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Here’s What Happens to Ads When the Super Bowl Goes to Overtime

Adweek

The Super Bowl went to overtime for only the second time in history--giving brands even more real estate and a bigger audience. This year, the Kansas City Chiefs and the San Francisco 49ers went into extra time on CBS. The only other time the Big Game went to OT was in 2017, when the Atlanta.

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10 Real Estate Marketing Ideas You Should Never Skip in 2023

Ad Rants

In the dynamic realm of real estate, staying at the forefront of marketing trends is paramount to success. As we have entered in 2023, the real estate market continues evolving, demanding innovative and data-driven marketing approaches. 10 Real Estate Marketing Ideas 1. 10 Real Estate Marketing Ideas 1.

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Why metaverse platforms are gamifying their virtual real estate to attract customers

Digiday

There are numerous brokers of virtual land, but a group of prominent digital real estate companies has emerged — Decentraland , The Sandbox , Somnium Space and Cryptovoxels — which Web3 observers have dubbed “the Big Four.”. The virtual real estate market is not limited to the blockchain, however.

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Twitter: Find Prospects Using The Business Journal’s Network

Fuel Lines

We deliver a total business audience of over 10 million people via our 43 websites, 40 publications and 550 annual industry leading events. A description of The Business Journals from their website : The Business Journals is the premier media solutions platform for companies strategically targeting business decision makers.

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Retail chain WHSmith brings first airport ad network into the specialty retail media race

Digiday

Alongside real estate , airlines and banking , airport shops have joined the race. is set to launch a retail media side-business combining in-store out-of-home and digital out-of-home media inventory and audience data for use in off-site campaigns.

Retail 77
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Unpacking Misconceptions About Curated Deals

Ad Monsters

Let’s clear things up right from the start: at the end of the day, advertisers just want to ensure they’re targeting the right audience to drive performance. Souza suggests publishers strengthen partnerships and offer better audience solutions to support evolving buyer needs. What an interesting concept! PetScreening.

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Playwire Live Q&A: Let's Get Real About Real Estate Data: Trends, Types, & Audience Targeting

Playwire

Key Points Real estate data offers uniquely, powerful insights that can be highly impactful for an entire host of brands across many verticals.