Remove Audience Remove Public Relations Remove ROI
article thumbnail

Why public relations is thriving in today’s global marketing mix

Martech

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences. This strategy helps amplify their messages and reach new audiences.

article thumbnail

Banzai, a Leading End-To-End Video Engagement Platform, to Become a Publicly Traded Company via Business Combination with 7GC & Co. Holdings Inc.

Martech Series

Banzai Accelerates Marketers’ Opportunities to Drive and Track ROI With Engaging Live and On-Demand Video Experiences. Estimated Post-Transaction Enterprise Value of $380 Million With Approximately $207 Million in Net Cash, Assuming No Redemptions of VII Public Shares. Banzai International, Inc. Holdings Inc.

ROI 86
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Best Reputation Management Companies: Top 5 Choices for 2022

Single Grain

These agencies can analyze your target audience, audit your marketing campaigns, and protect you from PR nightmares. In a digitally enhanced world, your audience develops their perception of your brand by looking at everything from customer reviews and testimonials to your website design and social campaigns.

SEO 105
article thumbnail

NFT Marketing Agencies: Best Way to Promote Your NFT Project

Single Grain

You need social community building, growth hacking, SEO, content marketing, PR, and paid advertising to broadcast your NFT item benefits to your target audience. Public relations is one of the best ways to build a solid online reputation for your business. Here are the top strategies to promote your NFT: PR.

Agency 113
article thumbnail

MarTech Interview with Mona Popli, Vice President of Product Marketing at Heap

Martech Series

I joined Heap in 2021, and in addition to my current position I served as interim CMO from July to November 2022, and soon I will be leading the public relations initiative alongside our new CMO, Micha Hershman. Smart investments in PLG motions will continue to advance ROI.

MarTech 87
article thumbnail

Best Crypto PR Agency: Top 8 Choices for 2022

Single Grain

Public relations is one of the most effective marketing strategies to build a solid online reputation for businesses dealing in the cryptocurrency sector. A good PR strategy is vital to strengthen community relations, assist in showcasing brand values, and enhancing business trust. How Is Crypto PR Different from Traditional PR?

Agency 52
article thumbnail

Top 9 immersive marketing events of 2023

Martech

The group leads with wellness, ethics, and safety which is a refreshing change from many other tech events that are more focused on ROI and business outcomes. the developer audience using augmented reality. Prior years have included tracks that feature brands leveraging immersive technology to engage audiences.