How to Build a Powerful Marketing Funnel (Step by Step)
Single Grain
SEPTEMBER 22, 2023
Middle of the Funnel: The MoFu stage nurtures audiences who have shown interest in your brand or products but have not purchased yet. An example might be purchasing a pharmaceutical drug. Action Goal: Encourage the audience to take a specific action. Content at the ToFu stage should be educational, informative and engaging.
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