Single Grain

MAY 16, 2023

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. But in order to convert leads with native ads, advertisers must pay attention to the latest trends so they don’t fall behind. Work With Us What Is Native Advertising?

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Lemonads

SEPTEMBER 3, 2020

Native Advertising Headlines have never been so simple! Going forward to start we advise you to read our article: What is a Native Advertising? If you don't know about Native Ads yet, if you know you can read on, and learn how to build Headlines that click and sell. 1) Best time to post on Instagram Best Time.

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Single Grain

AUGUST 1, 2023

Are you aware of all the benefits of native advertising? With all the online advertising options, more and more companies are choosing to invest in a native advertising strategy. It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition.

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Fuel Lines

MAY 5, 2013

Most agencies haven’t learned the lesson that it takes content that has value to attract their audience. When you get into the work it’s a whole new thing bringing together different disparate pieces- from editorial to some newer sexier native advertising, to the social paid side of things.

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Agility Ads

JANUARY 17, 2022

Native and programmatic advertising are different aspects of digital advertising. Native advertising refers to how advertising is published, and programmatic advertising is a way to buy and sell digital advertising spaces. What Is Native Advertising?

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Smarty Ads

SEPTEMBER 12, 2023

In today's post-innovation age, the way brands communicate with their audience has evolved dramatically. Amidst the clutter of banner ads, pop-ups, and video interruptions, a new form of digital advertising has emerged, offering a breath of fresh air: native advertising.

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Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!

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Lemonads

AUGUST 10, 2020

AdNow advertising service has been used by millions of webmasters , making really good profits from the platform, having 114 countries benefit from it! Take a look at their audience profile! To not even mention their native advertising platform reach. AdNow native advertising platform reach And their Global reach.

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Lemonads

JULY 27, 2020

A landing page can make or break a native advertising campaign, but few marketers are certain they understand what native advertising is, and how they can effectively use them with landing pages. Back in 2014, Copyblogger ran a survey and found 49% of marketers had no idea what native advertising is.

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InMobi

APRIL 25, 2016

We recently hosted an online hangout with India’s leading mobile-first companies, as part of the inDecode series, discussing what’s on everyone’s minds - Native Advertising. Native has given us extremely high eCPM yields and we are very happy the format is engaging and has actually enhanced our users ’ experience.

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Lemonads

AUGUST 17, 2020

When combined with native advertising, advertorials have the ability to inform customers about your product and highlight the benefits it offers while gently ushering them to your landing page, which in turn improves the performance of your ads. Advertorials tend to work best when they feel more like an informational piece.

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Exchange Wire

MAY 24, 2023

MGID, the global advertising platform, today announced a partnership with Playmaker, the digital sports media company that delivers authentic content experiences through its portfolio of sports media brands. The partnership will see the direct integration of MGID’s native ads across [.]

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AdPulp

DECEMBER 4, 2019

I am happy to report that a portion of the Adpulp audience does indeed perk up when new research reveals significant findings. In this case, we have a new study that validates “native advertising,” a popular form of digital advertising. Do you get excited by new academic research?

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All About Advertising Law

JANUARY 4, 2018

The FCC’s Sponsorship Identification Rule is a close, perhaps neglected cousin of the FTC’s Enforcement Policy Statement on Deceptively Formatted Advertisements , i.e., its Native Advertising Guide.

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Martech

OCTOBER 4, 2023

Data can help uncover topics that matter most to your target audience and inform personalization efforts. Native advertising growth: Native advertising, which focuses on creating ad copy that is relevant and natural for customers, is expected to increase exponentially.

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Smarty Ads

OCTOBER 22, 2021

Audiences are tired of ads and the bad user experience that they bring. Annoying ads and popups are so 2008. The pop-up creator even had to publicly apologize for having such a bad idea. The most common reason why users don't like certain sites is too.

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All About Advertising Law

SEPTEMBER 30, 2015

If there is one takeaway from yesterday’s panel on native advertising, it’s that sponsored content is not going anywhere in the foreseeable future. Although NAD has talked about it before, the FTC has held a workshop to address it, and of course, we’ve blogged on it , native advertising is still a hot topic.

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InMobi

MAY 14, 2014

To some extent banners did the same for the digital advertising industry (and by extension mobile advertising) in the early 2000s. Native advertising is being hailed as the latest black of the mobile advertising industry and everyone who is anyone is putting out the word on their capabilities.

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All About Advertising Law

DECEMBER 22, 2015

The FTC just released their endorsed Enforcement Policy Statement on Deceptively Formatted Advertisements and business guidance on Native Advertising. A long time ago, in a conference room far, far away, the FTC held a workshop on Native Advertising with a promise that some form of industry guidance would follow.

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Martech Series

JANUARY 17, 2023

This unique deal makes Taboola the exclusive native advertising partner for all of Yahoo’s digital properties, strengthening Taboola’s position as a leading native advertising offering for advertisers, publishers and merchants on the open web. There is a wave of benefits coming our partners’ way.

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Martech

AUGUST 31, 2022

Today, native advertising and discovery platform Taboola announced a new product feature aimed at fighting misinformation shared on TikTok and other social media. Platforms like TikTok are designed to grow their audience and keep them watching videos, which cuts into time spent consuming other content like news. Why we care.

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Martech Series

DECEMBER 19, 2022

The past year’s roadmap made significant advances for publishers and advertisers, leading to 91% of publishers transacting on multiple formats and over 70% of publishers offering video inventory via TripleLift. The Native Leader. Digiday Technology Awards Best Native Advertising Platform finalist.

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Exchange Wire

OCTOBER 6, 2023

Taboola, a global leader in powering recommendations for the open web, announced its advertiser clients can now start running native advertising on Yahoo’s premier digital properties globally, in more than a dozen markets worldwide, through the Taboola advertising platform. Starting now, [.]

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Martech Series

OCTOBER 31, 2022

a leading sales house, tech partner and intermediary for publishers and advertisers in the Dutch digital advertising space with a strong focus on sports, lifestyle and automotive audiences. Azerion will integrate [M]media’s display, video and native advertising capabilities, adding to its robust current offering in these areas.

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Smarty Ads

FEBRUARY 6, 2023

Native advertising can skilfully capture the hearts and minds of users as no other forms of ads can. Skillfully disguised as user-generated content, native ads attract the audience's attention and increase purchase intent. Brands worldwide have already appreciated the benefits of native advertising.

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Monetize More

JANUARY 18, 2023

The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns.

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Ad Monsters

JANUARY 5, 2024

Can you dive into how these capabilities, combined with TripleLift’s strengths, will enhance the way advertisers connect with diverse audiences? Looking Ahead LdJ: With the native advertising launch on the horizon, how do you envision the evolution of this partnership, say, in the next couple of years?

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Martech Series

DECEMBER 6, 2022

Digiday and Taboola Survey Shows Publishers Grew Affiliate Marketing As a Significant Revenue Source, As Native Advertising and Affiliate Marketing Make Up the Majority of Revenue. Commerce content and native advertising are seeing an increase in dedicated publisher budgets.

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All About Advertising Law

DECEMBER 6, 2013

On December 4 before a packed house, the FTC held its much-anticipated workshop on native advertising, Blurred Lines: Advertising or Content?, which examined the practice of blending of advertisements with news, entertainment, and other editorial content in digital media.

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Single Grain

APRIL 12, 2023

An online advertising strategy is a plan that outlines how a company will use digital channels to promote its products or services to its target audience. The goal of an online advertising strategy is to reach the right people, at the right time, with the right message, and to convert those individuals into customers.

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Martech Series

FEBRUARY 21, 2023

TV buying and measurement platform broadens its data and targeting capabilities Tatari , a leading platform for buying and measuring advertising across both linear and streaming TV, announced the integration of Experian’s marketing data into the Tatari platform. Clients include Made In, Daily Harvest, Wpromote, and Fubo.

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Single Grain

JULY 2, 2019

People trust influencers and if they say they have started using your product and it is really good, the audience who has never heard about your brand will be encouraged to give it a try. 7) Use Native Advertising to Your Advantage. Another advantage of native advertising is it can pass ad blockers.

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Single Grain

JANUARY 6, 2020

Native advertising will be widely adopted. These products offer added value to the same audience but are independent from their main product. Trend #3: Native Advertising Will Be Widely Adopted. This is a smart way to use native advertising to educate and convert prospects. alone in 2020 (up from $3.89

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Martech Series

JULY 13, 2022

Emodo , an Ericsson company providing high-impact audience, inventory and creative advertising solutions, today released brand new data findings from its Voice of the Marketer Research Series, analyzing ad creative in a privacy-centric world. Survey of 400 U.S. Marketers who have used DCO have found it to be quite effective.

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Brid.tv

FEBRUARY 19, 2024

In the last couple of years, ads such as native in-feed ads, which look and feel as if they are a part of the editorial content, and native mobile video ads have been gaining momentum, especially now that the most used devices for viewing video content are smartphones. Why Use Native Video Ads?

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InMobi

MARCH 29, 2015

Native advertising is all the rage across the world. And in the land of the world’s highest smartphone penetration and the fastest average internet connection speed, native advertising has been adopted as the key monetization solution for South Korea’s number one social network, KakaoStory.

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SODP

MAY 25, 2020

When taking the stage a decade ago, native advertising revolutionized the advertising industry. Non-intrusive branded messages that fit seamlessly into editorial content helped advertisers combat banner blindness and increase click-through rates significantly. . Native ads or branded content?

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