Remove Audience Remove Public Relations Remove Video Ads
article thumbnail

Creative Marketing Strategies: How to Market a Cannabis Company

Single Grain

In other words, your target audience is out there – y ou’ll just need a bit of ingenuity to find innovative ways to get your brand in front of them. Here’s a rundown on their specific regulations, which went into effect in January 2019: TV, digital, print and radio ads for marijuana can only run if at least 71.6% billion by 2027.

article thumbnail

The WIR: Unilever Shifts Ad Budgets to Influencers, FAST Evolves Beyond the Archives, and Amazon Launches ‘Complete TV’

VideoWeek

Complete TV is a first-ever tool that automatically manages upfront commitments and scatter budgets, using real-time pacing insights and AI-powered capabilities to help advertisers reach high-value audiences, drive ROI, and eliminate media waste. reported last week.

Food 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The WIR: RTL Reports Ad Downturn, Group Black Bids $400 Million for Vice, and Azerion Co-CEO Steps Down

VideoWeek

Through this collaboration, we’re helping our buyers make meaningful connections with their audience, in an environment where they are most engaged, while also bringing unique sets of demand from advertisers to our broadcasters.” The email also referenced an “attention recession” which is hurting audience retention.

article thumbnail

Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

Compelling Ad Copy Preparation. Successful PPC campaigns also need convincing ad copy to get visitors to click on your ad. Reputable paid search marketing agencies study and understand your target audience, competition, industry, and business goals in order to create ad copy that is strong enough to increase clicks.

Agency 52
article thumbnail

100+ ChatGPT Prompts to Enhance Your Marketing Campaigns

Single Grain

Here’s how: Describe Your Company: Share information about your company’s mission, vision, products, services, target audience, core values, and unique selling propositions. Specify Your Audience: Describe your target demographic. Specify Your Audience: Describe your target demographic.

article thumbnail

The new frontier of visual content: A marketer’s guide to AI

Martech

A picture is worth a thousand words” is a saying first attributed to Arthur Brisbane, an editor and public relations professional, during a 1911 banquet discussing journalism and publicity. Below are just a few of the obvious ones: Creating video shorts, chapters, summaries and snackables from long-form videos.

article thumbnail

The WIR: Spotify Starts Paying Creators for Video Content, UK Pushes Ahead with Junk Food Ads Ban, and BBC Rules Out Ads in Licence Fee Talks

VideoWeek

The news is the latest sign of Spotify’s push into video, as it looks to grow its catalogue of video content and compete for digital ad budgets. The platform already serves video ads and hosts video podcast content; the company reports that more than 170 million users have watched a video podcast on Spotify.

Food 52