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Gen Zs and Baby Boomers Alike Agree—Brand Sustainability Messaging Matters

MNTN

Beloved pop group Coldplay has even done its part to go green. Made up primarily of YouTube videos featuring popular content creators, the campaign appealed to Gen Z by giving tips on how to start their own business. With the help of sustainability partner DHL, Coldplay committed to reducing CO2 emissions by 50% on their current tour.

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10 Best Shopify Apps to Grow Your Ecommerce Store

MNTN

MNTN Performance TV Use Case: Building highly-targeted Connected TV advertising campaigns that resonate with your target audience. Track what matters, link your sales to ad spend with our Verified Visits technology, and connect with the right audiences using one of the most powerful advertising mediums. Spocket: U.S.

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10 Easy Tips to Make Your Holiday Marketing Campaigns a Success

Single Grain

Set Up all Your Holiday Marketing Automations. But you’re a business owner, so you probably don’t have the time to keep sending one-off emails this holiday season, which is exactly why setting up your marketing automations is key to the success of your campaigns. These emails should be automated so they send immediately after sign-up.

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10 Best Shopify Apps to Grow Your Ecommerce Store

MNTN

MNTN Performance TV Use Case: Building highly-targeted Connected TV advertising campaigns that resonate with your target audience. Track what matters, link your sales to ad spend with our Verified Visits technology, and connect with the right audiences using one of the most powerful advertising mediums. ShipStation is that solution.

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Web3 Messenger Tribes Raises $3.3 Million and Launches Social Wallets, Allowing People to Co-Own and Manage Digital Assets

Martech Series

Audience Insights Prevail In order for ubiquitous co-ownership to come to life, communication (social) and ownership (wallets) must be deeply integrated. Group members can thumbs-up (or -down) directly in the groupchat to approve or reject transactions. for co-owner collaboration. for co-owner collaboration.

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How to Target Your Mobile Users with Push Notifications

Single Grain

Let's start with a simple definition of push notifications : “Push notifications are small messages that can reach audiences anywhere and any time. While pop-ups appear only when audiences are on the site they belong to, push messages are independent of sites.”

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How Remarketing Can Help Increase Conversions

Single Grain

First, let's clear up the definition of remarketing and how it differs from/compares with retargeting. By now you’re starting to feel hungry after looking at all these signs with food, so when the next sign comes up 2 miles from the exit, you decide to get off the highway for some lunch. So where do the majority of customers come from?