Basis

SEPTEMBER 27, 2023

Like the broader healthcare landscape, the pharmaceutical industry is in the midst of quite a technological revolution! And it’s not just pharmaceutical systems and tools that are changing. In fact, the pharmaceutical industry is projected to see an over 40% increase in digital advertising spend from 2021 to 2024.

Pharmaceuticals 96

Pharmaceuticals Healthcare Marketing ROI 96

Martech Series

OCTOBER 13, 2022

Industry’s most privacy-forward, customizable and accurate audiences optimized with predictive targeting to drive superior performance. that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences.

Audience 80

Audience Healthcare Machine Learning Advertising 80

Ad Monsters

OCTOBER 18, 2022

Because it now integrates innovative technologies that make it easier than ever to track marketing performance and see its return on investment (ROI). Trust is needed to create long-term relationships and loyalty from the target audience. . OOH delivers in the ROI category. Prediction: Just like Vinyl, OOH is Back.

Advertising 97

Advertising Pharmaceuticals ROI Conversion Rate 97

Ad Monsters

MAY 8, 2023

This enables organizations to understand better, reach, and measure the effectiveness of campaigns to specific audiences. This integration will allow healthcare and pharmaceutical companies to improve outcomes across the full lifecycle of patient engagement, especially measurement of outreach effectiveness.

Healthcare 98

Healthcare Pharmaceuticals Audience ROI 98

Single Grain

NOVEMBER 14, 2023

Those of you in the adult, tobacco, pharmaceutical , gaming and weaponry industries, as well as affiliate marketers , may find yourself shut out of popular platforms due to these regulations and therefore may simply need to find alternative advertising networks out of necessity. There’s a reason why they’re so popular.

Ad network 98

Ad network Conversion CPC CPM 98

Digiday

OCTOBER 19, 2022

Christine Merrifield-Wehrle, head of investment at Crossmedia, said clients are looking for ROI, and if they don’t find it, they will cut budgets. Now they know what those platforms utilize to generate ROI. Those audiences] are very interested in what’s going to happen with the metaverse,” she said. “If It’s hard to say.

Agency 69

Agency Media Retail Entertainment 69

illumin

JULY 5, 2024

Combining AI with programmatic advertising is revolutionizing the way brands and advertisers target their audiences and optimize their campaigns. This guarantees advertisers an optimized return on investment (ROI) by focusing on the most beneficial opportunities. Programmatic advertising is a game-changer in the advertising industry.

Machine Learning 92

Machine Learning Advertising Demand Side Platform Pharmaceuticals 92