislike and why they should avoid them.

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InMobi

OCTOBER 10, 2012

Consumers use the mobile websites of CPG companies to plan their shopping trips (e.g. Having mobile optimized website which loads quicker, simple and easy to navigate will be crucial to establish awareness. Having Branded Mobile App Having branded app which is informative, educational or gaming is key part of any mobile strategy.

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Single Grain

JUNE 30, 2022

Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. It is different from the traditional method of buying ads, which involves dealing with a salesperson for the price, placements, and number of impressions. What Is Programmatic Advertising?

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Single Grain

AUGUST 7, 2023

As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. Work With Us Importance of Ads for Mobile Devices It’s no surprise that mobile advertising is at its peak – the number of U.S.

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Clearcode

APRIL 26, 2022

Data also plays a key role in programmatic advertising as it allows advertisers to improve the performance of their campaigns and reach their target audience in a more effective way, and allows publishers to increase their ad revenues by learning more about their audiences and helping advertisers reach them.

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