MNTN

AUGUST 31, 2022

Audience segment reporting provides nuanced information about top-performing targets. First up was audience segment reporting. Guttroff advised that as advertisers start to see which audiences are top-performing on CTV, these same targets can be applied to other platforms. Watch the Full Webinar.

A/B Testing 52

A/B Testing Audience Performance Targeting Advertising 52

MNTN

NOVEMBER 22, 2022

Your campaign message will shape the rest of your marketing moving forward, allowing you to better reach and resonate with your audience. What can you offer to your target audience? Create Performance Targets. For your performance marketing campaigns to succeed, you need to set performance targets.

Marketing 52

Marketing Conversion Rate Native Advertising ROI 52

Digital Remedy

MAY 16, 2023

Migration to CTV: As the number of viewers tuning into linear drops, marketers can no longer afford to keep a tunnel-vision focus on the traditional TV medium and miss out on reaching a wider audience. These complimentary marketing tactics are best when leveraged together, and it’s not just because they reach a much wider audience.

Media 52

Media Audience Retargeting Performance Targeting 52

InMobi

DECEMBER 24, 2014

Marketers need to adapt the length of the video ad to the target platform. Go beyond basic targeting for improved ad performance Targeting is crucial. Go beyond demographic targeting to drive campaign performance. Thirty-second ads that are more entertainment-driven are better suited for tablet devices.

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

MNTN

JUNE 11, 2024

Targeting Capabilities : Performance marketing often involves digital platforms that allow precise targeting, helping to reach the right audience at the right time. Scaling : After optimizing, successful campaigns are amplified to reach a broader audience and maximize results. A holiday sale?

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52

Lemonads

MAY 20, 2020

So, if you want to cover new audiences, RichPush in-page push is what you definitely need. RichPush team is constantly developing the platform implementing new features to drive users’ performance. Target CPA This feature identifies sources that convert better and make them prior to the sources converting worse.

Ad network 52

Ad network CPC CPA Affiliates 52

Smart-Hub

JANUARY 16, 2024

Digital advertising heavily relies on algorithms since they allow marketers to reach their target audiences. All this happens thanks to algorithms that evaluate the relevance of the content to this specific user according to the targeting settings. And it is not only about targeting and analysis.

Ad Exchange 49

Ad Exchange Advertising Media Machine Learning 49

MNTN

JANUARY 13, 2023

The first step to any advertising campaign is to know what you’re trying to communicate with your target audience. Consider what images you want to bring to life, or what emotions you want to evoke, and create a powerful campaign message that your target audience can’t help but become invested in. A holiday sale?

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Single Grain

JULY 31, 2023

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

InMobi

JULY 18, 2023

Deconstructor of Fun put a survey question to their audience of senior mobile gaming professionals after predicting that organic discovery on the App Store will die in 2023. The site’s editors proposed that “Discovery in the App Stores is dead. Featuring has little to no business impact.”

CPA 52

CPA Entertainment Conversion Conversion Rate 52

Digiday

APRIL 9, 2023

For example, it can specify demographics, geography, psychographic criteria and audience quality or channel quality scores — using a total of more than 35 metrics for account analytics. What makes the agency different from a traditional approach is not performing targeted advertising, Tsvyrava explained.

Agency 95

Agency Media CPM CPC 95

MNTN

FEBRUARY 13, 2025

Data-Driven Optimization for Stronger ROI Every aspect of a performance marketing campaign is tracked, analyzed, and optimized in real-time to improve efficiency. This ensures ad spend is continuously adjusted toward high-performing channels, creatives, and audience segments for maximum impact.

Marketing 59

Marketing ROI Brand Awareness Conversion Rate 59