Martech

MAY 8, 2024

Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. Both solutions are powered by Constant Contact’s AI capabilities. What is BrandKit? What is Campaign Builder?

Non-Profit 111

Non-Profit Communications MarTech Audience 111

Seth Godin

DECEMBER 13, 2023

Whether you’re running a political campaign, a non-profit fundraiser or a network, it’s almost certain that your team is confused about where the value really lies. Maybe it’s a show that earns them a reputation as creator-friendly, so it brings them the next generation of story tellers.

Non-Profit 129

Non-Profit Audience 129

Single Grain

APRIL 15, 2021

NFT (Non-Fungible Token) is an asset that you can’t hold in your hand, but you have complete ownership of that asset. Before we discuss the different marketing strategies for NFT, let us understand every crucial bit of information related to non-fungible tokens. What Is an NFT (Non-Fungible Token)? million : Source.

Non-Profit 131

Non-Profit Marketing SEO Education 131

Martech

JANUARY 24, 2025

Should we start looking for goods from non-tariff countries? Consider one finding in a recent study by Statista : “During a September 2024 survey among chief marketing officers (CMOs) from for-profit companies in the United States, respondents reported that, on average, 7.7 How do we communicate that?

Marketing 124

Marketing Non-Profit MarTech Education 124

VideoWeek

FEBRUARY 11, 2025

Meanwhile on the sell-side, advertising could open up a new highly profitable revenue stream for video game publishers. Keeping audiences happy, however, is where things get tricky. Overly blunt implementations can cause backlash from audiences, given the high prices people already pay for AAA games.

Advertising 52

Advertising Non-Profit Audience Ad Tech 52

Seth Godin

APRIL 11, 2024

There’s no other way for an idea to reliably and economically reach a big enough audience to be sustained. Perhaps your friend isn’t ready to donate, or isn’t interested in the non profit… It simply doesn’t feel as easy or as fun as sharing a silly video or meme. That’s why Super Bowl ads make so little sense in 2024.

Non-Profit 114

Non-Profit Audience Media 114

Martech

SEPTEMBER 22, 2021

The pandemic has been a very profitable time for some businesses. Commerce Signals recently debuted “product-level audiences” that enable brands to target ads directly to buyers of their categories. To protect privacy, these audiences are modeled at a micro-cohort level from actual purchase behavior. Commerce Signals can help.

Food 104

Food Marketing Non-Profit Audience 104

MNTN

APRIL 7, 2025

More people are cutting the cord and turning to streaming, and advertisers are following suit, shifting their budgets to meet audiences where they actually spend the most screen time. Benefits of OTT Advertising OTT advertising is about reaching the right audiences, at the right time, with precision, impact, and measurable results.

Advertising 52

Advertising Audience Non-Profit Impressions 52

Martech

AUGUST 23, 2022

MediaMath, the global adtech platform, has announced that it is supporting Unified ID 2.0 , the identity solution developed by The Trade Desk and handed off to the non-profit Prebid.org as a collaborative and open source tool. Unified ID 2.0 “We welcome MediaMath to the Unified ID 2.0

Non-Profit 98

Non-Profit MarTech Audience Advertising 98

Martech

MAY 29, 2024

Audience at Salesforce Connections, Chicago. “What’s happening now is that shoppers are doubling down on essentials and lower-priced goods and they’re waiting to make [non-essential] purchases until later in the year.” The consumer caution exhibited in 2022 and 2023 will continue through 2024.

Non-Profit 111

Non-Profit Shipping Retail eCommerce 111

Ad Monsters

OCTOBER 9, 2024

Media entities are navigating a challenging landscape characterized by declining profits and the continuing phaseout of third-party cookies. Navigating Profit Loss and Cookie Phaseout: A Publisher’s Path Forward One primary reason publishers seek to regain control within their ad tech stack is the need to address declining profits.

Ad Tech 116

Ad Tech Non-Profit Cookies A/B Testing 116

Ad Monsters

DECEMBER 11, 2024

Clean rooms are the Swiss Army knife of ad tech, tackling audience activation, data enrichment, and privacy challenges in one go. With audience loyalty growing via newsletters like Reclaim Your Brain3M+ pageviews and 72K signups in weeksThe Guardian is transforming casual readers into dedicated supporters. The secret?

Ad Tech 59

Ad Tech Cookies Ad Ops SEO 59

Fuel Lines

AUGUST 2, 2013

Most do not have an identifiable target audience Many do not have a written plan to market themselves Inconsistent new business practices No positioning beyond constantly stating that, “we have great creative, we’re stratetic and we’re fun to work with! Agencies are historically bad at new business.

Agency 279

Agency Marketing Retail Non-Profit 279

Ad Monsters

OCTOBER 30, 2024

When you take the user-centric approach and respect their choices, you build a loyal readership base which leads to a profitable, long-lasting business model,” Jan Wittek, Chief Revenue Officer at eyeo warned us back in April. Your audience needs clear communication about what they get in exchange for viewing ads. The result?

Non-Profit 101

Non-Profit Pop-Up Education Audience 101

AdvertiseMint

JANUARY 19, 2024

Finding the right audience is key in marketing. Wondering how to find your target audience and grow your business in leaps and bounds? In 2018, Tom launched a vegan food company without figuring out his audience first. Focusing on this target audience made sales jump 81% in a year! But What is a Target Audience?

Audience 52

Audience Food Non-Profit Real Estate 52

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. MNTN Living Room Quality serves 15 or 30-second non-skippable ads to deliver a premium ad experience. It also provides detailed analytics for measuring effectiveness.

Advertising 52

Advertising Retargeting CPA Audience 52

MNTN

MARCH 6, 2025

More people are cutting the cord and turning to streaming, and advertisers are following suit, shifting their budgets to meet audiences where they actually spend the most screen time. Benefits of OTT Advertising OTT advertising is about reaching the right audiences, at the right time, with precision, impact, and measurable results.

Advertising 52

Advertising Audience Impressions Retargeting 52

Single Grain

FEBRUARY 14, 2020

Not to mention – video content is now much easier to create and promote to huge audiences than ever before, thanks to the Internet and social networks. It describes how the service works while telling a story in a casual, non-corporate tone with the right touch of dry humor. Once engagement happens, the conversion is just a step away.

Non-Profit 141

Non-Profit Audience Entertainment Brand Awareness 141

Single Grain

DECEMBER 3, 2020

Target Audience. Component #1: Target Audience. The first and main component of a promotional plan is the target audience, without which there can’t really be a successful promotional or any other roadmap and strategic marketing plan. The target audience is the type of people for whom your campaign targets is made.

Non-Profit 136

Non-Profit Audience Banner Marketing 136

Single Grain

JUNE 15, 2020

I created a visual of the three stages of any given account and what each hasn’t learned to do in order to grow: ThinSlim was in stage 2 – where they had found a way to sell profitably, but now want to ramp it up – so our job was to figure out how to rebuild the structure in order to scale. Here’s how we did that.

Food 105

Food eCommerce Retargeting Conversion 105

TechCrunch Ads

JULY 6, 2022

E-commerce companies were once considered nearly invincible as they grew unfettered and saw record profits. This is already evident in the lackluster earnings from major retailers such as Target and Walmart, where we’re seeing the mix of non-discretionary revenue accelerate due to inflation while discretionary item sales slow down.

Retail 90

Retail Non-Profit Conversion Rate Healthcare 90

Martech

NOVEMBER 16, 2023

This is a large and underserved audience segment: 26% of adults in the United States have some type of disability. non-profit supporting people with disabilities. Their annual disposable income is nearly $500 billion. In the U.K. 22% of the total population have a disability.

Non-Profit 109

Non-Profit MarTech Audience Marketing 109

Digiday

APRIL 23, 2023

In the memo, Peretti noted that it took him too long to realize that despite being built primarily to reach a social media-based audience, those platforms did not provide “distribution or financial support required” to operate a free news site. They declined to comment on how close to profitability the news division was.

Non-Profit 84

Non-Profit Finance Media Audience 84

illumin

JUNE 7, 2019

According to Forbes , LGBTQ audiences represent more than a whopping $1 trillion dollars in spending power. With Pride month kicking off this June (culminating in World Pride Day in NYC), brands have an exciting opportunity to thoughtfully engage with audiences. Pride kickoff is in full swing.

Non-Profit 69

Non-Profit Mobile Search Audience Communications 69

Martech

APRIL 6, 2022

You’ll see a popup that promises “access to the tools you need to better connect with your audience, grow your brand, and increase your profits.” Then you can customize your target audience by location, age and gender. Click on … (More) > Twitter for Professionals. Click Agree & Continue. Select a category.

Non-Profit 109

Non-Profit Finance Affiliates Audience 109

Ad Monsters

JULY 18, 2024

Yahoo DSP’s integration of LiveRamp’s Authenticated Traffic Solution (ATS) with Yahoo ConnectID boosts audience targeting, improves ad relevance, and enhances monetization for publishers and advertisers. Audience targeting and improved ad relevance are critical in today’s highly competitive media environment.

Cookies 85

Cookies Non-Profit Audience Impressions 85

Single Grain

JULY 9, 2021

One such channel is native advertising, which has allowed publishers to continue to monetize their audiences while offering a pleasant reading experience. Native advertising is a type of non-disruptive digital advertising in which the ad seamlessly blends in with the design of the web page it is published on.

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Martech

OCTOBER 8, 2021

Good morning, Marketers, how will you seize the opportunity and speak directly to your audience? They include audience prioritization, automation orchestration, content rendering and channel distribution. Melanie Tolomeo , Senior Manager of Business Systems for non-profit Little Kids Rock. Read more here.

Non-Profit 108

Non-Profit Food Audience MarTech 108

Martech Series

AUGUST 24, 2022

Industry AI voice leader brings earnings opportunities and audience expansion into foreign language and international markets, while expanding network reach with personalization and localization. By using this service, podcast hosts can generate podcasts that stay true to their sound while reaching new audiences. Veritone, Inc.,

Media 80

Media Non-Profit Audience MarTech 80

Ad Monsters

MAY 27, 2024

Reaching the right audience at the right moment is critical to business success. This technology can ensure your ads will be seen by the right audience in the right context. Moreover, you can always be sure your ad will reach the right audience, so your money won’t go to waste. and decides on a budget.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

Martech Series

AUGUST 4, 2022

In this role, Rockmael will lead marketing strategy and execution, helping amplify the Sounding Board brand and connect with a broader audience. Sounding Board , the first Leader Development Platform designed to bridge the leadership gap, announced that Kevin Rockmael has joined the company as Vice President of Marketing.

Marketing 93

Marketing Non-Profit Education MarTech 93

Digiday

JULY 12, 2022

” Indeed, the issues plaguing esports media are, to some extent, a microcosm of the broader profitability challenges facing the media industry in 2022. Until the esports community matures or expands enough to create a sizable audience for in-depth journalism, the situation won’t improve any time soon.

Media 91

Media Non-Profit Audience Impressions 91

Single Grain

APRIL 29, 2021

Non-fungible tokens (NFTs), more popularly known as “Crypto Art”, is big business at the moment. What Are Non-Fungible Tokens (NFTs)? A non-fungible token (NFT) is a unique digital asset that acts as a certificate of ownership for virtual or physical assets like photos, videos, Tweets, etc. How Do You Promote NFTs?

Agency 113

Agency Marketing SEO Non-Profit 113

Ad Monsters

APRIL 6, 2023

Businesses must understand which platforms best reach Gen Z, and what makes them a unique audience. But most importantly, they must learn how to build a system of trust with that audience. In 2018, Nielsen released research examining how Canadian publishers were doing at understanding and reaching Gen Z as an audience.

Media 97

Media Audience Non-Profit Education 97

Ad Monsters

SEPTEMBER 17, 2024

Since a broker is an intermediary, and the basis of audience targeting is data, there should be no doubt Google is an enormous data broker — maybe the biggest of all time. Discover the hidden tactics behind its market power and what it means for the future of digital advertising.

Display Advertising 116

Display Advertising Clickbait Ad Tech Non-Profit 116

Martech Series

OCTOBER 26, 2022

The company’s profits rose almost 30% and it became the category leader, overtaking Post. Here are a few ideas to consider to bolster brand campaigns and measure their effectiveness when purse strings are tight: Connect with audiences in meaningful ways. Focus on sincere messaging in creative.

Marketing 87

Marketing Audience A/B Testing Non-Profit 87

InMobi

MAY 8, 2023

In other words, this is the projected value an app developer can anticipate from their users so they can optimize strategies to maximize revenue and profitability. Unlike one-time purchase apps or non-gaming apps, gaming apps rely heavily on user engagement and retention. Why is LTV so important for non-game developers?

Non-Profit 52

Non-Profit ROI Advertising Marketing 52