Gen Zs and Baby Boomers Alike Agree—Brand Sustainability Messaging Matters
MNTN
OCTOBER 27, 2022
Beloved pop group Coldplay has even done its part to go green. Made up primarily of YouTube videos featuring popular content creators, the campaign appealed to Gen Z by giving tips on how to start their own business. With the help of sustainability partner DHL, Coldplay committed to reducing CO2 emissions by 50% on their current tour.
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