Digiday

MAY 2, 2024

Healthcare and pharmaceutical advertisers such as Gilead Sciences are injecting more and more of their media budgets into the creator economy. And with the third-party cookie on its (albeit delayed) way out , pharma brands are hoping it’s an alternative means to target key audiences. “I’ve

Pharmaceuticals 95

Pharmaceuticals Healthcare Advertising Marketing 95

illumin

MARCH 14, 2024

Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing.

Pharmaceuticals 97

Pharmaceuticals Healthcare Marketing Conversion 97

Martech Series

JANUARY 11, 2023

More than 600 pharmaceutical brands now use DeepIntent to simplify campaign planning, activation, meas. Adding more than 100 employees to its team in 2022, the company’s growth has outpaced growth in the broader healthcare advertising segment, as pharmaceutical marketers increasingly embrace digital advertising, particularly on CTV.

Healthcare 73

Healthcare Pharmaceuticals Demand Side Platform Marketing 73

Martech

JULY 23, 2024

From luxury goods to pharmaceuticals, no industry is immune. Launch campaigns to help your audience spot the real deal. The AI dupe dilemma Artificial intelligence has revolutionized many aspects of business but has become a double-edged sword. Swift action can prevent significant damage to your brand.

Pharmaceuticals 118

Pharmaceuticals eCommerce Education Retail 118

Martech

NOVEMBER 16, 2022

Kaela Green, VP of paid social at Basis Technologies, says that’s because both the audience and the content protections are still there. “It’s She says that all the sound and fury have so far signified nothing when it comes to changes in either Twitter’s product or audience. No changes in audience or engagement.

Advertising 132

Advertising Pharmaceuticals Audience Media 132

Digiday

JULY 12, 2023

Chris Rooney, pharmaceutical lead, client vertical sales, DISH Media As streaming TV continues to win greater audience share, pharma marketers are using impression-based buying to drive DTC connections and build incremental reach. According to Statista, the healthcare and pharmaceutical industry’s digital ad spend will reach $19.66

Impressions 63

Impressions Pharmaceuticals Healthcare Marketing 63

Martech

OCTOBER 11, 2023

They have evolved their social media posts from simple updates and events to more sophisticated and produced content intended to engage audiences and drive business goals. Twitter (now X) has lost much of its business audience and interest from B2B companies. aimed at buyers and prospects. Threads is still a question mark.

Media 137

Media Pharmaceuticals Audience Impressions 137

Martech Series

JULY 26, 2022

This verticalized platform is specifically designed to fully automate an improved customer experience for Pharma audiences while accounting for the industry’s ever-evolving privacy and security regulations. “Tealium for Pharma solves adoption, adherence, prescription rate, customer satisfaction and revenue growth needs.”

Healthcare 97

Healthcare Pharmaceuticals Communications MarTech 97

Martech Series

JUNE 15, 2022

Matterkind uses DeepIntent Outcomes’ patented technology to improve audience quality and script performance. As the agency of record for the provider and patient sides of the business, Matterkind used script optimization and a mix of connected TV (CTV), online video, and display ads to reach audiences.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Martech

OCTOBER 23, 2023

Her clients have included Chipotle, Maytag, Burns & McDonnell and numerous pharmaceutical brands. The volume of social media followers is also taken into account to validate that list member posts are of interest to a wide audience. LinkedIn: Shelly DeMotte Kramer (14.7K

Pharmaceuticals 131

Pharmaceuticals Electronics Healthcare MarTech 131

Martech

MARCH 28, 2024

At each step of this research for pharmaceuticals, health insurance and treatments, brands have an opportunity to build a relationship that will increase the likelihood of conversions. It prioritizes consumer connection across all channels, enhances brand visibility and reputation and converts your audience into loyal customers.

Healthcare 116

Healthcare Pharmaceuticals Audience Conversion 116

Martech

MARCH 30, 2022

From this overarching business objective we create themes or topics that we work around specific problems, or opportunities that we have, like smart audience creation, personalization at scale, full funnel marketing, real-time optimization,” he said. Betsy Schneider of Bain & Co. speaking at The MarTech Conference.

Marketing 119

Marketing Pharmaceuticals MarTech Cookies 119

Martech Series

JANUARY 17, 2023

The spirits company learned that its audience associated its brand with “post-game” events or during “late nights.” With this analysis, the brand was able to deepen its understanding about its target audience – who they are as well as how, where and when they enjoy their beverage products.

Pharmaceuticals 84

Pharmaceuticals Public Relations Communications Conversion 84

Ad Monsters

JANUARY 28, 2024

Everything from creating addressable audiences for pharmaceutical and healthcare companies to measuring the ad’s effectiveness will become more difficult in 2024 without consumer consent. There has been talk of privacy-enhancing technology for the last few years. Regulators are also interested in this technology.

Pharmaceuticals 103

Pharmaceuticals Ad Tech Healthcare Audience 103

Martech

APRIL 1, 2022

AVOD audiences. Yahoo is seeing increased interest from advertisers in media and entertainment, retail and e-commerce, pharmaceuticals, automotive and consumer packaged goods. “In fact, we are seeing consolidation in the category in an effort to deliver on that demand to advertisers.”.

Advertising 116

Advertising Pharmaceuticals Food Entertainment 116

Martech Series

NOVEMBER 2, 2022

New Privacy Controls Purpose-built for Pharmaceutical and Other Highly-Regulated Industries. This incredible growth was driven from 45 new subscription customers across a variety of industries including technology, financial services, consumer packaged goods (CPGs), pharmaceutical, agencies and hospitality companies around the world.

Pharmaceuticals 69

Pharmaceuticals MarTech Agency Audience 69

Ad Monsters

MAY 8, 2023

This enables organizations to understand better, reach, and measure the effectiveness of campaigns to specific audiences. This integration will allow healthcare and pharmaceutical companies to improve outcomes across the full lifecycle of patient engagement, especially measurement of outreach effectiveness.

Healthcare 97

Healthcare Pharmaceuticals Audience ROI 97

Martech Series

SEPTEMBER 23, 2022

PM360, a publication for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries, recently named Chris Paquette a CEO of the Year in its annual Trailblazer Awards. This distinction marks DeepIntent’s seventh win in a PM360 awards program.

Healthcare 83

Healthcare Pharmaceuticals MarTech Audience 83

Digiday

MAY 29, 2022

We’re able to segment in a way that media buyers understand who the audiences truly are, and with smart technology, we’re able to ensure that the targeting is done in such a way that it also protects the mature marketers as well as the cannabis marketers,” said Gary Allen, NFD’s CEO. “We They are obvious targets for CPG brands.

Media 85

Media Pharmaceuticals Advertising Marketing 85

Ad Monsters

OCTOBER 18, 2022

Trust is needed to create long-term relationships and loyalty from the target audience. . OOH provides brands an opportunity to have an unfaltering real-world presence and offers opportunities to creatively reach target audiences through billboards, transit ads, and street furniture. OOH delivers in the ROI category.

Advertising 87

Advertising Pharmaceuticals ROI Conversion Rate 87

MNTN

MARCH 14, 2024

They’ve got a point — nobody wants the big climax scene in their favorite drama suddenly interrupted by a pharmaceutical commercial. Well, they’re answering to Wall Street and their audiences, so it’s in their best interest to improve the ad-supported model until it plays just as smoothly as linear. Let’s put this in perspective.

Pharmaceuticals 105

Pharmaceuticals Advertising Audience Marketing 105

Ad Monsters

MAY 10, 2023

It’s so easy to talk above somebody’s head, but you must ensure you understand your audience and simplify it.” Throughout his decade-long tenure at Good Apple, Sturino grew the data science practice into a trusted and integral capability. But you never really learn what changes it’s making or what audiences it’s chosen to bid on.

Media 89

Media Pharmaceuticals Audience Agency 89

Single Grain

AUGUST 27, 2020

In other words, your target audience is out there – y ou’ll just need a bit of ingenuity to find innovative ways to get your brand in front of them. of the audience is over 21. 2) Leverage Existing Audiences with Sponsorships. So how do you build your own audience when you don’t have one to begin with? billion by 2027.

Marketing 94

Marketing Audience Pop-Up Pharmaceuticals 94

Martech

AUGUST 22, 2023

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. Customers especially value a supplier who is reliable and trustworthy.

Manufacturing 97

Manufacturing SEO Communications Pharmaceuticals 97

VideoWeek

MAY 31, 2023

percent drop in ad spend this year, reflecting a decline in audience numbers and inventory. By category, Dentsu anticipates significant slowdown in the automotive and pharmaceutical sectors, falling from over 16 percent growth in 2022 to 5.3 Spend on digital is expected to add $30.6 billion to reach $424.3 percent in 2023. .

Pharmaceuticals 59

Pharmaceuticals Agency Media Audience 59

Single Grain

SEPTEMBER 22, 2023

Middle of the Funnel: The MoFu stage nurtures audiences who have shown interest in your brand or products but have not purchased yet. An example might be purchasing a pharmaceutical drug. Action Goal: Encourage the audience to take a specific action. Content at the ToFu stage should be educational, informative and engaging.

Marketing 105

Marketing Conversion SEO Conversion Rate 105

Digiday

NOVEMBER 3, 2022

Retail, auto, financial and pharmaceutical services are of particular interest. “Immersive metaverse experiences can have much longer engagement times, but would still need a platform like Roblox with a massive audience and engagement numbers to provide value,” he said. billion smartphones globally, according to Statista.

Education 69

Education Agency Pharmaceuticals Retail 69

InMobi

DECEMBER 9, 2019

These stores are critical not just for dispensing necessary drugs and pharmaceuticals but also for supplying a wide variety of basic household goods. Why bother going to a physical drug store location when you can get both basic necessities and life-altering pharmaceuticals delivered right to your front door?

Pharmaceuticals 52

Pharmaceuticals Ad Exchange Retail Marketing 52

Digital Turbine

JULY 28, 2022

It also knew the fastest way to reach its intended audience of young millennial parents was via mobile. The company reached out to its mobile-savvy target audience of young parents via their smartphones with a compelling mobile ad unit that simulated their shopping experience. The compelling mobile creative had a total reach of 10.8

Education 40

Education Click Through Rate Banner Pharmaceuticals 40

Martech

MARCH 18, 2024

Before Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries. The data point supplements the narrative around our customers, our audience. What do people want? How can we best help them? And the data tells a lot of that story.

Pharmaceuticals 72

Pharmaceuticals Machine Learning Agency Healthcare 72

Digiday

MARCH 1, 2023

While some publishers are choosing to tap American leadership or establish NYC-based headquarters to make their presences known, others are investing further in the audiences they’ve convened thus far in the U.S. This represents about 32% of The Independent’s total global audience — or 67.6 who joined the company in October.

Media 68

Media Audience Pharmaceuticals Agency 68

Lemonads

APRIL 3, 2020

Some of these include: Healthcare Food Media outlets Pharmaceuticals Supplements It’s worth noting that some media outlets have gone above and beyond with their marketing and social responsibility. This resulted in a nice conversion boost while allowing these platforms to build a good relationship with their audiences.

Affiliates 52

Affiliates Marketing Non-Profit Healthcare 52

Single Grain

NOVEMBER 24, 2020

All material should be age-appropriate for the audience and must not have any non-evidence-based, offensive or deceptive claims. If your brand resonates with your audience, you need to nurture that connection. Dive Deeper: The Email Marketer’s 4-Step Guide to GDPR Compliance. Why Is It Important to Care About Marketing Compliance?

Marketing 64

Marketing GDPR Shipping Fashion 64

Basis

JUNE 10, 2022

Pharmaceuticals giant Bayer, which first began developing their in-housing operations back in 2017, was reportedly able to reduce its programmatic buying costs by over $10 million in just the first six weeks. Uncovering new audience targeting opportunities. Monitoring for brand safety. Fully Outsourcing Programmatic Functionalities.

Agency 65

Agency Media Demand Side Platform A/B Testing 65

Digiday

OCTOBER 19, 2022

Although not selected by survey respondents as a leading client category for future spending increases, Crossmedia’s Merrifield-Wehrle said she expects pharmaceutical clients will consistently buy media in 2023. “It’s Those audiences] are very interested in what’s going to happen with the metaverse,” she said. “If

Agency 69

Agency Media Retail Entertainment 69

Basis

AUGUST 17, 2023

Pharmaceuticals giant Bayer, which first began developing their in-housing operations back in 2017, was reportedly able to reduce its programmatic buying costs by over $10 million in just the first six weeks. The hybrid option alleviates that pressure and empowers brands to take whatever baby steps they want.

Agency 56

Agency Media Finance Demand Side Platform 56

Lemonads

AUGUST 3, 2021

In this article, we will cover the 2021 trends for health and wellness and give you more than 35 affiliate programs that will not only make you some money , but that will for sure be helpful and attractive to your audience. Today, a lot of studies are being conducted to give answers to patients in a less pharmaceutical way.

Affiliates 52

Affiliates Food Manufacturing Pharmaceuticals 52