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Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
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If you want to maximize the buying intent of your audience – not to mention your ad spend – consider adding this powerful targeting option to the mix, as getting your targeting wrong is one of the worst mistakes you can make in advertising. In Facebook, you set up DMA targeting when you’re creating your audiences. not clicking on ads.
Middle of the Funnel: The MoFu stage nurtures audiences who have shown interest in your brand or products but have not purchased yet. An example might be purchasing a pharmaceutical drug. Action Goal: Encourage the audience to take a specific action. Content at the ToFu stage should be educational, informative and engaging.
We also work with numerous pharmaceutical companies on market share data inside the data clean room. This is very different from what we see in traditional competitors in the space who tend to focus on finding a specific number of users for retargeting in a safe and compliant way. For us, that’s not the most exciting use case.
Those of you in the adult, tobacco, pharmaceutical , gaming and weaponry industries, as well as affiliate marketers , may find yourself shut out of popular platforms due to these regulations and therefore may simply need to find alternative advertising networks out of necessity. There’s a reason why they’re so popular.
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